• Use http://www.uktribes.com/ to find the group or groups (there can be crossover) that you think you belong to. Why do you belong to this group(s)?

- I would say I belong to the ‘Learning Edge’ group ‘Creatives’ as I aspire to get far in life and create new things to inspire other people. I would also say I’m part of the ‘trendies’ group as I do love fashion and following the latest trends and wearing current brands.

• What media figures (actors, musicians, sportspeople, celebrities) do you consider similar to you? In what way are they similar to you/ are you similar to them?

- I consider myself to be similar to Michael Jackson through my level of performance. Jackson always had high energy levels, and always performed to his best ability. He never failed to put on a great show and was one of the best entertainers in existence. I like to think I’m following in his footsteps with that. He is my idol when it comes to entertainment, and I never go on stage without giving it my all. His passion for music, reflects mine of dance.

• Do you consciously 'model' (copy modes of dress, style yourself, act like) yourself on any of these media figures? Why is that?

- I act like Michael Jackson on stage, always making sure my stage presence is over the top and energetic.

Creatives: Creatives are still top of the Tribal map and care constantly creating new content.

DIYers are creative, tech savvy self-starters that bring culture to life for Tribes today – they produce music, promote club nights, start indie brands and create festival stages. Many are also Creatives, but DIYers are set apart by their aspirations to ‘make it’, create events and actively influence culture in their area. DIYers used to be focused more in London, but in 2015 all major cities have a strong DIY scene.

Trendies: Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!

They’re the biggest outwardly ‘brand-me’ Tribe – they’re universally aspirational in fashion and music, both offline and online. The rise of Mainstream Brand Me behaviours and fast fashion means the Trendies are still going strong and are one of the biggest Tribes on the map in 2015. Their influence is if anything growing, as more and more Trendies lean towards vlogging and sharing their super-soft-focus, Instagrammable lives online – inspiring younger teens to live a perfect life.