REPORT TO: Southampton Connect priority projects rpt... · REPORT TO: Southampton Connect MEETING...

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REPORT TO: Southampton Connect

MEETING DATE: 7th July 2011

SUBJECT: Priority Projects

REPORT AUTHOR: Henry Pavey, Southampton City Council

Introduction: This report contains the completed high-level template returns for Southampton Connect’s 10 Priority Projects as follows: No: Priority Project Title

Project Lead

1 Business Start-Ups & Support to Entrepreneurs. Jimmy Chestnutt; Hampshire Chamber of Commerce

2 Making the most of work experience and volunteering opportunities.

Van Gore; Southampton Solent University

3 Tackling poverty and welfare dependency. Bernadette Hagan; Jobcentre Plus

4 Title yet to be agreed. Please note that 3 appendices are attached to this template.

Lindsey Noble; Southampton City College

5 Joint Working Strategy for Leaders of a Learning City.

Alistair Neill; Southampton City Council

6 Reducing Re-offending. Maria Galovics; Hampshire Probation Trust

7 Healthier Southampton Project.

Andrew Mortimore; NHS Southampton City

8 Reducing the use of the car / reducing our carbon emissions.

Dawn Baxendale; Southampton City Council

9 Accelerating the progress of Marketing Southampton.

Sally Lynskey; Business Solent

10 Targeted intervention & support within the City’s top priority neighbourhoods.


Each template contains the following high-level information for Southampton Connect consideration where each project lead has been allocated 10 minutes to talk through their respective project(s):

� Final project title.

� Project description.

� Key headline milestones over a 3-year period - 1-year hard (2011/12) / 2-year soft (2012/13 & 2013/14).

� Customer outcomes.

� List of collaborative partners that will need to be bought into the project.

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SOUTHAMPTON CONNECT – PRIORITY PROJECT

Project Title:

Business Start-Ups & Support to Entrepreneurs

Project Lead:

Jimmy Chestnutt; Hampshire Chamber of Commerce

Project Description:

The project aims to engage all new business start-ups in Southampton at the earliest opportunity and to offer an ‘open door advice group’ that will freely provide their expertise and experience at the crucial start-up time. Furthermore, the project seeks to provide the mechanisms for ongoing support to enable businesses to grow and sustain.

By 30th December 2011: • Review of current business start-up process in the city • Establish the new business start-up group / process and

collaborative partners • Measurement of number of enquiries, early wins, referrals,

successes By 31st March 2013:

• To be agreed

Key Headline Milestones:

By 31st March 2014: • To be agreed

Customer Outcomes:

Expected customer outcomes: • Better access to information and services • Improved opportunities to achieve better qualifications & skills that

will support business aspirations • Greater opportunities to create and sustain a business • Reduce barriers to entry; assistance with ‘red tape’

Collaborative Partners

List the key collaborative partners (agencies, umbrella organisations, partnerships and networks) to be engaged within the project:

• Hampshire Chamber of Commerce • RBS (Bank) • James Cowper (Accountants) • CBM (Law/Legal) • Paris Smith (Law/Legal) • Carswell Gould (Marketing) • Greenly’s (Business Advisors for growth and sustainability) • Business Link • Southampton City Council • Hampshire Economic Partnership • Solent LEP • Business Southampton • University of Southampton (‘Fish on Toast’) • Southampton Solent University (‘Student Entrepreneur programme) • Southampton City College • Department for Business, Innovation and Skills • National Council for Graduate Entrepreneurs • Other sector advice via Chamber Member contacts.

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Actions: 1. Letters of invitation to attend inaugural meeting of the Task Group, together with

generic questions to be addressed as part of the meeting 2. First meeting of the Task Group scheduled for Wednesday 31 August 2011, 12:30, at

Hampshire Chamber of Commerce, Bugle Street, Southampton.

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Project Title:

Making the most of work experience and volunteering opportunities

Project Lead: Van Gore; Southampton Solent University


To maintain and enhance the employability and personal confidence of young people and those over 50 by a better packaging and coordination of opportunities for work experience, volunteering and internships. By 31st March 2012:

• Baseline figures established for established relevant programmes and activities

• 3 pilot projects (volunteering, work experience, internships) identified, agreed, scoped and underway

• Focused ‘key supporting partnerships’ in place (including employers) • Target for progression into study or paid work established as one

outcome measure (subject to agreed data tracking arrangements) • Specific ‘stretch’ target established for graduate internships • Work programme private providers to be involved in at least one pilot

project through the SSDZ By 31st March 2013:

• New or successor projects launched • Good ‘word of mouth’ reputation within target groups and areas • Good employer awareness and ‘buy in’ (using GJS) • Quantitative evidence of activity rates and impact • External funding secured (‘Big Society’ related?) • Qualitative evidence obtained through interviews about individual

impact, to include confidence and well being


By 31st March 2014: • Maintain and build upon successful initiatives • Communicate and promote successes

Customer Outcomes:

• Enhanced and better coordinated opportunities for a range of volunteering, internship and work experience opportunities

• Improved opportunities to achieve better qualifications & skills that will promote employability and support personal aspirations


• Southampton Volunteer Services • Schools and Colleges Consortium • Business Southampton • Solent Skills Quest • Universities • Southampton Skills Development Zone (including Jobcentre Plus) • Solent NHS Trust • SUHT • Graduate Jobs South • Solent Creatives

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Project Title:

Tackling poverty and welfare dependency

Project Lead: Bernadette Hagan; Jobcentre Plus


This project will assess the impact of the Coalition Government’s various benefit reforms and cross-reference with the numbers of poverty categorised households (in receipt of JSA, HB / CTax, IB, Child Tax Credit, free school meals, etc) and ensure that either work or full financial support is explored in every interaction. By 31st March 2012:

• Establish a City wide Strategic Group to develop a coordinated approach to respond to the�Welfare Benefit Reforms in the delivery of advice, information and support with particular regard to Incapacity Benefit;

• Continue to develop the ‘fit for work’ service to enable a faster return to work for people with physical or mental health impairment and to prevent people from falling out of employment due to ill health;

• Target support to Welfare Dependant Families to enable them to prepare for and return to work by extending the Work Focussed Services Pilot to all Children’s Centres within the City.

• Ensure that the Work Programme is fully established and is embedded within the City

By 31st March 2013:

• Ensure the introduction of Universal Credit is fully understood by relevant stakeholders for its launch in October 2013

• Ensure that the impact of the changes to Disability Living Allowance to Personal Independence Payments are fully understood for its introduction in April 2013


By 31st March 2014: • All Incapacity Benefits claimants to have been migrated to

Employment Support Allowance

Customer Outcomes:

For those Customers • where work is an option ensure that they are actively seeking work

and are actually available to do so; • who are disabled or have a health condition they are prepared for

work; • who are disabled or have a serious health condition ensure that

Benefit take up is maximised; • who live in households with a certain level of employment ensure

that benefit take up is again maximised.


• Jobcentre Plus • Southampton City Council • Hampshire Constabulary • NHS Southampton City • Safe City Partnership • Citizen’s Advice Bureaux

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Project Title: We do not have a project title at this stage – although our Goal is to raise the aspirations of children and young people in the city. The focus for this work will be those in the age range of 9 to 19 or older in the case of those with a learning disability of difficulty.

Project Lead: Lindsey Noble; Southampton City College


The Goal of raised aspirations will be achieved via the implementation of a range of initiatives and projects. The Southampton consortium (all head teachers and college principals, officers from the Local Authority, representatives of the two Universities) and their partners will focus their efforts on a number of hard and soft outcomes. Some projects will be carried out by individual schools and colleges via through their school/college improvement strategies. Others will be shared projects across the consortium. For example 255 young people receiving the benefit of a concerted focus on improving their skills in maths and in literacy. Please see attached diagrams and schedule of activity and targets. We are in the process of appointing a student intern to support the co-ordination of the shared work. By 31st March 2012:

• Junior University established • 255 target young people (most in danger of missing out on good

grades in English and maths receiving additional support) • Series of raising aspirations around going to university

sessions/events will have been held and will have been well attended by the target group (those capable of university education but not currently thinking about it)

• Mentoring of year 6s with school pupils as part of cluster activity By 31st March 2013:

• By September / October 2012 evaluation of the first year of Junior University and lessons learnt implemented. Review of achievement of targets in the first year

• Second Junior University cohort recruited and engaged • Achieving target reduction in NEET figures


By 31st March 2014: • Do not have more to add at this point as the first two years will need

to be reviewed carefully. • Targets for outcomes in to end of 2013/14 have been clearly

articulated.

Customer Outcomes:

• The young people of Southampton achieving outcomes commensurate with and in some cases exceeding those in the rest of the South east.

• NEET reduction targets being achieved and ?% more young people reaching their potential.


• Children’s trust • 14-19 schools and colleges consortium • The schools forum

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• The secondary/junior schools clusters • Solent EBP • Business Southampton • Southampton and Fareham Chamber of commerce and industry • Business networks of all sorts • NEET action group • All the voluntary agencies that support young people including

Princes Trust • Local Authority staff with a young person remit.

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Delivered through collective actions by the 14-19 schools and Colleges consortium

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Project Title: Joint Working Strategy for Leaders of a Learning City

Project Lead: Alistair Neill; Southampton City Council


Current changes bring many new opportunities and challenges for a large city with many important learning institutions. To ensure that the challenges are met and the opportunities are taken, it is important that the leaders of those institutions work together to establish Southampton as a great ‘learner’s city’, exploring new ways to collaborate or work more closely. By 31st March 2012:

• Discuss with the key stakeholders/ leaders the underlying issues • Establish a clear leadership group for learning across the city • Establish what a joined-up strategy would look like.

By 31st March 2013:

• • •


By 31st March 2014: • •

Customer Outcomes:

• Clarity of present status of learning in the city from the perspective of the learner and parents/ guardians

• Clarity about the benefits to learners of Southampton as a learners city

• Better use of resources to place maximum emphasis on education delivery and support.


• FE Colleges • Universities • Schools • Council

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Project Title: Reducing Re-offending

Project Lead: Maria Galovics; Hampshire Probation Trust


The project takes a whole system support approach with ex-offenders aged between 18 & 24 years old to reduce offending. The majority will reside in the 5 super output areas which experience social and economic disadvantage. It will integrate 4 strands: employment, benefits and training; accommodation, health and family through the creation of real employment opportunities, improved housing, targeted health provision and family intervention. These are all proven factors in desistance. Utilising strong collaboration between custody and community it will incorporate commercial, third sector and statutory agency inputs. The project will take a sustainable business focused approach to reducing re-offending. By 31st March 2012: Project Creation

• Create a project group • Establish work streams • Identify cohort • Set up business support group

Project Implementation

• Work stream implementation • Work stream delivery

Business development • Social Enterprise development • Personalised budgets • Payment by results

By 31st March 2013:

• Data capture and analysis • Reduction in re-offending • Improvement in employment • Improvement in quality of accommodation • Improvement in health outcomes • Improvement in family relationships • Develop new Market for Social Enterprise


By 31st March 2014: • Sustained performance • Reduction in crime and anti social behaviour • % of cost benefits realised by statutory agencies • Community regeneration • Economic benefits to the community

Customer Outcomes:

Employment Individual Outcomes • Full time Employment • Regular wages • Increased Skills/Knowledge • Increased Self esteem • Career Opportunities • Social mobility

City Benefits • Reduction Reoffending • Reduction in unemployment • Increased tax revenue • Reduction in support costs • Assist Economic

regeneration

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Housing Individual Outcomes

• Improved Housing • Increased Employment

opportunities • Increased Self

esteem/community inclusion • Improved Health and

Wellbeing

City Benefits • Reduction Reoffending • Reduced

homelessness/costs • Improved city centre

perception • Improved community

surroundings

Family Individual Outcomes • Improvement in quality of

Family life • Improvement in relationship

skills • Improved parenting skills • Decrease in DV • Improved Health and

Wellbeing • Reduced debt levels

City Benefits • Reduction Reoffending • Reduced

DV/Police/Court/NHS/family intervention costs

• Improved community relations with SCC

• Reduced bankruptcy/repossession rate

• Improved public perception of a safe city.

• Reduction in children being taken into care

Health Individual Outcomes

• Improved Health and wellbeing

• Support for mental health, alcohol and drug treatment engagement

• Reduced waiting to access relevant services

• Improved nutrition • Improved Dental health • Improved lifestyle

opportunities i.e.Gym membership

City Benefits • Reduction Reoffending • Reduction in mental health

and alcohol harm • Less demand upon

specialist services • Reduced GP/Dentist/NHS

costs • More acute bed availability • Improved public perception

of a healthy city.


It is expected that Hampshire Probation Trust and Southampton City Council will take primary responsibility for the Project. The work streams will then be lead by a mixture of HPT; SCC; DWP; Health; Accommodation providers and the Prison Service. They will draw together providers in the city who will contribute to the work stream delivery. The agencies that have been identified as potential contributors to date include:

Employment • City Limits • Job Centre Plus • Credit Union • No Limits / Wheatsheaf Trust / Maximus / NACRO / Catch 22 • Local Colleges • Local Businesses / Chamber of Commerce / Business Link

Accommodation • Supporting People / Street Homeless Prevention Team • Residential Social Landlords / Housing Associations

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• Society of St James / Two Saints / Salvation Army

Family • Spurgeons • Education Authority • SVS / Community Groups • CAB / Advice agencies • SureStart • REWIND / Princes Trust

Health • GP Consortia / NHS Southampton City • DAT / DIP / T1-T3 Providers (New Road) • Community and Probation Health Trainers • Mental Health treatment providers (Mendos, Solent Mind) • Mentoring Solutions

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Project Title: Healthier Southampton Project

Project Lead: Andrew Mortimore; NHS Southampton City


Through a range of coordinated initiatives, healthier lifestyles will be promoted, and ways of improving home and community safety encouraged. A recognisable brand for health initiatives in the City will be developed, and the project will build on innovative schemes already in place. The aim is to scale up what works best using a wide range of community, public and private sector assets. Individuals, families and communities will be at the centre of shaping the project and setting goals. This will be a five-year, city-wide programme, with a specific focus on areas and communities with high health needs and significant inequalities By 31st March 2012:

• Stakeholder engagement, project ownership and design • Branding and key themes developed • Launch event

By 31st March 2013:

• Health Matters information portals developed • Healthy conversations approach rolled out • Branded and other opportunities for healthier and safer living

expanded and marketed


By 31st March 2014: • Greater “engagement” in health and more individual, family and

community capacity for making sustainable lifestyle changes • Increased uptake of healthier living “offers” • Improved key health outcome measures in high-needs communities

Customer Outcomes:

• Better access to information and services that support behaviour change

• Better recognition and use of assets that support healthier and safer living

• Improved health and wellbeing, including mental health (as measured by health outcomes framework)


• NHS Southampton Clinical Commissioning Group • Hampshire Constabulary • Hampshire Fire and Rescue Service • Health and Wellbeing Board • Children and Young People’s Trust • Safe City Partnership • Southampton City Council • Southampton University Hospitals NHS Trust • Solent Healthcare NHS Trust • Southern Health NHS Foundation Trust • Community and voluntary sector partners

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Project Title:

Reducing the use of the car / reducing our carbon emissions

Project Lead:



The project is a package of measures aimed at eliciting a behaviour change from car use to more sustainable and active modes. The Local Development Framework identifies that the future development aspirations and therefore economic growth of the city require the local transport strategy to be able to manage an additional 50% of trips into and out of the town centre. Emission from transport make up a significant proportion of carbon totals and are primarily responsible for our designated Air Quality Management Areas (AQMAs). Reducing our dependency on an oil based transport system is By 31st March 2012:Southampton

• City partners actively working together to deliver a Sustainable Travel City initiative within a behaviour change centre of excellence

• Transport Alliance deliver 5 new large employer travel plans • All further education college travel plans are updated • A new access to education 16 to 19 bus season ticket is established • A Quality Bus Partnership agreement is signed between the city

council and all bus operators • Sky ride delivered with over 10,000 participants • Workplace Cycle Challenge Delivered • Do It Yourself St Denys Street initiative delivered • Role out of phase 2 of Legible Cities • Oxford Street Public Real Improvement Delivered

By 31st March 2013: • A new South Hampshire Bus Operators (SHBOA) bus campaign is

agreed, designed and implemented • Personalised Journey Planning Pilot Delivered • Major Scheme business case prepared for key public realm

(including the East-West Spine) improvements in preparation for the next spending review

• Transport Alliance deliver an additional 5 area wide or large employer travel plans

• Role out of next phase of Active Travel Project with Sustrans based upon GP active travel referral

• Cycle Hire/Hub business case developed • Cycle Strategy is reviewed


By 31st March 2014: • Smartcards are rolled out by all bus operators • A new Real Time Information System is delivered • Annual review of year 1 Sustainable Travel City is completed and

published • Number of children and adults cycle trained is doubled based on

2009 levels

Customer Outcomes:

• Higher proportion of people crossing the inner transport cordon by non car modes (Annual traffic counts)

• Greater satisfaction with bus, cycle, rail and the public realm (MORI)

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• Percentage of college/further education pupils using non car modes (College travel plan survey in 2013/2014)

• Bus Journey Times on key corridors • Total cycle journeys increase


• GP Consortia • Health & Wellbeing Board • NHS Southampton City/Solent Health Care • SUSTRANS • CTC and British Cycling • Southampton City Council • Southampton University Hospitals NHS Trust • Southampton and Solent Universities • Network Rail and South West Trains • SHBOA • Transport Alliance, Chamber and Business Southampton • TfSH and other local authorities • Balfours • Police

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Project Title: Accelerating the progress of Marketing Southampton

Project Lead: Sally Lynskey; Business Solent


This project will involve a review of Marketing Southampton’s purpose and structure with an aim to build upon its first year of operation and improve the group’s effectiveness. This will be achieved through exploration of alternative delivery models and the creation of a detailed Marketing, Communications and Action Plan for the city. The Action Plan will set out clear objectives and target outcomes with an annual programme of activity and KPIs. Once created the strategy, content and proposed tasks from the action plan will be used to a) seek appropriate collaboration and/or funding from partner organisations, Champions, sponsors and partnerships; and b) secure the commitment and support of Southampton Connect to get behind the work of Marketing Southampton and accelerate progress when required. By 31st March 2012:

• Review of Marketing Southampton’s operation and implementation of recommendations

• Creation of a detailed Marketing, Communications and Action Plan for the city

• Marketing Southampton to present its new operational model and Action Plan to Southampton Connect

• Southampton Connect to endorse and support Marketing Southampton in delivering the achievable objectives and outcomes contained within the Marketing, Communications and Action Plan.

By 31st March 2013:

• Annual refresh of a detailed Marketing, Communications and Action Plan for the city

• Marketing Southampton to present a summary of 2012-13 achievements to Southampton Connect


By 31st March 2014: • Annual refresh of a detailed Marketing, Communications and Action

Plan for the city • Marketing Southampton to present a summary of 2013-14

achievements to Southampton Connect.

Customer Outcomes:

• Raise the profile of Southampton as a city to live, work, study, invest and enjoy.

• Spread more coherent positive messages about Southampton as a truly Connected City though collaboration, communications and infrastructure

• Create a buzz of excitement around Southampton


• Business Southampton (Board and City Champions) • Carswell Gould • Chamber of Commerce • City Centre Management (City Centre Manager and Marketing and

Communications Group) • Coffin Mew • D & G Media • Hoteliers Association

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• Leepeck Group • Red Funnel • SHAPe (Southampton Heritage & Arts People) • Southampton Airport • Southampton City Council (events and communications) • Southampton Connect • Southampton Solent University • The Marketing Collective • Oxford Street Traders • University of Southampton • Partnership Marketing Groups

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Project Title: Targeted intervention and support within the City’s top priority neighbourhoods.

Project Lead: Dawn Baxendale; Southampton City Council


Southampton Connect will ensure a collaborative commitment to tackling deprivation and disadvantage within Southampton’s top priority neighbourhoods which are to be agreed following detailed analysis of the Index of Multiple Deprivation 2010 By 31st March 2012:

• Reduction in ASB in Millbrook and Redbridge • Increased attendance rates • Development of apprenticeships and training opportunities for

Weston residents, related to the Centenary Quay Woolston Riverside development

• Greater understanding on the reasons behind the higher levels of hospital admissions and life expectancy differentials and what can be done by service in the city to help improve the situation (need to check with Andrew Mortimore)

By 31st March 2013:

• Reduction in the number of NEETS • Development of apprenticeships and training opportunities for

Weston residents, related to the Centenary Quay Woolston Riverside development

• Add health - AM


By 31st March 2014: • Increase in the number of people getting paid work (measured

through a reduction in the number of claimants getting employment related benefits and the number of local people from the priority areas who achieve jobs)

• Improvement in GCSE rates for children from Windrush Road, Redbridge Hill, Paignton Road and International Way

• Reduction in the gap between the priority areas and the city re child poverty levels

Customer Outcomes:

• Better outcomes in education, health, crime and employment • Reduce the gap in outcomes between the city average and the

priority areas • Improved access to information and services • Greater opportunities to create and sustain a business • Improved access to opportunities to achieve better qualifications &

skills that will support personal aspirations


• Schools and Colleges • Local Employers • Public Health • Clinical Commissioning Group • Hampshire Constabulary • Safe City Partnership • Southampton City Council, particularly Council Housing services • Southampton University Hospitals NHS Trust

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