www.mwcamericas.com

2017 REPORT

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1. The Snapshot 7

2. The Event 16

5. Press Highlights 19

6. Sponsors & Partners 22

CONTENTS

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DEAR COLLEAGUEThank you for being a part of the inaugural 2017 GSMA Mobile World Congress, inPartnership with CTIA, in San Francisco.

In its first year, Mobile World Congress Americas welcomed 21,171 unique attendees from 109countries and territories across the world. Fifty-eight percent of attendees held senior-levelroles, including more than 2,400 CEOs, and women represented 20 percent of Mobile WorldCongress Americas attendees.

With nearly 40 hours of content and more than 200 speakers, the Mobile World CongressAmericas conference program highlighted themes including networks, platforms, consumerIoT, the Fourth Industrial Revolution, content and media, public policy and sustainability.Keynote sessions featured CEOs and senior executives from a range of leadingorganizations, including 6Sense, América Móvil, AT&T, Bharti Enterprises, CTIA, Essential,FCC, Mighty Networks, Mozilla Foundation, Nokia, Pandorabots, PayPal, Qualcomm, SanFrancisco 49ers, Sprint, Unity, UPS and Verizon Wireless.

Leading companies across the ecosystem and adjacent industry sectors highlighted theirproducts, technologies and services through exhibition and hospitality at the MosconeCenter in San Francisco. The main exhibition, with more than 1,000 companies occupying280,299 square feet, provided attendees the opportunity to conduct business, network andexperience the latest industry trends. Additionally, more than 340 media and industryanalysts attended the event to report on and evaluate the industry developmentsshowcased at Mobile World Congress Americas.

Several fixtures at Mobile World Congress in Barcelona and Mobile World CongressShanghai also featured in San Francisco. In the GSMA Innovation City, attendeesexperienced how mobile-connected products and services are improving the daily lives ofcitizens and businesses around the world, in diverse areas such as home, automotive,health, utilities, industrial and more. The 4YFN (4 Years From Now) Startup Eventspotlighted today’s entrepreneurs and innovators, with over 140 startups from countriessuch as Colombia, South Korea, Spain, and the United States participating. Designed toaddress the persistent gender gap in the industry, the Women4Tech program also had astrong Americas debut, offering attendees a range of programs and activities spanning thethree-day event.

We again thank all of our attendees, exhibitors, sponsors and partners, and especially ourpartner CTIA, for contributing to the success of this first edition of Mobile World CongressAmericas. We look forward to building on this strong foundation as we head to Los Angelesfor the 2018 Mobile World Congress Americas, which will be held September 12 – 14.

Warm regards,

John HoffmanCEO GSMA Ltd.

INTRODUCTION

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SNAPSHOT

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109COUNTRIES ANDTERRITORIES INATTENDANCE

GLOBALPARTICIPATION:

300MEMBERS OFTHE MEDIA ANDINDUSTRYANALYSTS

OVER

21,000ATTENDEES THROUGHTHE DOOR

MORE ThAN

59%OF ALL ATTENDEES

C-LEVEL/BOARD/VP/DIRECTORSREPRESENTED

20%OF ATTENDEESWERE WOMEN

FEMALEREPRESENTATION:

“It’s great to have it (Mobile World Congress) in the Americas

because so much of the innovationis happening right here”

Mike Zeto, GM, Executive Director AT&T Smart Cities, AT&T Mobility

SNAPSHOT

KEYNOTE SPEAKERS’

Ajit PaiChairmanUnited States FederalCommunicationsCommission

Mats GranrydDirector GeneralGSMA

Carlos Slim DomitChairmanAmérica Móvil

Meredith Attwell BakerPresident and CEOCTIA

Marcelo ClaureCEOSprint

Sunil Bharti MittalChairman GSMA,Founder and ChairmanBharti Enterprises

Mohamed KandeAdvisory LeaderPWC

Juan PerezChief Information &Engineering OfficerUPS

Rajeev SuriPresident & CEONokia

Ronan DunneEVP & GroupPresidentVerizon Wireless

Thaddeus ArroyoCEOAT&T Business

Cristiano R. AmonEVP, QualcommTechnologies, Inc.Qualcomm CDMATechnologies

Dan SchulmanPresident & CEOPaypal

Gina BianchiniFounder & CEOMighty Networks

Mitchell BakerExecutiveChairwomanMozilla Foundation

Paul KapustkaFounder & Editor-in-ChiefThe Mobile SportsReport

Al GuidoPresidentSan Francisco 49ers

Amanda KahlowFounder & CSO6Sense

John RiccitielloCEOUnity

Lauren KunzeCEO & Co-FounderPandorabots

Niccolo De MasiPresident & COOEssential

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SNAPSHOT

STRONG ATTENDANCE AMONG SENIOR-LEVEL ATTENDEESMobile World Congress Americas saw a strong percentage of senior management in San Francisco.Attendance among senior management was 58% with more than 2,400 CEO’s. Directors and managerswere our largest contingencies with the C-Suite following closely at 19% of all attendees.

ALL ATTENDEES BY JOB FUNCTION PERCENT

C-Level/Owner 19%

Vice President 13%

Director 26%

Attorney/Counsel 1%

Sub-Total C-Level/Board/VP/Director 59%

Manager 24%

Specialist 8%

Consultant 4%

Other 5%

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SNAPSHOT

INDUSTRY Mobile World Congress Americas attracted attendees from various vertical industries, consumer brandsand developers. The leading industry present was Manufacturing, followed by Mobile Network Operators.Additional industries present at the event included Government/Regulatory Bodies,Finance/Banking/Insurance, Automotive/Transportation, Cybersecurity, Media/Entertainment, VentureCapital, Education/Training, healthcare/Biotech/Pharma.

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PERCENTManufacturing – Device, Components, IT/Hardware 13%

Mobile and Virtual Operator 10%App/Software Development 10%

Retail/E-Commerce 9%Network Infrastructure Vendor 9%

Advertising/Marketing/PR/Agencies 9%IoT/M2M 8%Consultancy 6%Cloud Services 5%

Systems Integrator 3%Other 18%

AREA OF INTERESTAttendees at Mobile World Congress Americas were asked to select three areas of interest. Mobile WorldCongress Americas attendees displayed a wide variety of interests that are impacting the mobile industry.The areas with the highest percentage of interest included 5G, IoT, Devices and Big Data. Additional topicslist under ‘Other’ that gathered interest included Digital Commerce, Connected Living – homes, Security,and Venture Capital/Investment.

PERCENTIoT & Connected Living 15%

5G 13%Devices 7%

Big Data & Analytics 7%App/Software Development 7%

Cloud Services 6%Innovation 4%

Network Technology 4%Consumer Goods 3%

Next Generation Networks 3%Retail 3%

Marketing/Advertising 3%Enterprise & Business IT 2%

Other 22%

SNAPSHOT

WORLD: 109 COUNTRIES AND TERRITORIESREPRESENTEDMobile World Congress Americas attracted a global audience with 109 countries and territoriesrepresented - a great achievement for an inaugural event. North America was the leading region inattendance at 81% followed by Asia Pacific and Europe.

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81%North

America

2%Latin

America

>1%Africa

1%MiddleEast

10%AsiaPacific

6%Europe

PERCENT

North America 81%

Asia Pacific 10%

Europe 6%

Latin America 2%

Middle East 1%

Africa <1%

“Everybody who is relevant inyour particular field in the mobile

industry, they all come here”Biju Nair, CEO, HYLA Mobile

COUNTRIES REPRESENTEDThe top 10 countries represented at Mobile World Congress Americas included the United States, China,Canada, Republic of Korea, United Kingdom, etc. Overall, four of the six geographical regions wererepresented in the top ten countries. Additional countries represented included Brazil, France, Taiwan,Argentina, Columbia, Chile, etc.

SNAPSHOT

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PERCENT

United States 78%

China, People’s Republic of 4%

Canada 3%

Korea, Republic of 2%

United Kingdom 2%

Japan 1%

Hong Kong 1%

Mexico 1%

Spain 1%

India 1%

Other 6%

CONFERENCE ATTENDEESThe Conference at Mobile World Congress Americas featured thought-provoking presentations from someof the mobile industry’s most influential executives. They shared their visions of the mobile industry to theattendees while providing essential insights on current and future trends. The conference programcontained 35 hours of content and 37 sessions in which attendees had the ability to explore the keyindustry trends and themes impacting the mobile market in the Americas.

JOB FUNCTION (CONFERENCE ATTENDEES)The conference program drew a proportionally more senior audience as compared to the overall event. Intotal, 68% of conference attendees represented senior-level functions with Directors and C-Suitecomprising the two largest contingencies.

SNAPSHOT

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ALL ATTENDEES BY JOB FUNCTION PERCENT

C-Level/Owner 21%

Vice President 17%

Director 28%

Attorney/Counsel 2%

Sub-Total C-Level/Board/VP/Director 68%

Manager 19%

Consultant 3%

Other 10%

SNAPSHOT

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CONFERENCE ATTENDEES BY REGION &COUNTRYA total of 66 countries and territories were represented among conference attendees. The top tencountries in attendance consisted of the United States, China, Canada, Korea Republic of, Spain, UnitedKingdom, Japan, Brazil, Mexico, and Australia.

COUNTRY PERCENT

United States 72%

China 7%

Canada 2%

Korea, Republic of 2%

Spain 2%

United Kingdom 1%

Japan 1%

Brazil 1%

Mexico 1%

Australia 1%

REGION PERCENT

North America 75%

Asia Pacific 14%

Europe 6%

Latin America 3%

Middle East 1%

Africa 1%

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SNAPSHOT

CONFERENCE ATTENDEES BY INDUSTRYConference attendees from various mobile industries gathered to exchange ideas and though leadershipthrough its participation in the conference program. The leading industries in attendance consisted ofMobile Operators, App/Software Development and Network Infrastructure Vendor. Industries listed under‘Other’ included diverse and emerging industry players such as Venture Capital, Automotive/Transportation, Systems Integrator, Cybersecurity/Controls/Data Security, Education/Training, etc..

PERCENT

Mobile Network Operator 15%

App/Software Development 9%

Network Infrastructure Vendor 9%

Manufacturing 9%

Advertising/Marketing/PR/Agencies 8%

Consultancy 7%

Government/Regulatory Bodies 5%

IoT/M2M 5%

Cloud Services 4%

Association/Not-For-Profit 4%

Finance/Banking/Insurance 4%

Retail/E-Commerce 3%

Other 18%

EVENTS

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4YFN Startup EventThis year, Mobile World Congress Americas introduced the 4YFN Startup Event to San Francisco. 4YFN has beenworking with Mobile World Congress for the past four years in Barcelona and Shanghai and due to the successand support for startups, it premiered at Mobile World Congress Americas this September.

For the first edition of MWC Americas, 4YFN brought in over 142 startups from around the world and presented anumber of activities involving startups, investors and mentors to the startup community in Silicon Valley.In addition, 4YFN helped 100+ investors connect with each other from different international markets, whilediscovering together the most promising startups from each ecosystem.

EVENTS

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Women4TechBuilding on a successful launch at MobileWorld Congress Barcelona, GSMA broughtthe Women4Tech program to Mobile WorldCongress Americas. Focused on addressingand reducing the gender gap in the mobileindustry, Women4Tech features three daysof in-depth analysis of topics shapinggender diversity. Women4Tech focused onincreasing the inclusion of women in themobile industry and supports the UNSustainable Development Goals, particularlySDG #5 (Gender Equality).

The Women4Tech SummitThe Women4Tech Summit featured a combination of keynotespeakers and panel discussions centered on four key themes:Empowering, Encouraging, Transforming and Innovation. TheSummit sessions addressed issues relating to equality andcareer development, mentorship and youth education,communications and business verticals, and entrepreneurshipand start-ups.

Women4Tech ToursThe Women4Tech Tours were guided by industry experts whohelped attendees explore through the mobile ecosystem andintroduced them to the exhibitors while allowing networkingwith fellow Women4Tech attendees. These tours included theIoT Tour, Retail & Digital Commerce Tour and the Women4TechPower of Diversity Tour.

Women4Tech Speed Coaching & NetworkingThe Women4Tech Speed Coaching & Networking gave attendeesa fresh perspective on how to set effective career goals, enhanceleadership skills and cultivate professional opportunities. Thisexperience provided an opportunity to increase networkingamong other professionals in the industry.

GSMASummitsThe GSMA Summits at Mobile WorldCongress Americas explored and covered awide range of perspectives across the mobileindustry. From start-ups to Virtual Reality,Summits provide an avenue for discussionsthat seek to enhance the industry.

Augmented Reality and VirtualReality in the Enterprise SummitAugmented Reality and Virtual Reality in theEnterprise Summit explored the potential ofaugmented reality and virtual reality forapplications beyond gaming andentertainment, in sectors such asmanufacturing, medicine, automotive,education, industrial, workplace and beyond.

The Latin America Investment SummitThe Latin America Investment Summit took a deep dive intostart-ups, innovation and investment opportunities in the LatinAmerica mobile ecosystem.

The China – US Innovation and Investment SummitThe China – US Innovation and Investment Summit examined arange of topics driving innovation and investment in theChinese mobile market, including developments in areas suchas 5G and IoT, as well as high-growth tech segments such asmicroprocessors, drones and automotive.

The Connected Vehicles SummitThe Connected Vehicles was the meeting point for attendees todiscuss the evolution of the vehicle from a tool to get frompoint A to B, to a source of connectivity and services for thedriver and passenger.

Sunrise 5k Run215 runners took place in the official Mobile WorldCongress Americas Sunrise 5k Run. This run tookrunners through the waterfront past remarkable SanFrancisco sights, including AT&T Park (home of the SanFrancisco Giants, The Bay Bridge, The Ferry Building,The Marina harbor, The Embarcadero waterfront, LeftyO’Doul Bridge, San Francisco Piers, and Mission Creek.

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EVENTS

Partner ProgramsPartner and Affiliate Partner programs offered attendees the opportunity to engage and learn from some of the toporganizations in the industry. Each program was developed and presented by leaders of mobile innovation andaddressed a variety of complex and diverse ecosystem challenges. These unique programs provided valuable insiderknowledge about the rapidly growing mobile ecosystem.

PRESS HIGHLIGHTS

84%North

America

3%Latin

America

>1%Africa

>1%MiddleEast

7%AsiaPacific

5%Europe

REGIONS %

North America 84%

Asia Pacific 7%

Europe 5%

Latin America 3%

Africa >1%

Middle East >1%

343 press/industry analysts attended MobileWorld Congress, representing over 230organisations from 21 countries.

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EVENT HIGHLIGHTS

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EVENT HIGHLIGHTS

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SPONSORS & PARTNERS

SUPPORTING SPONSORS

EVENT SPONSORS

PLATINUM EVENT SPONSOR

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PARTNER EVENTS

A New Generation of Wireless

IOT TALKS

AFFLIATE PARTNER EVENTS TECHNOLOGY TRAINING PARTNER

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Media, Research & Association Partners

OFFICIAL MEDIA PARTNERS

OFFICIAL COUNTRY PARTNER

SUPPORTING PARTNERS

4YFN PARTNERS

Gold partner Silver partner Bronze partner

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4YFN MEDIA PARTNERS

WOMEN4TECH MEDIA PARTNERS

MOBILE WORLD CONGRESS AMERICAS TOURS

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