Report On The Hostel Scene from San Diego

29

description

 

Transcript of Report On The Hostel Scene from San Diego

Page 1: Report On The Hostel Scene from San Diego
Page 2: Report On The Hostel Scene from San Diego

San  Francisco  

Hollywood  

Page 3: Report On The Hostel Scene from San Diego

San  Diego  

Page 4: Report On The Hostel Scene from San Diego

Where  in  the  world  is  

 San  Diego?  

Page 5: Report On The Hostel Scene from San Diego

Where  in  the  world  is    San  Diego?  

0  120  miles  south  of  Los  Angeles  0  1  ½  hour  flight  to  San  Francisco  0  20  miles  north  of  Tijuana,  Mexico  

Page 6: Report On The Hostel Scene from San Diego

What’s  so  special  about    San  Diego?  0 Birthplace  of  California  0  Second  largest  city  in  CA  0  8th  largest  city  in  USA  0 Most  southern  major  city  in  CA  0  1.3  million  residents  0  29.8  million  annual  county  visitors  0  10  million  Gaslamp  visitors  0 Average  daily  temp  70F/21C  0 Can  ski,  swim  and  visit  desert  in  one  day  

Page 7: Report On The Hostel Scene from San Diego

SAN  DIEGO  TOURISM  

0 70  miles  of  beaches  0 Surfing  lessons  

Page 8: Report On The Hostel Scene from San Diego

SAN  DIEGO  TOURISM  

0 70  miles  of  beaches  0 Surfing  lessons  0 Sea  World  0 San  Diego  Zoo  and  Wildlife  parks  

Page 9: Report On The Hostel Scene from San Diego

SAN  DIEGO  TOURISM  

0 70  miles  of  beaches  0 Surfing  lessons  0 Sea  World  0 San  Diego  Zoo  and  Wildlife  parks  0 Skydiving  0 Coronado  Island  

Page 10: Report On The Hostel Scene from San Diego

SAN  DIEGO  TOURISM  

0 70  miles  of  beaches  0 Surfing  lessons  0 Sea  World  0 San  Diego  Zoo  and  Wildlife  parks  

0 Skydiving  0 Coronado  Island  0 Midway  Naval  Museum  0 Balboa  Park  

Page 11: Report On The Hostel Scene from San Diego

SAN  DIEGO  TOURISM  

0  70  miles  of  beaches  0  Surfing  lessons  0  Sea  World  0  San  Diego  Zoo  and  Wildlife  parks  0  Skydiving  0 Coronado  Island  0 Midway  Naval  Museum  0 Balboa  Park  0 Wine  Country  0  Tijuana,  Mexico  

Page 12: Report On The Hostel Scene from San Diego

SAN  DIEGO  TOURISM  

0  70  miles  of  beaches  0  Surfing  lessons  0  Sea  World  0  San  Diego  Zoo  and  Wildlife  parks  0  Skydiving  0  Coronado  Island  0 Midway  Naval  Museum  0  Balboa  Park  0 Wine  Country  0  Tijuana,  Mexico  0  Harbor  Cruises  0 Whale  Watching  

Page 13: Report On The Hostel Scene from San Diego

SAN  DIEGO  EVENTS  

0 Mardi  Gras  Parade  0 Rock  and  Roll  Marathon  

Page 14: Report On The Hostel Scene from San Diego

SAN  DIEGO  EVENTS  

0 Mardi  Gras  Parade  0 Rock  and  Roll  Marathon  0 Jazz  Fest  0 Halloween  Monster  Bash  

Page 15: Report On The Hostel Scene from San Diego

SAN  DIEGO  EVENTS  

0 Mardi  Gras  Parade  0 Rock  and  Roll  Marathon  0 Jazz  Fest  0 Halloween  Monster  Bash  0 Comic  Con  

Page 16: Report On The Hostel Scene from San Diego

San  Diego    competitive  overview  

Page 17: Report On The Hostel Scene from San Diego

San  Diego    competitive  overview  

         Banana  Bungalow          Ocean  Beach  Interna\onal          HI  –  Point  Loma  

ü  Directly  on  the  beach  ü  Fun,  party  loca\on  ü  70  beds  ü  $22  -­‐  $37  for  dorm  beds  ü  20  min  drive  to  

downtown  

ü  Couple  of  blocks  to  beach  ü  Laid  back  atmosphere  ü  120  beds  ü  $20  -­‐  $35  for  dorm  beds  ü  15  min  drive  to  downtown  

ü  15  min  walk  to  beach  ü  Home-­‐like  feeling  ü  53  beds  ü  $19  -­‐  $24  dorm  beds  

Page 18: Report On The Hostel Scene from San Diego

San  Diego    competitive  overview  

                 AAE  –  500  West                Lucky  D’s              HI  –  Downtown  

ü  In  business  district  ü  Former  YMCA  ü  259  rooms  most  private  ü  $22  -­‐  $30  for  dorm  beds  ü  15  walk  to  Gaslamp  

ü  Newer  hostel  in  town  ü  Social  atmosphere  ü  120  beds  ü  $22  -­‐  $28  for  dorm  beds  ü  2  blocks  from  Gaslamp  

ü  Diverse  atmosphere  ü  155  beds  ü  $25  -­‐  $40  dorm  beds  ü  In  middle  of  Gaslamp  

Page 19: Report On The Hostel Scene from San Diego

San  Diego        hostel  challenges  0 Strangely  –  seasonal  market  0 Not  travelers'  first  choice  stop  0 Lack  of  interna\onal  exposure  0 Decreased  Mexico  travel  0 Americans  s\ll  learning  about  hostels  

0 Unfamiliar  with  atmosphere  0 Underes\ma\ng  value  0 Too  many  hostels/some  illegal  

Page 20: Report On The Hostel Scene from San Diego

San  Diego  hostel  regulation  0 Transient  cer\ficate  required  0 Business  license  required  :  0  Zoning    0  Fire  inspec\on  0 Building  inspec\on  0 Neighborhood  compliance  0 Police  0 Health  inspec\on  

0 Unemployment  Insurance  0 Workman’s  Comp  insurance  

0 Annual  fire  inspec\on    0 Register  for:  0 Business  taxes  0 Hotel  taxes  

Page 21: Report On The Hostel Scene from San Diego

USA  Hostels    San  Diego  

0 1887  historic  building  0  In  heart  of  historic  Gaslamp  area,  formerly  the  S\ngaree  Red  Light  district  

0 Former    brothel  and  children’s  home  

0  In  business  17  years  0 Reputed  to  be  haunted                              (5  ghosts!)  

Page 22: Report On The Hostel Scene from San Diego

USA  Hostels  San  Diego  0 A  look  at  our  personality…  

Page 23: Report On The Hostel Scene from San Diego

USA  Hostels    San  Diego  

0 100  beds  summer  /  76  winter  0 4-­‐  and  6-­‐bed  dorms  0 Up  to  8  private  rooms  with  twins,  doubles  and  lol  

0 All  shared  baths  0 Dorm  rates  from  $25  -­‐  $32  0 Private  rooms  from  $60  -­‐  $72  

Page 24: Report On The Hostel Scene from San Diego

USA  Hostels    San  Diego  

0  ‘Hippie-­‐hacienda’      0 Funky  artwork  0 Lounge  0 Common  kitchen  0  Internet  room  0 Lockers  with  power  points  0 Free  pancakes/oatmeal/  toast/coffee/tea/orange  drink  

Page 25: Report On The Hostel Scene from San Diego

USA  Hostels    San  Diego  

0 Voted  #1  hostel  in  USA  2009  0 Consistently  top-­‐ranked                San  Diego  hostel  

0 Known  for  fun  staff  0 Daily  free  ac\vi\es  0 Original  Tijuana  ‘tour’  

Page 26: Report On The Hostel Scene from San Diego

Newest  Amenity    Exclusively-­‐designed  ‘privacy  pods’  

Page 27: Report On The Hostel Scene from San Diego
Page 28: Report On The Hostel Scene from San Diego
Page 29: Report On The Hostel Scene from San Diego