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Social media andjournalism

Aka Facebook is more than Farmville and stalking

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Who is using what?

Facebook 200 million users; 100 million logging in daily 54% of users are women

46% are ages 18-34; 20% are 13-17

39% make less than $60,000 annually

Easy to share multimedia content without amask

Integrates with other social media

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Who is using what?

MySpace.com

Around 58 million users

57% of users are women

46% are ages 18-34; 26% are 13-17

49% make less than $60,000 annually

Retains people on site longer than other socialmedia

Is especially popular for music

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Who is using what?

Twitter

Around 30 million users

54% of users are women

43% are ages 18-34; 29% are 13-17

49% make less than $60,000 annually

Works well with mobile services (smart phone,SMS)

4.6 billion tweets and counting

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Why should journalistscare about social networks?

Social networking is niche marketing

Surfers (i.e. readers, news consumers, etc.) trusttheir friends recommendations.

Mobility makes it a great medium for breakingnews.

Surfers control ability to get the news they want,not what they dont want.

In other words, its a medium we cantafford to ignore.

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Question: What dowe use social media

for?

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Interacting withreaders

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Deliver the news

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Promote the news

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Crowd sourcing

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Hmmm human interest story?

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Reporting the news

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For the first time, we can reallyLISTEN!

Listen for complaints and to correct wrong info

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W h a t is b ra n d in g ? A nd ho w it can w ork for yo u

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Own your online

profileDont let bad decisions

bring you down

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#smacktalkfail

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#oversharefail

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Tips to successful branding

Be transparent Tell people how you reported the story its a

good way to keep yourself honest.

Engage in conversation; educate the reader;answer questions

Dont run from your biases, but do all you can topromote fairness

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Tips to successful branding

Be transparent

Be authentic Dont pretend to be something youre not online.

Youre a broke college student, not JamesBond.

Authentic doesnt mean you want to overshare

For the love of God,do not Auto-Tweet.

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Tips to successful branding

Be transparent

Be authentic

Be collaborative Contribute more to the community than plugs for

your own stuff

Follow the 80/20 rule

Answer questions as well as ask them

Talk back

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T h e Je ff C ity h o sta g e

crisis th a t w a sn t

Ethics m o m en t

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#jcmohostage

Police swarmed an office building near the Capitolon Nov. 10 after an employee reported that avoice from an elevator speaker warned of ahostage situation on the fifth floor. More than

two dozen unauthorized calls were placed intothe elevators, three of which falsely warned ofa hostage situation.

Word spread like wildfire on Twitter. Lt. Gov. Peter

Kinder reported seeing a swat team in the areabecause of a hostage situation, which helpedcement the false idea.

Other false rumors soon popped up, including afalse report of shots fired.

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#jcmohostage

Missourian reporters started tweeting from thescene

We set up a Cover It Live feed on the home pagethat pulled together multiple feeds into oneunique stream. This included tweets later foundto be false

The Missourian incorrectly reported that the

Jefferson City Police Department confirmed ahostage. It was immediately corrected (lessthan a minute later).