REQUEST FOR EXPRESSION OF INTEREST FOR

THE PROCUREMENT OF A PUBLIC RELATIONS AGENCY FOR MEDIA AND STAKEHOLDERS

ENGAGEMENT IN SUPPORT OF THE RICE COMPETITIVENESS ENHANCEMENT FUND (RCEF) –

SEED AND EXTENSION COMPONENTS

(RCEF SERVICES 19-10-01)

The Philippine Rice Research Institute through the Rice Competitiveness Enhancement Fund 20191

intends to apply the sum of Php 4,000,000.00 being the Approved Budget for the Contract (ABC) to

payments under the contract for The Procurement of a Public Relations Agency for Media and

Stakeholders Engagement in Support of the Rice Competitiveness Enhancement Fund. Bids

received in excess of the ABC shall be automatically rejected at the opening of the financial proposals.

TOTAL ABC BID SECURITY Cost / Price of Bid Documents (cash payment only) (P

The Procurement of a Public Relations Agency for Media and Stakeholders Engagement in Support of the Rice Competitiveness Enhancement Fund.

Php, 4,000,000.00 • Bid Securing Declaration • Cash or Cashier’s/ Manager’s Check* equivalent to at least 2% of the ABC • Bank Guarantee/ Bank Draft or Irrevocable LC* equivalent to at least

PhP 4,000.00

1. PhilRice now calls for the submission of Expression of Interest and Eligibility Documents for the

Consultancy Services for The Procurement of a Public Relations Agency for Media and Stakeholders Engagement in Support of the Rice Competitiveness Enhancement Fund. Applications for eligibility will be evaluated based on a non-discretionary “pass/fail” criterion.

2. Bidding is restricted to Filipino citizen/sole proprietorships, partnerships, or organizations with at least sixty percent (60%) interest or outstanding capital stock belonging to citizens of the Philippines.

1 In the case of National Government Agencies, the General Appropriations Act and/or continuing appropriations;

in the case of GOCCs, GFIs, and SUCs, the Corporate Budget for the contract approved by the governing Boards;

in the case of LGUs, the Budget for the contract approved by the respective Sanggunian. (Section 5(a), R.A. 9184)

3. Prospective bidders must have completed within the last five (5) years a contract of similar nature equivalent to fifty percent (50%) of the ABC.

“Similar nature” shall mean Detailed Public Relations for Media

4. Bidding activities timelines are scheduled as follows:

ACTIVITIES

TIME

VENUE 1. Sale and Issuance of Bidding

Documents

8:00 AM to 4:00 PM only

Mondays to Fridays

starting Oct _

PhilRice, Maligaya Science City of Muñoz

Nueva Ecija (specific room to be

determined)

2. Preliminary Conference

Nov. 5, 2019 1:30pm

3. Submission of Expression of

Interest and Eligibility Documents and

Opening of Eligibility Documents

Nov 12, 2019

9:00am

4. Pre-Bid Conference for the Shortlisted Bidders

Nov 19, 2019 9:00am

5. Submission of Technical and

Financial Bid and Opening of Technical

Bid of the Shortlisted Bidders

Dec 2, 2019

9:00am

6. Oral Presentation of the

Methodology and Work Plan of the

Shortlisted Bidders

To be

determined

7. Opening of Financial Bid of the qualified bidders

To be

determined

5. Interested bidders may obtain further information from PhilRice and inspect the Bidding Documents

at the address given below during office hours 8:00am to 4:00 pm starting Oct 29, 2019 upon payment of P 4,000.00.

6. It may also be downloaded free of charge from the website of the Philippine Government Electronic Procurement System (PhilGEPS) and the website of the Procuring Entity, provided that Bidders shall pay the applicable fee for the Bidding Documents not later than the submission of their bids.

7. The BAC shall draw up the short list of consultants from those who have submitted Expression of Interest, including the eligibility documents, and have been determined as eligible in accordance with the provisions of Republic Act 9184 (RA 9184), otherwise known as the “Government Procurement Reform Act”, and its Implementing Rules and Regulations (IRR). The short list shall

consist of Top Three (3) 2 prospective bidders who will be entitled to submit bids. The criteria and rating system for short listing are:

Eligibility Check and Shortlisting Criteria and Rating (70% passing score) A. Applicable experience of the agency Points 50% Score

Must be operational for 15%

Above 6 years 10 points

4-5 years 8 points

2-3 years 5 points

Supporting Document (SEC/CDA registration)

Must have previously handled nationwide campaigns

15%

Above 5 projects 10 points

3-4 projects 8 points

1-2 projects 5 points

Supporting Document- Statement of on-going projects

Must have previously handled projects involving government agencies

10%

Above 5 projects 10 points

3-4 projects 8 points

1-2 projects 5 points

Supporting Document- Statement of on-going projects

Must be recognized in the industry 10%

More than 5 national/international awards 10 points

3-4 national/international awards 8 points

Less than 3 national/international awards 5 points

Supporting Document- Awards Certificate

2 For World Bank financed contract, the short list should be six (6) Consultants.

D.

B.

Personnel complement/qualification* 15% Score

O Personnel to be assigned to handle the project must have at

least 3 years of experience (complete line up – YES/PASS,

incomplete- NO/FAIL)

Managing Director (Project lead) Account Manager PR Strategist Media Liaison Social Media Strategist Stakeholder Relations (Community) Manager Researcher Data Analyst Writer Copywriter Creative Director

E 4-6 years 20 points

3-4 years 10 points

Supporting Document- Organization Structure certified by HR,

(includes names, position and years in service)

D

C.

Current workload 35%

If NFCC is over 150% of the ABC or Certificate of Credit Line

committed to the project

30 points

If NFCC is 100% to 150% of the ABC 20 points

Below 100 % of the ABC 10 points

TOTAL 100%

TOTAL SCORE

B. Technical Bid/Proposal Criteria and Rating (80% passing score) *

I1a A. Communication strategy 60% SCORE

Execution of strategy 10%

Original idea, messaging, and impact 20%

Easily understood by farmers 20%

Relevance to the advocacies of PhilRice 10%

II B. Expertise and capability of the consultant/agency 20%

Full service capability 5%

Conceptualization 5%

Strategic marketing 2%

Experience and credentials 2%

At least one (1) successful project the agency has launched within 5 years 2%

Must have undertaken an international/ national PR project within 5 years 4%

IIIc C. Quality of personnel to be assigned to the project 20%

Individual awards (5%) and projects handled and completed (5%) 10%

Minimum of 5 years working experience in handling nationwide accounts 10%

TOTAL 100%

TOTAL SCORE

*(20% BAC, 80% end user and TWG) 8. The Procuring Entity shall evaluate bids using the Quality-Cost Based Evaluation/Selection

(QCBE/QCBS) procedure. The Procuring Entity shall indicate the weights to be allocated for the Technical and Financial Proposals (80% Technical and 20% Financial). The criteria and rating system for the evaluation of bids shall be provided in the Instructions to Bidders.

9. The contract shall be completed within 60 calendar days upon receipt of NTP.

10. The PhilRice reserves the right to reject any and all bids, declare a failure of bidding, or not award the contract at any time prior to contract award in accordance with Section 41 of RA 9184 and its IRR, without thereby incurring any liability to the affected bidder or bidders.

11. For further information, please refer to:

Ms. Myline A. Dilla The BAC Secretariat, Head-SSD RCEF-PMO RCEF Bids and Awards Committee PhilRice, Maligaya Science City of Muñoz N.E. Tel. Nos. 044-4560277 Loc. 630 or 631 E-mail: ma.dilla@philrice.com.ph or philricercef_bac@yahoo.com

ROEL R. SURALTA Chairperson, BAC-RCEF