Reporting 2014 National Elections: a good story to tell? MMA Interim Report Launch Rosebank
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Transcript of Reporting 2014 National Elections: a good story to tell? MMA Interim Report Launch Rosebank
Reporting 2014 National Elections: a good story to tell?
MMA Interim Report Launch
Rosebank5 May 2014
Overview
• Welcome• Get food eat, drink.• MMA: not the 5W’s just 2;• Our Interim report: Results• Playing with our tools;• End
About MMA: Our Vision
• A just and fair society empowered by a free, responsible and quality media
About MMA: Our Mission
• To promote development of: – Media that is transparent, diverse, ethical and
accountable to its audiences
– Critical and constructive communications by the powerful
– Informed, engaged and connected citizenry
About MMA: Practical
How should media cover elections?
• Comprehensive
• Fair and balanced
• People/citizen-centered
How MMA has analysed elections coverage
• Political party coverage• Topics• Sources (including gender, race)• Spread of coverage (geographical areas)• Quality of coverage• Fairness
Big 5: Party Coverage
MMA: Elections Watch
Topics making it
Issues NOT making it
Who’s Voices?Number Name & Party %
1 Jacob Zuma - ANC 6%
2 Julius Malema -EFF 4%
3 Helen Zille - DA 4%
4 Mmusi Maimane - DA 3%
5Thuli Madonsela - Public Protector 2%
6 Gwede Mantashe - ANC 2%
7 Jackson Mthembu - ANC 2%
8 Lindiwe Mazibuko - DA 1%
9Ronnie Kasrils - Spoil your vote 1%
10Mamphela Ramphele - Agang SA 1%
Number Name & Party %
11 Bantu Holomisa - UDM 1%
12 Kate Bapela - IEC 1%
13 James Selfe - DA 1%
14 Dali Mpofu - EFF 1%
15 Cyril Ramaphosa - ANC 1%
16 Max Sisulu - ANC 1%
17 Marius Fransman - ANC 1%
18 Mbuyiseni Ndlozi - EFF 1%
19 Pansy Tlakula - IEC 1%
20Zwelinzima Vavi - Maybe ANC 1%
Voices of PowerNumber Party/Org/Affiliation %
1 ANC 22%
2 DA 15%
3 EFF 7%
4 "Ordinary" people 4%
5 Media practitioners 4%
6 Public Protector 4%
7 IEC 3%
8 Legal practitioners 2%
9 Prominent people 2%
10 Agang SA 2%
Number Party/Org/Affiliation %
11 Presidency 2%
12 COPE 2%
13 Academics & Experts 2%
14 NFP 1%
15 COSATU 1%
16 Other political parties 1%
17 UDM 1%
18 IFP 1%
19 Parliament 1%
20 FF+ 1%
Something Big to Celebrate!
Hot air..
• All Quotes from top 5 parties;
• Look for issues..
• Is it media or the parties or both responsible for messages?
Tools you may want to use
Wazi: An Info Mash Dash for Journalists
Newstools: Churnalism – how much are we regurgitating?
Sizweni: Make Children an Elections Issue
Elections Watch: Interactive & Up to date
Still to come
• More interactive results on dashboard.mediamonitoringafrica
• Latest election results on Wazi map and integration of media coverage
• Interactive elections report;• Themed Wazi map…
Elections, Elections, Elections
William BirdMedia Monitoring Africawww.mediamonitoringafrica.orgTel:+2711 788 1278Cell: +2782 887 1370Twitter: @billbobbirdE: [email protected]
Trends in media coverage
• Coverage given to bigger parties• Politicians set the agenda• Coverage limited to bigger cities• Bread and butter issues receive less
coverage• Issues affecting marginalised groups are
sidelined