REQUEST FOR PROPOSAL (RFP)RequestForProposal).pdfand attract corporates to partner with Social...

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Page 1 of 12 REQUEST FOR PROPOSAL (RFP) This Request for Proposal seeks to appoint an agency to provide Public Relations (PR) consultancy, tactics and strategy including speech & press release writing and distribution to meet the growing needs for the Singapore Centre for Social Enterprise, raiSE Ltd in FY 2020/2021. The Marketing & Communications Department is seeking proposals from qualified firms for the above-mentioned services for a period of 6+6 months. There will be a briefing on Friday, 28 August 2020, 11.00am via Zoom conference call. Attendance is compulsory for all Tenderers intending to submit a Tender Offer. Registration prior to the briefing is required and must be done at least a day earlier via the Zoom link here. All attendees (including attendees from same organisation) are required to register. After registering, you will receive a confirmation email containing information regarding the briefing. RFP Timeline: RFP Issued: Wednesday, 26 August 2020 Briefing for Tenderers: Friday, 28 August 2020, 11.00am Submission Deadline: Monday, 14 September 2020, by 12:00noon Presentation to Committee: Tuesday, 15 September 2020 Selected Agency Notified: 18 September 2019 Agency Start Date: 21 September 2019 The deadline for receipt of electronic proposals is 14 September 2020, by 12.00noon SGT. For and on behalf of the Singapore Centre for Social Enterprise Ms Subashini Balakrishnan Marketing & Communications 25 August 2020 Confidentiality: This Request for Proposal (RFP) is the property of the Singapore Centre for Social Enterprise, Raise Ltd. Any reproduction of its contents (in whole or part) except for the preparation of the RFP must have prior written approval by the designated representatives of raiSE.

Transcript of REQUEST FOR PROPOSAL (RFP)RequestForProposal).pdfand attract corporates to partner with Social...

Page 1: REQUEST FOR PROPOSAL (RFP)RequestForProposal).pdfand attract corporates to partner with Social Enterprises as part of their sustainability journey. These may be achieved by editorial

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REQUEST FOR PROPOSAL (RFP)

This Request for Proposal seeks to appoint an agency to provide Public Relations (PR) consultancy, tactics and strategy including speech & press release writing and distribution to meet the growing needs for the Singapore Centre for Social Enterprise, raiSE Ltd in FY 2020/2021. The Marketing & Communications Department is seeking proposals from qualified firms for the above-mentioned services for a period of 6+6 months. There will be a briefing on Friday, 28 August 2020, 11.00am via Zoom conference call. Attendance is compulsory for all Tenderers intending to submit a Tender Offer. Registration prior to the briefing is required and must be done at least a day earlier via the Zoom link here. All attendees (including attendees from same organisation) are required to register. After registering, you will receive a confirmation email containing information regarding the briefing. RFP Timeline:

• RFP Issued: Wednesday, 26 August 2020

• Briefing for Tenderers: Friday, 28 August 2020, 11.00am

• Submission Deadline: Monday, 14 September 2020, by 12:00noon

• Presentation to Committee: Tuesday, 15 September 2020

• Selected Agency Notified: 18 September 2019

• Agency Start Date: 21 September 2019 The deadline for receipt of electronic proposals is 14 September 2020, by 12.00noon SGT. For and on behalf of the Singapore Centre for Social Enterprise Ms Subashini Balakrishnan Marketing & Communications 25 August 2020

Confidentiality: This Request for Proposal (RFP) is the property of the Singapore Centre for Social Enterprise, Raise Ltd. Any reproduction of its contents (in whole or part) except for the preparation of the RFP must have prior written approval by the designated representatives of raiSE.

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1 AIM

The Singapore Centre for Social Enterprise, raiSE Ltd, is inviting interested PR Agencies to

submit their proposals and cost quotations for a communication strategy across all

mediums, public relations consultancy for specific events, thought leadership

opportunities, media pitching and management, influencer management, organising of

press conferences and press release writing and distribution.

2 ABOUT raiSE

raiSE was set up in 2015 through a cross-sector collaboration between the Ministry of Social

and Family Development, National Council of Social Service, Social Enterprise Association

and Tote Board to develop the social enterprise sector in Singapore. raiSE was officially

launched by Dr Tony Tan Keng Yam, President of the Republic of Singapore on 27 May 2015

and this year we celebrate our 5th Anniversary.

As a sector developer, raiSE seeds and nurtures new enterprises by providing advisory

services, programmes, training, and resources. We enable existing social enterprises to grow

and become sustainable by providing financing options, capacity building expertise and

business mentorship. Where possible raiSE seeks to connect with social enterprises and

intermediary bodies in the region to share best practices with each other.

raiSE’s mission is to create awareness for social enterprises and shed light on the impactful

contributions they make towards unmet needs within the society. As a membership body,

raiSE supports over 400 members through their social enterprise journeys, from set-up to

growth and expansion.

In the next 5 years of our journey, raiSE endeavours to develop into an ecosystem builder by

catalysing the support from 3P partnerships – Private (Corporations), Public (Government

institutions) and People (Social Service Organisations). By growing this active network, raiSE

contributes towards a more caring and inclusive society in Singapore.

3 PARTNERS

The following are organisations that have one/two similar key messages as raiSE:

• NVPC – Company of Good, City of Good vs raiSE’s BusinessForGood

• DBS Foundation - Provides grants, support SEs

• Action Community for Entrepreneurship (ACE) - Advocates entrepreneurship

• Trade Associations and Chambers - Membership body, networking opportunities

• Impact Hub Singapore (FOUND) - Eco-system of world change makers

• Impact Investment Exchange – Innovative finance for social impact

• Social Innovation Park – Encourages Social Innovation

The following are organisations that have strategic partnerships with raiSE:

• Private

DBS Foundation – Strong Linkages to the region (Indonesia, India etc.)

Singtel – Collaborate on the Singtel Future Makers grant

Sembcorp – Aid in our understanding of environmental impact

• People

NCSS - Not only a funder but a bridge to the social service sector

• Public

Ministry of Social and Family - Funder and key stakeholder

Tote Board - Funder and key stakeholder

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4 TIMELINES

The public relations and communications services should be provided to raiSE for a duration

of 6+6 months, with the first 6 months starting Mid-September 2020 to Mid-March 2021.The

next 6 months will be exercised, subjected to good performance review, in a consecutive 6

month period between April 2021 – March 2022.

5 KEY MESSAGES & PROOF POINTS

raiSE aims to build a strategic public relations (PR) plan through a corporate profiling exercise

to build brand awareness for raiSE, increase support for our public outreach efforts/events

and attract corporates to partner with Social Enterprises as part of their sustainability journey.

These may be achieved by editorial coverage and influencer engagement, organising press

conferences or the distribution of press releases and any other ideas suggested by the agency

to seek 3rd party validation of raiSE’s key messages.

This includes but is not limited to the amplification of the following key messages in order of

priority.

5.1 Garner support for Social Enterprises

Target Audience: B to B (Stakeholders such as Corporations & Government Institutions)

E.g.: Encourage Corporation to engage with SEs in a sustainable manner.

3 Messages Proof Points

A. Corporates should work with Social Enterprises as part of their sustainability journey (ESG)

o Working with SEs can help to fulfil the ‘S: SOCIAL’ component of their Environmental, Social and Governance standards.

o SEs can be a valuable part of the MNC supply chain

o Differentiate a company’s CSR efforts compared to working with SEs in a sustainable manner.

Examples of corporates successfully working with SEs as part of their supply chain: Edible Garden → Spa Esprit Group & Marina Bay Sands Gobbler → Comfort Delgro SDS → NTUC Fairprice Eyeyah → NTUC Fairprice SOC → PAP Community Foundation

o Here are some ways Social Enterprises can be made a part of a corporate’s sustainability journey. (https://www.raise.sg/get-involved/get-involved-menu/for-corporations.html)

• Integrating Social Enterprises in their procurement and supply chain

• Providing preferential rates to Social Enterprises

• Setting up a foundation to deliver support to the Social Enterprise sector

• Work with raiSE to support Social Enterprises

• Spin of a Social Enterprise subsidiary

• Be a partner in capacity building through skills volunteering

• Aligning core businesses through investment and acquisition in Social Enterprises

B. The enterprise development of SEs can be aided by skilled volunteering and structured mentoring.

Our Partnership with Blackstone, PWC, Microsoft, DBS Bank and Sembcorp to tap on their skills to help build capabilities from SEs.

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C. Public recognition of SEs in Singapore serves to recognise and spur social entrepreneurs for their achievements.

President’s Challenge Social Enterprise Awards (PCSEA) events serve as a recognition for the outstanding contribution to the social enterprise eco-system.

5.2 Build raiSE’s Brand

Target Audience: B to B (Existing SE, SMEs)

Eg: Attract aspiring social entrepreneurs, existing social enterprises and/or SMEs (potential SE) in Singapore to be a member of raiSE.

7 Messages Proof Points

A. raiSE is an eco-system builder. We validate our Members’ social impact and help increase awareness and garner support for SE Members.

• raiSE has a membership base of 359 members as at 31 March 2020 from diverse sectors and contributing in 8 impact areas.

• The SE Incubator / Accelerator programme identifies new SEs.

• SMU SE.LE.CT Leadership programme cultivates leadership within the ecosystem

• Public – People – Private links fosters collaboration for greater good (Govt – SEs – Corporates - SSAs)

B. raiSE is an apex body for all matters concerning Social Enterprises in Singapore.

• raiSE does not have an equivalent in Singapore to validate social impact and act as a qualifying body for SEs.

• We are the secretariat for the Presidents Challenge Social Enterprise Awards (PCSEA) which is the highest form of recognition for SEs.

C. raiSE is the conduit to building relationships in ASEAN.

We have working relationships with our counterparts in various countries ie: MAGIC (M’sia) and KOSEA (Korea)

D. raiSE champions social innovation and encourages ideas that address unmet needs.

LeapForGood Programme aims to inspire innovation by addressing emerging social needs through social entrepreneurship.

E. Build mindshare for and Brand affinity towards raiSE’s ‘BusinessForGood’ branding for Social Enterprise Members

Make BusinessForGood synonymous with Social Enterprises. Call upon SEs to proclaim, ‘I am a Social Enterprise’ and be a part of the shared identity.

F. raiSE encourages corporations/SMEs to adopt a ‘SE’ mindset and become an inclusive business. [Internal Vision: Every Enterprise; a Social Enterprise]

Highlight the definition of an SE – ‘So are you an SE?’ Help attract and engage with SMEs (i.e.: Company of Good) to adopt an ‘SE’ mindset towards sustainable business and social impact. As well as recognise the role of CSR initiatives within Corporates and inclusive business models within the eco-system.

G. raiSE supports SEs through grant funding and capability development programmes.

• VentureForGood open grant call

• Impact Investment opportunities (RIF+)

• SE Fundamentals Workshops

• Industry Circles (Eg: Retail, healthcare)

• Masterclasses (E.g.: Visual Merchandising)

• SE Fellowship / Mentorship Programme

• Grow Big Programme (growth stage)

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5.3 Increase awareness of Social Enterprises

Target Audience: B to C (conscious consumers, members of the public)

E.g.: Change the perception of consumers aged 25-55

4 Messages Proof Points

A. Social Enterprises are not charities and strive to be commercially viable just like any start-up/SME in Singapore.

SEs featured in the BT Bi-weekly series are good examples of companies who are striving for double bottom line of profits and social impact. E.g.: Eden + Elie, Bettr Barista, Edible Garden City, School of Concepts and Jaga-Me (acquired by Alliance Healthcare group)

B. Millennials relate to Brands that stand for something ‘Good’; Social Enterprises are classic examples of brands that have a cause inbuilt into their revenue models.

Festive Guides promoting socially conscious products targeted at the correct age profile – affordable luxury category (validated by the public perception survey) targets consumers aged 28-45.

C. We want to encourage the consumption of SE goods and services, not just during FFG but throughout the year. E.g.: showcase that SE products are of quality and not something to buy out of pity.

• FestivalForGood (FFG) Campaign is a 2-month long marketing campaign (October & November 2020) to promote SE products and services (both B2C & B2B) through a virtual marketplace

• SE of the week posts (weekly social media campaign) featuring quality SE products & services

• Encourage corporate procurement of SE products and services by profiling B2B SEs on Linkedin

• The use of raiSE’s online BusinessForGood directory of member SEs.

• Assist the onboarding of SEs onto the commercial ecommerce platforms like Zalora etc.

D. While the industry is nascent, there are several sustainable social enterprises who are going regional. Success in this industry is possible (aspirational).

Direct Expansion Overseas: Artisan & Fox, Coco Veda, The Hidden Good, Wateroam, etc.

And any other additional messages advised by raise from time to time.

6 CORPORATE PROFILING EXERCISE

The appointed agency must consistently create and maintain media mentions surrounding

raiSE’s key messages as detailed in point 5 over the period of 12 months (6+6 mths contract).

Some examples of ‘earned’ media ideas:

a) Tactical campaigns such as content series (mediums such as CNA Insights, Get Real or

Insider Youtube channel) covering topics like ‘What it takes to be a social enterprise?’ to help

build credibility and showcase raiSE as the qualification body of SEs in Singapore.

b) SE Story features (mediums such as blogs, raiSE Facebook, engaging suitable influencers)

covering aspirational messages to encourage consumers (ready buyer aged 25-45) to trust in

the quality of SE products and services.

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c) Creative campaign ideas (through roadshows) that the appointed agency may propose to

clear the misconception the public may have on SEs – e.g.: difference between ‘Company of

Good’ and BusinessForGood; that SEs are not charities and do not survive on donations etc.

d) Overarching narrative to position raiSE (via newspaper & magazine articles, TV and Radio)

as the organisation that corporates, social enterprises and the public should look to for all

matters pertaining to the SE ecosystem.

7 CALENDAR OF EVENTS

The following programmes/events will act as proof points to the above-mentioned key messages. In addition, each programme/event will have secondary messages and specific target audiences. The Agency will be briefed on the specifics closer to each event. This is an overview of raiSE’s main events over the next 6 months. Please refer to Annex A for a detailed description of the following events.

2020 Oct Oct/ Nov Dec

Release of the results of the Public Perception

Survey

PCSEN Launch by President Halimah

Yacob

Virtual-FestivalForGood / BusinessForGood activation

2021 Jan Feb Mar

Release of the results of the Landscape Study

VentureForGood Grant raiSE Fellowship Programme

Follow the respective links to raiSE’s website for an understanding of the objectives of the listed programmes. 8 OWNED MEDIA CHANNELS

raiSE has a presence on the following digital and social media platforms and the handles are:

a) Facebook (@raisesingapore)

b) Instagram (@raisesg)

c) Website (www.raise.sg)

d) Youtube (Raise SG)

e) Linkedin (www.linkedin.com/company/raise-sg)

f) eDM via Mail Chimp (internal communication to members & other subscriber bases)

9 KEY PERFORMANCE INDICATORS

The appointed agency will be required to understand raiSE’s key messages, identify positive

proof points, and translate it to positive media stories.

To measure the impact of the strategies/campaigns, agencies should propose realistic Key

Performance Indicators (KPIs) that can be achieved by the end of the contract.

10 PROJECT REQUIREMENTS

The appointed agency will be required to develop a strategic PR communications plan for a

12-month period to amplify key messages to address various target groups via a variety of

owned and earned channels while meeting the mutually agreed KPIs. The following scope of

work is required of the agency for the contracted period and should form the basis of the cost

proposal.

The appointed agency will be required to propose a strategic PR communications plan to

effectively amplify the key messages (outlined in item 5) across all media channels (ATL

mediums) in a consolidated manner, considering print, broadcast and social media channels

(outlined in item 8) alike.

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The overall communications plan should focus on the 2 key items below.

No. Item Description

a Corporate Profiling Exercise

The appointed agency will be required to consistently pitch for media coverage and secure media mentions surrounding raiSE’s key messages (detailed in item 5) to profile raiSE’s core work:

• Formulate an integrated strategic communications plan to cover all key messages and propose an over-arching narrative for raiSE.

• Finalise the content strategy and pitching calendar for the year based on the proposed key messages and target audiences.

• Propose thought-leadership opportunities, speaking engagements, conferences locally and regionally that will profile raiSE’s core work.

• Conceptualise and execute each campaign to achieve agreed key messages.

• Submit closure reports for each campaign.

• Media management and liaisons & Press release creation and distribution.

• Media Monitoring

• Influencer management where recommended

• Press Conference management where recommended.

• Crisis Communication Support where necessary

• Speeches where necessary

b Dedicated Event Related Press Coverage – Max 2 Instances in 12 months

The appointed agency will be required to complete the following for event-specific press coverage for up to 2 events:

• Pre-event, actual day and Post-event media coverage and publicity.

• Drive below-the-line public awareness campaign to attract consumers to the physical/virtual event across mainstream media (print, magazine and radio).

• Pre-event listing on relevant online sites, SE activity/product features, media invitations and liaisons, interest facilitations with SEs (interviews, photoshoots, filming etc)

• Strategy and engagement of social media influencers to review SE products/services and reach their followers to actively encourage public activation of the #partofthegood movement. E.g.: through unboxing videos for FFG

• Coverage during the event and Media management

• Post-event engagement – encourage the continued buying towards the festive/gifting season.

• Press release creation and distribution, where necessary.

• Submit closure reports for every campaign

• Media Monitoring

• Influencer management where recommended

• Press Conference management where recommended.

c *Optional Items

Interested agencies should provide proposals and cost breakdowns for any optional items that will add value to the overall communications plan. i.e. Development of opinion pieces, fees for influencer engagement

11 COST SCHEDULE

Interested agencies are requested to submit a proposal based on the requirements set forth

in Item 10 listed above together with this cost schedule.

Please estimate the number of man-hours required to provide raiSE with the PR coverage

over 6+6 Months, to be paid on a monthly retainer basis. All the creative ideas the agency

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proposes in the tender submission must be costed for within the total cost, unless otherwise

stated as optional items.

Component Description Unit/Man hours

Total Cost (1st 6 months)

Total Cost (2nd 6 months)

[a] Corporate Profiling Exercise

• Show breakdown of cost

• Add lines items where necessary

[b] Event Related Press Coverage X1 X1

• Show breakdown of cost

• Add lines items where necessary

[c] Optional items

Example: • On the ground media coverage

• Additional man-hours/event coverage

• Influencer Engagement

• Add lines items where necessary

TOTAL (exclude GST):

GST (if applicable):

GRAND TOTAL (include GST):

Contracts must include service level agreements and copyright clauses. Please indicate

assumptions, limitations, and constraints (if any). Interested agencies who are offering a

discount in services are requested to indicate the amount/services in the cost schedule

provided above. Please indicate a) Cost (exclude GST) b) GST (if applicable) and c) Total

Cost. Cost evaluation will be assessed based on c) Total Cost.

Please note: raiSE reserves the right to award the project in part or full as it deems fit. raiSE

also reserves the right to not award the project at all if the proposals received do not meet its

requirements or are deemed unsatisfactory. raiSE will indicate in writing should we procure

any of the proposed optional services indicated in the proposal, should the need arise.

The public relations and communications services should be provided to raiSE for a duration

of 12 months on a 6+6 months basis, with the first 6 months starting September/October 2020

to February/March 2021.The subsequent 6 months will be exercised, subjected to good

performance review, in a consecutive 6 month period between April 2021 – March 2022.

12 PAYMENT SCHEDULE

The appointed agency will be remunerated as per this payment schedule:

Engagement Part 1: 1st 6 months (Oct2020-Mar2021)

Tranch 1 Upon Project Kick-off – October 2020 25%

Tranch 2 By the end of the 4th Month - January 2021 25%

Engagement Part 2: Subsequent 6 months (example: Aug2021-Jan2021)

Tranch 3 Upon Project Kick-off 25%

Tranch 4 By the end of the 4th Month 25%

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13 TENDER SUBMISSION Interested agencies must submit the following documents to be considered for this RFP:

a. Agency’s profile (track record) and portfolio of print coverage attained for past clients

(highlight relevant work for similar narratives)

b. Profiles of 2 key account managers who will be involved in this project throughout the

duration.

c. Total cost and detailed cost breakdown as laid out in item 11.

d. Proposals and recommendations as requested below for an overall strategy and

elaboration of selected campaign ideas.

Agencies with incomplete submission will be disqualified.

If awarded, the Agency will be required to propose a strategic communications plan spanning

12 months to effectively amplify the key messages (outlined in item 5) and up to 2 event

specific press coverage (outlined in item 7).

However, for the purposes of this Tender submission, Agencies are only required to propose an overall communications strategy for raiSE and expand on 3 main campaign ideas detailed in the 1st 6 months. This sample of work will be used as a basis for evaluation on the ability to execute on the remaining scope of work for the contract period. Proposed ideas must be feasible within the overall cost proposal.

No. Item Description

a Corporate Profiling Exercise

The appointed agency will be required to consistently pitch for media coverage and secure media mentions surrounding key messages to profile raiSE’s core work. For tender submission, please propose the following:

• Overview of communications (including channel and content) strategy to profile raiSE for the entire 12-month period based on the key messages shared in item 5.

• Expand on 1 main campaign idea that amplify raiSE’s key messages effectively and aptly demonstrates your Agency’s core competences.

o Describe in detail the campaign execution and examples of the headlines you will be gunning for in editorial coverage.

• Propose monitoring, evaluation, and reporting mechanisms for campaigns and platforms as well as propose key performance indicators to ensure the objectives and outcomes of the project are achieved.

b Event Related Press Coverage - FestivalForGood

The appointed agency will be required to complete event-specific press coverage to protect, enhance or build raiSE’s reputations through the media. For tender submission, please expand on the following 2 campaign ideas for the upcoming virtual FestivalForGood (vFFG) 2020:

• B2C - Propose a campaign for vFFG 2020 with a focus on influencer/KOL engagement strategy to communicate and amplify the upcoming vFFG 2020 key messages. Content contributors/ influencers should be able to garner support for the SEs and their products.

• B2B – Propose a campaign for vFFG2020 for the engagement of audiences ie: Corporations, IHLs, Impact Investors etc by attracting them to the virtual event to learn more.

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• Propose monitoring, evaluation and reporting mechanisms for each campaign and platform as well as propose key performance indicators to ensure the objectives and outcomes of the project are achieved.

14 EVALUATION CRITERIA All submissions will be evaluated based on the following components:

40% Appropriateness of the communications strategy (overview) with comprehensive coverage of raiSE’s key messages

30% Price Competitiveness

20% Track Record with demonstratable ability to secure similar media articles/listings

10% Creativity and feasibility of the proposed campaign ideas and related KPIs

15 Tender Briefing and Tender Presentation

Tender Briefing There will be a briefing on Friday, 28 September 2020, 11.00am via Zoom conference call. Attendance is compulsory for all Tenderers intending to submit a Tender Offer. Registration prior to the briefing is required and must be done at least a day earlier via the Zoom link here. All attendees (including attendees from same organisation) are required to register. After registering, you will receive a confirmation email containing information regarding the briefing. Tender Presentation on 15 September 2020 Agencies are given 15 minutes for presentation and 10 minutes for Question & Answer (Q&A) from the Tender Evaluation Committee. The presentation should cover the overall communication strategy and highlight the campaign idea for corporate profiling and choose 1 of the 2 campaign ideas for vFFG 2020 detailed in the submitted proposal. The Q&A segment can include questions from both the submitted proposal as well as elaboration during the presentation. Timings for presentation will be given closer to the presentation date. All submissions must be sent to [email protected] and [email protected] by Monday, 14

September 2020, by 12.00noon SGT. Incomplete and/or late submissions will not be

considered for this RFP. For any enquiries on the project, please contact Ms Subashini

Balakrishnan at [email protected]

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ANNEX A – Description of Events

October 2020 – March 2021: Let us take a closer look at the events/programmes in the first 6 months. Events and programmes scheduled for the subsequent months will be shared in greater detail as they get confirmed. Meanwhile, please visit raiSE’s website for an understanding on the objectives on all other programmes. a) Public Perception Survey (PPS) The survey was commissioned to gain insights on how public perceptions towards Social Enterprises (SEs) have changed since 2016. raiSE appointed Blackbox Research to carry out a study to track the following:

• Beyond awareness, how well does the public understand and recognise Social Enterprises?

• In terms of public perception, where do Social Enterprises stand in relation to Businesses and Charities?

• How has Buyer, Ready-Buyer and Non-Buyer behaviour changed since 2010 and 2016?

A summary of the survey results will be shared during the compulsory tender briefing and thereafter made available in full to the appointed agency in planning for the release of its results in Mid-October 2020. This will be an opportunity to share the survey findings and profile raiSE favourably during the initial presentation and throughout the year. b) President’s Challenge Social Enterprise Networking (PCSEN) Event The President’s Challenge Social Enterprise Award (PCSEA) is a prestigious accolade conferred by the President’s Office to outstanding social enterprises in Singapore. Since its inception in 2015, It has honoured and recognised exceptional businesses for their contributions made to the local community. Over time, several recommendations by the PCSEA Committee have been incorporated to better address the needs within the sector. This includes the adoption of a biennial award cycle that allows for a longer nurturing period for the social enterprises to participate in the Awards the subsequent year. Meanwhile, networking events (PCSEN) were introduced in alternate years to foster greater collaborations among stakeholders such as corporations and intermediaries through panel discussion and networking opportunities. In 2019, a new award Category ‘SE Champion’ was introduced to further encourage Corporate involvement in Social Enterprises and DBS Bank won the inaugural accolade. In 2020, the corporate networking event will host a panel discussion on the leadership skills needed for the new post-COVID19 normal. It is a by-invite only event. This will be an opportunity to attract Corporate attention towards the Social Enterprises by using content shared during the panel discussions post event. c) BusinessForGood (BFG) Qualification by raiSE has gained recognition and traction with stakeholders, partners and the public, with social enterprises attributing collaborations and business transactions to the qualification. raiSE social enterprise members come from a wide variety of business sectors from retail, food & beverages to education and training to business services and events management. Their social value is measured by social value toolkit that is developed and constantly refine by raiSE. This ‘BusinessForGood’ (BFG) qualification mark acts as an endorsement through raiSE’s membership.

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This will be an opportunity to raise the awareness of the BFG mark especially when profiling SEs to the public, especially during anchor events such as FestivalForGood. d) FestivalForGood (FFG) FestivalForGood is Asia’s largest celebration of social enterprises and the impact that they create. In its 4th year since its inaugural edition in 2016, the festival has grown from 1000 festival goers to a crowd of 8000 consumers in 2018 and this year we are set to welcome socially conscious participants from all walks of life at the virtual-FestivalForGood 2020. The virtual event will contain a B-C marketplace with SEs retailing their quality products and services, a B-B lounge for Corporates to network with SEs, discussions by panellist on trending topics, live performances and workshops that consumers can sign up for in advance. This will be an opportunity to generate media/public interest and attract participants to the virtual festival by influencer engagement, online event listings and showcasing SE products in positive light on other traditional channels as well. e) Landscape Study raiSE will be releasing the findings of the 2nd Social Enterprise (SE) Landscape Study in 2021 in partnership with British Council. The last study was conducted in 2016, and we hope that this follow-on study will allow us to trend the changes to the SE sector, and advise our programmes and initiatives to better respond to gaps and opportunities. This study also forms part of a broader comparative landscape study of the region led by British Council and will be an important contribution to the development of the social enterprise scene regionally. This will be an opportunity to position the salient points of the study in relation to the raiSE’s key messages. f) VentureForGood Grant The VentureForGood (VFG) grant is a funding scheme under raiSE to support social enterprises in various stages of their business. New and existing social enterprises who are starting up or expanding their operations can apply for up to $300,000 in grants. We look for Social Enterprises with a compelling social objective, a viable business proposition and a committed team. In mid-2020, the VFG grant also supports solutions to aid COVID-19 recovery. The grant call is open through the year and we want to call upon more new and existing Social Enterprises with good solutions to apply for the grant. This will be an opportunity to profile SE stories in relation to the raiSE’s key messages. g) raiSE Fellowship Programme The SE Fellowship Programme aims to support Social Enterprises in improving their capabilities and financial sustainability through curated matching with experienced professionals interested to contribute to the Social Enterprise sector, for a 4 – 6-month engagement as a Fellow or Mentor. This will be an opportunity to showcase successful Fellows and SE stories in relation to the raiSE’s key messages.