Reputation management (session 3) ppt
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Transcript of Reputation management (session 3) ppt
Reputation Monitoring and measuring the impact of Social
Media
Alan Stevens, MediaCoach
www.mediacoach.co.uk
MediaCoach
Reputation Management
• How are you seen?• How often?• By how many?• Positive or Negative?• Local or global?• How does it match your perception?
It’s all about listening
• Customers speaking to you• People speaking about you• People speaking about your competitors• People speaking about your customers
and suppliers• People talking about your market
Social Media Montoring
• Regular checks• Set up alerts• Tools to use• Key sites to visit
– Twitter– Linkedin– Facebook
Google Analytics
• Number of unique visitors.• Sources of visitors.• Top performing keywords.• Length of time spent on site.• Entry point.• Exit point.• Whether a visitor takes up an offer (such
as signing up for more information).
A Social Media Strategy (1)
• Define your objective(s). Keep them simple.
• Decide how your objectives will be measured.
• Decide on the message you want to send out.
• Decide on your target market.
A Social Media Strategy (2)
• Set up your measurement tools.• Conduct any pre-campaign surveys.• Decide what tools you will use.• If using social media, set up accounts if
you don’t already have them.• Decide whether to do it all yourself or use
an agency.• Run final sanity checks to make sure that
there is a potential return on investment.
A Social Media Strategy (3)
• Launch the campaign.• Monitor the results.• Amend the campaign if necessary.• At the end of the campaign, gather all the
results together.• Analyse the results in detail.• Review your next PR activity.
Thanks for listeningWeb : www.mediacoach.co.uk
Email: [email protected]: 020 8220 6919
Skype :mediacoachTwitter: mediacoach
LinkedIn : mediacoach