Report Pokemon Go

Pokemon GO

Hype in Indonesia

2016

July 2016

2

Research Method : Online Research – NusaResearch Panel

Data Collecting Period : 25 July 2016 – 28 July 2016

Research Area : Nationwide - Indonesia

Respondent Criteria : Male and Female17+ years oldAll Social ClassThose who aware and play Pokemon GO on their smartphone

Sample Size : 324 samples

Research Design

1. Trainer Demography

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n = 324

Male,

61.4 %

Female,

38.6 %


7.7%

23.5%

26.2%

17.6%

10.2%

11.4%

3.4%

17 - 19 years old

20 - 24 years old

25 - 29 years old

30 - 34 years old

35 - 39 years old

40- 49 years old

>50 years old

1.1 Gender 1.2 Age Group

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The others, 10.8% spread across indonesia

Medan and surrounding, 5.2%

Greater Jakarta, 42.0%

Bandung and surrounding, 9.6%

Semarang and surrounding, 5.6%

Yogyakarta and surrounding, 5.6%

Surabaya and surrounding, 13.3%

Bali and surrounding, 2.8%

Balikpapan and surrounding, 2.2%

Makassar and surrounding, 3.2%

n = 324

1.3 City

1.4 Smartphone Ownership

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53%

38%

9%

49.7%

30.6%

3.7%

16.0%

1 - 5 games

6 - 10 games

11 - 15 games

More than 15 games

37.7%

9.9%

9.0%

8.0%

7.4%

6.8%

4.6%

4.0%

2.8%

5.2%

n = 324

1.6 Games Apps Installed

1.5 Smartphone Brand

2. Research Result

8

94.8%

Considering that Pokemon GO application still has not been officially released

in Indonesia, yet apparently almost half of Phone Gamer have already

installed Pokemon GO app on their smartphone.

52.5%

2. Research Result

People who installed games application on their smartphone are aware to Pokemon GO application

n = 651

2.1 Pokemon GO Awareness

People installed Pokemon Go on their smartphone

9

74.4% people knew Pokemon GO

from Social media.

2. Research Result

n = 651

2.2 Source of Information Pokemon GO

10

2. Research Result

n = 324

2.3 Overal Liking Pokemon GO

84.6% people like playing Pokemon GO

11

2. Research Result

Charmander, 44.4%

Bulbasaur, 25.0%

Squirtle, 21.6%

Pikachu, 2.2%

<10 Pokemon 25.9%

46.6%

12.0%

10 – 50 Pokemon

51 – 100 Pokemon

>101 Pokemon 15.5%

n = 324

2.4 First Pokemon Owned 2.5 Current Pokemon in Pocket

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2. Research Result

36.1%37.7%

11.1%13.3%

1.9%

Less than level 5Level 5 - Level 10Level 11 - Level 20Level 21 - Level 30Above level 30

n = 324

2.6 Pokemon Trainer Level

There are 37.7% people at Level 5 – Level 10 with 15.7% people at Level 6.

13

2. Research Result

Mystic Team46.1%

Instinct Team27.5%

Valor Team26.3%

n = 324

2.7 Trainer Team

14

2. Research Result

n = 324

2.8 Favorite place to find Pokemon

House, 57.7%

Along the way, 54.6%

Park, 52.8%

Field, 46.6%

Shopping Mall, 37.0%

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2. Research Result

n = 324

2.9 Transportation used to find Pokemon

Motorbike, 49.7%

Walk, 43.8%

Bicycle, 31.2%

Car, 18.2%

Online Ojek, 9.3%

Courtesy

Some pictures, illustrations and term used in this report are belonging to the companiesrelated to Pokemon or Pokemon Go.

“Pocket Monster” or “Pokemon” are registered trademark owned by Nintendo,Creatures.Inc, and GAME FREAK.Inc.

Pokemon Go is a game application developed by Nianctic.Inc

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PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’.Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentationsacross Indonesia.

FOR FURTHER INQUIRIES, PLEASE CONTACT:

PT. Nusaresearch» Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480» Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365» Email: [email protected] » Website: http://nusaresearch.com/

The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) ofthis survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website addresshttp://nusaresearch.com).

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