REPORTR E SUMES - ERICREPORTR E SUMES ED 018 609 08 VT 002 13? LEADERSHIP DEVELOPMENT SEMINAR,...
Transcript of REPORTR E SUMES - ERICREPORTR E SUMES ED 018 609 08 VT 002 13? LEADERSHIP DEVELOPMENT SEMINAR,...
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REPORTR E SUMESED 018 609 08 VT 002 13?LEADERSHIP DEVELOPMENT SEMINAR, VOCATIONAL- TECHNICALEDUCATION. FINAL REPORT.BY- SMITH, CLODUS R. NELSON, RICHARD S.CALIFORNIA UNIV., LOS ANGELESREPORT NUMBER BR...74451 PUB DATE 15 DEC 6?GRANT OEG -2 -7- 070451 -3009EDRS PRICE MF...$0.50 HC -$3.88 95P.
DESCRIPTORS- *SEMINARS, *LEADERSHIP TRAINING, *VOCATIONALEDUCATION, TECHNICAL EDUCATION, PROGRAM ADMINISTRATION,COMMUNICATION (THOUGHT TRANSFER) , *PROGRAM PLANNING,LEADERSHIP, PROFESSIONAL ASSOCIATIONS,
THIRTY -SEVEN VOCATIONAL EDUCATORS, EIGHT STAFF MEMBERS,AND 29 RESOURCE PERSONS PARTICIPATED IN A SEMINAR DESIGNED TODEVELOP UNDERSTANDINGS, ABILITIES, AND ATTITUDES FOR MOREEFFECTIVE LEADERSHIP BY THE PROFESSIONAL PERSONNEL IN 11WESTERN STATES AND GUAM. SUMMARIES OF THE FOLLOWINGPRESENTATIONS ARE INCLUDED - -(1) "HOW TO COMMUNICATE - -ORALCOMMUNICATIONS" BY L. GOLDSMITH, (2) "THE CONCEPT OF A TOTALPROGRAM OF VOCATIONAL EDUCATION" BY M. STRONG, (3) "HOW TOPLAN BY PERT" BY P. TULENKOp (4) "ADVISORY COUNCIL ONVOCATIONAL EDUCATION - -A PROGRESS REPORT" BY M. BARLOW, (5)"PLANNING A TOTAL PROGRAM OF VOCATIONAL EDUCATION" BY M.STRONG, (6) "HOW TO COMMUNICATE - -AURAL COMMUNICATION" BY L.GOLDSMITH, (7) "CONTEMPORARY FACILITIES AND EQUIPMENT FORVOCATIONAL EDUCATION LABORATORIES" BY J. BELLENGER, (8),"HOWTO INTRODUCE A SPEAKER" BY L. RALSTON, (9) "INNOVATION INCURRICULUM DEVELOPMENT" BY L. GOLDSMITH, (10) "HOW TOCOMMUNICATE -- VISUAL COMMUNICATION" BY L. GOLDSMITH, (11)"STUDENT PERFORMANCE GOALS- -MULTI MEDIA CONCEPT" BY B. HAHNAND J. MEYER, (12) "THE NEW LEADERSHIP ROLE OF THE OFFICE OFEDUCATION" BY G. SULLIVAN, (13) "PROGRAM PLANNING ANDBUDGETING" BY E. KRAMER, J. BUNTEN, AND W. SMITH, (14) "HOWTO PLAN A CONVENTION" BY L. RALSTON, (15) "IMPLICATIONS.OFCURRENT RESEARCH IN TEACHER EDUCATION" BY T. DEAN, (16) "HOWTO COMMUNICATE....-XTRA COMMUNICATION" BY L. GOLDSMITH, (17)"EDUCATION AND TRAINING IN THE WORLD OF WORK" BY H. MATTHEWS,(18) "DYNAMICS OF THE WORLD OF WORK" BY J. WALSH, (19)"BRAINSTORMING - -A TOOL OF LEADERSHIP," AND "EVALUATION OFVOCATIONAL EDUCATION" BY B. SHOEMAKER, (20) "COOPERATION--1HEKEY" BY L. GOLDSMITH, (21) "BRIEFING FOR EDUCATION VISITS"AND "EFFECTIVE PROGRAMS THROUGH COOPERATION" BY J. HERMAN,(22) "INNOVATIONS IN OCCUPATIONAL EDUCATION" BY G. FUNK, (23)"THE ROLE OF PROFESSIONAL ORGANIZATIONS" BY A. ICE, AND (24)"LEADERSHIP-..-VOCATIONAL EDUCATION'S GREATEST LAZED" BY C.SMITH. SUMMARIES OF LEADERSHIP TRAINING SESSIONS, ANDDIRECTORIES OF PARTICIPANTS, STAFF, AND RESOURCE PERSONS AREINCLUDED. DOCUMENTS REPORTING RELATED SEMINARS AND ACONFERENCE ARE VT 003 8881 VT 002 105, AND VT 004 630. (EM)
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FINAL REPORTProject Number 7-0451
Contract OEG-2-7-070451-3009.
LEADERSHIP DEVELOPMENT SEMINARVOCATIONAL-TECHNICAL EDUCATION
Ailgust 1967
U.S. DEPARTMENT OFHEALTH, EDUCATION, AND WELFARE
Office of EducationBureau of Research
DEL; c
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U.S. DEPARTMENT Of HEALTH, EDUCATION & WELFARE
OFFICE Of EDUCATION
THIS DOCUMENT HAS BEEN REPRODUCED EXACTLY AS RECEIVED FROM THE
PERSON OR ORGANIZATION ORIGINATING IT. POINTS OF VIEW OR OPINIONS
STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE Of EDUCATION
POSITION OR POLICY.
FINAL REPORT
Project Number 7-0451Contract OEG-2-7-070451-3009
LEADERSHIP DEVELOPMENT SEMINARVOCATIONAL-TECHNICAL EDUCATION
Clodus R. SmithRichard S. Nelson
University of California
Los Angeles, California
December 15, 1967
The research reported herein was performed pursuant to a contractwith the Office of Education, U.S. Department of Health, Education,and Welfare. Contractors undertaking such projects under Governmentsponsorship are encouraged to express freely their professionaljudgment in the conduct of the project. Points of view or opinionsstated do not, therefore, necessarily represent official Office ofEducation position or policy.
U.S. DEPARTMENT OFHEALTH, EDUCATION, AND WELFARE
Office of EducationBureau of Research
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FOREWORD
Effective leadership is an important determinent of the success of all`educational programs. The expansion of vocational and technical educationprograms to serve the unmet needs of all persons who may derive economicbenefits from occupational training has made leadership a critical factorin the planning and administration of these programs. It seems clear thatnew leaders must be identified and developed at all levels of responsibilityto assist development of immediate and long-range programs.
Much will be demanded of the new leadership in vocational education. En-
thusiam for new program dimensions will not be shared by all; reluctance
to change is not easily overcome. In the words of Machievelli, the role of
the innovator is not an easy one: "The innovator has for enemies all thosewho did well under the old system and lukewarm supporters of all those who
might do well under the new system." A full measure of courage, skill, and
tact will be demanded of leaders if the promise of new, expanding, and com-
plex programs is to be realized.
The University of Maryland has a commitment to the pre-service and in-
service development of vocational and technical educators within the state.
Recognizing that attitudes, understandings, and abilities cannot remain
constant in this dynamic area of activity, the University has welcomed the
opportunity to extend its activities to include the specialized training
program for the professional development of vocational and technical edu-
cators employed by the Office of Education and by State Boards of Education
throughout the nation.
The University wishes to extend its appreciation to the staff members and
participants who have expended effort in behalf of this activity.
Clodus R. SmithJuly 1967
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TABLE OF CONTENTS
page
Program Background and Content 1
Seminar Staff 5
Resource Persons 9
Participants 13
Agenda 19
Summaries of Presentations 27
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PROGRAM BACKGROUND AND CONTENT
INTRODUCTION
The passage of the Vocational Education Act of 1963 signaled a new era in
vocational and technical education in the United States and created newchallenges, responsibilities, and areas of leadership. With the assistance
of the personnel of the Vocational Education Division of the Office ofEducation, Department of Health, Education, and Welfare, new programs arebeing developed at state and local levels.
The Office of Education, Vocational Education Division, by adding new per-
sonnel, has been able to provide states with assistance to strengthen,
improve, and expand existing vocational programs. The Vocational Education
Act of 1963, with its many parts, has required states to train new profes-
sional staff members to become familiar with the many services of govern-
ment agencies and to deepen their understandings of the total vocational
program.
Through leadership development programs funded by the Department of Health,
Education, and Welfare, a number of seminars have served to provide oppor-
tunities for states to have the personnel in the field of vocational-
technical education keep abreast of new developments. This 1967 seminar
is an outgrowth of the previous seminars funded by the Department of Health,
Education, and Welfare and held through the University of Maryland.
PURPOSE
The purpose of the seminar as set forth in the contract was to provide an
intensive educational program designed to develop understandings, abilities,
and attitudes for more effective leadership by the professional personnel
in the states. Anticipated in the outcomes is that participants can func-
tion more effectively at state and local levels and that they will involve
state personnel in similar state and local programs. As states move for-
ward with new vocational educational plans, there is difficulty in keeping
up to date, especially in the areas of legislation and current trends.The
seminar has been provided to help bridge the gap.
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PROGRAM CONTENT
In order to provide a meaningful program, a meeting was held in the office
of Mr. Sherrill McMillen, Director, Program Planning and Development Branch,
Vocational Division, Office of Education, to review the evaluation of the
1966 seminars. This evaluation, prepared in the fall of 1966 at a meeting
of the 1966 project directors in conjunction with the staff personnel of
the Vocational Education Division of the Office of Education, contained
items which gave guidelines for improving the content of future seminars._
In February of 1967 the project director, the associate director, the
program assistant, and the Vocational Education Division staff of the Of-
fice of Education met with Mr. Sherrill McMillen and a selected group of
his staff members to cooperatively plan the program for the summer of 1967.
As a result of this planning, the content of the training program was or-
ganized to give emphasis to an interdisciplinary approach and provide op-
portunities to develop leadership skills in the areas of vocational-
technical education.
1. The concept of a total program of vocational education
2. Planning total programs for vocational-technical education
3. Orientation of task force
4. Assignment of groups to task force problems
5. State plans and projected program of activities
6. Demonstration of a structured conference, and conferenceleading
techniques
7. Sources, analyses, and utilization of data
8. Procedures in developing curriculum guides
9. Problem identification and implementation in vocationaleducation
research findings
10. Legislative information
11. Innovations in curriculum development
12. Developing counseling and placement programs
13. Program planning for youth and adults withspecial needs
14. A challenge to vocational-technical education
15. Coordination of programs with other agencies
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16. Development of professional personnel in vocational-technicaleducation
17. The organic curriculum
18. New trends in facilities and equipment
19. Public information
20. Evaluating vocational-technical education
PARTICIPANTS
This was a Western Regional seminar for specific states:
AlaskaArizonaCaliforniaColoradoGuamHawaii
IdahoNevadaOregonUtahWashingtonWyoming
Each State Director selected one to four participants to attend the Seminar.Priority was given to potential leaders in vocational-technical educationwho came into leadership positions in recent years,such as new state staffmembers, supervisors, teacher trainers, heads of departments, consultantsin vocational education, local directors, and leaders in expanding areas of
vocational education.
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SEMINAR STAFF
Clodus R. Smith Project Director
Director of the Summer School and Associate Professor of Agricultural andExtension Education, at the University of Maryland; B.S., M.S., OklahomaState University and Ed.D., Cornell University in vocational education.His experience includes eight years as vocational teacher-educator at theUniversity of Maryland, four years as Director of the University of Mary-land Summer School, and eight years as teacher-director and teacher ofVocational Education in Agriculture in local high schools. Other experi-ence includes project director of the Induction-Inservice Training Programfor Personnel in the Division of Vocational-Technical Education, U.S.Office of Education. He has served as a consultant to the Office ofEconomic Opportunity, member of the Board of Directors of the Job CorpsProposal Review Board, and has conducted research in vocational and highereducation; currently he is serving as Educational Director for TeamworkFoundation Incorporated. Director of National Leadership DevelopmentSeminars for Vocational Education in 1965, 1966, and 1967, he also servedas Director of the National Seminar on Program Planning, Budgeting, andEvaluation of Vocational-Technical Education in 1967.
His writing includes contributions to several vocational journals. He isauthor of two books, Planning for College, and Rural Recreation for Profit.Leadership activities include President of the National Association ofCollege and University Summer Sessions and Vice President of the AmericanAssociation of Teacher Educators in Agriculture. Member of AVA, Phi Kappa
Phi, Phi Delta Kappa, and Maryland Vocational Association.
Richard S. Nelson Seminar Director
Chief, Bureau of Industrial Education, California State Department of Educa-
tion, Sacramento, California. B.S., San Diego State College; M.A., San
Diego State College; graduate work, University of California, Los Angeles,
and University of Maryland. Work Experience: apprentice, journeyman
carpenter; general building contractor, carpentry-millcabinet instructor;
local supervisor, vocational education; Program Specialist, T&I, USOE;
Supervisor, Industrial Education, State Department of Education; program
coordinator of five National Leadership Development Conferences; seminar
director, 1966 National Leadership Development Seminar for Vocational
Education, Tahoe City, California. Member of AVA, CIEA, Epsilon Pi Tau,
Phi Delta Kappa, ATEA.
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Dale Smith Flognallssist-Ant
Director of Guidance, Glenwood Schools, Glenwood, Iowa. B.S. AgriculturalEducation; M.S. University of Omaha; enrolled in doctoral program at Uni-versity of Omaha. 'Experience in Glenwood Schools includes teacher of agri-cultural education and guidance counselor.
J. Lyman Goldsmith Conference Leader
Coordinator of Vocational Education and Supervisor-in-Charge, Vocationaland Practical Arts, Los Angeles Unified and Junior College Districts;B.A. Santa Barbara State College and M.S. University of Southern California.Industrial experience: sash and door millcabinet, electrical-electronics.Teacher of electricity-electronics for five years; supervisor of industrialeducation; supervisor of industrial arts -- Los Angeles Unified and Junior
College Districts. Member of AVA, NCLAVPA, AIAA, CIEA, NCLA, Epsilon PiTau; California State Board of Managers, PTA.
James A. Herman Conference Leader
Assistant Chief, Bureau of Industrial Education, California State Depart-ment of Education, Sacramento, California. B.A. and M.A. at CaliforniaState College at Long Beach, completing Doctor of Education at Universityof California at Los Angeles. Work experience: building trades, carpenter,
contractor for 9 years. Teacher Coordinator of Carpentry, Lone Pine UnionHigh School District, California - 3 years; Teacher Coordinator of Carpentry,
Antelope Valley Junior College, Lancaster, California - 1 year; Trade-Technical Teacher Education, State Department of Education, at University
of California, Los Angeles - 3 years; Regional Supervisor of Trade-Technical
Education, Bureau of Industrial Education, Sacramento - 1 year. Member of
AVA, AIAA, CIEA, EPT, Phi Delta Kappa, NASSTIE.
Milo P. Johnson Conference Leader
Superintendent and President, Mt. San Jacinto College, Gilman Hot Springs,
California. B.S., M.A., Ed.D., University of California, Los Angeles;
graduate work, California State College at Los Angeles. Work experience:
seven years employment in various machine shops, three years as a Journey-
man machinist. Teacher at California Polytechnic College, San Luis Obispo;
Santa Monica City College. Coordinator and supervisor at Santa Monica
Unified School District and Santa Monica City College. Director of Second-
ary Education, Santa Monica Unified School District. First Superintendent
and President Imperial Valley College, Imperial, California.
Lee W. Ralston Conference Leader
Director, Practical Arts Education, Los Angeles County Superintendent of
Schools' Office, Los Angeles, California. B.S. California Institute or
Technology; M.Ed. University of California, Los Angeles. Ten years indus-
trial experience, natural gasoline production, Standard Oil Company;
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Supervisor, Industrial Relations, Westinghouse Electric Company. Director,Petroleum Technology; Dean, Coalinga Junior College, Coalinga, California.Supervisor of T & I Teacher Training, Bureau of Industrial Education,California State Department of Education. Summer Session Faculty - UCLA,UC Berkeley, Colorado State University, Oklahoma A&M, Oregon State University,New Mexico, Kansas, Arizona, Utah, MIT. Vice President, T&I Division of AVA;past president of CIEA1 CCVA, ATEA, NCLA, So. Cal. Council of Local Admin.of Voc. Ed.
Marion Wells Secretary
Secretary, Bureau of Industrial Education, State Department of Education,Sacramento, California. Graduate of Sacramento High School; attendedSacramento Junior College. Worked for California State Division of Ar-chitecture and California State Department of Education.
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RESOURCE PERSONS
David Allen Supervisor, Trade & TechnicalTeacher Education
123 Moore HallUniversity of California405 Hilgard AvenueLos Angeles, California 90024
Melvin L. Barlow Staff DirectorAdvisory Council on Vocational EducationOffice of Education5018 ROB-37th & D, S.W.Washington, D.C. 20202
Joseph C. Bellenger Assistant SuperintendentVocational & Adult EducationSan Jose Unified Schools1605 Park AvenueSan Jose, California 95114
John W. Bunten Assistant Superintendent forVocational-Technical Education
State Department of EducationCarson City, Nevada 89701
Dean, School of Applied Arts & SciencesCalifornia State College6101 East 7th StreetLong Beach, California 90815
Supervisor, Industrial EducationDivision of Secondary SchoolsLos Angeles City SchoolsP. O. Box 3307Los Angeles, California 90054
Assistant SupervisorVocational Teacher Education ProjectMt. San Jacinto CollegeP. O. Box 248Gilman Hot Springs, California 92340
C. Thomas Dean
B. Gordon Funk
Bruce Hahn
Alton D. Ice Director of Professional ServicesAmerican Vocational Association1025 Fifteenth Street, N.W.Washington, D.C. 20005
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J. Wesley Johnson
William Johnson
Ernest G. Kramer
Francis Laird
Richard Lano
Pat W. Loyd
Louis Mandelbaum
Howard A. Matthews
John M. Meyer
Training SuperintendentLong Beach Naval ShipyardLong Beach, California 90802
Nmerical Control CoordinationIndustrial EngineeringRocketdyne6633 Canoga AvenueCanoga Park, California
Assistant SuperintendentVocational EducationP. O. Box 248Olympia, Washington 98501
Coordinator, Industry-Education RelationsPersonnel DivisionAutonetics3370 E. Mira LomaAnaheim, California
Assistant Supervisor, Trade & TechnicalTeacher Education
123 Moore HallUniversity of California405 Hilgard AvenueLos Angeles, California 90024
Program OfficerBusiness & Office OccupationsRegion IX, U. S. Office of Education
50 Fulton StreetSan Francisco, California 94102
Human Relations Teacher-Consultant2500 Hollyridge DriveHollywood, California 90028
Director, Division of ManpowerDevelopment & Trafting
Office of EducationWashington, D.C. 20202
Assistant Supervisor, Trade & Technical
Teacher Education123 Moore HallUniversity of California405 Hilgard AvenueLos Angeles, California 90024
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C. Allen Paul
G. Frederick Peters
James O. Plusch
Phillip Ricker
Byrl R. Shoemaker
Kenneth Owler Smith
Wesley P. Smith
Merle E. Strong
J. Graham Sullivan
Pete Tulenko
Dean, Technical-Vocational EducationGrossmont College8800 Grossmont College DriveEl Cajon, California 92030
Assistant SupervisorBureau of Industrial Education721 Capitol MallSacramento, California 95814
-141.1111AILOOMPI-g-M-11-1
Director of Occupational PreparationLong Beach Unified Schools701 Locust AvenueLong Beach, California 90813
Assistant Supervisor, Trade & TechnicalTeacher Education
123 Moore HallUnivers.Ay of California405 Hilgard AvenueLos Angeles, California 90024
State Director of Vocational EducationState Office Building65 S. Front StreetColumbus, Ohio 43215
Assistant to the DeanUniversity of California Extension405 Hilgard AvenueLos Angeles, California 90024
State Director of Vocational EducationState Department of Education721 Capitol MallSacramento, California 95814
Assistant DirectorDivision of Vocational & Technical Education
Office of EducationWashington, D.C. 20202
Deputy Commissioner of EducationOffice of EducationWashington, D.C. 20202
Data Processing Department 071
Rocketdyne6633 Canoga AvenueCanoga Park, California
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John P. Walsh Assistant Manpower AdministratorDepartment of LaborWashington, D.C. 20210
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ALASKA
John F. Hayward
ARIZONA
Paul Bennewitz
George F. Dunn
Joan Landman (Miss)
Shirley Mannion (Mrs.)
James C. Taylor
CALIFORNIA
James T. Allison
Robert J. Darling
PARTICIPANTS
Superintendent of Schools
Box 2550Ketchikan, Alaska 99901
Assistant State SupervisorOffice & Distributive Education412 Arizona State BuildingPhoenix. Arizona 85007
Consultant, Business Education
Phoenix Union High School System
2042 W. Thomas RoadPhoenix, Arizona 85015
Assistant State SupervisorHome Economics Education412 Arizona State BuildingPhoenix, Arizona 85007
State SupervisorHealth Occupations Education
412 Arizona State Building
Phoenix, Arizona 85007
Coordinator, Vocational-Technical Programs
Arizona Western CollegeP. O. Box 929Yuma, Arizona 85364
Assistant SupervisorManpower Development & Training
State Department of Education
217 West 1st StreetLos Angeles, California 90012
Research and Evaluation Consultant
State Department of Education
1320 K StreetSacramento, California 95814
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Vincent Martin
Robert G. Soltys
Roger K. Tucker
COLORADO
J. Allen Ehl
Leonard A. Hergenreter
H. Ashley Hudson
Nellie R. McCool (Miss)
GUAM
Edwin M. Harris
Assistant SupervisorManpower Development & TrainingState Department of Education.721 Capitol WISacramento, California 95814
Consultant, Industrial EducationLos Angeles County Schools155 W. Washington BoulevardLos Angeles, California 90015
Assistant SupervisorManpower Development & TrainingState Department of Education
1919 - 21st StreetSacramento, California 95816
Director, Vocational, Technical,& Adult Education Division
Boulder Valley Public School DistrictP. O. Box 11Boulder, Colorado 80302
Supervisor, Agricultural Education1181 Niver AvenueDenver, Colorado 80221
SupervisorAdult, Trade, and Industrial Education
32 State Services BuildingDenver, Colorado 80203
Guidance Consultant32 State Services BuildingDenver, Colorado 80203
Assistant SuperintendentVocational EducationDepartment of Education
Agana, Guam 96910
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HAWAII
Harvey E. Hoffman Instructor & Chairman of RelatedInstruction, Shop Students
Coordinator, Work Study ProgramHawaii Technical School1175 Manono StreetHilo, Hawaii 96720
Hideo Ikeda Chairman, Business EducationDepartment
Hawaii Technical School1175 Manono StreetHilo, Hawaii 96720
Barbara D. Nakagawa (Mrs.) Program SpecialistHome Economics Education
State Department of Education
P. O. Box 2360Honolulu, Hawaii 96804
Florence N. Sakai (Mrs.) Program SpecialistBusiness EducationState Department of Education
P. 0. Box 2360Honolulu, Hawaii 96804
IDAHO
Ernest A. Dahlquist
Kenneth E. Hansen
NEVADA
Margriet Clevenger (Mrs.)
Ivan E. Lee
Assistant Local DirectorArea Vocational-Technical School
Idaho State UniversityPocatello, Idaho 83201
Assistant State SupervisorAgricultural EducationState Board for Vocational Education
518 Front StreetBoise, Idaho 83702
State Supervisor, Health Occupations
Heroes Memorial Building
Carson City, Nevada 89701
Vocational-Industrial-TechnicalTeacher Educator
580 Keats CircleReno, Nevada 89503
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Genevieve Pieretti (Mrs.)
OREGON
Ronald Daugherty
Lewis Douglas
Monty E. Multanen
Dale E. Pinckney
UTAH
R. H. Hansen
Donald Manson
WASHINGTON
Philip M. Medgard
State Supervisor, Home Economics Education207 Winters DriveCarson City, Nevada 89701
Director of Vocational EducationCoos Bay Public SchoolsP. O. Box 509Coos Bay, Oregon 97420
Business Education Department Chairman
Phoenix Community College049 S.W. Porter StreetPortland, Oregon 97201
Supervisor of Agriculture EducationDivision of Community Colleges &
Vocational EducationState Department of Education305 Public Service BuildingSalem, Oregon 97310
Supervisor, Curriculum & Course Development
Division of Community Colleges &
Vocational EducationState Department of Education305 Public Service BuildingSalem, Oregon 97310
Vice President, Utah Technical College
4600 So. Redwood RoadSalt Lake City, Utah
Educational Vice PresidentUtah Technical College1395 N. 150 EastProvo, Utah
State SupervisorTrade, Industrial, & Technical Education
P. O. Box 248Olympia, Washington 98501
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Kenneth L. Owen
James H. Taylor
Marcia L. Uddenberg (Miss)
WYOMING
Raymond J. Grandfield
Robert W. Stansbury
State Supervisor & Teacher TrainerAgricultural Education306 Shirley Street
Pullman, Washington 99163
State SupervisorBusiness & Office EducationP. O. Box 248Olympia, Washington 98501
State SupervisorHome & Family Life EducationP. O. Box 248Olympia, Washington 98501
State DirectorBusiness & Distributive EducationState Capitol Building, Room 204Cheyenne, Wyoming 82001
Director, Vocational EducationCheyenne Public SchoolsAdministration BuildingCheyenne, Whoming 82001
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AGENDA
SUNDAkJULY 23
11:00 a.m. - 5:00 p.m.
3:00 - 5:00 p.m.
Host:
MONDAY, JULY 24
9:00 - 12:00 noon
Greetings:
.."..,1*~4400101/1101111101111
RegistrationLobby
Reception - Social HourFireside Lobnge
Richard S. Nelson
SESSION NO. 1Fireside Lounge
Pat W. LoydRichard S. NelsonBart Myerson
Introductions
Conference Plan of Operation
Topic: HOW TO COMMUNICATE -- ORAL COMMUNICATION
Resource Person: J. Lyman Goldsmith
Topic: THE CONCEPT OF A TOTAL PROGRAMOF VOCATIONAL EDUCATION
Resource Person: Merle E. Strong
Host: Richard S. Nelson
1:30 - 4:30 p.m. SESSION NO. 2Fireside Lounge
Topic: HOW TO PLAN BY "PERT"
Resource Person: Pete Tulenko
Topic: ADVISORY COUNCIL ON VOCATIONALEDUCATION'-- A PROGRESS REPORT
Resource Person: Melvin L. Barlow
Leadership Skills Milo P. Johnson
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TUESDAY,: JULY
9:00 - 12;00 noon SESSION NO. 3
Fireside Lounge
Topic: PLANNING A TOTAL PROGRAMOF VOCATIONAL EDUCATION
Resource Person: Merle E. Strong
Leadership Skills Lee W. Ralston
Host: James A. Herman
1:30 - 4:30 p.m. SESSION NO. 4Fireside Lounge
Topic: HOW TO COMMUNICATE -- AURAL COMMUNICATION
Resource Person: J. Lyme~ Goldsmith
Topic: CONTEMPORARY FACILITIES AND EQUIPMENTFOR VOCATIONAL EDUCATION LABORATORIES
Resource Person: 'Joseph C. Bellenger
Leadership Skills Milo P. Johnson
Host: J. Lyman Goldsmith
WEDNESDAY, JULY 26
9:00 - 12:00 noon
Topic: HOW TO INTRODUCE A SPEAKER
Resource Person:
Leadership Skills
Group AGroup BGroup CGroup D
SESSION NO. 5Fireside Lounge
Lee W. Ralston
Staff
South Lounge -- 2nd Floor
South Lounge -- 3rd Floor
South Lounge -- 4th FloorSouth Lounge -- 5th Floor
Host:Milo P. Johnson
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WEDNESDAY, JULY 26 (continued)
1:30 - 4:30 p.m.
Topic: INNOVATION IN CURRICULUM DEVELOPMENT
Resource Person:
Leadership Skills
Group AGroup BGroup CGroup D
Host:
THURSDAY, JULY 27
9:00 - 12:00 noon
SESSION NO. 6
Fireside Lounge
J. Lyman Goldsmith
Staff
South Lounge -- 2nd FloorSouth Lounge -- 3rd FloorSouth Lounge -- 4th FloorSouth Lounge -- 5th Floor
Lee W. Ralston
Topic: HOW TO COMMUNICATE -- VISUAL COMMUNICATION
Resource Person:
SESSION NO. 7Fireside Lounge
J. Lyman Goldsmith
Topic: STUDENT PERFORMANCE GOALS -- MULTI MEDIA CONCEPT
Resource Persons:
Leadership Skills
Host:
1:30 - 3:00 p.m.
Bruce HahnJohn Meyer
Milo P. Johnson
James A. Herman
SESSION NO. 8
Auditorium, Royce :girl"
Topic: THE NEW LEADERSHIP ROLE OF THE OFFICE OFEDUCATION
Resource Person:
Introduction:
3:00 - 4:30 p.m.
J. Graham Sullivan
Wesley P. Smith
SESSION NO. 9
Topic: PROGRAM PLANNING AND BUDGETING
Resource Persons:
Host:
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Fireside Lounge
Ernest G. KramerJohn BuntenWesley P. Smith
Lee W. Ralston
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THURSDAY JULY 27 (continued)
6:00 p.m.
Prime Rib Dinner
FRIDAY, JULY 28
9:00 - 12:00 noon
Topic: HOW TO PLAN A CONVENTION
Dining Room
SESSION NO. 10Fireside lounge
Resource Person: Lee W. Ralston
Topic: IMPLICATIONS OF CURRENT RESEARCHIN TEACHER EDUCATION
Resource Person:
Leadership Skills
Group AGroup BGroup CGroup D
C. Thomas Dean
Staff
South LoungeSouth LoungeSouth LoungeSouth Lounge MI MI
2nd Floor3rd Floor4th Floor5th Floor
Host: James A. Herman
1:30 - 4:30 p.m. SESSION NO. 11Fireside
Topic: HOW TO COMMUNICATE -- XTRA COMMUNICATION
Resource Person: J. Lyman Goldsmith
Topic: EDUCATION AND TRAINING IN THE WORLD OF WORK
Resource Person: Howard A. Matthews
Leadership Skills Staff
Group A South Lounge -- 2nd Floor
Group B South Lounge -- 3rd Floor
Group C South Lounge -- 4th Floor
Group D South Lounge5th Floor
Host:Milo P. Johnson
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MONDAY JULY 31
. 9:00 - 12:00 noon SESSION NO. 12Fireside Lounge
Topic: DYNAMICS OF THE WORLD OF WORK
Resource Person: John P. Walsh
Leadership Skills Staff
Host: J. Lyman Goldsmith
12:00 - 1:30 p.m.
Buffet Lunch
1:30 - 4:30 p.m.
Dining Room Patio
SESSION NO. 13Fireside Lounge
Topic: BRAINSTORMING -- A TOOL OF LEADERSHIP
Topic: EVALUATION OF VOCATIONAL EDUCATION
Resource Person: Byrl R. Shoemaker
Leadership Skills Staff
Host: James A. Herthan
TUESDAY, AUGUST 1
8:30 - 9:00 a.m. SESSION NO. 14Fireside Lounge
Topic: COOPERATION . . . THE KEY!
Resource Person: J.. Lyman Goldsmith
Host: James A. Herman
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TUESDAY, AUGUST 1 (continued)
9:00 - 4:30 p.m.
INDUSTIW VISITATION
Autone tics
Bendix CorporationLong Beach Naval ShipyardMcDonnel-Douglas Aircraft CorporationRocketdyneShell Chemical CompanyT.R.W. Systems
6:00 - 7:00 p.m.
Bar-B-Que Steak Buffet
7:00 - 9:00 p.m.
Group Strategy Conference
WEDNESDAY, AUGUST 2
8:00 - 8:30 a.m.
Topic: BRIEFING FOR EDUCATION VISITS
Host:
8:30 - 4:30 p.m.
EDUCATION VISITATION
Dining Room Patio
SESSION NO. 15Fireside Lounge
James A. Herman
Adult Occupational Training Center
Community Skill Center (West Coast Trade School)
Dorsey High SchoolEast Los Angeles Skill Center
El Camino CollegeHuntington park High SchoolIndustrial Education Office -- Morenga Center
Los Angeles pierce College
Los Angeles Trade-Technical College
Manual Arts High SchoolNational Technical SchoolsWashington High SchoolWestchester High School
7:00 - 9:00 p.m.
Group Strategy Conference
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TKURSDAY, AUGUST 3
9:00 - 12:00 noon
Topic: EFFECTIVE PROGRAMS THROUGH COOPERATION
Resource Person:
Technique: ReportsBrainstormingBuzz SessionPanel Discussion
Moderator:
Panel:
Host:
1:30 - 4:30 p.m.
Topic: INNOVATIONS IN OCCUPATIONAL EDUCATION
SESSION NO. 16
Fireside Lounge
James A. Herman
Lee W. Ralston
J. Wesley JohnsonWilliam JohnsonFrancis LairdLouis MandelbaumC. Allen PaulJames O. Plusch
J. Lyman Goldsmith
Resource Person:
Leadership Skills
Group AGroup BGroup CGroup D
Host:
SESSION NO. 17Fireside Lounge
B. Gordon Funk
Staff
South Lounge -- 2nd FloorSouth Lounge -- 3rd FloorSouth Lounge -- 4th FloorSouth Lounge -- 5th Floor
Milo P. Johnson
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FRIDAY, AUGUST 4
9:00 - 11:30. a.m.
Group Reports
Topic: THE ROLE OF PROFESSIONAL ORGANIZATIONS
Resource Person: Alton D. Ice
Topic: LEADERSHIP -- VOCATIONAL EDUCATION'SGREATEST NEED
Resource Person:
Closing Ceremonies
Host:
SESSION NO. 18Fireside -Lounge
Clodus R. Smith
Richard S. Nelson
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9:00 - 12:00 noon
Greetings
MONDAY, JULY 24
SESSION NO. 1
Pat W. LoydProgram Officer
Business & Office OccupationsRegion IX, U. S. Office of Education
San Francisco, California
To paraphrase Dr. Grant Venn, "less than a decade ago the unofficial posi-
tion of the Federal Government was to phase out vocational education as a
government-supported program. As late as 1958, the interest in the subject
was so low that it was nearly non-existent. It was not because anyone was
particularly critical of vocational education; it just had very little
visibility. Now, ten years later, it is no exaggeration to call it the
number one Federal program in education."
To substantiate this point of view, President Johnson, in his message on
education to Congress on February 28, said:
"Three out of ten students in America drop out before completing
high school. Only two out of ten of our nation's young men and
women receive college degrees.
"Too few of these young people get the training and guidance
they need to find good jobs.
"I recommend legislation to aid secondary schools and colleges
to develop new programs in vocational education9 to make work
part of the learning experience and to provide career counseling
for their students.
"I recommend an amendment of the college work-study program
which will for the first time permit us to support cooperative
education projects.
"I am also requesting the director of the Office of Economic
Opportunity and the Secretary of Labor to use Neighborhood
Youth Corps funds at the high school level for this purpose."
The Commissioner of Education also recentlyunderscored the importance of
vocational education before the National Association of Secondary School
Principals, saying:
"The hour is late for development of a comprehensivecurriculum --
one that gives vocational offerings equal time and, I mightadd,
equal status with the academic program. Equal time, equal status,
and equal quality of instruction for vocational education... (is
what is needed) ... with such things as adequate and accurate
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career counseling, work-study program, and job placement
services."
These kinds of statements were not being made in 1958 when the National
Defense Education Act was passed. It seems a little startling when you
realize that total funds dispensed by the Office of Education during the
fiscal year 1955-56 was about $160,000,000, and that during the fiscal year
1966-67 approximately $4.2 billion were distributed by the Office. The
impact of this kind of increased volume of activity certainly has revolu- -
tionized the activities of the Office of Education and, as a result, has
necessitated the decentralization to the Regional Offices.
We think we are getting in a position to serve states more effectively and
efficiently. We hope you and other state educational leaders will feel
free to call upon us for assistance. We sincerely need you, the leaders
in vocational and technical education.
TOPIC 1: How to Communicate -- Oral CommunicationJ. Lyman Goldsmith
Skills related to the spoken language as practiced in conversations and
informal and formal presentations can be improved by following these sug-
gestions:
Be Prepared -
Practice -
plan what you are going to say - organize your
thoughts before speaking
rehearse "out loud" what you are going to say -
talk to a mirror
Use Good Grammar - incorrect use of English cannever be excused
Use Body Physics - use appropriate gestures - move yourbody
Use "Dramaflair" - use the elements of showmanship - be dramatic,
but don't burlesque
Be "Mike-wise" - learn how to use themicrophone properly
Be Yourself - be yourself -don't be a different you
Extemporize - don't read - don'tmemorize - use notes if
necessary, but extemporize if possible
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TOPIC 2: The Concept of a Total Program
of Vocational Education
Merle E. StrongAssistant Director
Division of Vocational& Technical Education
U. S. Office of EducationWashington, D.C.
It is appropriate to look at some very basic concepts thatshould serve as
bench marks in planning a total program of vocational education.This_look
at basic concepts should be placed in the perspective, however,of where we
are in our societal development and where we areprojected to be -- partic-
ularly in terms of technological change.
Recently a group of skilled reporterstalked to experts in many fields to
get the best informed opinions of probabledevelopments between now and the
year 2000. We must remember that those youth nowgraduating from high
school at 18 years of age should be middle agedin the year 2000 and at the
height of their working careers some 30 years from now.Here are just a
few of the things reporters gleaned from the experts.
* In the year 2000 there will be morethan 6 billion people in the world --
double the present total. Population in the U.S.will be close to
340,000,000, compared with 198,000,000 in 1966.Population growths
abroad could prove a bonanza for U.S.businesses that sell their wares
and services around the globe. The latest issue ofU. S. News and World
Report states that the United States has 7% ofthe world's population,
6% of the world's land, but 50% of the productivepower of the world.
* Meeting the world's need for foodwill require a very big jump in output.
Automation will lift the yields of farmers.The real race of the future
will be between population and education.
* Computers will bring problems along withtheir many benefits. From
fewer than 1,000 in 1956, there are now over3,000 in operation. Pre-
dictions are that there will be 85,000 inoperation in 1975 and 220,000
in operation in the U.S. by the year 2000.
* Huge nuclear facilities will help the U.S.meet the surging power demand.
Billions of gallons of salt water will beconverted into fresh water to
supply large city needs.
* Growth in transportation will be fantasticwith airplanes expected to
exceed 4,000 miles per hour before theend of the century.
* Mars landings from a spacestation and a sizable operation on the moon
are seen as likely space feats,and it is entirely possible we will have
flown with passengers to the outerplanets.
* Satellites will make global picture phonepossible. Computers will be
able to communicate with each otherat incomprehensible speeds.
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* Tomorrow even the home will be different. Electronic wizardry will
transform life in the homes with sonic cleaning devices. Combination
.freezer-microwave ovens will take care of the cooking automatically.
It is within this content that the concept of a total program of vocational
education must be projected. The needs of youth and adults are changing
rapidly; and we must, therefore, not try to meet them with yesterday's
programs -- except as these programs are proven appropriate -- but must
project new and expanded programs.
What is vocational education -- and its purpose?
* The controlling purpose of vocational education is to fit persons for
gainful employment.
* The vocational education program does not take the place of general
academic education -- it supplements and enhances education for students
who want training for a chosen occupation. It is part of a well-rounded
program of studies aimed at developing competent workers, recognizing
that the American worker should also be competent economically, socially,
physically, intellectually, and in a civic sense.
* Vocational education helps to give definitive purpose andmeaning to
education by relating training to specific occupational goals; it also
develops abilities, understandings, attitudes, work habits, and ap-
preciations which contribute to a satisfying and productive life.
* It is a flexible program providing for the possibility ofmeeting a
broad range of specific needs at many levels and of many types.
* Vocational education for adults plays an essential role inmaintaining
American efficiency in production. Adult workers in any field,through
training in skills and knowledge related to their occupations, canadapt
themselves to technological advances and other developmentsin their oc-
cupations to become more productive, to prepare themselves for advance-
ment, and to increase their earning capacity.
P.L. 88-210 -- the Vocational Education Act of 1963 --in the declaration of
purposes states: It is the purpose tomaintain, extend, and improve exist-
ing programs of vocational education, and to develop newprograms of voca-
tional education, so that persons of all ages in allcommunities of the
state will have ready access to vocational training orretraining."
The following major purposes of vocationaleducation, as set forth in the
Vocational Education Act of 1963, must be reflectedin a total program.
To provide vocational education for:
* Persons attending high school
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* Persons who have completed or left high school and who are available
for full time study in preparation for entering the labor market
* Persons who have already entered the labor market and who need training
or retraining to achieve stability or advancement in employment
* Persons who have academic, socio-economic, or other handicaps that pre-
vent them from succeeding in the regular vocational education program
The six fundamental charges of the Act are:
* Programs need to be geared to immediate and projected labor market
needs -- local, state, regional, and national
* Programs are to be developed for all non-professionaloccupations --
low skill to high skill
* Programs are to be developed for persons of all ability levels --
appropriate to their abilities, interests, and needs
* Programs can and do operate in all kinds of institutions --public
and private
* Vocational education should be a democratic process formatching
people with jobs
* Vocational education should be a modern social efficiencydevice.
Its services must be provided to all. It must serve as a vehicle
through which all groups in our society may be assimilated into
full membership and productivity.
An evaluation is required in P.L. 88-210 every five years, with an ad hoc
council to report on the first evaluation by January 1, 1968.The nature
of the report will be based upon the following questions:
* What changes or impact has the new act brought about?
* What is the quality of the program -- what improvements?
* What lies ahead? What are the unmet needs, the deficiencies, thegaps?
Under the Program Planning and Budgeting System,cost/benefit studies to
make better choices and wiser decisions are being stressed.A total program
of education must be based upon a sound programplanning and budgeting sys-
tem. It is only recently that economists haveturned their efforts toward
attempts to measure education in terms of itseconomic benefits. An
interesting treatment of this subject is found in the Journal ofHuman
Resources -- Education, Man ower, and WelfarePolicies, University of
scons n, ummer,
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Basic and overriding is the challenge to meet the vocational education
needs of all individuals at all levels across the nation. This challenge
dictates that we direct our attention to the following:
* The identification of real needs for training at all levels
* The development of programs, including curriculum development, to
meet these needs
* Building of facilities capable of handling programs
* Development of staff for leadership, teaching, andancillary personnel
Oa
1:30 - 4:30 p.m.SESSION NO. 2
TOPIC 3: How to Plan by "PERT"Pete Tulenko
Data Processing DepartmentRocketdyne
Canoga Park, California
In 1958, the management consulting organization ofBooz, Allen, and Hamilton,
in conjunction with the U.S. Navy's SpecialProject Office, developed a
technique called PERT (Program Evaluation and Review Technique).The PERT
concept was designed to integrate multiple workefforts into a total system.
Through the logical sequencing of tasks intonetwork format, these complex
efforts could be evaluated and subsequentlyintegrated into a total system,
such as Polaris, Apollo, etc.
PERT was originally designed as a planningand estimating technique. It
does not plan for the manager, but it does reflectthe planning and work
effort. The network not only graphically displayswork tasks but depicts
the various interrelationships involvedin the total work effort. It also
creates a means for simulating alternate coursesof action through the
manipulation of activities and events.
The PERT technique is relatively simple andstraight forward once the basic
concept and terminology have been mastered.PERT is the logical statement
of work in terms of task interdependencies.The terminology includes about
two dozen unique terms; and once understood,they are quickly assimilated
into a working vocabulary. PERT is predicated onthe assumption that the
information provided the system is valid. This informationis evaluated
every two weeks and processed as a total program onthis basis. This two-
week cycle prepares timely information formanagerial decision making.
Considered in this bi-weekly frame ofreference, it is a timely and,
predicated on estimate validity, an accuratemanagement tool.
The PERT application provides a clearerdefinition of program objectives.
These objectives, once defined, act asbench marks for control purposes
and, in fact, provide a controltechnique for assuring program/project
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success. When properly applied, the PERT technique will contribute:
* Better definition of program/project objectives* More meaningful task description* A logic diagram describing "work" interrelationships* A more explicit description of the total program/project* Better communication* A technique for resource allocation* A simulation capability for decision making* A timely and accurate status position* An excellent program/project variance analysis* A clear understanding of responsibilities
TOPIC 4: Advisory Council on VocationalEducation: Progress Report
Melvin L. BarlowStaff Director
Advisory Council onVocational Education
U. S. Office of EducationWashington, D.C.
The first major evaluation of the need for vocational education occurredwith the publication of the report of the Commission on National Aid toVocational Education in 1914. The second major evaluation consisted of thereport of the Panel of Consultants on Vocational Education in 1962. These
two reports have two common elements. First, the evaluations were requestedby a President of the United States. Second, each evaluation nas led to amajor vocational education act -- the Smith-Hughes Act in 1917, and theMorse-Perkins Act in 1963 (VEA '63).
It was apparent to the Panel in 1962 that frequent reviews of the nationalprogram were imperative in order to provide the background data and the
rationale for improvements in vocational education. The Panel's reportindicated succinctly that such evaluations were necessary, and the Congresscarried out the recommendation in Section 12 of VEA '63.
Section 12 requires that the Secretary of Health, Education, and Welfareappoint an Advisory Council on Vocational Education in 1966, and that theCouncil report to the Secretary no later than January 1, 1968. The section
states further that the process shall be repeated at intervals not to exceed
five years. This is one of the most progressive aspects of the new day in
vocational education.
Although the Council's report will not be in printed form until late in
December 1967, it has been noted by the Council staff in Washington that
much has been accomplished under the influence of VEA '63. Despite such
progress, and the success stories of great achievements in vocational educa-
tion, much remains to be completed. Vocational education has not yet been
made available to all who need such assistance in order to become productive
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workers in our complex social and economic world of work. Proposed amend-
ments to VEA '63 will very likely urge further flexibility in programs of
vocational education and will recommend that a greater share of the deci-
sions about vocational education should be made at the state and local
levels.
It is within the realm of expectation that the Congress will provide funds
more generously to support "outreach" programs -- the in-school age group
who are not in school, the dropouts, and a variety of disadvantaged school
age youth. In a similar fashion vocational education programs foremployed,
underemployed, unemployed, and a variety of special situations related to
"hard core" situations, retraining, and the like will receiveattention in
the Congress. Our present Federal investment in vocational educationis
quite modest. It is expected that substantial funds will be providedfor
the new vocational education programs of the future.
Vocational education has been described as the success story of the century,
but this is only a beginning to what the future can provide.Needed are
teachers and administrators with well developed leadershiptalents. The
challenge of the future, as it has been in the past, is to provide a new
day for millions of persons who provide the goods and services requiredby
society.
LEADERSHIP SKILLSMilo P. Johnson
Conference leading as a specialized leadership skill waspresented to the
Seminar participants through explanations of the step-by-stepprocedures
recommended for conference leaders, throughdemonstrations of conference
leading which were conducted by the staff, and bypractice conference ses-
sions led by each conference participant.Included in the demonstrations
were man-to-man conferences, prime problem conferences,and agenda-type
conferences. A syllabus covering in brief formthe most important elements
in the conference leading process was distributed.
The first general session held on thesubject of conference leading includ-
ed a discussion of definitions and basicelements of a conference, limita-
tions of the conference procedure, the use andevaluation of facts in a
conference, and the utilization of conferenceprocedures in a man-to-man
problem solving discussion.Following this presentation, a role playing
(role portraying) demonstration of a one-to-onediscussion was shown in
front of the seminar. This role portraying wasstopped at a critical point,
and all participants in the room weredivided into pairs. Each of these
pairs were assigned roles to assume,and then they were given a problem on
which to work. Each of theparticipants kept notes on their agreed-upon
conclusions, and these were turned in for evaluationby the leader of this
session.
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TUESDAY, JULY 25
9:00 - 12:00 noon SESSION NO. 3
TOPIC 5: Planning a Total Program of Merle E. Strong
Vocational & Technical Education
Recorded in history are peaks of progress and advancement of human knowledge.
It is recognized and generally agreed that the two decades since the end of
World War II encompasses a period in the explosion of human knowledge and
progress exceeding the recorded history.
An examination of just a few of the headlines in Sunday's paper:
... Explorer 35 orbiting the moon -- equipped to take precise
readings of the moon environment
... Dark side of moon mapped
A cartoon which you may also have seen illustrates what I have been attempt-
ing to point out -- as the character says, "As a commencement speaker I used
to admonish the graduates to reach for the moon -- what do I tell them now?"
At the same time, there are headlines such as in this morning's paper--Riots in
Detroit -- Harlem -- etc. It is in this context that we must face the prob-
lem of program planning for vocational education.
Program planning and development is not new to our society -- what is new is
that the activities have become more complex; the magnitude of programs has
expanded enormously; and the funds for all programs have greatly expanded,
necessitating immediate and long-range planning at all levels of responsi-
bility.
Organized, comprehensive immediate and long-range planning in top manage-
ment levels is largely a post-war development pioneered by private industry.
In August 1965, President Johnson directed the introduction of a planning-
programming-budgeting system in each of the executive agencies as a means
for achieving more effective and efficient management programs.The
"systems" approach introduced in the Department ofDefense is a method of
utilizing the planning and development approach toimmediate and long-range
problems.
Peter Drucker has defined planning as follows:
"Planning is the continuing process of making present entre-
preneurial (risk-taking) decisions systematicallyand with the
best knowledge of their futurity, organizing systematically the
efforts needed to carry out these decisions, and measuring the
results of these decisions against the expectations through
organized systematic feedback."
-
A more concise definition is one used by Secretary of Defense McNamara:
11
. . . planning is simply a systematic appraisal and formulation
of your objectives and of the actions that you believe necessary
to achieve those objectives."
Planning, used in the foregoing sense, is not merely forecasting or pre-
dicting the future. It is not solely the projection of current programs
or their costs. Neither is planning a process that deals only with future
effects of present decisions. Planning is largely a job of making things
happen that would not otherwise occur.
Planning is a frame of mind, a new way of looking at problems, a viewpoint,
rather than a tool or technique. While it is one of top management's mostimportant responsibilities, it is dependent for success upon the partici-
pants of all levels in the formulation of plans and in their execution.
The planning process should make all members of an organization planners in
themselves and work toward achieving the major goals and objectives of the
organization. Planning should be done by an organization as a whole, not
by a small group of gifted individuals.
Planning as framework for decision-making is very important, yet it usually
runs second to operation in terms of priority; consequently, the adminis-
trator who is a doer often gets in a position where he reacts to, rather
than influenc:Is, events. Comprehensive planning keeps goals and objectives
in the forefront and stresses factors involved in reaching them.
Effective planning requires more than new staff orprocedures --there are
principles which are useful in the nature and structure of planning:
* Planning must be related to the decision-making process
* Planning must have the support of top management
* Planning formulates goals for all group action
* The planning process must permeate the organizationand help
accomplish objectives
* Planning formulates program and procedural policy
* Planning requires proper timing and scheduling ofkey events
* Planning requires communication to alllevels of an organization
...Program goals ...Program premises
...Program objectives ...Program options
...Program data ...Program designs
Our Division has been engaged in making a five-yearprojection for the
program of vocational and technical education.This projection of
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program, insofar as we have been able to do it, is based on identified needs
or program gaps. We are very sensitive to some of these needs from the ur-
gent requests that are received. For example, last Saturday night at 9 p.m.
a telephone call was received directing that information be provided on
vocational resources and expenditures made in Newark, New Jersey. With the
present headlines, I'm sure the phones are buzzing about information on
Detroit.
To a great extent, appropriations must now be justified by virtue of their
probable impact on serious social problems or needs. I would predict that
this will become increasingly true of state funds.
Never in the history of vocational-technical education have we faced the
multiplicity of problems and the need for immediate and long-range planning
at the Federal, state, and local levels.
The following list of unmet needs has been identified by our Division and
has served as a basis for projecting program and legislative support.
1. The Large City Problem2. The Rural Problem3. Programs to Meet Special Needs - Disadvantaged
4. Critical Manpower Shortage5. Area Vocational Schools and Other Vocational-Technical Facilities
6. Vocational-Technical Instructors, Teacher Educators, Guidance
Counselors, Research Specialists, and Administrators
7. Student Placement Services
8. Residential Vocational Schools
9. Work-Study -- Cooperative and Other Work-Experience Programs
10. Cooperation with Agencies, Associations, Organizations, andOther
Groups Interested in and Having Responsibilities for Occupational
Training11. Improvement and Expansion of Programs of Vocational-Technical
Education
LEADERSHIP SKILLSLee W. Ralston
Conducting a Buzz Session
An effective way of getting individual participation in a large group meet-
ing is to use a buzz session. This approach provides fortaking advantage
of the natural tendency to want to discuss andtalk freely with a small
group. The same individual will not talk to a group of50 or 100, nor could
all of them talk even if they were so inclined.
A buzz session can follow several different types of presentations.It
might follow a single speech, it might be used after asymposium, or it
might be used to evaluate the ideas generated during abrainstorming session.
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The procedure that is followed is forthe discussion leader or chairman to
instruct the group to break up into small groupsof approximately six
people. The method of accomplishing this willdepend upon the physical
arrangements of the meeting. Each buzz group willselect a leader and a
recorder and informally discuss the deliveredspeech and formulate ques-
tions to get further discussion or clarification.
The length of time for discussion will varyfrom two to six minutes,
depending upon the previous presentation or presentations.
1:30 - 4:30 p.m.SESSION NO. 4
TOPIC 6: How to Communicate -- Aural CommunicationJ. Lyman Goldsmith
Skills related to listening can beimproved by following these suggestions:
Be Attentive - pay attentionto what is said
"Engage Mental Gears" - think about what isbeing said
Show Interest -
Respond -
Anticipate -
Take Notes -
use facial expressions to indicate your
reactions
encourage speaker by oral responses during
face-to-face conversations
try to "think ahead" of the speaker
important information can best be kept
for reference or use in note form
TOPIC 7: Contemporary Facilities &Equipment for Joseph C. Bellenger
Vocational Education LaboratoriesAssistant Superintendent
Vocational & Adult Education
San Jose Unified Schools
San Jose, California
The development of contemporaryfacilities and the selection of equipment
for modern vocational programsrequires a full recognition and understand-
ing of the technological andcomputerized world of today and tomorrow.
There are many factors that must beconsidered when constructing and
equipping contemporary vocationalfacilities.
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I. Conditional Limits
The construction and equipment of any vocational facility is restrainedby the conditional limits set by educational purposes, by the educa-tional organization, and by finances.
A. Educational Purposes
The four main purposes of vocational education are technicaltransfer, pre-employment, upgrading, and retraining.
Two of these purposes -- technical transfer and pre-employment --assume that the student enters training at the point of origin.
In this context, the technical transfer program implies that a
student will transfer to further vocational education, while thepre-employment program implies that the student will go to work
upon completing the program. In either case, the length oftraining may vary from a few weeks to two years, or longer.
The third educational purpose --upgrading -- assumes that the
student has gained previous skills in a given period of time
as an employed worker. Some of the skills may have been acquiredprevious to employment through an educational program. Persons
entering vocational education for upgrading have varying levels
of skills.
The fourth major purpose -- retraining -- assumes previous
occupational skills which are no longer usable or are only
partially useful. The person enrolled in a retraining program
has a background of occupational experiences to assist him in
learning new skills useful in his own changing occupation or
in a new occupation to which he aspires.
One other fact to consider is that vocational education is an
activity shared among industry, business, the public schools,
and many other public and private agencies. On-the-job train-
ing, both in cooperation with the public schools as well as
exclusive of the public schools, is increasing in its formality.
In many instances formalization of OJT is being increased
through Federal and state agencies in affiliation with the
educational departments.
B. Educational Organization
The conditions that exist within a comprehensive high school
offer quite different limits than the conditions which exist
in a vocational center that may serve as many as 20 high
schools.
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C. Finances
The problem is how best to use available financing, whether
it be in a lump sum or whether it is to be accumulated over
a period of years.
These conditional limits are not new but have much greater significancein today's concern for vocational education than they have had in the
past.
In the past, our solution to conditional limits has been relatively
simple. For purposes of simplification, we have used what may be
termed the "box" approach. For each given increment of money a class-
room is built and equipment, students, and a teacher are put in that
classroom. A basic approach has been to select a specific, somewhat
limited occupational area and to create within the "box" actual employ-
ment conditions and thus train students in a "realistic fashion."
The constructing and the equipping of contemporary vocational facili-
ties can no longer rely on this method. There are trends away from
this method, particularly in some of the junior college program develop-
ments; but on the whole vocational educators tend to approach the
development of facilities and the selection of equipment through a
duplication of already existing educational facilities or actual con-
ditions of employment. Future approach to contemporary facilities and
equipment must consider not only the conditional limits imposed in all
cases, but must also consider many concepts which have great signifi-
cance in our technological and computerized world of today and
tomorrow.
2. Creative Development
The vocational educator's purpose is to create a contemporary
facility without duplicating a previous facility. He must understand
the conditional limits within which he is to work. His creative
development can very effectively be guided through the recognition
and understanding of a series of concepts and through the use of ap-
propriate resources.
A. Concepts
Concepts are not fixed -- they are free swinging -- and are
available for application in almost any environment. They are
creative ideas which can be directed toward a given purpose or
purposes.
(1) Flexibility
The rapid changes occurring in today's technological and
computerized world establish flexibility as a basic
ingredient, and flexibility is more applicable to buildings
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than equipment. Whether the construction project is to be
large or small, it is possible, through careful planning,
to achieve flexibility; the opportunity to make rapid
changes is a must.
(2) Aesthetics
An appropriate status for vocational education is difficult
to attain. Through the use of aesthetics, facilities can be
made attractive enough to create in themselves some status.
(3) Team Teaching
Coupled with the concepts of teaching technologies and
flexible scheduling, team teaching can be used in teaching
vocational subjects. The design of new vocational facilities
must accommodate the physical requirements of team teaching.
(4) Teaching Technologies
There are many new methods of presenting instruction: con-
tinuous films and filmstrips, closed-circuit television,
computer programs, etc. Many of these newer techniques are
especially applicable to the teaching of vocational subjects.
Adequate provisions for introducing these teaching devices
should be included during the construction of new facilities.
(5) Flexible Scheduling
The use of a number of teachers as a team to provide occupa-
tional instruction requires the use of flexible student
schedules, and it is possible to use this concept in the
field of vocational education.
(6) Measurable Student Objectives
Robert Mager, in the book "Preparing Instructional Objectives,"
states the case for writing student objectives that are meas-
urable. This is not a new concept for the vocational educator
but is one that needs re-examination and reinforcement.
(7) Family of Occupations
Modern technologies have created manychanges in the methods,
materials, skills, and information neededwithin occupational
areas. There are many overlaps amongtoday's occupations,
there are amalgamations of occupations, andthere are new and
emerging occupations with vocationalrelationships to existing
occupations. The concept of a family of occupationsis be-
coming more meaningful to those of who have responsibilities
for preparing youth for work. This concept hasconsiderable
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implication for the design and arrangement of vocationalfacilities.
B. Resources
There are many resources traditionally used by vocationaleducators in the development and successful operation ofvocational programs. These resources include teaching staff,advisory committees, subject matter specialists, vendors, -research (both formal and informal), and administrators.In the construction and equipping of modern facilities, theadministrator becomes the most important among all resources.The construction of a vocational facility is, in a sense,final; the administrator is required to make many decisionswhich create facilities to be lived in for a long time.
3. Nuts and Bolts
The preparation of educational specifications for the purchase ofequipment is an often overlooked, but very important, requirement.Safety is always a necessary consideration. The selection of a vendor
who is responsible and will stand behind his product is of economicadvantage.
In planning for the constructing and equipping of contemporary vocational
facilities, there are limits which are prescribed by established or exist-
ing conditions and within these limits much creative development can occur.The forces which contribute to this creative development are concepts and
resources.
It is the vocational administrator who must, in a sense, use his own mind
as the computer to establish as many appropriate correlations between limits
and concepts as his talents will permit. From these correlations will come
many alternatives for contemporary facilities and equipment. Hopefully, his
talents and imagination would utilize the power of the concepts to create
contemporary facilities and equipment that will permit the achievement of
the educational purposes.
LEADERSHIP SKILLS Milo P. Johnson
A presentation was made on leading a prime problem conference which included:
basic elements of a prime problem conference, wording the conference problem,
the use of analysis charts, arranging the conference follow-up, and writing
a conference report. A demonstration conference was led with the whole
group of 37 participating. It was on the subject of "What Can We (As
Leaders in Vocational-Technical Education) Do to Help Teachers and Employers
Accept Marginal Students Who Must Overcome Social and Economic Handicaps?"
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At the conclusion of this demonstration, the participants were given theirassignment regarding the leading of one conference in one of four smallgroups of about ten people. The Seminar schedule provided for six two-hoursessions for small groups to meet with one of the staff members present andresponsible for making the practice leading sessions realistic leadershipdevelopment experiences.
Each small group was told that at the last session of the Seminar they wouldbe responsible for making a 12-minute report. They were requested to makethese reports as summaries of the material developed in their practice con-ferences. The following were assigned as general topics, one for each of
the four groups: (1) Surveys, (2) Teachers, (3) Curriculum, and (4) Evalua-tion. It was further explained that the report could be made by one or moremembers of the group and it should be assumed that the audience for thesereports is a board of trustees. The small groups were requested to take therole of an independent group of consultants reporting to the trustees whowere planning to establish several new institutions of various sizes and
emphases, all with vocational-technical programs. Each small group was
cautioned to see that their report was carefully planned for both its con-tent and its effective communication.
When the participants led their conferences in the small groups, following
the technique demonstrated, their performance was evaluated by group discus-
sion led by a staff member; and the participant leaders were told whatleadership skills they demonstrated well and what they needed to do in
order to improve their conference leadership skills.
WEDNESDAY, JULY 26
9:00 - 12:00 noon SESSION NO. 5
TOPIC 8: How to Introduce a Speaker Lee W. Ralston
There are several things that must be done to successfully introduce a
speaker to an audience.
1. Sell speaker and speech to audience
2. Develop interest and attention by creating suspense and climax
3. Create a climate that will put speaker and audience in proper mood
4. Do this naturally, briefly, and sincerely
To accomplish these objectives, the following steps are suggested.
1. Tell audience the subject and why speaker is qualified to talk about
it. Tell what he has done that enables him to speak with authority,
his title, his position, his experience. Give only high spots of his
biography.
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2. In some cases, you may want to introduce the audience to the speaker,
to create a better climate.
Give title of speech and then pronounce clearly the speaker's name as
the final word of your introduction.
4. Lead the applause and remain standing until the speaker is ready to
begin his speech.
5. Then sit down and listen attentively.
A concise guide for a good chairman is:
1. Be enthusiastic
2. Be sincere
3. Be brief
4. Be seated
1:30 - 4:30 p.m. SESSION NO. 6
TOPIC 9: Innovation in Curriculum Development J. Lyman Goldsmith
Innovation in curriculum development is today more directly related to format
and content than to techniques. The vocational education curriculums of 1967
are still developed through joint team interaction of labor, management, and
school representatives. The "must knows" of instructional programsare still
outlined and listed as they were in the early days of trade analysis, though
in a different format. Innovation in curriculum contentin recent years is
tied to the identification of those instructional units which are basic and
required as a minimum for all students and those instructional units which
are offered in addition for more able students.Formats reflect this con-
tent organization by "boxing" or otherwise identifyingthe required mini-
mum instructional units.
Transparencies were used to show various curriculum formats and illustrate
instructional unit content.
The one column - single page format ... all instructional units
organized under appropriate headings on a single page or
series of pages
The two column - single page format ... all instructional units
organized under appropriate headings under two columns on a
single page or series of pages
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The four column - facing pages format ... all instructional unitsorganized with appropriate headings under the four columns of
two facing pages. Two of the four columns are commonly headed"Skills and Processes" and "Related Technical Information,"while the other two columns may be used for a listing of instruc-
tional units grouped under headings such as "Shop or Lab Jobs,""Student Assignments," "Instructional Aids," "General Informa-tion," and "Teacher Notes."
The fact that any curriculum is only as good as its most recent revision was
illustrated with the statement: "Oh no, you mean you want the revised revi-
sion of the original first revised revision revised again?"
THURSDAY, JULY 27
9:00 - 12:00 noon SESSION NO. 7
TOPIC 10: How to Communicate -- Visual Communication J. Lyman Goldsmith
Skills related to writing can be improved by following these suggestions:
Be Clear -
Be Concise -
avoid long drawn out sentences
use simple words - be brief
Use Accepted Techniques - use the who, what, when, where, why, andhow approach - use writers' tricks andstandards
Use Good Grammar - incorrect use of English brings personalcriticism
Be Colorful - incorporate sparkle, interest, and punch
in your writing
Skills related to the preparation and use of visuals can be improved by fol-
lowing these suggestions:
Be Discreet -
Don't Overdo -
Be Artistic -
use illustrations when they add to the degree
of communication
avoid the confusion of cluttering or showing
too much
use color, design, and the elements of good
design
Utilize Resources - use appropriate and available material -obtain the services or others
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TOPIC 11A: Student Performance Goals -- Bruce Hahn
Multi Media Concept Assistant SupervisorVocational Teacher Education Project
Mt. San Jacinto CollegeGilman Hot Springs, California
The term "multi media" probably has two roots or origins, one from the ideaof multiple materials for learning, the other from the psychological idea
of multi-sensory learning. Multi media courses of instruction for bothacademic and vocational classes are being developed by the staff of Mt. SanJacinto College. Concentration is on those types of multi media lowest incost and easiest to produce, at the same time being effective. In the
course titled, "The Instructional Process in Vocational Education," mimeo-graphed materials and film strips with accompanying sound tapes are mostlyused. Occasional use is made of sets of overhead transparencies, opaquepicture series, books, and demonstration materials.
The multi media courses are semi-programmed. The student is guided by
syllabus and work sheets through the self-study media. During self-study,
he must make frequent stops and give responses on the work sheet. This
constant feedback is further reinforced in small group sessions where prob-
lems and assignments are discussed. Whole class sessions are used for
introduction of units, motivation, examination, and demonstration.
The experimental course was based on 57 specific behavioral objectives or
performance goals; and student performance was graded on these performances,
some Of which were tests in class, others were applications to the student's
own teaching. All applications are thus individual.
The most common forms of multi media used in the experiment was the work-
sheet. The blanks on the pages could not be completed without studying a
particular tape and film strip, which in turn are related to all tapes and
film strips used.
Some objective evidence of the effectiveness of the multi media was ob-
tained by the fact that after only individual study of the media, with no
class discussion of individual conferences, the students scored a 49% gain
in examination over the pre-test. Eighty-nine percent proved able to
recognize behavioral forms in statements of objectives, about three-fourths
could identify standards and conditions of performance, and almost 70%
could correctly select all three criteria or recognize their absence. Fur-
ther improvement resulted from assignments in writing performance objectives
for their courses and the class discussions of them.
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TOPIC 11B: Implementing Student Performance Goals,Levels of Instruction,and Feedback Intothe Vocational Curriculum
John M. MeyerAssistant Supervisor
Trade & TechnicalTeacher Education
University of CaliforniaLos Angeles, California
It is important to note that the content presented herein -- student per-
formance goals, levels of instruction, and feedback -- is not a proposal
nor is it being advanced as a non-operational theoretical model. This
instructional planning approach has been in existance in our vocational
teacher education program for almost two years. It has been tested through
research nationally and has been tested in the state of California under the
direction of Dr. David Allen and his staff at the University of California
at Los Angeles.
For many years in education we have used terms such as purposes, objectives,
and goals; but the generality of these objectives has prevented the applica-
tion of adequate measurement techniques in the educational environment.
The idea of behavioral objectives is certainly not new; but with the intro-
duction of programmed instruction, its importance and value to the classroom
teacher has become increasingly evident. During the process of instructing
teachers in the use of behavioral objectives, it was found that reference to
student performance goals rather than behavioral objectives greatly facili-
tateaTearning on the part of the vocational teacher.
Student performance goals are student centered goals; and properly started,
they should answer the following questions: what am I going to be able to
do after I learn this, how am I going to do it, and how well must I do it in
order to be considered successful?
The level of instruction is the depth to which we want to teach in order to
meet the requirements for entering employment.
KNOWLEDGE
COMPREHENSION
TRANSFER
- Recall facts, locate information, follow
directions
- Interpret information, make direct applica-
tion, perform basic manipulative skill
- Make direct and transfer application of
knowledge and skill, make independent judg-
ments, perform manipulative skill to mini-
mum standards in the occupation
By determining the depth of instruction, you can then:
1. Test at the level you teach
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2. Make efficient use of time and present a better and more meaningful
shop schedule
3. Prevent overteaching and overlearning
4. Avoid in-depth teaching when the sole justification is the instructor's
desire to teach the material
5. Guide the student in his study
The total philosophy for the inclusion of these concepts in curriculum
construction is the emphasis on the "student centered approach" rather than
the "teacher centered approach." In effect, through proper instructional
planning, we can program the teacher without losing the flexibility and
personal contact so essential to the learning environment.
LEADERSHIP SKILLSMilo P. Johnson
A demonstration conference of the "agenda type" wasled following a lecture
presentation of "Student Performance Goals -- Multi Media Concept."An
agenda for discussing problems raised by this topic wasdistributed to all
participants; and while the leader asked for ideas andrecorded them on the
flip charts, the participants were asked to also record theseideas on their
agendas. They were given a minute after the discussion ofeach agenda item
to come to their own conclusions and record these in the notes whichthey
kept.
1:30 - 3:00 p.m.
TOPIC 12: The New Leadership Roleof the Office of Education
SESSION NO. 8
J. Graham SullivanDeputy Commissioner
U. S. Office of EducationWashington, D.C.
"New" is a good word to describe the Office of Education.It is a very new
institution with a newer organization than in the past.Four years ago
there were 400 to 500 persons on the staff,with a program budget of
$400,000,000. At the present time, the USOE hasthe responsibility of
administering program funds totaling something over$4 billion, with 3,000
employees. They administer 75 different programsin the field of education.
More and more people realize that educationhas a major role in the social
and economic development of the American life.A recent survey shows that
71% think education is doing a good job,13% think education is not doing a
good job, and remainder have no opinion.This indicates that more people
than ever know and are aware of education and its benefits.
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The U. S. Office of Education is related with education agencies in the
following ways:
1. By statute, by law, and by the Constitution, education is a state
responsibility; but the U. S. Office responsibility is to provide
resources to the local states so that they may offer the best
educational programs.
2. To act as the stewards of funds and to do this as efficiently and
as free from control and forms as possible
3. To concern itself with national programs crossing state boundaries
In connection with authorizing and appropriating legislation, the USOE is
considering the following position statements.
* Authorizing legislation that will require new programs, or programs
that come up for renewals, to be a minimum of five years in duration
* Authorizing legislation that should provide a planning and evaluation
grant to be available to states and localities for each of the five
years, beginning with money for planning in the first year
Authorization to be given through basic legislation so that school
districts and institutions of higher education can make commitments
Legislation that would provide authorization to education agencies
to permit making commitments of money by March 31
* At the end of the fourth year, unless Congress acts duringthe fourth
year, authorizing legislation will continue during the next year
The Office of Education has established nine regional offices throughoutthe
United States and is transferring certain programs,including state grant
programs at elementary and secondary levels, such as vocational-technical
education programs, to these regional offices. Some of the reasons for
establishing regional offices include (1) the job is toobig to be centered
in Washington, (2) better decisions can bemade closer to the problem, and
(3) efforts can be pursued to strengthen state departmentsof education by
having closer liaison.
A management information system has been established,and it is believed
that this will enable the USOE to obtaininformation needed to make better
decisions. The first Product Managers Unit isfor special interest groups --
specifically the Mexican-American group.This will bring special information
on the problem before the Commissioner of Education.
Task forces are studying