Report on Shoppers Stop

8/6/2019 Report on Shoppers Stop

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REPORT ON SHOPPERS STOP

PRESENTED BY

AHMAD KHAN

SEC A


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TABLE F TENT

y EXECUTIVE SUMMARY

y INTR DUCTION

y PROBLEMSy CONCLUSION

y RECOMMENDATION

y APPENDIX


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EXECUTIVE SUMMARYy This report is made for the directors of shoppers stop

to take required actions as there is a problem of poor

use of sales staff and poor customer handling in therestore in Lucknow . I have prepared this report aftergetting complains from many customers related topoor the problem of poor customer handling. I havedone lot of research before preparing this report andhave recommended that I feel are needed to overcomethis problem


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INTROD CTION

y Shoppers stop is an Indian department store promotedby K RAHEJA group

y Started in the year 1991 ,it has around 33 stores in 14cities in India

y Shoppers stop also operate a number of specialty storelike crossword , mother care , desi caf and Arcelia

y Shoppers stop retails products of domestic andinternational brands such as Pepe, Arrow ,Biba,carbon, magpie , Lego , Nike, Reebok etc


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DATACOLLECTION

y TOCOLLECTTHEDATA ORTHIS REPORTI HAVEUSED

y QUESTIONNAIRES

y PERSONALINTERVIEWS

y INTERNET

y PERSONALOBSERVATION


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PROBLEM

y Shoppers stop store in Lucknow has a problem of poorcustomer handling and poor use of sales staff

y There are many section in the store where u will findnot a single sales staff present to assist any customer

y There are many sales staff present but most of themwere found in few sections only and were mainly

talking with each other instead of attending therecustomers


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y I have supported my findings with photographs whereone can clearly see that many sections of store are

vacant and not a single sales staff is present therey I gave questionnaire to around 30 customers and

found out that most of them were facing the sameproblem


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CONCL SION

yAfter doing lot of research and collection of datarelated with the problem a conclusion can be drawn

that there is problem of poor management of salesstaff in the Lucknow store of shoppers stop which isresulting in lots of dissatisfied customers which isseriously affecting the brand image of shoppers stop


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RECOMMANDATION

y Proper management and controlling of sales staffshould be done

yThere should be an all time monitoring system of salesstaff during working hours

y Stern action should be taken against staff memberwhich are not performing there duties

y Some employees should be given the responsblity toenquire customers about there experience of visitingthe store and there feedback should be recorded


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QUESTIONNAIREy How often do u visit shoppers stop

y Which is your favorite shopping store

y What do u think about the services of this storey How are the services of sales staff of this store

y What do u think about the brands available at thisstore

y Do u think this store gives good customer services

y What are the improvement you want in this store


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Report on Shoppers Stop

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