Report to Parliament

Tourism Mission to China and Hong Kong

23 March to 1 April 2017

Queensland Government

The Honourable Kate Jones MP

Minister for Education and

Minister for Tourism, Major Events and

the Commonwealth Games

Table of Contents

Mission Program 1

Official Party Members 5

Overarching Objectives and Discussion Points 6

Beijing 7

Briefing by Australian Embassy Beijing 8

Meeting with Beijing Capital Airlines 9

Meeting with the Beijing Tourism Development Commission 10

Nanjing 11

Meeting followed by lunch hosted by Fullshare Group 12

Shanghai 13

Site visit to Shanghai Museum 14

Site visit to Utour International Travel 15

VIP Tourism Trade Partner Lunch - Shanghai 16

Meeting with China Capital Investment Group 17

Dinner with China Eastern Airlines 18

Guangzhou 19

Meeting with VIP Tourism Trade Partners 20

Meeting with China Southern Airlines 21

Beijing 22

Dinner meeting with Bank of China 23

Meeting with Torch, Chinese Ministry of Science and Technology 24

Meeting with Forise Land Real Estate Development Co. 25

Meeting with Civil Aviation Administration of China 26

Senior VIP Tourism Trade Dinner - Beijing 27

Hong Kong 28

Meeting with Hong Kong Airlines 29

Media 30

Media Statements 39

Mission Program

Time in bold indicates local time Time in normal font indicates Brisbane time

Time Differences

Beijing

2 hours behind Brisbane Shanghai

2 hours behind Brisbane Guangzhou 2 hours behind Brisbane Hong Kong 2 hours behind Brisbane

Thursday 23 March 2017 — Brisbane / Beijing 2:40pm 2:40pm

Depart Brisbane International Airport (International Terminal) Singapore Airlines SQ236

8:40pm 10:40pm

Arrive Singapore Changi International Airport

Overnight Layover

Friday 24 March 2017 — Beijing 1:10am 3:10am

Depart Singapore Changi International Airport (Terminal 3) Singapore Airlines SQ0800

7:15am 9:15am

Arrive Beijing Capital International Airport (Terminal 3) Met on arrival by Mr Yong Huang, Director, Trade and Investment Queensland Beijing Office

10:30am — 11:30am 12:30pnn — 1:30pm

Briefing with Australian Embassy Beijing Venue: Kerry Hotel meeting room

12:00pm — 1:30pm 2:00pm — 3:30pm

Briefing with Tourism and Events Queensland and business delegation Venue: Kerry Hotel

2:00pm — 3:00pm 4:00pm — 5:00pm

Meeting with Beijing Capital Airlines Venue: Hainan Airlines Building, No.3 North Cargo Road

Beijing Capital International Airport Beijing 4:00pm — 5:00pm 6:00pm — 7:00pm

Meeting with Director-General, Beijing Municipal Commission of Tourism Development Venue: Beijing Tourism Commission office

Dinner Dinner with Beijing Auscham and business delegation Overnight Beijing

1

Saturday 25 March 2017 — Beijing / Nanjing / Shanghai 8:45am 10:45am

Depart Beijing Capital International Airport (Terminal 3) Air China CA1817

10:40am 12:40pm

Arrive Nanjing Lukou International Airport (Terminal 1) Met on arrival by Angela Shi, Trade and Investment Queensland (TIQ) Shanghai Office and accompanied throughout Nanjing program

12:30pm — 2:00pm 2:30pm — 4:00pm

Meeting with Fullshare Chairman Venue: Fullshare Head Office, 188 Software Avenue, Nanjing

4:16pm 6:16pm

Depart Nanjing High speed train to Shanghai

7:00pm 9:00pm

Check-in at Four Seasons Shanghai 500 Wei Hai Road Jing An District Shanghai, 200041 Tel: +86 21 6256 8888

Overnight Shanghai

Sunday 26 March 2017 — Shanghai 8:00am — 9:00am 10:00am — 11:00am

Brisbane Liaison time

9:15am 11:15am

Meeting with Angela Shi, Trade and Investment Queensland (TIQ) Shanghai Office and accompanied to Shanghai Museum

10:00am — 11:30am 12:00pm — 1:30pm

Site visit and tour of Shanghai Museum with business delegation Venue: Shanghai Museum, No 201 People's Avenue, Shanghai

12:00pm — 13:45pm 2:00pm — 2:45pm

Lunch

2:00pm — 3:00pm 4:00pm — 5:00pm

Site visit to tourism trade partner — Utour International Travel Venue: Utour retail store, No 456 Middle Huaihai Road

3:30pm — 5:30pm 5:30pm — 7:30pm

Brisbane liaison time

8:00pm — 9:30pm 10:00pm — 11:30pm

Dinner with business delegates

Overnight Shanghai

Monday 27 March 2017 — Shanghai 8:00am 10:00am

Delegate briefing

9:30am — 10:30am 11:30am — 12:30pm

Media Interview with World Traveller Media Venue: Four Seasons Hotel

11:30am — 1:00pm 1:30pm — 3:00pm

Tourism Trade Partners Business Lunch Venue: Four Seasons Hotel

1:00pm — 2:30pm 3:00pm — 4:30pm

Brisbane liaison time

3:30pm — 4:30pm 5:30pm — 6:30pm

Meeting with China Capital Investment Group Venue: CCIG Head Office

2

Building No 22, Hongqiao State Guesthouse No 1591 Hongqiao Road, Shanghai

5:15pm — 7:00pm 7:15pm — 9:00pm

China Eastern Airlines Dinner Venue: Shanghai International Airport Hotel

No. 368 Yingbin Yi Road Overnight Shanghai

, Tuesday 28 March 2017 — Shanghai / Guangzhou 8:50am 10:50am

Depart Shanghai for Guangzhou China Southern Airlines CZ3596 Travel time: 2hrs 20mins

11:10am 1:10pm

Arrive Guangzhou Baiyun International Airport

1:00pm 3:00pm

Check-in at Westin Guangzhou Hotel 6 Lin He Zhong Road, Tian He District Guangzhou, Guangdong 510610 Tel: +86 20 2886 6868

3:00pm — 4:00pm 5:00pm — 6:00pm

Meeting with Tourism Trade Partners Venue: Westin Guangzhou Hotel

6:00pm Dinner with Tourism Australia China Representatives Overnight Guangzhou

Wednesday 29 March 2017— Guangzhou / Beijing 8:15am 10:15am

Travel to first meeting

9:00am — 10:00am 11:00am — 12:00pm

Meeting with China Southern Airlines Venue: China Southern Airlines Office

No 278 Airport Road, Guangzhou 10:15am — 11:15am 12:15pm — 1:15pm

Meeting with China Southern Airlines Venue: China Southern Airlines Office

No 278 Airport Road, Guangzhou 1:00pm 11:00am

Depart Guangzhou Baiyun International Airport (Terminal 1) China Southern CZ324

4:15pm 2:15pm

Arrive Beijing Capital International Airport (Terminal 2)

6:30pm 8:30pm

Arrive and check-in at hotel Kerry Hotel Beijing

7:00pm 9:00pm

Dinner with Bank of China Venue: The Red Chamber, Level 4, China World Summit Hotel

Overnight Beijing

Thursday 30 March 2017 — Beijing 9:00am — 10:00am 11:00am — 12:00pm

Meeting with Deputy Director-General, Torch High Technology Industry Development Centre, Ministry of Science and Technology Venue: Kerry Hotel Club Lounge Meeting Room

10:00am 12:00pm

Travel to next meeting Travel time: 30 mins

10:30am — 11:30am Meeting with Forise Holdings

3

12:30pm — 1:30pm Venue: Forise Head Office Floor 40, Block A, IFC Building No.8, Jian Guo Men Wai Avenue, Chao Yan District

2:00pm — 3:00pm Meeting with Director General, International Department, Civil Aviation Administration of China Venue: CAAC Offices NO.155 Dongsi West Avenue, Dongcheng District, Beijing

3:30pm — 4:00pm Media interview with Sina Sports Venue: Executive Floor Level 18, Kerry Hotel Beijing

4:00pm — 5:30pnn 6:00pm — 7:30pm

Brisbane liaison time

6:00pm 8:00pm

Senior VIP Tourism Trade Dinner Venue: Horizon Room at Kerry Centre

Overnight Beijing

Friday 31 March 2017 — Beijing / Hong Kong / Brisbane

9:30am 11:30am

Depart Beijing Capital International Airport (Terminal 3) Air China CA111 Travel time: 3hrs 35mins

1:05pm 3:05pm

Arrive Hong Kong International Airport (Terminal 1)

3:00pm — 4:00pm 5:00pm — 6:00pm

Meeting with President of Hong Kong Airlines

Venue: Hong Kong Airlines office 7F, One Citygate, 20 Tat Tung Road, Tung Chung, Lantau

6:00pm — 7:00pm 8:00pm — 9:00pm

Brisbane liaison time

7:55pm 9:55pm

Depart Hong Kong for Brisbane Singapore Airlines SQ871 Travel time: 4 hours

11:55pm 1:55am

Arrive Singapore Changi International Airport

Saturday 1 April 2017 — Brisbane 6:55am 8.55am

Depart Singapore Changi International Airport Singapore Airlines SQ265

4:45pm Arrive Brisbane International Airport

Official program concludes

4

Official Party Members

The Honourable Kate Jones MP

Mr Matthew Jutsum

Minister for Education and Minister for Tourism, Major Events and the Commonwealth Games

Chief of Staff Office of the Minister for Education and Minister for Tourism, Major Events and the Commonwealth Games

Chief Executive Officer Tourism and Events Queensland

Deputy Director-General, Tourism Department of Tourism, Major Events, Small Business and the Commonwealth Games

Ms Leanne Coddington

Mr Jeffrey (Jeff) McAlister

Queensland Consortium Delegates

Ms Julieanne Alroe

Mr Ben James

Mr Rob Nelson

Mr Gordon Price

Chief Executive Officer Brisbane Airport

Senior Airline Development Manager Brisbane Airport

General Manager Brisbane Convention Bureau Brisbane Marketing

Director International Gold Coast Tourism

5

Overarching Objectives and Discussion Points • China is a major economic partner for Queensland and tourism is a vital part of our bilateral

relationship, including for building the foundational links that will drive further growth in economic ties. It is important that Queensland is engaging regularly with China at Ministerial level and this was the first visit to China by a Queensland Minister this year.

• Queensland is experiencing record numbers of visitors from China with 484,000 visitors (total) visiting the State in the year ending December 2016, up 21.4% on the previous year.

• Chinese visitors spent more than $1 billion dollars in Queensland in the year ending December 2016, an increase of 6.8%.

• 2017 is the China-Australia Year of Tourism and the Queensland Government is keen to leverage off this important tourism partnership as well as tapping into China and Australia's growing economic, social, cultural and academic ties.

• Note that China is of strategic importance to Queensland, signified through the Queensland-Shanghai Sister State Agreement that was signed in 1989 and the Queensland-Guangdong Friendship State Agreement signed in 2004.

The agreement with the Shanghai Municipal Government promotes trade and investment, and encourage closer ties in education, science, technology, arts, culture, sports and government.

The agreement with Guangdong Provincial Government includes infrastructure, construction, education and training, agribusiness and water management.

• The China-Australia Free Trade Agreement (ChAFTA), which came into force on 20 December 2015, enhances the growing trade and investment relationship. Over 86% of the value of Australia's goods exports to China enters duty free following ChAFTA's entry into force, rising to 96% when ChAFTA is fully implemented. Australian service providers benefit from new access to China's significant and growing services sector.

• Welcome the agreement between Australia and China to open aviation by removing all capacity restrictions from the Australia-China air services agreement.

• Note there is an extensive Trade and Investment Program being delivered in the lead-up to and during the Gold Coast 2018 Commonwealth Games TM, not only for Commonwealth nations but for other nations such as China looking to:

tap in to Gold Coast and broader Queensland business opportunities

- develop business linkages with other Commonwealth nations whose total population amounts to 2.2 billion people (even larger than China's 1.3 billion)

seize opportunities relating to the 2018 Games' expected global TV audience of 1.5 billion people.

• The Asian market is important to Queensland which is why the Queensland Government has developed key strategies to capitalise on the Asian market and ensure we are developing the tourism products and experiences to meet this demand. This includes development of the Advancing Tourism strategy and the Queensland Asia Tourism Strategy, both released in 2016.

• Highlight the government initiatives underway to increase international aviation access to Queensland including the $33.5 million Connecting with Asia fund and the $10 million Attracting Aviation Investment Fund.

• Offer the support of the Queensland Government's dedicated Tourism Investment Attraction Unit that assists investors to navigate their way through government and the development process.

6

Beijing

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Briefing by Australian Embassy Beijing

Date: 10:30am — 11.30am, Friday, 24 March 2017

Attendees

Ms Alexandra Dawes

Ms Kelly Matthews

Mr Dene Yeaman

Mr William Lin

Meeting summary:

First Secretary (Economic), Australian Embassy Beijing

Trade Commissioner, Austrade

Counsellor (Economic)

Senior Investment Manager

• At this meeting I was briefed on the China market in terms of tourism, foreign investment, aviation and education.

• I updated the Embassy on the role the Queensland Government is playing to strengthen and support bilateral relations between China and Australia in the tourism investment, aviation and education sectors, including through the:

- Advancing Tourism Strategy 2016-20;

- Queensland Asia Tourism Strategy 2016-25;

- Advance Queensland Connecting with Asia Strategy; and

- Attracting Aviation Investment Fund.

• I acknowledged that 2017 is the China-Australia Year of Tourism and discussed how the Queensland Government can leverage this important tourism partnership as well as tapping in to China and Australia's growing economic, social, cultural and academic ties.

• We discussed the work Queensland is doing to attract foreign direct investment from China to Queensland and the significant tourism infrastructure investment from China.

• I highlighted that an extensive Trade and Investment Program is being developed to run in the lead-up to and during the Gold Coast 2018 Commonwealth GamesTM, not only for Commonwealth nations but for other nations such as China.

• I highlighted the Queensland Government's commitment to the China — Australia education relationship including;

- Long-standing relationships with Chinese Ministries of Education, schools and business partners throughout the country;

- TAFE Queensland International's partnership, a 25 year Memorandum of Understanding with the Municipality of Shanghai; and

- The establishment and ongoing relationship with Shanghai Polytechnic University.

8

Meeting with Beijing Capital Airlines

Date: 2:00pm — 3:00pm, Friday, 24 March 2017

Attendees

Mr WANG Yinjun Managing Director

Ms Emma Li Deputy General Manager Marketing

Ms Melinda Zhu Airline Route Development Manager

Mr Jin Chao Route Development Manager International Route Development Office Beijing Capital Airlines

Meeting Summary:

• The meeting, which was the first approach by the Queensland Government to Beijing Capital Airlines, provided an opportunity for me to discuss the Queensland Government's commitment to strengthening aviation access and capacity and increasing visitation from China to Queensland.

• In the meeting I discussed relevant government initiatives — like the Attracting Aviation Investment Fund — to increase international aviation access to Queensland.

• The meeting also offered the opportunity to discuss Beijing Capital Airlines' plans to expand for the future.

9

Meeting with the Beijing Tourism Development Commission

Date: 4:00pm — 5:00pm, Friday 24 March 2017

Attendees

Mr Song Yu

Chairman, Beijing Municipal Commission of Tourism Development

Dr Lu Chuan

Director, Department of City Image and Marketing

Beijing Municipal Commission of Tourism Development

Mr Wang Jinxiao

Department of City Image and Marketing

Beijing Municipal Commission of Tourism Development

Mr Yan Han

Deputy Secretary-General, World Tourism Cities Federation

Meeting Summary:

• This meeting was an opportunity to build a relationship with the Beijing Tourism Development Commission to further the strategic tourism connectivity between China and Queensland and initiate the two-way sharing of experiences around excellence in tourism practice.

• Mr Song provided insights into the changing consumer patterns of the Chinese traveller and discussed the key priorities and challenges for the Beijing tourism industry and how the Beijing Municipal Commission of Tourism Development is addressing these, including the strategies the Commission has in place to develop its tourism industry.

• Mr Song highlighted the World Tourism Cities Federation and encouraged Queensland to consider potential membership for its cities.

• Mr Song also advised that the Commission will be doing a promotion in Queensland in May.

• I informed the Commission that Queensland is enjoying an increasing surge in the number of visitors from China and that the Queensland Government is working with the aviation and tourism industry to support this growth.

• I also advised that Queensland is hosting the Commonwealth Games in April 2018 and discuss Beijing's preparations for the 2022 Winter Olympic Games and its experience with hosting the 2008 Olympic Games.

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Nanjing

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Meeting followed by lunch hosted by Fullshare Group

Date: 12:30pm — 2:00pm, Saturday, 25 March 2017

Attendees

Mr Ji Changqun (Chairman Ji)

Mr Zhao Jian

Mr Hong Qinghua

Mr Shi Zhiqiang

Ms He Yinglian

Ms Lilian Lin Liu

Mr Michael Germann

Meeting summary:

Chairman and CEO, Fullshare Group

Chairman, Australia Nanjing Chamber of Commerce

Chairman, Fullshare Holdings Limited

Chairman, JOYU Group; Founder LVMAMA Shareholder, Fullshare Holdings; member of the Australia Nanjing Chamber of Commerce Executive Director, Fullshare Holdings Limited

Chief Executive Officer, Jiangsu AC Business Company Member of the Australia Nanjing Chamber of Commerce General Manager & Founder, Sinolink Property, Sinolink Migration Services Member of the Australia Nanjing Chamber of Commerce Director, Sinolink Property Member of the Australia Nanjing Chamber of Commerce

O This meeting was an opportunity to thank the Fullshare Group for its commitment to developing tourism infrastructure and acknowledge the positive impact its projects will bring in terms of increased capacity for Queensland and job creation.

• I obtained an update on the progress of the Sheraton Mirage Port Douglas, Mirage Whitsundays Airlie Beach and Laguna Resort Midge Point projects and discussed any areas of assistance required to support the group's investment and development plans.

. I was also able to gain insights into key issues or challenges which are inhibiting development and associated support required from the Queensland Government.

• We discussed other possible collaborations with the group including their health and wellness interests.

• I extended an invitation to Fullshare to participate in the extensive Trade and Investment Program - Trade 2018, which will run in the lead-up to, and during, the Gold Coast 2018 Commonwealth Games.

• The lunch was an opportunity to develop closer ties between Queensland and the Australia Nanjing Chamber of Commerce (ANCC) and promote tourism and tourism investment opportunities in Queensland

• I obtained an update of the objectives of the ANCC and areas for mutual collaboration to strengthen the relationship between the organization and its members as well as ways to further promote Queensland tourism and investment opportunities.

. I highlighted Queensland's position as a leading holiday destination, experiencing record growth and visitor expenditure from the China market.

12

Shanghai

Site visit to Shanghai Museum

Date: 10:00am — 11:30am, Sunday, 26 March 2017

Venue: Shanghai Museum, No. 201 Renmin Avenue, Shanghai

Site visit summary:

• The site visit provided an opportunity to visit one of China's major ancient history museums and gain an understanding of ancient Chinese culture.

• The Shanghai Museum is one of the cultural site visit locations for the International Study Program being delivered by the Department of Education and Training International (DETi) and Asia Education Foundation (AEF) in September 2017.

• AEF and DETi will deliver a World Class Education - Shanghai and Singapore International Study Program from 12 — 22 September 2017 as part of the Palaszczuk Government's Global Schools program.

• World Class Education — Shanghai and Singapore offers education leaders the opportunity to connect with and learn from leading education institutions and high performing schools.

14

Site visit to Utour International Travel

Date: 1:00pm — 2:00pm, Sunday, 26 March 2017

Venue: Utour retail store, No 456 Middle Huaihai Road, Shanghai

Attendees:

Ms Li Han Senior Vice President, Utour Group, General Manager, Utour Shanghai

Ms Jenny Wu Deputy General Manager, Utour Shanghai

Site visit summary:

• The site visit provided an opportunity to strengthen Queensland's relationship with key tourism trade partner Utour International Travel.

• I extended my thanks to Utour for their partnership with Tourism and Events Queensland, including the recently signed memorandum of understanding and their support of TEQ's 2017 Queensland on Tour Greater China mission.

• I was briefed on the trends Utour is seeing across their business with the evolving Chinese outbound travel market, and changing consumer preferences.

• We discussed Utour's recent performance for Queensland and any recommendations Utour has for the State to capitalise on opportunities to increase visitation from Utour customers.

• We also discussed Queensland's strategic focus in growing visitation and expenditure from Asia, outlined in the Queensland Asia Tourism Strategy 2016-2025.

15

VIP Tourism Trade Partner Lunch - Shanghai

Date: 11:30am — 1:00pm, Monday, 27 March 2017

Venue: SJX Private Dining Room, Four Seasons, Shanghai

Number of Attendees: 24, including Queensland delegation

Event summary:

• The event provided the opportunity to promote and strengthen Queensland's relationship with high-level representatives from key tourism trade partners in Shanghai.

• I delivered a speech to thank the tourism trade partner for their ongoing support of Queensland and reinforce Queensland's aim to inspire Chinese travellers to visit what we believe is one of best addresses on earth, Queensland.

• I extended my thanks to key trade partners for their support of China Eastern's new Shanghai to Brisbane service, and indicated the Queensland Government's desire to continue to grow aviation capacity from the region.

• First-hand market insights were gained from senior-level representatives from a selection of Queensland's key trade partners in Shanghai.

• I noted that the new Queensland brand direction was launched to trade and consumer media in China on 16 March 2017, during the annual Queensland on Tour trade mission, highlighting that as part of the brand launch in the Greater China market, localised logos and versions of the "I know just the place" tagline have been developed. This will now be integrated into marketing campaigns with trade and airline partners across the markets, and media activities promoting Queensland's experiences.

16

Meeting with China Capital Investment Group

Date: 3:30pm - 4:30pm, Monday, 27 March 2017

Mr Zhou Chuanyou

Mr Jiang Gaoming

Dr Harvey Kong

Mr Dawson Tang

Mr Wilson Wu

Mr Gao Feng

Chairman and CEO, China Capital Investment Group

President, China Capital Investment Group

Assistant President, Chief Investment Officer

General Manager, Daydream Island Resort and Spa

Deputy Manager, Culture and Tourism Investment Department, China Capital Investment Group

General Manager, Shanghai CCI Real Estate Group

Meeting summary:

• This meeting was an opportunity to acknowledge China Capital Investment Group's (CCIG) investment in Queensland through the acquisition of Daydream Island Resort and Spa (Daydream Island) and more recently, South Molle Island Resort (South Molle) and obtain updates on the redevelopment of these resorts.

• It also allowed the opportunity to provide an update on government measures being undertaken to ensure the islands remain world class and commercially viable for investors, including the work of a dedicated Inter-Agency Working Group to address issues impacting island operations.

• I acknowledged the contribution of CCIG's investments to the revitalization of the Great Barrier Reef islands and reaffirmed the Queensland Government's recognition of island resorts as an iconic part of the Queensland tourism offering.

• I sought an update from Chairman Zhou on his visit to South Molle and Daydream Island in March 2017.

• I reinforced the close ties between CCIG and the government that have been strengthened over the past two years.

• Ongoing support of the government's dedicated Tourism Investment Attraction Unit was offered to assist CCIG to navigate their way through government and the development process.

*On Monday, 10 April 2017, Daydream Island Resort and Spa released a statement confirming the resort would bring forward its planned $50 million refurbishment due to the damage caused by Tropical Cyclone Debbie on Tuesday, 28 March 2017.

17

Dinner with China Eastern Airlines

Date: 5:15pm — 7:00pm, Monday, 27 March 2017

Venue: Shanghai International Airport Hotel

Number of Attendees: 13, including Queensland delegation

Attendees:

Mr Bo Dong

Mr Hao Liu

Mr Lin Yuan

Mr Feng Le

Ms Jie Ding

Managing Director of Sales and Marketing Steering Committee China Eastern Airlines

Deputy Managing Director, Sales and Marketing Steering Committee, China Eastern Airlines

General Manager - Product Development & Marketing Dept., Sales and Marketing Steering Committee

General Secretary, Shanghai Sales Office

Route Planning for Oceania

Event summary:

• I reinforced the strong relationship between Queensland and China Eastern Airlines and thanked them for their ongoing support of Queensland tourism.

• I noted the landmark memorandum of understanding between the State of Queensland and China Eastern Airlines which I signed on behalf of the Queensland Government in November 2015.

• China Eastern Airlines' year-round, four-weekly Shanghai-to-Brisbane service, which commenced flying in December, is incredibly significant for Queensland's tourism industry and a positive contributor to the growth of Queensland's share of the Chinese traveller market.

• I noted how honoured I was to welcome the inaugural flight in Brisbane on 17 December and enjoyed hosting the China Eastern Airlines representatives who travelled to Queensland to celebrate this significant occasion.

18

Guangzhou

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19

Meeting with VIP Tourism Trade Partners

Date: 3:00pm — 4:00pm, Tuesday, 28 March 2017

No of Attendees: 18, including Queensland delegation.

Meeting summary

• This was an opportunity to promote and strengthen Queensland's relationship with high-level representatives from key tourism trade partners in Guangzhou and thank them for their ongoing support of Queensland.

• It was also an opportunity to gain their insight into what tourism products and experiences Chinese travellers are seeking in Queensland.

20

Meeting with China Southern Airlines

Date: Tuesday, 28 March 2017

Attendees:

China Southern Airlines representatives

Meeting summary

• The meeting provided an opportunity to discuss the Queensland Government's commitment to strengthening aviation access and capacity and increasing visitation from China to Queensland.

• In the meeting I discussed relevant government initiatives underway to increase international aviation access to Queensland.

• The meeting also offered the opportunity to discuss China Southern Airlines' plans for the future.

21

Beijing

22

Dinner meeting with Bank of China

Date: 7:00pm - 9:00pm, Wednesday, 29 March 2017

Attendees

Mr Wang Wei General Manager, Wealth Management and Private Banking Department, Bank of China, Beijing

Mr Yang Liu Deputy General Manager, Wealth Management and Private Banking, Bank of China, Beijing

Mr Chris Liu Private Banking, Beijing

Ms Audrey Zheng State Manager — Queensland, Bank of China Brisbane Branch

Meeting summary:

• This meeting was an opportunity to strengthen the Queensland Government's relationship with the Bank of China and engage with two high net worth clients which the Bank had brought to the dinner.

• It was an opportunity to gain insights into Chinese banking industry issues and challenges to help inform future growth of Queensland's tourism industry and assist the Bank's valued clients to access investment opportunities in Queensland.

• It was also an opportunity to gain the Bank of China's views on a range of key policies, such as the China-Australia Free Trade Agreement (ChAFTA), which might provide catalysts for future growth across a range of goods, services and investment.

• We discussed the closer bilateral ties occurring between China and Australia, including ChAFTA (2015), China-Australia open skies agreement (2016), China-Australia Year of Tourism (2017) and Premier Li's visit to Australia (March 2017).

• We discussed the current investment environment in China, including Chinese Government policies which encourage outwards investment.

• I sought their views on potential benefits from ChAFTA, across a range of key industries for Queensland including tourism and education services, as well as investment and what Bank of China clients investing in Australia are seeking.

• We explored ways of strengthening the partnership between Bank of China and the Queensland Government.

• Support of the government's dedicated Tourism Investment Attraction Unit, a specialised unit in DTESB, was offered to work closely with Bank of China's valued clients in identifying suitable investment opportunities in Queensland.

23

Meeting with Torch, Chinese Ministry of Science and Technology

Date: 9:00am — 10:00am, Thursday, 30 March 2017

Attendees

Mr Daochang An

Mr Mo Tan

Meeting summary:

Deputy Director-General, Torch High Technology Industry Development, Chinese Ministry of Science and Technology

Director, Division of International Cooperation, Torch High Technology Industry Development, Chinese Ministry of Science and Technology

• This meeting was an opportunity to welcome the planned visit to Queensland in May 2017 to be led by Torch High Technology Industry Development (Torch), Ministry of Science and Technology to explore opportunities for R&D cooperation between Chinese and Queensland firms with a particular focus on biotechnology.

• It was also an opportunity to promote the Gold Coast Health and Knowledge Precinct (GCF-IKP) as an option for Torch to consider as its Torch-Queensland precinct.

• I highlighted Queensland as an ideal destination for research collaboration and investment, with strong research capability, world class education and research facilities and the Queensland Government's $405 million Advance Queensland agenda which aims to encourage innovation and entrepreneurship.

• I also promoted the Gold Coast 2018 Commonwealth Games and its precursor event (the Total Badminton World Federation Sudirman Cup, May 2017) as opportunities to host Chinese trade and investment interests/leads.

• We discussed the strong links in areas of mutual interest, including government—to-government relations, trade and investment, education, science and research and tourism.

• I highlighted the Chinese MOST—Queensland agreement that has been in place since 2008 and the recent developments including eight Queensland entrepreneurs to have opportunity in Chinese high tech zones in 2017 as the Commercialisation Partnership Program.

• I confirmed support for collaboration with China in areas of research collaboration and investment into the health and knowledge sector including the GCHKP.

24

Meeting with Forise Land Real Estate Development Co.

Date: 1:30pm - 2:30pm, Thursday, 30 March 2017

Attendees

Mr Changjiang Ma

Executive Vice President, Forise Land Real Estate Development

Mr Xiaowei Zhang

Vice President, Forise Land Real Estate Development

Mr Fenix Dong

General Manager — Forise Land Real Estate Development Co

Meeting summary:

• This meeting was an opportunity to demonstrate the Queensland Government's commitment to strengthening the relationship with Forise to support their investment in Queensland and encourage further investment.

• It also provided the opportunity to gain insights into any key issues or challenges which are inhibiting their investment decisions and determine how the Queensland Government might take action to develop effective strategies to better support new investments by Forise.

• I congratulated Forise on their $1.2 billion 89 level "Spirit" tower development and sought an update on progress with the project and its anticipated completion date.

• The support of the government's dedicated Tourism Investment Attraction Unit was offered to assist Forise to navigate their way through government and the development process.

• Forise was invited to participate in the extensive Trade and Investment Program - Trade 2018, which will run in the lead-up to, and during, the Gold Coast 2018 Commonwealth Games..

25

Meeting with Civil Aviation Administration of China

Date: 2:00pm — 3:00pm, Thursday 30 March 2017

Attendees

Mr Han JUN Director General, Department of International Affairs

Civil Aviation Administration of China

Mr Tao Yehong Deputy Director, Second Division of International Relations, Department of International Affairs

Civil Aviation Administration of China

Mr Yu Man Second Division of International Relations, Department of International Affairs

Civil Aviation Administration of China

Meeting summary:

• This meeting was an opportunity to build a relationship with the Civil Aviation Administration of China to support efforts to improve aviation access to Queensland's destinations for visitors.

• I noted that a key objective of my mission to China is to secure additional aviation services into Queensland and highlighted the Queensland Government initiatives underway to increase international aviation access to Queensland including the Connecting with Asia fund and the Attracting Aviation Investment Fund.

• We discussed the development and expansion of aviation services in a number of hub cities in China.

26

Senior VIP Tourism Trade Dinner - Beijing

Date: 6:00pm — 8:00pm, Thursday 30 March 2017

Venue: Horizon (Chinese Restaurant at Kerry Hotel Beijing)

Number of Attendees: 17, including the Queensland delegation

Event summary:

• This event provided the opportunity to promote and strengthen Queensland's relationship with high level representatives from 10 key tourism trade partners.

• It was also an opportunity to gain first-hand market insights from senior-level representatives from a selection of Queensland's key trade partners in Beijing.

• I delivered a speech to express our gratitude for the ongoing support of Queensland by the tourism trade partners and highlight our aim to inspire Chinese travellers to visit Queensland.

• I also promoted the Queensland Government's Connecting with Asia initiative and our collaborative marketing activity.

• I discussed the new Queensland brand direction which was launched to trade and consumer media in China on 16 March 2017, during the annual Queensland on Tour trade mission, highlighting the localised logos and versions of the "I know just the place" tagline that have been developed and that the Queensland brand assets (logos, imagery and content) will now be integrated into marketing campaigns with trade and airline partners across the markets, and media activities promoting Queensland's experiences.

• I also noted the success of the recent Queensland on Tour Greater China held in Hangzhou from 15-18 March 2017 with 56 participants representing 44 Queensland tourism businesses.

27

Hong Kong

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Meeting with Hong Kong Airlines

Date: 3:00pm — 4:00pm, Friday, 31 March 2017

Attendees

Mr Liya Wang President, Hong Kong Airlines Ltd

Mr Dianchun Li Chief Commercial Officer

Mr Terence Leung Manager, Distribution Channel, Commercial Department Hong Kong Airlines Ltd

Mr Jordon Cheung

Manager, Regional Marketing, Commercial Department Hong Kong Airlines Ltd

Mr Michael Burke

Assistant Director, Commercial, Hong Kong Airlines Ltd

Mr George Liu

Chief Marketing Officer, Hong Kong Airlines Ltd

Meeting summary

• The meeting provided an opportunity to highlight the strategically important relationship between Queensland and Hong Kong Airlines that, to date, has delivered strong results for Queensland.

• During the meeting I discussed the Queensland Government's ongoing commitment to strengthening aviation access and capacity and increasing visitation from China to Queensland.

• I also discussed relevant government initiatives underway to increase international aviation access to Queensland.

• During the meeting I also encouraged Hong Kong Airlines to expand services to Queensland in the future.

29

Media

20 Mar 2017 Courier Mail, Brisbane

Section: General News • Article type: News Item • Audience: 144,788 • Page: 15 Printed Size: 71.00cmi - Market: OLD • Country: Australia • ASR AUD 1,247 Words: 140 • Item ID: 744123954

4pisentia I al Licoroad by Copyright Pore:y. You nut( anly copy at cornmuticala Ibis wad with a icon ca.

A)ToutIrn asid Event!.

, Queensland

Page 1 of 1

Direct flights from Beijing to Brisbane on agenda TI11.1 Queensland Govern-ment has targeted one of the world's biggest cities in a bid to ignite further growth in Queensland's tourism sector.

A am aviation project 1.911114:11011 by Queensland Tour-ism Minister Kate Jones aims

to secure direct flights between Brisbane anti Beijing - the world's third-biggest city, with more than 21 million people.

Direct flights to Shanghai, the biggest city in the world., launched in Ikcember.

Tapping, into the Chinese

mcgacitics and the millions ot increasingly cashed-up travel-lers is seen as a key strategy in continuing the state's tourism and aviation growth.

Ms Jones said there was no untien5timating the import-ance of the Chinese markei

"China is our largest market 1.0( blderbaliefilillviiitors, and it delivers strong outcomes for our economy," she said.

"Last year spending by Chinese visitors in our state reachal $1 billion for the first time:

30

SPORT ENTERTAINMENT REAL ESTATE BUSINESS LIFESTYLE CLAS

II/IL AXING NIVVS CAIRNS NAIIONN_ WORLD Pf1010S VIDEO CYCLONE NEWS WEIRD AND WILD

Cairns Post I:CriN CAI= 72-291 "

Tourism Minister Kate Jones hopes to reel in more high. flying foreign investors to prop up Queensland's

10l1(15111 industry. PICTURE. JUSTIN BTERRY

Tourism Minister Kate Jones leads investment delegation to China (No (Arno, i:hris.calcinogrieves.com.au, The Cairns Post March 28. 20175,00am

TOURISM Minister Kate Jones is holding talks in China with the

company behind the S43 million upgrade of the Sheraton Mirage

hotel in Port Douglas.

Fullshare Group late last year announced more plans to build a convention centre and six-star villas in 2017.

It is believed Ms Jones will discuss the plans and other investment opportunities with the company.

The Sheraton Mirage refurbishment's first stage, completed in August, was thought to have created about 4000 jobs.

Ms Jones will return from a week-long visit to China and Hong Kong on Thursday after meeting with potential investors and airlines about bringing more money and tourists into Queensland.

"China is now our largest tourism market with 484,000 visitors to Queensland last year," she said.

"In 2016, Chinese visitors spent Si billion in Queensland for the first time.

''China is also Queensland's most significant trade and investment partner and I want to firmly establish our strong relationship."

Fullshare Group, owned by billionaire tycoon Ji Changqun, is still building its investment portfolio in Australia.

It sealed an S85 million deal in December to buy Sparrow Early Learning, a childcare operator with 24 centres across Queensland and Victoria.

Ms Jones said she would meet with Fullshare Group and China Capital Investment Group, who hold a combined S2 billion investment in Queensland tourism assets and infrastructure.

An aviation delegation will also meet with key businesses in trips to Shanghai, Beijing, Nanjing, Guangzhou and Hong Kong.

"We are determined to secure new flights into Queensland, encourage more investment into the state's tourism assets and more international visitors from these high growth Asian markets," Ms Jones said.

(*Ammonite

31

e Ot

Ji thp'tild.a dO.

1 28 Mar 2017

Travel Daily

Section: General News • Article type: News Item Classification : Australian Online Newsletters • Audience : • Page: 7 Printed Size: 115.00cm' • Market: National • Country Australia • ASR: AUD 678 Words: 108 • tern ID: 748583642

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Page 24 of 1

Clid strengthens tourism ties

TOURISM et ents Qu eersla n d I I liO4 has signed a two-year Memorandum of Understanding with Chinese travel agency Utour

to work together to promote the state's destinations In China t tiro us h t rade roadshows,, promos

n Utour's media cha nn els and marketing campaigns.

Over 111541„0:YJ Ch inese visitors spent $1b inQld In 201.E. making

it the most valuable Int' I market.

Utour provides t ravel a &ice to aye r c ustorners per 'year.

0,Id !purism Minister Kate Tones

met* ith senior reps from the comp an y at Utours fi Nshi p sto Fe In 91aneia I to talk business.

Pictured from left are: I Er..1 cep., Lea nrie Coddington; Utour p. I-lan Li: Minister Kate Ions; and Utour vice gm .9 enris. Wu,

32

4011

21 Mar 20 -17

Travel Daily

Section: General News • Article type : News Item Classification : Australian Online Newsletters • Audience : 0 • Page: 6

A.. Printed Size: 94.00m-12 - Market: National • Countiy: Australia • ASR: AUD 554 Words: 184 • Item ID: 744877457

Oisentiasnediaportal © Business Publishing Group Pty Ltd. All Rights reseRred.

Qld China aviation strategy

- • I •

A back

Page 1

QUEENSLAND will work to

attract more Chinese visitors

under a new partnership aimed

at securing extra air services.

The state's government has

given in-principle support to a

plan put forward by a consortium

of tourism organisations under

its Connecting with Asia Strategy,

in which it will match industry

contributions dollar-for-dollar.

Tourism Minister Kate Jones

announced the plan yesterday

and said it would result in millions

of dollars in additional Chinese

visitor expenditure.

"This latest proposal focuses on passengers arriving into

Brisbane, then dispersing to other

parts of the state including the

Whitsundays and the Gold Coast,"

Jones said.

"The project aims to secure

a new direct service between

Beijing and Brisbane and increase

the frequency of existing

services," she said.

The consortium behind the

plan involves organisations from

Brisbane, the Gold Coast and the Whitsundays, including Brisbane

Airport Corporation (BAC). BAC general manager aviation &

retail Andrew Brodie welcomed

the government backing.

"The Connecting with Asia

funding will assist in securing

additional capacity from the three

top tier cities in China, which will

ultimately provide wide reaching

returns for the city and state,"

Brodie said.

33

itiuribm Mt/ IIJ 01 Apr 2017 - Weekend Post, Cairns

Section: General News • Article type: News Item • Classification : Regional

ASR: AUD 445 • Words: 157 • Item ID: 750335087 Audience : 29,065 Page: 6 • Printed Size: 84.00cm2 • Market: QLD • Country: Australia

dpisentianediapor ta I Licensed by Copyright Agency. You may only copy or communicate this work with a licence.

A back

Page 1 of 1

PORT DOUGLAS

Talks on hotel upgrade TOURISM Minister Kate Jones is holding talks in China with the company behind the $43 million upgrade of the Sheraton Mirage hotel in Port Douglas.

Fullshare Group late last year announced more plans to build a convention centre and six-star villas this year.

It is believed Ms Jones will discuss the plans and other investment opportunities with the company.

The Sheraton Mirage refurbishment's first stage. completed in August. was thought to have created about 4000 jobs.

Ms Jones will return from a week-long visit to China and Hong Kong on Thursday after meeting with potential investors and airlines about bringing more money and tourists into

Queensland. "China is now our largest

tourism market with 484,000 visitors to Queensland last year, she said.

"In 2016. Chinese visitors spent $1billion in Queensland for the first time.

An aviation delegation will also meet with key businesses in trips to Shanghai, Beijing, Nanjing, Guangzhou and Hong Kong.

34

27 Mar 2017 Cairns Post. Cairns

Section: General News • Article type: News Item • Classification: Regional Audience: 15,157 • Page: 7 • Printed Size: 80.00cm* • Market: OLD • Country: Australia ASR: AUD 356 • Words: 171 • item ID: 747800665

I11,.. •• . ...0.0 ...0 v.

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epsento riledaportal Licen.,md bf Copfright Agencf. You mai onlf copf or ctrnrrrunkate thiP work •Aith a kzence. Page 1 of 1

Tourism campaign puts focus on China TOURISM Minister Kate Jones is crossing oceans in a bid to get more Chinese inves-tors travelling to Queensland.

Ms Jones is currently in China where she is meeting with Chinese investment part-ners, travel businesses, airlines, chambers of commerce and Chinese hanks to promote doing business in Queensland.

"In 2017 -- the China-Aus-tralia Year of Tourism —we are determined to grow invest-ment and visitation from China," she said.

"China is now our largest tourism market with 484,000 visitors to Queensland last year. In 2016, Chinese visitors spent Si billion in Queensland for the first time.

"China is also Queensland's most significant trade and in-vestment partner and I want to firmly establish our strong re-lationship:

She said the efforts to in-crease visitors from China and Hong Kong had secured an extra 600,000 extra seats on international flights to Queens-land since February 2015.

These additional travellers generate a further S440 mil-lion in overnight visitor expen-diture for the state.

Ms Jones will continue her work in China and Hong Kong until March 30.

35

dilk6 7 23 Mar 2017 Whitsunday Times, Airlie Beach OLD

iki.°°6"..larld Section: General News • Article type : News Item • Classification : Regional ! Audience: 7.089 • Page: 3 • Printed Size: 120.00crni • Market: QLD • Country: Australia

iwr ASR: AUD 93 • Words: 263 • Item ID: 746195517

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Page I of 1

Doors open to Chinese visitors in our region ArrElt mouths or competing with alter destinations, the Widtstuidays has kicked at to titer tourism o goal

iburisto Minister Kate Jot tes this week a ti t Milt lee d the Whitsundays, Brisbane 111141 the Gold Coast would directly benefit from time 'Vlkleotning China to Southern Queensland and Beyond' project, which Is exp4.,eled tu generate milltUILS Of dollars hi overnight visitor spe Wing.

We milt to get more Chinese tourists into QUO011itillItt and make IL easy for them to visit different parts of the state," site said.

"This latest itroposal focuses on passengers arriving into Brisbane, then dispersing to other parts of the state, Including the WIlltsundays and the Go141 Coast."

Muristo WIllisutulays CEO Craig Thr t ter said months of !lard work would pay dividends for the region.

"We have been working on

being involved in the consortium for dm last six months to ensure we were part uf this," lie said.

"A teL of pee pie wanted to get Into it, howeven we inere been working very hanl and for us to be one of the partners Is amiming.

"People dual understand the significa rice of this program, and what It means In 111114 wliett people from China runic through the Brisbane Airport, the W11111511114illyn will be their destination."

Mr Turner said wilily the program only targeted

visitat 1011, lite Whitsunday tourism Industry had its eggs in more than one basket and was seeking to promote broad appeal.

"We aren't Just chasing rine market; Wv will continue to work with Germany, the US, tiK and others," lie saki.

More titan 1..0i million Asian tourists visited Queensland in 24116, with 484,04141 Chinese guests among them.

36

21 Mar 2017

Daily Mercury, Mackay OLD

at Section: General News • Article type : News Item • Classification : Regional Audience : 7,986 • Page: 6 • Printed Size: 39.C/Ocmi • Market: OLD • Country: Australia

AIM 4.0

ASR: AUD 41 • Words: 89 • item ID: 744485.885

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Page 1 of 1

IN BRIEF

More Chinese visitors TOURISM Minister Kate Jones has announced a new aviation project to draw more Chinese visitors to Queensland, under the government's Advance Queensland: Connecting with Asia Strategy. Ms Jones said the latest submission, put forward by a consortium of top tourism organisations from Brisbane, the Gold Coast and the Whitsunday, had recently been approved. 'China is our largest market for international visitors and delivers strong outcomes for our economy," she said. "Last year spending by Chinese visitors in our state reached $1 billion for the first time."

37

World Traveller Media — recorded interview expected to be broadcast on World Traveller Media website in May 2017. World Traveller Media is one of the leading travel media groups in China, consisting of magazine, video/TV, app and social media.

Sina Sports - media interview with Sina Sports, a leading Chinese digital sports media platform, about the Gold Coast Marathon.

http://video.sina.cn/sports/other/2017-04-18/detail-ifyeimqc4729990.d.html

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38

Media Statements

Minister for Education and Minister for Tourism, Major Events and the Commonwealth Games

The Honourable Kate Jones

Saturday, March 25, 2017

Tourism mission to open doors to new Chinese investment

Beijing: Tourism Minister Kate Jones is leading a high-level tourism mission to China and Hong Kong

in a bid to promote Queensland as a leading investment destination.

Ms Jones said during her visit, from 23 March to 30 March 2017, she would meet with prominent

Chinese investment partners and key business leaders, travel businesses, airlines, Chambers of

Commerce and Chinese banks to promote investment and doing business in Queensland.

"In 2017— the China-Australia Year of Tourism — we are determined to grow investment and

visitation from China," she said.

"China is now our largest tourism market with 484,000 visitors to Queensland last year.

"In 2016, Chinese visitors spent $1 billion in Queensland for the first time.

"China is also Queensland's most significant trade and investment partner and I want to firmly

establish our strong relationship."

The minister will hold talks with leading Chinese companies including the Fullshare Group and China

Capital Investment Group (CCIG) whose combined investment of up to $2 billion will see significant

upgrades to tourism assets and infrastructure in Queensland.

The Fullshare Group has invested in resorts at Port Douglas and the Whitsundays and CCIG

purchased South Molle and Daydream Islands last year.

Ms Jones said she would also hold discussions with potential new investors and showcase Queensland's investment pipeline worth more than $13 billion.

"We are determined to secure new flights into Queensland, encourage more investment into the

state's tourism assets and more international visitors from these high growth Asian markets," she

said.

"We have already secured 600,000 extra seats on international flights to Queensland since February

2015, generating an additional $440 million in overnight visitor expenditure for the state's economy

every year."

In a targeted campaign to attract new airline business, Ms Jones will lead an aviation delegation

including Tourism and Events Queensland, Brisbane Airport Corporation, Brisbane Marketing and

Gold Coast Tourism to meet key businesses in Shanghai, Beijing, Nanjing, Guangzhou and Hong

Kong.

39

"The Palaszczuk Government's $33.5 million Advance Queensland: Connecting with Asia Fund made

this aviation delegation possible as we pursue our ambitious agenda to secure more direct aviation

services from China and Hong Kong into Queensland.

"We are determined to grow tourism because we know it has great potential to create jobs and

expand Queensland's economy."

Media: Minister Jones' office — 3719 7530

40

Media Statements

Minister for Education and Minister for Tourism, Major Events and the Commonwealth Games

The Honourable Kate Jones

Monday, March 27, 2017

Study tour to cement education ties in China and Singapore

Shanghai: Twenty educational leaders from Queensland's state schooling sector will travel to Asia

later this year as part of an international professional development program.

In Shanghai today, Education Minister Kate Jones announced expressions of interest were being called

for the 11-day international program, World Class Education — Shanghai and Singapore.

"This wonderful learning opportunity is targeted at high-level educational leaders in Queensland state

schools, as well as key decision-makers in central and regional offices," she said.

"The study tour will include visits to high-performing schools and meetings with policy planners and

educators so that tour participants can gain a better understanding of school leadership trends in Asia.

"All tour members will play a role in strengthening Queensland's sister state relationship with

Shanghai which is now in its 28' year.

"The group will be led by the Director-General of the Department of Education and Training Dr Jim

Watterston."

Ms Jones said Shanghai and Singapore were among the world leaders in student performance

according to 2015 PISA results.

"In a global economy, it's important for our educators to look beyond our borders to other education

systems," she said.

"Shanghai has seen significant improvement in student outcomes and is recognised as being a school

system that has undergone rapid and transformational change.

"Queensland's educational leaders will identify effective policies that they can potentially adapt to our

local settings."

Ms Jones urged educational leaders to apply for the program which would help maximise outcomes

for state schools by building knowledge and capability among participants.

The E01 process is open from Monday 27 March to Friday 21 April 2017 and the tour is planned from

Tuesday 12 to Friday 22 September 2017.

For more information education.q1d.gov.auistudentsiinternational-opportunities.html

Media contact: 3719 7530

41

Media Statements

Minister for Education and Minister for Tourism, Major Events and the Commonwealth Games

The Honourable Kate Jones

Monday, March 27, 2017

Queensland strengthens tourism partnership in China

Shanghai: Queensland has strengthened ties with one of China's largest travel agencies, Utour,

through a cooperative marketing agreement that will help grow visitation to the state.

Minister for Tourism, Major Events and the Commonwealth Games Kate Jones has visited Utour's

flagship store in Shanghai and met with senior representatives from the company, as part of a

tourism trade mission.

"We've just signed a two-year memorandum of understanding which will see Utour and Tourism and

Events Queensland (TEQ) work together to promote Queensland's destinations and experiences,"

she said.

"China is Queensland's most valuable international market, with 484,000 Chinese visitors spending

$1 billion on their visits to the state last year.

"Our goal is to work collaboratively with Utour to continue to grow Chinese visitation to the state.

"Utour is in a position of great influence in the China market, providing travel advice to over 1.5

million customers each year.

"The MOU will encourage more data sharing between Utour and TEQ, paving the way to better

understand Chinese travellers.

"Utour and TEQ will jointly undertake a range of activities including marketing campaigns; trade and

media familiarisations; trade roadshows in greater China; and Queensland promotions through

Utour's media channels."

Minister Jones said the MOU supported the strategic priorities outlined in the Queensland Asia

Tourism Strategy 2016-2025 delivering benefits for the state's tourism industry and economy.

"Our aim is to cement Queensland as the number one Australian destination of choice for Chinese

travellers," she said.

"TEQ's in-market activity is putting the State's tourism industry at the forefront of understanding

Chinese travellers and ultimately attracting more people to holiday in Queensland."

Media contact: 3719 7530

42