1. S T A R T E R What ethnicity do you see in the picture? What stereotypes are there of China? (People, Places, Events such as sport or political) How many Chinese ethnic groups can you list?

2. There are 55 minority ethnic groups in China The most populous are Zhuang with 18 million people Tibetan and Mongolian are the most well known 3. E T H N I C B R E A K D O W N H K 4. R E P R E S E N T A T I O N O F E T H N I C I T Y D E S C R I B E T H E D I F F E R E N C E S B E T W E E N E T H N I C I T Y A N D R A C E B E A B L E T O I D E N T I F Y M E D I A T E X T S T H A T O F F E R L I M I T E D R E P R E S E N T A T I O N S O F E T H N I C I T Y E X P L A I N W H A T T O K E N I S M I S A N D W H Y I T I S P R O B L E M A T I C 5. R E I N F O R C I N G P R E J U D I C E S M E D I A P O R T R A Y S A N E T H N I C S T E R E O T Y P E T H E A U D I E N C E E N C O U N T E R T H I S E T H N I C I T Y T H R O U G H T H E M E D I A W H A T W I L L H A P P E N T O T H I S A U D I E N C E V I E W O F T H A T E T H N I C I T Y ? 6. W H A T W E E N D U P W I T H 1. Stereotype is represented in media text 2. Audience decode text 3. Audience maintain narrow view 7. W H A T I S T H E D I F F E R E N C E B E T W E E N R A C E A N D E T H N I C I T Y ? Your ethnicity refers to your CULTURAL IDENTITY 8. G A M E S R E P R O D U C E D O M I N A N T D I S C O U R S E S GTA: San Andreas portrayed ghettoized, hyperviolent Black protagonists and NPCs, all sanctioned by popular culture, gamers, and academics who praised the game for its mechanics, narrative reach, and creativity. Idolises Black and Hispanic gang culture 9. R E S I D E N T E V I L 5 R A C E R O W PLAY VIDEO 10. K O T A K U S R E S P O N S E Ignores the original argument to focus on the game and function of zombies 11. I M A G E R Y Survival horror convention: innocence vs evil Typically coded and white vs black, light vs darkness, west vs rest, etc Early in RE5, the team sees a (extremely) White woman dragged screaming by an African into a second- story apartment. This scene evokes allusions of Black-on-White rape because of the womans Whiteness as well as historical connotations of Black desire for pure White women. There are no random choices in videogames; the developers chose that pairing to fit in with the horror aesthetic of the game Brock, 2011: p.433-434 12. RE5, however, utilizes a character set more frequently seen in action movies: a skilled, laconic White mercenary type teamed up with an exotic female partner. Shevas African origins lead one to believe that she will serve as a native guide, but her AI capabilities are not robust enough to allow her to survive autonomously plus she is apparently unfamiliar with the area. At all times, she requires Chris assistance to fend off enemies and provide direction In her role as support person, Sheva does little to challenge gendered and racialized stereotypes of women in media 13. B R O C K , 2 0 1 1 Sheva Alomars depiction evokes possibilities of changing industry perspectives on female videogame leads. Unfortunately, Shevas character conforms to Western hegemonic conceptions of femininity and race: she is brown, inarticulate, and supportive of the White hero. Shevas alternate costumes make it clear that she is window- dressing; a sexualized mule that lovingly carries tools of domination and death for her White partner to use against her people. 14. T A S K : R E P R E S E N T A T I O N S O F A R A B S A N D M U S L I M S Post 9/11 Islam portrayed as a threat; linked with terrorism; ordinary Muslims marginalized WHAT IMPACT DOES THIS HAVE? 15. T A S K : W H Y D O Y O U T H I N K T H I S A D V E R T M A Y H A V E B E E N C O N T R O V E R S I A L I N T H E U S ? PLAY VIDEO 16. H O L L Y W O O D W A Y PLAY VIDEOS The Little Mermaid (1989) Sebastian the work-shy Jamaican crab? WHAT MIGHT THIS SUGGEST ABOUT THE CARIBBEAN ? Aladdin (1992) WHAT MIGHT THIS SUGGEST ABOUT ARABS 17. Frozen (2013) Snowy whitewash? WHAT MIGHT THIS SUGGEST ABOUT CAUCASIAN FEMALES? Despicable Me 2 (2013) WHAT MIGHT THIS SUGGEST ABOUT MEXICANS? PLAY VIDEOS 18. TASK: How does Disney represent race and ethnicity through Disney Princesses? 19. M C D O N A L D S PLAY VIDEO TASK: Why is it important for a company like McDonalds to promote diversity? 20. T A S K : T O K E N I S M What is Tokenism? Provide a definition and give an example of where Tokenism can be found (NOT SOUTHPARK!) 21. T A S K : L I L Y A L L E N A N D R A C E How does Lily Allen provide a caricature of race? https://www.youtube.com/watch?v=E0 CazRHB0so 22. T A S K Choose an advert for a media text (print, audio- visual or visual) and provide a textual analysis on how representation of race and ethnicity is used. Refer to key questions on representations from earlier lessons