Reputation Management for Healthcare and Hospitals

Online Reputation Management for Healthcare

Table of Contents

I. TrendsII. About UsIII. Reputation for HealthcareIV. Reporting

Trends: Patients are Increasingly Relying on Reviews

“Patients are increasingly turning to online physician ratings, just as they have sought ratings for other products and services.”

– Journal of the AMA, 2014

What Patients See When ‘Mapping’ A Physician

Reputation Is Prominently Displayed Whether You Asked For It Or Not

What Patients See When ‘Searching’ for a Category

Big or Small?Hospitals with enough reviews and positive rating appear as BIG DOTS

Visible listing?Hospitals with poor reviews or inaccurate listing information incur a significant visibility penalty.

Reputation.com CONFIDENTIAL & PROPRIETARY

A stellar reputation is key to attracting new patients

PPC

All your marketing efforts lead patients to learn more

about you online

Your reputation stands between all your marketing efforts and new admissions

Reputation Management Kit for Healthcare

Social MediaEngage and build social advocacy with patients

• Publish• Listen• Respond

Business Listings & Local SEOTake control of your listings in one location

• Audit• Correct• Improve

Actionable AnalyticsTurn your patient data into insights that improve customer satisfaction and sales

• Normalize• Analyze• Recommend

SurveysFully integrate CAHPS surveys into Reputation Management

• Solicit• Gain insights• Take Action

Online ReviewsEnhance your review volume and sentiment

• Monitor• Respond• Request

Mobile & Kiosk

• Collect• Process• Alert

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Automotive OEM

Select Customers

Real Estate

About Reputation.com

Automotive Dealers

RetailHealthcare

• Our customers include health systems, university hospitals, physicians groups and senior care locations

• Our platform serves over 5,000 facilities • We work with more than 35,000 physicians and dentists

A comprehensive Online Reputation Management program is critical to managing feedback and attracting new

patients

Experts in Healthcare Reputation Management

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Reputation.com Platform Overview

The industry’s first and only fully-integrated online Reputation Management platform

Reputation for Healthcare: Assess, Respond, Improve

Get alerted and respond to patient feedback quickly


Isolate issues based on real patient feedback


Improve your Reputation, giving patients the confidence to choose

Example: Improve Patient Sentiment

Average Star Rating 2012-2013

Before After

Benchmarking and Scoring: The Reputation Score

• Patented and the industry’s only algorithm • A reliable, weighted metric that summarizes the online

presence of all of your locations

Business Listings

• Audit all location and practitioner directory listings• Correct and maintain listings for all locations• Enhance presence across the most important sites

iOS and Android Mobile Apps

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Executive Reporting

Timothy MettelmanRegional VP Healthcare

[email protected]

Reputation Management for Healthcare and Hospitals

Healthcare

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