Reputation marketing & local seo

REPUTATION MARKETING & LOCAL SEO

DAN SMITH

[

DSI Marketing SolutionsHow To Position Yourself As

A Market Leader With Reputation & Local Marketing

• Owner of DSI Development (2000)

• Worked for Yamaha as eCommerce District Manager (Sweetwater Sound, Musician's Friend, Guitar Center)

• Born & Raised in San Diego

• Married with two beautiful girls

• Avid Mountain Biker

• Worked with Miva Solutions for 10 years

• Local SEO: Top 5 Google Requirements for Local Business Success

• Everyone’s a Critic

• Reputation Marketing

• The Perfect Reputation Strategy

• Questions & Answers

LOCAL SEO

The 5 Most Important Things Google

Considers Critical for Good Local Rankings

Provided by a Google Supervisor

The 5 Most Important Things Google Considers Critical for Good Local Rankings


1. Must Have a Company Website linked with the Google+ Business Page.

• Google admits that their business categories are not perfect and there are many Missing categories.

• Each category has a set of “keywords” that are supposed to help rank businesses in that category. Problem is many of these keywords don’t exactly fit with the category, or the business.

• Add a publisher link of your business page in your website’s header. This makes it easier for Google to associate the keywords in your site and the categories of your business page:

<link href="https://plus.google.com/101336881944268080806/" rel="publisher" />



2. Must Have Reviews on Google+ Business Page - CRITICAL

• Review Content: The keywords customers use to describe their experience with you is unique content about your business. The content is just as vital to Google, as it allowing them to understand what the consumer thinks and feels.

• Reviews on Google+ builds automatic trust for people who have not yet done business with you. It is a fact that almost 80% of consumers today look at online reviews about your company and those of your competitors.



3. Promote Your Business Page & Website on Facebook

• Promote your Google+ or website in Facebook (very important to Google) Google is looking at the “Social Validation” of your business online.

• Google is looking to get something more. The visitor information that Facebook has about its users is what Google will get once the visitor hits your site or business page.

• Facebook can be very affordable for many businesses plus you can dial in your audience.



4. Business YouTube Videos - Video Reviews, Video Interviews

• The number one social media site in the US is not Facebook, but YouTube.And who owns YouTube? Google! So of course YouTube Videos are going to play a bigger role in ranking local businesses in the future.

• Adding a Video about your business like a Video Reviews, Interviews or infomercial will not only increase visitor retention, YouTube videos can rank quickly in Google search.

• YouTube Videos can be embedded on your website, shared thru Google+ Business Page and posted on social media sites like Facebook, Twitter, Pinterest.



5. Reviews from other local directories (Yelp, YP ect)

• Google will link these reviews to your Google+ Business Page. If you get a review on Yelp, you will see a link that directs a visitor to see your Yelp Page. Google used the “content” of that review as part of its ranking, it gives a link back to that review page.

• Citations the “Circle of trust” that Google uses to verify information about your company.

• All businesses need to claim all other local directory listings because Google looks for them and some may even have reviews from past customers.

http://moz.com/learn/local/local-search-data-us

“No other social media channel is as influential as online reviews.”

Bill Tancer – Everyone’s a Critic

“Many brands and business owners are put off by online reviews given that the channel appears to be beyond their control.”

Bill Tancer – Everyone’s a Critic

CA

Question?

Four Good ReviewsTwo Bad Reviews

No Reviews Six 5 Star Reviews

Service

B

Three Businesses Are Virtually Identical

ServiceService

Which One Would You Choose To Buy From?

To Give 5 Star Companies The

Advantage

The Game Of OnlineMarketing Just

Changed…

Search For Any Company Name

+The City Reveals Their Reputation

Marketing Game Changer“80 Million Google Plus Pages Merged With Each Companies Website

And Reveals The Companies Reputation To Their Customers”

1

Marketing Game Changer

“Reviews Are A Major Part Of Online Marketing.”

2

Google+ Maps

Social Media

Local Directories

SEO Rankings

Businesses Must Have Reviews To Compete Online… Why?

Pay Per Click

Marketing Game Changer3SEO… Social Media… Pay Per Click… Local Marketing

None Of It Is Effective Anymore….

If You’re Not Monitoring And Get A Bad Review

Market The Business With Website, SEO, Social Etc.

Help The Build Their 5 Star Reputation

Build A 5 Star Reputation First

Market Their Business to Get More Customers

STEP:1

STEP:2

Marketing Game Changer4Reviews Give You Pre-Qualified Presold Leads

Because Buyers Trust Reviews…

As Much A Family And Personal Recommendations

80% Of BuyersTrust Reviews As

Much As PersonalRecommendations.

~ Bill Tancer

4 Reviews Give You Pre-Qualified Presold Leads

Because Buyers Trust Reviews…

Biggest Shift In Marketing In 10 Years

Choosing Your BusinessHow Many Reviews Does A

Consumer Look Up Before

Making A Decision?

10REVIEWS

Trusting Your Business How Many Reviews Does A

Business Need To Be Trusted?

Q

:

Q

: 6-10REVIEWS

Without Six 5 Star Reviews Your Business Isn’t

Trusted

F

:

TV &

Magazine

Ads

SEO

Marketing

Direct

Mail

Does Reputation Impact Online Or Traditional Marketing?Q:

Newspaper

& Radio

Social &

Mobile

Media

Website

MarketingReputation Impacts All Your Marketing Including Referrals

Definition Of Reputation Marketing:

Wikipedia: The “Reputation Marketing” field has evolved from the marriage of

the fields of Reputation Management and Brand Marketing.

Reputation Management Brand Marketing

Reputation Marketing:Building A Five Star Reputation, And Then Market

Your Reputation To Get More Customers

Capture Customer Feedback

ServicesStaff

Alerts & Reports

Redirect ToGet Reviews Online

Monitor Top Local Directories

Market ReviewsOn Your Websites

Market ReviewsOn Your Social Media

Market Review Images On Your Social Media

Our Proprietary Reputation Marketing Strategy

Market 45 – 60 Second“Review Commercials”

Feedback Pages Daily Monitoring

“Incredible Service, I highly recommend them. They are always on time.”Review

- Website- Social media

- Train Staff- Feedback

- Reviews

- Images- Videos

- Monitor- Alerts

- Reporting

ManageReputation

BuildReputation

MarketReputation

The Perfect Reputation Marketing Strategy

Sales Staff Support Staff

Alert Alert

ManageReputation

BuildReputation

MarketReputation

Respond To Bad Reviews

Detailed Reptuation Reporting

Monthly Marketing Analysis

Inspire Your Staff

Team Monitors Your Listings

Send You Review Alerts

Feedback Survey Pages

Custom Print Media Center

Custom Mobile Review App

Have a Posting System

“Incredible Service, I highly recommend them. They are always on time.”Review

Train Team Create A 5 Star

CultureBuild Employee Training Center

ManageReputation

BuildReputation

MarketReputation

Staff

Services

Market On Your Website

Market To Social Media

Market To Photo Sharing

Market To Video Sharing

Market In Presentatons & Sales Media

Market ReviewsOn Your Websites

Market ReviewsOn Your Social Media

Market Review Images On Your Social Media

Market 45 – 60 Second“Review Commercials”

ManageReputation

BuildReputation

MarketReputation

The Perfect Reputation

Marketing Strategy is: All Your Staff Trained On Protecting Your Reputation

Get A Reputation Strategy To Get Reviews Fast

Build Your Reputation & Position Yourself As The Market Leader

Monitor & Get Alerts On New Reviews Everyday

Have a Mobile App To Collect Reviews

Create Survey And Feedback Pages

Create Monthly Reputation & Feedback Analysis Reports [Build Culture]

Share Reviews To Your Website, Blog, ect.

Re-Post Your Reviews To FB, Google+, LinkedIn & Twitter

Create Professional Review Images For Daily Syndication

Create & Broadcast Monthly “Review Commercials”

In Summary• The 5 Most Important Things Google Considers Critical for Good Local

Rankings– Must Have a Company Website linked with the Google+ Business Page.

– Must Have Reviews on Google+ Business Page – CRITICAL

– Promote Your Business Page & Website on Facebook

– Business YouTube Videos - Video Reviews, Video Interviews

– Reviews from other local directories (Yelp, YP ect)

• Everyone’s a Critic– Customers trust businesses with at least 6 to 10 reviews

– It takes 10 5 Stars reviews in Google to get a true 5 Star Rating

– 80% of customers trust online reviews

• Develop The Perfect Reputation Marketing Strategy– Train your staff

– Create Feedback Pages

– Get 10 Reviews in Google

– Create Review Images & Review Video

– Market Reviews & Reputation on Website, Social Media, Video & Image Sites

DAN SMITH

[email protected]: REVIEWDAN.COM

mailto:[email protected]

Reputation marketing & local seo

Marketing

Transcript of Reputation marketing & local seo