Report Mid Term

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    Spicycles in Munich

    Meeting in progressThe Spicycles Team met at June 11, 2007 at the occasion of the 2007 Velo-Cityconference in Munich to hold its Mid Term Seminar.

    In this Newsletter Spicycles reports the results of the Mid Term Seminar as well asthe progress the team made on:

    Bike-sharing Communication and Awareness Raising Planning for Cycling Building Local Partnerships The Benchmarking

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    SPICYCLES Mid-term seminar, Munich 11 June 2007The Mid Term seminar was opened by two host speakers.Bernd Decker of the Executive Agency for competitiveness and innovationHans van Vliet, Shimanos Corporate Communication Officer

    Bernd Decker spoke on what is new in the IEE program, which is the Communitysinstrument to overcome the non-technological barriers to energy efficiency andgreater use of new and renewable energy sources in Europe.

    Top: The new executive agencys logoLeft: Bernd Decker

    He outlined that in spring 2006 the European Council called for new Europeanenergy policy: Integrated energy and climate change package based on the energyefficiency Action Plan. The targets were supported by Member States at the Spring2007 European Council

    He detailed the renewed policyCompetitiveness and InnovationProgramme (CIP):

    The IEE II programme runs from2007-13

    Annual work programmes areissued each year to definespecific priorities and actions

    This year: applications for funding aresubmitted following the 2007 workprogramme and call for proposals

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    Hans van Vliet, Shimanos Corporate Communication Officer addressed the seminarfrom the point of view of the industry. He memorized how he got introduced in theworld of cycling advocacy only some years ago through Velo Mondial and how hefound his path to the world of cycling projects and conferences. Shimano sponsoredVelo.Info and is now active in promoting Velo-City. He showed himself as an ardentpromoter of cycling for many purposes and he works hard to get the rest of theindustry involved as well. He recognizes cities and their representatives as majorplayers and pursues working with them.

    Top: Shimano LogoLeft: Hans van Vliet

    Bike SharingPublic Bicycles / Bike Sharing now exists in more than 10 European countries, inmore than 30 European cities, with several technological systems. More citiesrecognize the advantages of a bike sharing system. It gives easy and fast access(24/7), has an automated system for renting and returning the bike, allows for oneway cycling only, and the bikes have a distinctive design.

    But it has more benefits: It is highly flexible, allows for inter-modal travelling anddoes not incur expenditures for maintenance.

    There are some aspects one should take care of. The technology for pick-up anddrop-off at the location should be flexible and be based on racks. The technique foraccess should be organized with smart card, mobile phone or deposit and there is achoice between with or without identification (personalised vs. anonymous). Thepayment can be free of charge or pay as you go and the financing of the operatingservice can be public or private.

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    Bike Sharing

    Ploiesti project actions Awareness raising for the idea of

    bike sharing Design of a bike-sharing scheme:

    400 users, 50 bikes, 6 cyclestations

    Studying potential cyclingtrips

    Using traffic study Studying Experiences and

    know-how of partners Possibilities of integration

    into PT Promotion of that scheme to

    potential users (companies, localgovernment institutions, students)

    Bike Sharing

    Rome project actions

    Feasibility study (Marketpotential, transport study)

    Identification of optimal area Investigation for technologies

    fleet with traditional or electricbicycles

    Defining of scenarios ofoperations and funding

    Preparation of implementingbike sharing in Rome

    Goteborg project actions To market the bike sharing system

    to the companies within theLundby district

    Ensure the implementation of thesystem

    Evaluation of the pilot- easy to use, high reliability

    Opening for private Users Preparation for a successful Roll-

    out of the system to the wholeinner city

    Berlin project actions:

    Optimization of the Call a Bike system Profiles of thefts enlarge the group of users (new

    target groups e.g. hotels,companies)

    Improvement of access /integration into Location Basedservices

    Integration of bike-sharingsystems into PT

    Further needs for bike sharing are to address all possible target groups, to create aframe for competition and entrepreneurship, to develop options for the Integrationinto PT (e.g. access via same medium, combined pricing strategies etc.).

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    Communication and Awareness RaisingThe Communication and Awareness Raising activities of Spicycles aim atencouraging people to use bicycles for their trip by improving information aboutcycling, communicating through different marketing campaigns, targeting anaudience as broad as possible. The public will be taken through stages of behaviouralchange:Awareness raising Influencing attitudes Change in behaviour. This willbe done through defining and & implementing communications strategies andawareness raising methods. Following you will find some backgrounds, strategies

    and implementation s in the various Spicycles cities on Communication andAwareness.

    Strategies Barcelona Campaigns with main focus on

    educational centres Information on existing

    infrastructures & facilities forcyclists

    Support activities by CyclingAssociations and Stakeholders

    Awareness raising of the benefitsfromcycling among local departmentsandgovernmental authorities

    Implementation School campaign, Move by

    bike Bike parking facilities at schools Bike Week with

    complementary activities

    Promotion of Cycle RegistrationProgress & Results

    12 schools and 876 studentsDemonstrations workshops street rides

    Huge participation at the BikeWeek

    Background Berlin Conflicts between bicycles &

    drivers A risky & aggressive

    behaviour Call for accidents.

    Several different activities andactors with no coordination.

    Strategies Use different media

    (cinema, radio trails, events, etc.) The financial plan should be

    based on sponsoring An Advisory Council with

    members from many differentorganisations is planned

    Implementation Tender and selection of a

    subcontractor

    Development of the campaign anda plan for sponsoring

    Implementation of the campaign

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    Communication and Awareness Raising

    Background Bucharest Cycling has not been considered

    as a potential solution for thetraffic problem

    Earlier bicycle activities has had alow impact:

    Isolated activities

    Designed by differentassociations

    No defined objectivesStrategiesA bike usage study:

    The citizens opinion regardingthe current status of theinfrastructure.

    Outline a profile about thecurrent bike users.

    Identify the barriers & incentivesof bike usage.

    Communication campaigns: Awareness campaign On-street communication

    campaignImplementation

    Accomplish a study about bicycleusers needs

    The study will be the base fordeveloping the communicationcampaign.

    A few projects with focus oninfrastructure development willbe set up by the municipality

    Background Goteborg Goteborg has a well developed

    cycling infrastructure but it is notbeing used to a satisfactory extent The share of cyclists has notincreased

    A sustainable communication

    strategy is neededStrategiesFocus on:

    Awareness raising & Advantagesof cycling

    Change attitudesMethods:

    Information on existinginfrastructures

    Try different communication tools Direct communication with the

    Bicycles Observers(A group with 1000 cyclists)

    Target groups: Private persons & Working sites

    Implementation Different communication

    campaigns and public events Bicycle courses for immigrant

    women Production of new bicycle map

    and facts folder Annual bicycle week Bicycle lighting project with 1000

    test bikers testing a new lightingand who are also "Bicycleobservers" and a reference groupfor direct communication.

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    Communication and Awareness Raising

    Background Ploiesti Today - No national guidelines

    & programmes at:- Transport level- The interface between land-use and transports

    Guidelines & programmes needs

    to be implemented by the localcommunities.

    StrategiesCommunication strategy:

    A mix of dedicated channels- Press releases- Local meetings with targeted

    members of the public- Project leaflet- Ploiesti website- Direct mailing toorganisations- On-street communicationcampaigns.

    Target groups: Decision makers & citizens

    Implementation: The Romanian version of the

    newsletter- printed and distributed to

    local actors & students Workshop with the Mayor &

    high school students The first local leaflet of the

    project is drafted The project was disseminated at

    the launch of the Localdevelopment strategy for 2007-2015

    Communication and Awareness Raising

    Strategies Rome Use internet and mass media for

    communication Enhance the quality & quantity of

    information for cyclists on theMobility Agencys web site

    Foster the cycling mobility by

    promoting and enforcing theinter-modality service

    Inform about safe commutingroutes to school and work

    Strategies Implement a procedure for

    updating information on cycling Set up a shared database Implement a new calculation

    module prototype The planning and making of the

    information campaign willinvolve:

    Stakeholders Individual bikers Bikers associations

    ImplementationUpgrading the geographic informationsystem layer on cycling

    Collection of territorialinformation belonging to the

    former mobility agency Integration of information on the

    data model of ATAC Entry of the data concerning paths

    length and duration, accordingto the information of Municipality

    Printed mattersEvents

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    Planning for CyclingCities starting level differences with differences in topography, cycling culture, urbanstructure, mobility, modal share, financial possibilities. Common in the approachwas that in all cities the objectives are to plan for linear infrastructures, for parkinginfrastructures and for policies with public transport.Studies are done on Cycling lane network in correlation with PT corridors,Transport on board, Safety conditions, Questionnaire for bike user needs, Manualsabout planning, Workshops with local authorities and stakeholders,Measuring

    methods of trips by bike.Some temporary results have been reached on Second level planning of cyclingnetwork, on Bicycle parking infrastructures planning, Public integration transportand bike sharing policies and on Awareness about ensure appropriate financing.

    Overview of actions for cycling planning in the Spicycles Cities

    Action for cycling Barcelona Creation of the Office of the

    Bicycle Creation of bike sharing in the

    city Development cycling network Development of a technical

    review/catalogue of trafficcalming measures consideringbicycles

    Stationing and Parking of BicyclesPlan

    Program against theft-Protection of bicycles againstrobberies

    Action for cycling Berlin Improve inter-modality between

    public transport and bicycletransport

    Decrease bicycle-related accidents Ensure appropriate financing

    approach Improve bicycle network Extend and innovate the bike

    sharing system

    Action for cycling Bucharest Planning cycling network by

    origin-destination matrix (worktrips)

    Studying access with bicycles tothe leisure points

    Analysing the parking needs(inter-modal nodes, shoppingcentres, home)

    Intercepting associationsinitiatives

    Analysing the possibility for bikerent and share developing

    Action for cycling Ploiesti Planning of a real network

    without interruptions To implement cycling facilities in

    the central area To create areas with priority for

    cyclists Promoting campaigns by all

    media channels

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    Planning for cycling

    Action for cycling Goteborg Identify and develop so called

    Bicycle Highways in order toincrease the attractiveness of thecycling network. Encouragepeople to cycle more byproviding good services and

    facilities (for example air-fillingstations, better maintenance,information etc)

    Prepare the establishment of amodern cycle centre at the centralstation offering: bike rental,parking, repairs, air stations,cycle information etc.

    Planning for cycling

    Action for cycling Rome Creation of the Office of the

    Bicycle to plan, implement andmaintain infrastructures andservices for cycling

    Development of main and localcycling networks

    Development of inter-modalitybicycles public transport by:parking in the interchangesnodes, routes to nodes, transporton board, bike sharing

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    Building Local PartnershipsThe Objective of this activity is to involve local actors in the cycling plans of localauthorities.

    CITY Cycle Master Plan date

    Barcelona achieved 2006

    Berlin achieved 2005

    Bucharest no CMPGoteborg achieved 1999

    Ploiesti no CMP

    Rome on going

    The goal is to promote cycling byestablishing and strengthening thecollaboration with different groups

    such as political, commercial andsocial players. The work leads todeveloping specific actions, wherepartnership building is needed tocreate a Cycle Master Plan (CMP).

    Overview Partnership in Barcelona

    Infrastructures GroupPlans and develops projects which

    include cyclist infrastructures (parking

    stands, bike lanes, signalling).

    Promotion GroupPromotes bicycle use among the citizens,

    visitors, enterprises and institutions.

    Management GroupDevelops projects in order to provide

    more bicycle services to citizens (ex:bike

    rental).

    Barcelona Bicycle Civic

    Commission

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    Building local partnershipsOverview partnership in BerlinTo solve this need of partnership andconsultation, the Senate Department ofUrban Development (SenStadt) convened aFahrRat (Cycling Council), which iscomposed of officials from various citygovernment units concerned with biking

    (Department of Urban Development,Department of Education, Youth andSport, the police, traffic authorities,borough street and road constructiondepartments), environmental andtransportation interest groups such asAllgemeiner Deutscher Fahrrad-Club(General German Bicycle Club, ADFC),Verkehrsclub Deutschland (Traffic Club ofGermany, VCD) and Bund fr Umweltund Naturschutz Deutschland (Friends ofthe Earth Germany, BUND), metropolitantransit companies (BVG, S-Bahn BerlinGmbH), external experts (includingacademics), a representative of the bicycletrade and the Senate cycling coordinator.

    Building local partnershipsOverview partnership in BucharestThe collaboration with local actorsinvolved in cycling continues and themedia sector has initiated a strongcampaign in favour of cycling. Asession of debates was initiated andorganized with representatives of the

    Municipality, discussing someimportant political actions regardingthe implementation of the bicycle as atransport mode. Political andadministrative support from theMunicipality is gained and increasedinterest of local authorities for cyclingprojects was induced. BucharestMunicipality started the auctionprocess for bicycles routes.Municipality of the 3rd Bucharestdistrict initiated the first bicycle lanesnear one of the most important greenareas.

    Overview partnership in GoteborgThe main goal for Goteborg is to createconditions and working methods forcycling planning already in the earlystages of building- and planning phases;they are prerequisites for cycling andneeded to promote cycling by fosteringcollaboration.There are the Internal working groups (2meetings during 2007), the External

    working groups (for example with schools)and the

    Overview partnership in PloestiThe emphasis of building localpartnerships in Ploesti is through theinvolvement of the high school anduniversity students. Important was apublic debate with a large audience forthe Local development strategy for2007-2015 at the Petroleum and GasUniversity where positive reactionscame from the targeted audience of

    business community, NGOs, policymakers and young people.

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    Building local partnerships

    Regional working group (2 meetingsduring 2007). Also there are workinggroups around specific actions, examplesfrom 2007 are:Cycle centre (workshop with 8 expertsfrom different companies ) & Bicyclehighways.

    There was a kick-off with bicycle observersof the bicycle lights project with 100participants.

    Building local partnerships

    Overview partnership in RomeIn 2004 the environment authority of citycouncil established the technical roundtable on the inter-modality between bicycleand public transport. Issues of discussionare Signage, Free transport on board,

    More Shelters & Racks; alternative

    transport issues were discussed. Local

    media were involved.

    ISTITUTIONAL

    AUTHORITIES

    INFRASTRUCTUREOWNERS

    CYCLISTS

    ASSOCIATION

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    BenchmarkingThe objective of the benchmarking activity is to evaluate whether bicycle planning

    will be anchored in the partner cities organisations, as a result ofSpicycles. Do

    results stick in the log run? And, how can progress be compared with other European

    cities and show what can be achieved.

    Project measurement will happen at the begin and the end of the project. The Political,

    organisational involvement with bicycle planning is done with the Velo.Info tool and

    gets its overall value expressed in bronze, silver, gold or platinum. The benchmarksare gathered on Preparation of the policy, Planning, Implementation and on

    Monitoring & Evaluation. The progress between start and end of Spicycles indicates

    the difference. This measure will also be done for other, non-partner cities.

    An on-line questionnaire with city characteristics regarding bicycle performance

    will allow cross comparison for partner and non-partner cities. Data like Size,

    Existing modal split, Bicycle infrastructure (if any), bicycle/public transport, Safety

    and security, Policy, promotion, projects.

    The online tool and the questionnaire allow for cross-comparison between different

    cities: Spicycles partners, non-partners, categories of size, location, categories of

    bicycle use, existing infrastructure. It shows the citys position and gives instantfeedback of completing the questionnaire: Data for data

    Initial results show that front runner cities are: Barcelona, Goteborg, Berlin; an

    Intermediate position is for Rome and most room for improvement is for Bucharest

    and Ploiesti. In general a high performance on Preparation and Planning is easier than

    on Implementation and Monitoring.

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    Some examples of reports from the Online Questionnaire: Data for Data

    The online questionnaire will be made available on

    the website.

    Accidents cyclists

    0

    2

    4

    6

    8

    10

    12

    14

    16

    My city All silver cities Silver cities > 100.000

    0%

    1%

    2%

    3%

    4%

    5%

    My city All s ilver c it ies Silver c it ies > 100.000

    % bicycle infrastructure of total Modal share bicycle

    Progress score (bronze, silver, gold)

    0

    1

    2

    3

    4

    5

    Mycity

    Allcitie

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    Citie

    s>100

    .000

    Citiesw

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    myr

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    Citiesc

    omp.lev

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    Citiescomp.Mo

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    plit

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    Results of the Mid Term Seminar

    The attendants of then mid term seminar were asked tot discuss the five presented

    issues in smaller groups. We would like to extend our special thanks to special TomGodefrooij, Mario Gualdi, Cristina Pou and Hermann Bluemel, who took care of thereporting.The results of the Mid Term Seminar will be studies and integrated in futuredocument.

    The following remarks were made

    Bike Sharing Position bike sharing as public transport (as opposed to private bicycles).

    Public transport can be provided by various transport techniques, like busses,trains, trams, and also: bicycles. Public bicycles provide individual publictransport.

    And as a consequence: look for strong connections with other parts of thepublic transport system thus enabling individuals to make smooth door-to-door trips.

    Analyse the contribution of public bicycles to (individual) quality of life as atool to decide on a proper formulation of performance requirements of thepublic bicycles system.

    When dealing with bike-sharing, it is essential to ensure inter-operability atleast in systems working in the same country.

    Make sure access technology is as simple as possible and linked to otherpublic transport systems

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    Make it accessible to residents, business and tourists therefore, clear, simpleand easy access.

    Is the involvement of commercial businesses linked with advertising withhighly aggressive marketing tied to long term contract 10-20 years, a goodthing or a bad thing?

    Advantages: cheap for user Bad and cheap design will prove to be problematic; if vehicles are not up to

    scratch they will be a bad experience for riders or prove not to be serviceable Be aware of monopolisation by commuters who will use up all vehicles that

    will all go to end stations which then will lack space. Need to think about links between fixed stations and flexible hire processes. Keep looking abroad for interesting cycling concepts, as cities are increasingly

    developing new and original ways to organizing cycling services and creatingnew jobs. Take bike-sharing, which is particularly apt at tackling the home-work commute bottleneck by placing public bikes at PT transport nodes andstewards directing commuters to the bike stations. This Japanese experienceis a successful example of how to close the last mile commute.

    Communication and awareness raising Cycling awareness is one of the key hurdles to be addressed. In many

    countries it is still not perceived as a legitimate transport alternative. Theproblem is the lack of infrastructure and safety conditions. The question is:how to raise awareness when the basics are not even there? What to do first?Whether going for infrastructure or awareness, or both together, it isimportant to keep sight of the regional dimension, for lots of commuterstravel into the city from outside. Thus, planning and communication must becoordinate with the metropolitan and regional authorities.

    Need to educate people early could cycling be a pre-requisite of a drivingtest?

    Change behaviour not attitudes (and hope for a behaviour change) [cognitivedissonance]

    (Observation :) A high percentage of female cyclists is usually going togetherwith (and thus an indication for) a high level of bicycle use.

    No campaigns without understanding the problems of the target group. Analyse who are the stakeholders. Know their aims and interests. Analyse their position in the playing field (friend or enemies, decision

    influencing power, etc) Give information at the right time to the right person/party.

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    Planning for cycling

    If one cycling challenge had to be singled out has the most prominent, ithas to be the actual convincing people to leave their cars and mopedsbehind and take a bike. Lets be frank: people are bad weather-conscious,are generally lazy, cannot stand helmets, hate to get to work in a sweatand feel insecure when riding a bike. Planning and regulation can takecare only of some of these idiosyncrasies (e.g. helmets, safety), but for therest a cultural shift is required, and cities must be credible in sendingacross the message that cycling is fun. Thus, start early on and teach

    children. When planning for cycling, one should not necessarily strive to reach an

    ideal cycling environment, for this is possible only in certain contexts.There are ancient and convoluted urban frames that are not suitable forstate-of-art cycling lanes, still cycling can be made possible if cyclists aregranted the conditions to ride in co-share with motorized modes. Theneed for motorists education is great. They have to learn how torespect cyclists.

    Need for re-education of planning and infrastructure implementers

    Access to own bicycle at home is biggest bottleneck = home accessibility.

    Particularly with apartments Campaign target for building companies: cycle garaging standards,

    public buildings as well

    Dont be afraid to give advantages to cyclists to give cycling a strongercompetitive position towards other modes.

    Benchmarking

    Contextualise cycling within a bigger picture

    Quality of cyclists experience important - not size of facility

    Benchmarking more than data gathering. Complexity of metrics is asubject for further analysis not just an increase in cycling but who, what,

    where: gender, ethnicity, socio-economic-status Plus analysis what for trip purpose (with multiple purposes allowable)

    Finally, if one thing is expected out of SPICYCLES 1,5 year from now, it isthat cycling share has increased in the six cities and safety improved.

    Dont allow overall no room for improvement score. (There is alwaysroom for improvement!)

    Organise in depth peer to peer benchmarking to enlarge the learningexperience of partner cities.

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    ParticipatingCities

    SupportingAgencies

    Rome,Dipartimento X, PoliticheAmbientali ed Agricole

    Italy

    DB Rent GmbH,Germany

    Berlin,Senate Department forUrban Development(SenStadt),Germany

    Goudappel CoffengBV,The Netherlands

    Ploiesti,City Hall (PMP),Romania

    CPI Progetti S.P.A.,Italy

    Bucharest,Regia Autonoma deTransport Bucuresti(RATB),Romania

    Velo Mondial,The Netherlands/England

    Barcelona,Barcelona Municipality(BCN),Spain

    University of Rome"La Sapienza" DITS,Italy

    Gteborg,Traffic and Public

    Transport AuthoritySweden

    ATAC(Agenzia per i TrasportiAutoferrotranviari del

    Comune di Roma),Italy

    Coordinator:

    ISIS(Istituto di Studi perl'Integrazione deiSistemi),Italy