Report by Dev

7/28/2019 Report by Dev

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Objectives of this Report

To know the Historical, Social, Cultural, Religious, Agricultural and other variousimportance of Panauti.

To prepare a report on destination planning and Marketing of Panauti. Analysis of (competitive advantage, visitors management, PEST, SWOT) which helps to

overcome different problem and recommendation for those problem.

To gather better knowledge, idea and information about destination planning.

To do situational analysis of overall Panauti and its importance being a tourism destination.

To evaluate competitive advantage. To develop Panauti as one of the sustainable tourism destination.


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ACKNOWLEDGEMENT

We would like to express our sincere thanks to the Little

Angels College of Management, Hattiban, Lalitpur and its faculty members our co-coordinator

sir Anil Burathoki and our Tourism Destination Management , subject teacher Dr. Rajiv Dahal

sir for providing us an opportunity to go on a field trip and being our subject teacher .

We are very grateful to Dr. Rajiv Dahal sir, Faculty Teacher,

Department of Tourism Destination Management for providing so much support for taking us to

a field trip to Panauti and giving us a chance to learn new unknown knowledge all about

tourism destination management which was too much effective and knowledgeable to all of us .

I would also want to thank to all of people around Panauti who

kindly helped us in providing information of resources and attractions of Panauti .

Finally, I wish to thank my parents for their support and encouragement throughout my study .


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Methodology

We went to Panauti by bus, it took only about 1 hr from the college [hattiban- panauti] we

reached there at 11am. Where we had started our journey at 10 am, then we started our task, we

were divided at different groups so to make us ease to gather as much information that we need

in our preparation of the report. We had used the primary tool for the research as the

questionnaire where e different question were been made so to make the ease for the gathering of

the information. We had asked the question to the local people about the panauti to be familiar

with it, and they had helped us a lot so we would like to thank the people of the panauti, we

move here and there for gathering the information. We also got help from the Government

Information Centre.


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CONTENTS

State of Tourism in NEPAL 6

Introduction About Panauti 7

Resources of Panauti

State of facilities in around Panauti

State of Tourism in Panauti 19

Roles of public and private sector in tourism destination development . 20

Opportunities and challenges of tourism in Panauti ........... 21

Types of recreational areas in Panauti . 22

Problems and issues of tourism destination management in Panauti . 23

Challenges ... 24

Socio-economic and cultural impacts 24

Environmental challenges

Socio-economic challenges

Managing tourism in and around Panauti .. 25

Tools and techniques in tourism destination planning and management in Panauti 26

Identifying the Competitor 27

Stakeholder Analysis . 30

Destination Competitive Advantage . 31

The Marketing Strategy . 31

Product Life Cycle . 32


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Ensuring benefits for local communities and businesses 36

Providing high quality tourism services and experiences for visitors 37

Communication , education and awareness .... 37

Visitor facilities in Panauti .. 38

Interpretation and guiding for Panauti ..... 39

Destination Network Analysis ..... 39

Situational Analysis . 40

The SWOT Analysis 40

Marketing, branding and promotion 44

Planning and Policies for Panauti and tourism ... 44

Tourism policies . 45

Recommendations .. 46

Legal Frameworks . 47

Destination Control 47

Conclusion [A Last Word ]

Reference and additional 48


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State Of Tourism In Nepal

Tourism creates a range of opportunities, and not just through the

provision of jobs and other economic benefits. When it is well-planned and effectively

managed, it can also increase awareness of and support for conservation of the key resources

on which tourism depends and presents an opportunity to create and strengthen community

participation in Panauti. The economic benefits generated by tourism can include gains that

accrue regionally from tourist expenditure (for example, on accommodation, food, transport,

guides); employment generated both at Panauti . and more generally within local communities;

and direct income for protected areas raised, for example, from entrance fees. Practical

benefits to the poor through tourism can come from the effective channeling of visitor

spending and associated investments at local scales.

Because tourism is so significant for the economies of many developingcountries, it raises two important questions:

How well does it contribute to wider development objectives?

Is tourism as effective as it could be?

In considering tourism as a tool for alleviating poverty, the UNWTO has identified seven

mechanisms through which the poor can benefit from tourism:

1. Employment of the poor in tourism enterprises2. Supply of goods and services to tourism enterprises by the poor or by enterprises3. Direct sales of goods and services to visitors by the poor (informal economy)

4. Establishment and running of small, micro or community-based tourism enterprises or joint

ventures by the poor (formal economy)

5. Redistribution of proceeds from taxes or charges on tourists or tourism enterprises

6. Voluntary giving and support by tourists and tourism enterprises

7. Investment in infrastructure stimulated by tourism also benefitting the poor in the locality,directly or through support to other sectors.

Source: UNWTO, 2004.


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spreading merely in 95 square kilometers with population of 26000 has three different languages

spoken.

Thus Panauti municipality may be considered as the cultural destination for all. Besides that,

Panauti has a lot more on offer to explore and marvel at:

Population:

Total: 29506

Male: 14724

Female: 14782

Population growth rate: 2.07%

Boundary:

East: saradabatase, sankhupatichaur VDC and Dhulikhel MunicipalityWest: kusadevi, Mahendrajyoti and kalatibhumidada VDC

North: ugratarajanagal VDC and Banepa Municipality

South: kalatibhumidada, chalalganeshthan and balthali VDC

Geographical Features:

Transportation:

Black metalled road: 19.08 kmGraveled road: 21.19 km

Unmetalled road: 104.78 km

Brick pavement road: 13.6km

Bridge: 17

Suspension bridge: 6

Weather and temperature:

Max temp: 32c Min temp: 0c

Rain average: 1200mm (per year)Weather: moderate


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Major Tribes:

ChhetriSanyasi:

MagarMijar:

PariyarTamang

NewarBhramin

GhartiBiswokarma

Thakuri

Literacy:

Total literacy rate: 82.86%

Female literacy rate: 73.66%

Male literacy rate; 92.14%

Child literacy rate: 99.08%

Health facility

Health post: 2

Sub health post: 4

Hospital: 0

Clinic/pharmacy: 10

Ambulance: 2

Meristopes center: 1

Newars are the predominant ethnic community living at Panauti.

They are livingHarmoniously with other ethnic groups; Chhetris, brahmins and sanyasis. Most

of the people of Panauti are depending on agriculture but very few engaged in other professions

also. The last social group is mainly comprised of Tamangs, who have moved down from the

mountains to work as porters or labours. The whole populations are either Hindus or Buddhist.

Some numbers of Christian and Muslim are also seen nowadays. Tantrism has also been

followed by the Panauti people since very long. In the IndresworMahadev temple, Sanyasis are

serving as the priest but in the rest of other shrines Karmacharyas from Newar ethic group are


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serving as the priests. One can also witness the unique picture of religious harmony and cultural

coherence among the inhabitants of the town.

Sainju Syaula Manandhar bajracharya

Shrestha Rajkarnikar Matanchhen mahaju

Tamrakar Madhikarnikar Pasachhen pradhan

Sudhakar Poju Lakoj Jakibarjar

Tuladhar hyaju Buddhacharya Basi

Kapil Duwal Shakya Amatya

Napit Somname(Sonam) Maskey Horaju

Ghoraju Joshi Bijukchhen Minna

Nasnani Dhraju Ullak Rajbhandari

Historical Background

The recorded history of PANAUTI dates to at least the Great LICHCHHAVI rules of Nepal butPANAUTI would have already been a well-developed and thriving settlement before that period

along with other nearby centers like BANEPA, KHOPASI NALA and SANGA like in these

centers, PANAUTI has outstanding ancient stone carvings with the distinct artistic traits from the

LICHCHHAVI period.

Indreswortemple is one of the largest and tallest pagoda style temples in Nepal. It was originally

built over a lingam in 1294, making it the oldest surviving temple of Nepal. The roof struts
http://en.wikipedia.org/wiki/Indresworhttp://en.wikipedia.org/wiki/Nepalhttp://en.wikipedia.org/wiki/Nepalhttp://en.wikipedia.org/wiki/Indreswor


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embellishing the two lower stories of the temple are distinct Nepalese wood-carving and

architecture. The upper section of the temple is hung with pots and pans, offerings from young

married couples hoping for a happy and prosperous family life. Unfortunately, the 1998

earthquake caused considerable damage and the building is still waiting for restoration.

Other than this temple, there is also the kings palace, which has yet to be excavated to a larger

extent in order to reveal more about Panauti. Nevertheless, there are many artifacts and remnants

such as stone taps, bricks, water wells and coins found amongst some of the excavated sections

of the palace.

Although Panauti was founded independently, as time went on the influence ofBhaktapur(an

ancient Newartown in the east corner from Katmandu) increased and later became part of

Bhaktapur up until the 18th Century. In 1763 King Prithvi Narayan Shah in the unification

process annexed Panauti to the larger and greaterNepal.

Economic Background:

During the 1990s, a program of corporation of French Food, funded and enabled the complete

renovation of a number of religious monuments and historical buildings within Panauti. This

cleansing of the old town through a vast number of networks, allowed initiating the creation of

many new schools.

Nepals rural to urban migration has been vastly accelerating; with population grow rates in

urban areas as high as 7%, which is well over the national population growth rate of 2.3% per

annum.[5]

Some of Nepals urban areas now experience inadequate drinking water supply,

haphazard disposal of solid waste and human waste, and uncontrolled urban development.

Recently, the Nepal Urban and Environmental Improvement Project has been set up by the

government in order to attend to this decentralization situation.

The project has five main components:

1. Municipal institutional strengthening and revenue mobilization

2. Provision of urban and environmental infrastructure

3. Provision of supplementary urban facilities

4. Community development5. Project implementation assistance.

This project was recently approved in December 2002 and is expected to be completed by the

year 2009.[7]

The introduction of urban and rural tourism development in Panauti, has enhanced their socio-

economic standards within the region. This amount of tourism is a major source of economic,

socio-cultural and environmental effect as is greatly reduces the level of poverty within the city.
http://en.wikipedia.org/wiki/Bhaktapurhttp://en.wikipedia.org/wiki/Newa_peoplehttp://en.wikipedia.org/wiki/Prithvi_Narayan_Shahhttp://en.wikipedia.org/wiki/Nepalhttp://en.wikipedia.org/wiki/Panauti#cite_note-5http://en.wikipedia.org/wiki/Panauti#cite_note-5http://en.wikipedia.org/wiki/Panauti#cite_note-5http://en.wikipedia.org/wiki/Panauti#cite_note-7http://en.wikipedia.org/wiki/Panauti#cite_note-7http://en.wikipedia.org/wiki/Panauti#cite_note-7http://en.wikipedia.org/wiki/Panauti#cite_note-7http://en.wikipedia.org/wiki/Panauti#cite_note-5http://en.wikipedia.org/wiki/Nepalhttp://en.wikipedia.org/wiki/Prithvi_Narayan_Shahhttp://en.wikipedia.org/wiki/Newa_peoplehttp://en.wikipedia.org/wiki/Bhaktapur


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Studies have shown that the local people will greatly benefit from tourism in the region, as well

as establishing a new unique tourist destination, while at the same time protecting natural and

cultural heritage. Since tourism has such a large role in the development of Panauti, some of the

distinct types are the following:

Nature-based/Eco-tourism: picnic spots development, establishment of cultural heritage museum,

Eco-Circuit Trail and Eco-trek Development.

Pilgrimage Tourism: Improvement of temple site in the study area, Improvement and

Development of basic pilgrimage tourism facilities, repair and maintenance of existing religious

sites.

Village Tourism: development of individual and community home-stay, community lodge, resort

development, traditional cultural instruments, establishment of rural market center.

Health Tourism: Establishment of old peoples home, development of resort facilities for

therapists, health tourism promotional activities, training to health assistance and nurses.

Adventure Tourism: Rock climbing, hiking, trekking, and biking.

Cultural Background

Panauti, consists of a variety ofBuddhist and Hindu religious monuments, and is considered to

be one of the areas most important medieval sites. It is considered as the most artistic town in

Nepal after Kathmandu Valley.

As every culture has its unique ceremonies and celebration, Panauti holds a number of festivals

reflecting the ancient tradition and ancient mythology. One of the most important is the three day

long PanautiJatra.PanautiJatra is known as the chariot festival which takes place every year in Panauti, at the end

of the monsoon. The Jatra festival usually begins on the tenth day of the bright fortnight during

the month ofJestha (MayJune). The Jatra is usually celebrated for three days, as everyone

becomes busy for the preparation of celebrating the festival, known as Duin-chha-nya-ye-ke-

guis, which is usually held in the evening. This event is one of the major cultural attractions of

the PanautiJatra. During this festival, images of the gods (from the towns temples) are placed in

a chariot and displayed around the city. The pulling of the chariot begins from the towns old

Durbar Square.

A team consisting of a priest, a woman, and a porter crosses the bride over the Punyamati River

to worship the Gods. This crossing over the Punyamati River is a yearly event and signifies thetradition from many years before. The following day of festival is called Mu-jatra, which means

the main festival. On this day, many of the residents of Panauti will sacrifice male goats or ducks

to the Gods, and many other will simply make an offering of food. The sixth day is the full moon

day, which is also known as PanautiPunhi. This day is the most favorable day for visiting the

river and cleaning your body.
http://en.wikipedia.org/wiki/Buddhisthttp://en.wikipedia.org/wiki/Hinduhttp://en.wikipedia.org/w/index.php?title=Jestha&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Punyamati&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Punyamati&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Jestha&action=edit&redlink=1http://en.wikipedia.org/wiki/Hinduhttp://en.wikipedia.org/wiki/Buddhist


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MakarMela

MakarMela is the biggest mela of Nepal, celebrated once a 12 years. It is going to be celebrated

in month of Magh this year(Jan 15-Feb 12). This mela is celebrated once a 12 year according tosolar system of calendar when sun enters from KUMBHA to MAKAR rashi.

It is believed that during this mela, taking the holy bath in TriveniGhat will wash all the sins and

cure some skin diseases. It is also belived that after death ones soul rest in peace in

KailashParwat. So, large numbers of pilgrims gather in triveniGhat of Panauti from all over the

Nepal and some parts of India as well. Here are two small holes in front of Bramayani idol in

Bramayani Temple, trivenighat, Panauti. This hole is void all the time but filled with the water

only during MakarMela only.

Namobuddhajatra :Falls on bhadra (August)

Nomobuddha with Ajaju and Ajima

Madhav Narayan Jatra:February (magh-A day before sripanchami)

Nava DurgaJatra: April (chaita- before Matatrithaaounsi)

Heritage

One would wonder to find such a dense concentration of heritages at a small place like Panauti.

It is reckoned as an exception to have so many architectural heritages to be retained in theiroriginal forms. Visitors can have a unique satisfaction and also have a feeling of being into a

traditional Nepali settlement of past time. Its brick paved roads, narrow lanes, traditionalbuildings on either sides of these roads and lanes, public rest houses, temples, monasteries,

stupas and water conduits are still presenting its original grandeur and elegancy which are

lacking in other existing historical towns located in and around the Kathmandu Valley Amongthem, some unique specimens are:

Temples Stupa and Bihars Stone Arts Pati and Sattals

Temples

This traditional and cultural city filled with temples, courtyards, monuments and houses with themixture of some modern buildings which presents the real craftmanship of the people living out

here. Alleys and roads are paved with stones and bricks.


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Pagoda Style

Three storied Temple

1. Indreshwor Temple2. Bhramhayani Temple3. Krishna Temple

Two storied Temple

1. Kathan Ganesh Temple2. BishwoNath Temple3. PashupatiNath Temple

Shikhar Style Opened (Ground floor)

1. Badrinath temple2. Kedarnath temple3.

Ram Janaki temple4. Dhaneshwor temple

5. Pashupatinath temple6. Karunamaya temple7. Tola Narayan temple

1. Bhimsen temple2. Sankata temple3.

Maneshwori Temple4. Indrayani Temple

5. Mahalaxmi Temple6. Natyashwori Temple7. Bhairabnath Temple

INDRESHWOR MAHADEV TEMPLE

Among the many temples located in PanautiIndreshworMahadeva temple is most significanttemple and is located in the heart of this city. IndreshworMahadeva is the oldest preserved Hindu

temple, standing on a single base. The doors of the principle facade are decorated withsculptures, while the entrances to the other sides are simply molded.) This pagoda type temple is

the religious centre of this area and thousands of devotees pray for salvation and liberation

here.The area around the temple can be considered an open museum which is surrounded by

many other different temples such as UnmataBhairav, Krishna mandir and Ahilyamandir.

The ancient square courtyard is around 15-14.5m large. There are three main gates in the south,east, and west. Around the temple many small monuments and temples have been built. This

Degas-type three-storied temple has multiple bases composed of several tiers and the use of

columns symbolizes the differences to the eyes of devotees.

There are all together six tudals in the temple each side tilting 45 degrees to support the roof.

The big tudals are around 15 feet long, carved with different gods and goddesses and a lot of

different household goods have been offered by different devotees which hang from it. This typeof Nepali architecture probably originated in Nepal around or before the 5th century. This temple

has a unique and fictitious third roof, which has been painted and protected by copper-gold
http://hamropanauti.com.np/heritage/temple.php#indreshworhttp://hamropanauti.com.np/heritage/temple.php#indreshwor


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marble. This degas-type temple with accurate corners, equal distance from the middle of the

structure and lions as guards on the stairs is a brilliant example of Newari architecture.

UNMANTA BHAIRAB TEMPLE

Another importanttemple is an UnmataBhairab temple with faces peeping out of the uniquewooden windows. There is also a beautiful shrines of ASTA MATRIKA inside this temple. Jatra

ofUnmantaBhairab is obserbed once a year during JYA PUNHI. This temple of UnmataBhairab

was restored with French aid in 1982-83 UnmataBhairab Temple is one important temple withbeautiful wooden carvings standing just near by the confluence of the rivers.

Other Interesting Spots

SorahkhuttePati: The SorahkhuttePati in the centre of the town had sixteen wooden pillars and

no walls.

SiranChaur (3 min walk): This large open field is the centre for sporting activities.

Bhimsenthan (10 min walk): A holy site for the worship of the god of strength and power.

BhagabanDanda (10 min walk): It was declared a conservation area after ancient period coins

were discovered here.

JelaPati (10 min walk): Known as ancient Panauti, even digging a few feet here can reveal the

foundations of old houses.

Kapalkot Hill (15 min walk): It is a picturesque picnic spot and a good view point.

FadkeshoriMahadev (30 min walk): The site of a Shiva lingum that is covered with water

droplets at all times.

Chaukot (45 min walk): Located on a hill, it is said too have been inhabited since the 14th

century.

Balthali (2 hr walk):A famous place for Hindu pilgrims to see the huge Trishul (Shivas main

weapon-Trident).

Phulchoki 97hrhike):

Situated at a height of 2762m to the north of Panauti it is an excellent vantage point from where

to view both the Himalayan ranges as well as the Kathmandu Valley.


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Khopasi Bazaar (10 min drive): An anciendNewari village, it has a beautiful water pond. One

also has the opportunity to observe the electricity house and visit the silk worm project on the

way back to Panauti.

Tipchok (2hr drive):

One gets to view beautiful sunrises and sunsets from this Tamang village (3018m) 4km south of

Panauti. A two-hour bus ride along a river bypassing Khopasi will reach you to the base of the

mountain. A four-hour climb to the top will be rewarded by the splendid sight of the snow

capped mountain peaks as well as the vast Terai plains.

Home Stay for traditional Nepalese culture experience

Although hotels and guest houses are available in Panauti, visitors are encouraged to take

advantage of home stay programs and live in local peoples homes. Meals are also provided. A

home stay program is offered by the Panauti Tourism Development Committee to enrich your

cultural experience. Many local households have been given suitable training to improve the

quality standards required to host guests.

Stupa&Bihars

The Bhuddhiststupas and Bihars are the important architectural form found in Panauti . The

perfect proportions of the Buddhas body corresponds to the design of religious monuments. Its

architecture developed from the pre-Buddhist Indian grave-mound. Under these mounds the

saintly ascetic were buried; their bodies were seated on the ground and covered with earth. These

dome-shaped graves, or tumuli, of the saints were regarded as holy places. And were destinations

for pilgrimage for the devotional and places of practice for meditators .

There are nine stupas in the town among which the DharmadhatuChaitya located at

Wolachhentole is regarded as the oldest and biggest one. Mainly there are two Bihars in the town

and both are located at Aghatole. The Buddhist Newars of the town use to perform the initiation

ceremony of their young boys called Barachhuygu The Nhubha also known as Dyochhen of

Namobuddha is another important Bihar of the town. In this Dyochhen festival of Namobuddhais performed every year in the month of Gunla (August).

Stone Arts

Panauti preserve some precious specimen of Nepalese stone art. The stone pilaster located at the

crossroad near library building of Aghatole and other two located at Ghat area can be taken asthe oldest stone works of the town. Different celestial beings carved on the pilasters shows the


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artistic traits and characteristics of Nepalese stone sculpture of 9-10 th century. Accordingly, a

stone relief depecting the theme of Uma maheshwora located at the north eastern corner of the

layaku square in middle of the town also exhibits the artistic traits of late Lichhavi period at leastdating 9-10 th century.

Another form of stone art found in the town are the water conduits. Beautifully carved stonespouts of traditional water fountains shows artistic talent and skill of Nepalese stone workers of

medieval period. The water spouts are mainly carved in Makarakriti-means crocodile shaped.

This water fountain located near the layaku square is one among such traditional stone fountains

of Panauti. On the basis of the art form, construction technique and design of fountain, it can be

dated to 17 th century.

Patis

Another traditional architectural form existed in the town are the Patis and Sattals. These are the

public buildings to provide temporary resting and sheltering facilities for the travelers andpilgrims who visit the town. Patis which can be found in Panauti are:

1. Sorakhuttepati2. Lampati3. Dhwakhafalchapati4. Saraswotipati5. Karyabinayakpati6. Police patiTriveni7. Ghatsattaletc

Source

http://www.hamropanauti.com.np,

https://www.panauti.com.np)
http://www.hamropanauti.com.np/https://www.panauti.com.np/https://www.panauti.com.np/http://www.hamropanauti.com.np/


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State Of Tourism In Panauti

We can found religious, agricultural and cultural tourism in Panauti. There is short trekking to

Panauti from Nagarkot; Batase. There is both Half Day as well as Full Day tour to Panauti. There

are adequate hotels and lodges with proper amenities for the tourists coming to Panauti. Mostly

the hikers or the trekkers stay in Panauti overnight. Other tourists or visitors come for half day or

full day and return back to their origin. there are other trial as well panauti-lakhureevanjyang

which is full day trek, from the source it is said that many people come from the janakpur by

walking for festival to celebrate bol bam and previously people come for selling the goods in

course of trade, in this way slowly the tourism come in to existence. Now in present situation

the demand of the people is that there is the probability of shortcut roadway to hetauda from the

panauti it will facilitate to those people of terai region. There is the possibility of the half and full

day trek from panauti to the different western region who had the capacity of attracting the

people with their beauty. There is the simultaneous flow of the tourist, frequently, for different

purposes such as research, on culture, religious and different aspects related with the tourism. Itis said that all of old Panauti has been proposed to be listed as a UNESCO World Heritage Site.

Home Stay for traditional Nepalese culture experience

Although hotels and guest houses are available in Panauti, visitors

are encouraged to take advantage of home stay programs and live in l ocal peoples homes. Meals

are also provided. A home stay program is offered by the Panauti Tourism Development

Committee to enrich your cultural experience. Many local households have been given suitable

training to improve the quality standards required to host guests. So that they could experiencethe Nepali culture and welcome of the guest. Some of them are following the trend and giving

the services as per need.

Advantages of tourism industry in Panauti

1) Large employment generation2)

Less capital intensive industry

3) Increase balance of payment4) Increase government revenues5) Increase per capita income6) Cultural exchange7) Improvement of education8) Promotion of art and handicraft items


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9) Rehabilitation of building and historical sitesThese are the some f the advantages that we could find in the panauti if the tourism goes

in the hot line. It will be the major source of income and the development of the locality.

There will be the preservation of the cultural and religious belief through which they can

show the identity of their own and make different from other. There will be theopportunity of increasing the cottage industry

Disadvantages of tourism industry in Panauti

1) Economic leakage2) Season oriented job3) Create inflation4) Ignorance of local culture5) Increase crime6) Migration7) Increase population8) Destroy of natural and artificial environment9) Increase pollution

In each and every field there is negative and positive aspect similarly it has also got the negative

points too. There will be the rush and crowd when the tourism grow. There will be the pollution

if the waste management is not properly done. There will be the flow of different people with

different nature this will help in the crime too. As this will increase the crime. There might be the

case of migration for the better opportunity. Due to the modernization people might adopt theculture e of others and forget their own culture. Most of the attributes might transform in the

artificial by destroying the natural beauty.


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Roles of public and private sector in tourism destination development

Role of pr ivate sector:

Involvement in planning and management

Possibility of large investment

Promotion and advertisement

There is the huge participation of the private sector in the development of the destination, as they

are the entrepreneurs of the infrastructure such as their building structure hotel, and other

amenities too; they are the group of the expertise. There is the possibility of the large investment

for the destination development as well as the advertisement for the promotion where we can

experience the dual benefit, for the private sector and the locality where it can get the identity of

its own

Role of publi c sector

1) Reduce the dependency on public budget2) Raising technical facilities3) Coordination4) Planning5) Legislation6) Regulation on private sector7) Entrepreneur stimulation various subsidies8) Taxation, concession and so on

Public sectors are those who should be involved in the work indirectly. They should be

supportive in the nature. Without their coordination and communication the work will not be

carried out. Awareness and other different programmes should be conducted. It should take theproper tax and other that is related to the fund, it should be able to provide the necessary

technical facilities for the c construction of the infrastructure, and involve the public

participation, various opportunities s should be provided for entrepreneur who are keen on thisfield.

Reason of government involvement in tourism destination development and planning1) Economic reason2) Social and cultural reason3) Environmental reason4) Political reason5) Ecological reason


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There is the great role of the government for the development of the tourism destination. It

should be able to provide the opportunity in the PEST analysis too; it should be able to focuses in

the social and cultural, as well as the economic reason of the particular place will that be

appropriate or not, will it deteriorate the culture of the place? So it should consider from both

side

Activities and role of local community to tourism destination management

1) Natural resource conservation program.2) Alternative energy program.3) Community health program.4) Heritage conservation program.5) Sustainable tourism development program.6) Agriculture and livestock management program.7)

Destination education and extension program.

8) Community development program.These are the various activities, that the local community can make the effort on it for the

development of their economic and other tourism destination. People can make the community

of the forest by taking the license from the government. Where everyone can have the

participation on the conservation of the natural resources as well as the destination.Awarerness,

training seminar programme could be conducted for providing the education on it, likewise

community health programme be conducted for healthy life. Likewise people can generate the

income and opportunity after having the roper education on the agriculture and the livestock

management, as it is the main source of the income of us Nepalese people here, education playthe great role, so the local community should make effort and provide various kinds of the

training programme which could enhance the knowledge and sharpen the skill, that they have

and play the great role


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Types of recreational areas in Panauti

Panauti is one of the emerging tourism destinations. Slowly people are making their choice on it,

most of the people go for the recreational purpose and the religious purpose. the beauty of the

panauti has been provided by the geographical view and it has different product of the tourism

sector and are providing t he opportunity.

1) Sightseeing2) Hiking3) Biking4) Camping5) Picnicking

Problems and issues of tourism destination management in Panauti

1) Frequently change on policy and political situation2) Lack of sufficient capital3) Lack of knowledge and skills4) Ignorance of local people5) Unsustainable tourism planning6)

Lack of government support7) Communication gap between communities and private sector


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ChallengesTourism development in and around Panauti may result in environmental as well as socialpressures to the local area and its communities.

Damage to or destruction of ecosystems and habitats, including deforestation, draining ofusage lands, and intensified or unsustainable use of land.

Generation, handling and disposal of sewage and waste water.

Solid waste (garbage or rubbish)

Socio-economic and cultural impacts related to tourism may include:

Influx of people and social degradation Impacts on indigenous and local communities and cultural values Impacts on health and the integrity of local cultural systems Erosion of traditional practices and lifestyles

Socio-economic challengesTourism activities can bring socio-economic as well as cultural

challenges with the potential to negatively affect the well-being and traditions of the local

people. They can also create conflicts with local communities, particularly when they limits

peoples access to the resources important for their livelihoods.Conservation can also result in conflicts with the local people where activities

prevent or reduce the ability of communities to access resources they have previously used, or

where protected resources, damages crops or threatens community safety. Managing thesechallenges can be extremely difficult, as the losses experienced by communities may not be

sufficiently or equitably compensated by the employment or income that tourism can provide.


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Managing tourism in and around Panauti

Successful tourism destinations offer activities that

visitors want to experience, that businesses can provide profitably, that residents are happy with

and accept, and that the environment can support. Because tourism is a highly dynamic sector,

destinations need to maintain good links to the market and provide distinctive tourismexperiences that appeal to tourists. At the same time, destinations need to implement effective

approaches to avoid adverse environmental impacts from tourism and to maximize its benefits

for conservation and communities. Tourism that visitors want Tourism depends strongly onmarket demand. Tourists have access to an ever-growing number of destinations and tourism

products, and the sector is highly competitive. Destinations need to make sure that they

continue to attract tourists through marketing, design and development of high quality

experiences, maintenance of standards, and innovation in the tourism products they offer. Theyneed to build on the features that make them distinctive, focusing on those aspects viable. A

further challenge for local businesses working with international tourism is that tourists are

looking for destinations that combine local distinctiveness with global standards and value-for-

money. To be successful, these businesses and destinations must strike a balance and be able tooffer tourists something special delivered with the efficiency and standards they are used to in

their home countries. Tourism that residents can accept and benefit from Local communities andresidents are the ultimate hosts of tourism. In popular destinations, the number of tourists can

have significant effects on local communities, for example, making it more difficult for local

people to access key livelihood resources, driving up prices and living costs, and crowding them

out of the places where they live. At the same time, local communities, traditions andopportunities for interactions with local people can be a very important part of the tourism

experiences that attract visitors. If communities are happy to accept tourists, these experiences

are likely to be positive. Tourism that the environment can support The natural, historic andcultural characteristics of any destination are key resources for tourism. The success of tourism

depends on protecting and enhancing those resources, and avoiding any adverse impacts on themfrom tourism activities as well as from other sectors. This includes measures to control pollution

and generation of wastes, including solid wastes and sewage, and to promote the sustainable useof energy and water and the conservation of biodiversity. Getting the right balance Successful

tourism depends on getting the right balance between visitors, businesses, local communities, the

destination, and what the environment can support. Achieving that balance involves dialogueamong the stakeholders to determine what the destination can offer sustainably, what its

communities will accept, and what its businesses can offer in relation to the market demand for

tourism and visitor satisfaction. Out of this dialogue, destinations can create an overall vision andstrategy for tourism, defining the numbers of tourists and types of tourism that are acceptable and

sustainable within the destination, where and how those types of tourism can take place, and how

tourism will be managed and developed. of tourism they are best able to provide. Tourism thatbusinesses can provide profitably Businesses need to be able to satisfy the market demand fromtourists, and to do so profitably, so that they can generate employment and other economic

benefits that remain within the area and its host communities. Achieving this requires businesses

that play to their strengths, by focusing on what they can best offer within the resources the

destination can provide. These include the availability and quality of accommodation andcatering, its transport links and basic infrastructure, local supplies of goods and services, as well

as a destinations natural, historic and cultural resources. Today, it is possible to find tourists in


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almost any part of the world, however remote. The key question for tourism businesses, and for

anyone attempting to develop tourism for wetlands, is not whether some tourists will visit a

particular site but whether sufficient numbers will come to make tourism there commercially andeconomically.

Identifying the competitors

Here competitors could be finding on the basis of

market size, brand identity and others. They should be unique in selling the USP it create the

benefit of the product that you are selling to the people

Panauti itself is not the place to visit for the tourist who comes but there is another two

destination, which can compete with each other along with the panauti they are dhulikhel and

banepa, whrere the flow of the tourist are very high comparing with the panauti. We can say that

the panauti is in the involvement phase of the tourism lifecycle and the other two in the

consolidation phase of the tourism lifecycle stage.

[Involvement; during this stage there is the limited involvement by the local resident who

provides some facilities for the visitors: recognible tourist seasons and market areas begin to

emerg: visitors may travel through the state or region

Consolidation; during this stage tourism becomes major part of the local economy and of

increasing political importance with politics perhaps taking more of the central role; rates of the

visitor growth may have leveled off and some facilities may in need of upgrading]

[Sources; a practical guide to tourism destination management]

Now we can compare the panauti with the two places that are different with the market size and

the brand identity. Now you will be able to determine yourself with the other competitor by

analyzing different aspects such as the infrastructure, quality service, the area they had covered

and the demand that had fulfilled and according the criteria used scale rating competition could

be done for identifying the competitors.

Market size and market trend is also one of the effective tools for identifying the competitors.

Following are the some of important emerging tools that differentiate the competitor from each

other.

Demographics; many of the hotels and the resort provide the tour packages like as holiday

package, they prefer the tourist. Most of the tourists are of young age there is the opportunity of

the agro tourism, comparing along with the competitors it is more likely and gifted by nature


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Integrating tourism management in Panauti

Development plans for tourism should be integrated with managementplans for biodiversity conservation and compatible with objectives for conservation and wise use

of each site. Just as clear management plans are necessary for the effective conservation and wiseuse of wetland sites, clear plans and objectives are also necessary for effective management anddevelopment of tourism. Such tourism plans should be integrated with site conservation plans.

They need to define:

the purpose of tourism at the site, what types and scale of tourism are acceptable,

and

where and how it should take place within the site.

The types of tourism could range from mass tourism to specialist wildlife

watching, or could cover several types of tourism that are compatible with one another. The

benefits of tourism could include supporting local economic development, establishing tourismbusinesses, raising awareness of the importance of the site, generating revenues to support

conservation, or finding ways to improve the management of existing tourism to reduce adverse

effects on the wetland. Like the development of conservation plans, development of tourism

plans should involve consultation and active participation of local communities, tourismbusinesses and destination authorities. Development of coordinated plans for conservation and

tourism provide an opportunity to build cooperation among these stakeholders, and their input is

necessary to determine what types of tourism are acceptable and commercially feasible at anysite. The more the various stakeholders are involved in the development of tourism plans, the

more likely they will be to contribute to their successful implementation. This can include

anything from complying with regulations and limits agreed in the plan, to developing new

tourism experiences or making investments to improve tourism facilities and quality of service.


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Minimizing impacts from tourism in and around Panauti

Negative impacts from existing and future tourism activities can be

minimized by appropriate management planning and Monitoring.The development of tourism facilities and infrastructure provision will likely create the potential

for impacts on the surrounding environment. Such effects can be avoided or minimized byappropriate management planning approaches. These are much more difficult to implement,however, where negative impacts are already occurring on a significant scale, compared to

applying methods to avoid damage in the first place.

Destination Panauti Supporting sustainable tourismSiting and design of hotels and resorts. Both the design and specific

location of hotels and resorts can have significant environmental impacts on wetlands and other

ecosystems. IUCNs publication.

The siting and design of hotels and resorts identifies the potential impact onecosystems of land-clearing and modifications of the landscape during the construction of hotels

and resorts, such as removal of vegetation, changes in water flows, destruction or alteration of

breeding and feeding grounds of birds, fish and mammals, changes in siltation rates and nutrientflows, etc.

Apart from such direct impacts of construction, it is important to consider the

sources of building materials such as timber and sand used in the construction process, the use ofnon-native plant species in hotel gardens which may require excessive water, fertilizer and

pesticide input, and the possibility of introducing invasive species inadvertently, etc.Using a case study approach, this publication takes those impacts into consideration in the

development of five key principles to safeguard biodiversity that are relevant for all ecosystems:

1. Adopt an ecosystem-based approach in tourism development planning

2. Manage impacts on biodiversity from hotel development and attempt to achieve an overallpositive contribution

3. Design with nature and adopt nature-based solutions

4. Respect, involve and support local communities5. Build collaboration among stakeholders.

Source: IUCN, 2012.


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Tools and techniques in tourism destination planning andmanagement in PanautiEducation

Education can be used in tourism destination planning and management in a variety of ways.

Education used often in relation to providing information to visitors,hence education here is used

being used as a technique in visitor management.

Education is necessary both visitor and host community to disseminate information of

destination, guide book, interpretation, signboard, products features and so on.it helps to generate

the skill and knowledge of the every individual .it bis the supportive character to the planning.

Self-regulation

Self-regulation is another tool to tourism destination management and planning. This self-

regulation includes regulation, self-regulation, guidelines, and codes of conducts. Guidelines are

usually based on well considered precepts, indicating a course of action to be followed with

reasoning behind it, while codes of conduct provide sets of rule for behaving in certain

circumstances. Codes of conduct are usually voluntary tend to self- imposed and are designed to

act as a form of self- regulation. Everyone is bounded with the ethics and they have to be .this

cause and maintain the rules and the regulation of self-heading toward the goal and theachievement. They should be voluntarily guided.

Information technology

Tourism is a complex, global industry and information is its life blood. Information about the

tourism product is vital to assist the consumer in making choices. This is particularly so given

that the tourism product is intangible. Selling of the products requires representation. And

description by travel guides. in this present world there are different choices that the people can

hang on with engaging in the technologies just as the computer ,mobile, internet with different

applicaton.


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Stakeholder analysis:

It is the process of identifying the individuals or groups that are likely to affect or be affected by

a proposed action, and sorting them according to their impact on the action and the impact the

action will have on them. This information is used to assess how the interests of thosestakeholders should be addressed in a project report.

Primary stakeholders: Schools, colleges, Host community, Nepal Tourism Board, tourist

themselves

secondary stakeholders: NGOs, INGOs,

Stakeholders Concerns Quadrant strategy

Schools Destination

development

Medium Awareness program, managing students for their

respective work

Host

community

(local

people)

Promotional

activities

high Overall development strategy:

markeing,sanitationprogram,awarenessprogram,word

of mouth communication,

Nepal

Tourism

Board

Destination

development

planning

high planning and management strategy for destination

and being a part of the host community to enhance

the development

touristthemselves

Development medium Do or dont do, use of signage, briefing

NGOs,

INGOs

Development medium Expansion of donation from national and

international level
http://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Project


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Destination competitive advantage:

Destination competitive advantage are those things which shows the destination with its

characteristics and its benefits to local people(host community). Tourism destinations (Panauti)

is facing intense and increasing competition regionally, while tourists are even more demanding,requiring not only service quality but also socially responsible and sustainable destinations. In

this context, developing accessible tourism at a Panauti may help gain competitiveness in an

underserved, typically most loyal market.

Developing accessible tourism may also create a culture of social responsibility. This would

enhance a shared, human and involving vision of the destination amongst stakeholders, including

tourists who increasingly value socially responsible positions of economic actors in the tourism

industry. The development of this approach is shown for panauti, a small tourism destination

focusing on accessible tourism as a core of its development strategy, a strategy developed

through a stakeholder participatory approach. Panauti can create the competitive advantage over

Dhulikhel by its natural resources, temples, and monuments (cultural tourism) and agro tourism.So it is advantage to Panauti as a tourism destination.

Bhaktpur and dhulikhel are the two major competitors of Panauti,and it is most important to

bring a new strategy to compete with those two destination. It is totally difference then

Bhaktpur and dhulikhel by its natural resources,manuments, templs,stupas, eco-tourism,

cultural and religious tourism, etc. which can be the most attractive things for competition and

helps to gain competitive advantage.

The marketing strategyThe destination marketing mix is at the heart of the destination marketing plan. The challenges

facing destination (Panauti) marketers is to select and combine the best mix of strategy elements

in order to be most competitive and obtain the best returns on investment in the target markets,

while achieving the goal and objective.

The traditional destination marketing mix consists of four Ps:

Product, place (Distribution channels and locations), promotional and price.

Product: The product must match the expectations of your target customer. We have to have a

proper analysis of the customer journey. Customer journey contain the following steps:


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Dreaming: In this stage customer is considering a vacation. They may have an idea ofwhen they will travel, for how long, and how much time they may spend but they arent

sure about the place. So, we as planner should create such an image in the mind of the

customer that if it comes for the vacation then they have the image of our destination that

is Panuati.

Planning: The customer now has a clear idea of where and what they want. They will belooking after the information about transport, accommodation, must sees, weather

condition, etc. The tourism destination planner should have a clear idea about the above

information. They should help the local community people in developing such facilities

in the destination so that tourists find what they are looking for.

Booking: I n this stage, customer knows mostly about the Panauti and may makecomparisons of best values. The destination planner should be able to make a good

package of the product and sell it to the intermediaries. During selling the product pricingand commission should be well considered so that, customer dont find the products too

expansive.

Experiencing: This is the last stage of customer journey where the customer visits thePanauti. The things that we have planned in the planning stage should be properly

managed. The planners should plan everything from welcoming to the departure of the

guest. It should match with what the customer have dreamt about.

Product life cycle:

Product life cycle helps in further planning process of the destination management because how

we want to develop and increase the facilities in the destination is included in this life cycle. Its

different stages are outlined below.

Exploration: This is the first stage where a very few number of tourist visits the Panauti.They may be attracted by natural or cultural attractions. Tourist facilities are very few in

number. As it is the very first stage there should be good planning. Planning in the sense

that facility required are placed in proper place so that it doesnt affect the environment

and the local community.

Involvement: There is the involvement of local people in this stage. Locals feel that theycan earn their livings from tourism activities. During this stage awareness program like

what kind of facility for catering, accommodation, sightseeing, etc should be conducted

in the local level so that they can provide a good level of service. Marketing of the

Panauti should be done in this stage as the numbers of tourists are increasing and the

locals are involving in providing service.


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Figure 1 Hypothetical Evolution of a Tourist Area (Adapted from Miller and Gallucci,

2004)

Place: Place is the role of the marketing mix on how the product or the service is connected with

the client, customer or tourist. The tourist centers should be located at suitable points if the

tourists spots are natural there is no question of selection. In a vast country like Nepal with

divergent socioeconomic and cultural patterns, the promotion of domestic tourism encourages

unity in diversity.

Infrastructural facilities, transport and communication are important for development of Panauti

as a tourism destination. As Panauti have natural surroundings, increased accessibility and

improved amenities, it will be easy be in marketing process. At the same time it is also important

that the ecological balance is not disturbed. Since growing ecological imbalances leads to

pollution, some important steps like promoting afforestation, promotion and beautification may

be undertaken in countering the side effects of atmospheric pollution and maintaining ecological

balance.

Pricing:

Pricing is another major aspect of the role of marketing mix in tourism. Pricing has to be set so

that any competitor that are offering the same business or substitute business is comparable. Inother words, if the tourist activity is hiking and there are two other hiking companies in the area,

the company that is opening a new hiking company needs to see what their competition is

charging.

Panauti is famous for its culture and religion so, the planer should take the advantage of it in

such a way that it provides a different product than the other competitors. As Panauti is a new


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destination we should position it in the market with the strategy of cost based pricing, values

based pricing and competitor based pricing since we have to attract high number of tourists.

Cost Based Pricing: Cost Based Pricing takes the average cost of the product then adds amarkup. The planner should considered the fixed and the variable cost so that, we can

price the destination accordingly and we dont get into losses.

Competitor based pricing: Competition-based pricing confirms the prices of itscompetitors, and then sets the price of the product at the same price of the competition or

either a little above or below. The competitor of Panauti is Dhulikhel and Nagarkot. The

present price of food, transportation, accommodation, sightseeing and others facilities of

these two destination can be studied and pricing can be done in Panauti so that, tourists

who are visiting Dhulikhel or Nagarkot can easily switch their destination to Panauti.

Value based pricing: Value -based pricing looks at a target customer and tries todetermine how much that client type will pay for the product, then prices according to

how much that target customer will pay.Understanding Net Value is very important. Net

value when purchasing a service, means perceived benefits against perceived costs. If the

perceived costs is higher than the perceived benefits than no tourists is interested to visit

such destination until it has its unique characteristics like Mt. Everest.

Promotion: The promotion mix includes advertising, publicity, sales support and public

relations. The purpose of promotion is to make available the information to the user.

Radio, TV, newspapers, cinema and printings are some of the important vehicles for traveling of

messages for the marketing of Panauti. An effective slogan raises the effectiveness of

advertisement. Another important component of the promotion mix is public relation. It helps in

projecting the image of an organization. Public relation and publicity include regular articles and

photographs of tour attraction, use of TV and travel journalists to promote editorial comment.

The major attraction of Panauti like different temples like Indreshwortemple,Mahalaxmi temple,

Bhadrakali temple, etc., different festivals like Makkarmela which is organized in every 12 year,

Sankatamaya, BhimsenJatra, etc. should be broad casted in the television or online so that people

gets their interest towards it and visit Panauti.

Public relation officer plays an important role. He should be efficient, active, impressive,

intelligent and well-behaved.Good image projection can be made if the PRO manages the affair like a professional. It is said

that word of mouth is the best form of publicity. The word of mouth promotion is an important

tool in tourism marketing.


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Providing high quality tourism services and experiences for visitors

Offering enriching experiences at Panauti is important for attracting

tourists but needs careful nplanning to ensure that visitation rates and activities are ecologically

and socially sustainable.

Visitor experiences and product development .Tourism is as much about experiences as it isabout places. The combination of memorable experiences in great places strongly attracts visitors

to particular destinations and makes tourism truly successful.

Places provide the setting for visitor experiences, but places on theirown are rarely sufficient for successful tourism. Exciting, enriching and unusual experiences can

make Panauti distinctive and attractive for tourists. At a Panauti site in or near a major

destination, these experiences will often be provided by a combination of visitor centres and

guided tours; at remote sites, unusual transport, accommodation and meals will also form part ofthe tourism experience.

Communication , education and awareness

Communication, education and awareness are significant tools for

managers of Panauti tourism, critical for the marketing, branding and promotion of Panauti

locations for tourists and tour operators (discussed in chapter 5). At site level, effectivecommunication and education about Panauti ecosystems, their biodiversity and values for

people, generate understanding and support from visitors who in return will help to conserve

Panauti sites and may even raise funds through voluntary donations to support conservation

projects. Communication tools about sites can include leaflets, websites, local television andradio programmes delivering information about access to the site, seasonal onsite events or

specific tourist activities, as well as more detailed ecological and management information. At

Panauti , visitor centres, trails, and appropriate signage can present much information about thewetland to tourists as well as local visitors.


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Visitor facilities

Provision of facilities for visitors can be used to control wheretourism takes place within a site and so help to minimize adverse impacts.

Providing at least basic visitor facilities (for example toilets, washrooms,

shelter, and garbage collection) is critical at all sites where tourism takes place. Tourismbusinesses and tourists will favour those sites where there are sufficient facilities of suitable type

and quality in relation to visitor numbers, the activities taking place, and the costs for visitors. In

addition, providing suitable facilities can help to reduce the adverse impacts of such nuisancesas, for example, littering.

Some sites may also provide additional visitor facilities, for example

restaurants, accommodation and souvenir shops, which can generate revenues additional to any

entrance fees that may be charged. Whether these are appropriate within any particular sitedepends on the availability of similar facilities nearby and the potential for additional facilities to

be commercially viable. They may be built and operated either by Panauti managementauthorities or by private businesses with concessions for which the businesses pay an annual feeto the site, under agreements which define what the businesses are allowed to do as well as

minimum service levels. Such agreements are usually of finite duration and may be terminated if

a business does not operate in accordance with its terms.

The provision of visitor facilities can be used to control where tourismtakes place within a site attracting tourists to locations where there will be minimal adverse

impacts and away from more sensitive locations. Furthermore, the type, quality, and price range

of additional facilities can be used to attract different types of tourists, from low numbers ofhigh-spending visitors to larger numbers of those with lower budgets. Catering for different types

of people requires different approaches and quality levels. By working with the local tourism

sector, wetland managers can identify which types of visitors present the most appropriatemarket for a site, taking commercial. as well as conservation factors into account.


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The SWOT analysis OF

SWOT it is the analysis done on the basis of present and future timing

of the event, that is why it is the analysis for an imaginary destination.wew are going to analyzethe proposed agro base tourism in the panauti which might be fruitful to the other to know about

it. this can be analyzed by following way .which can be studied as the internal and external factor

SW are the internal factor where as the OT are the external factor

STRENGTH; Panauti is a

beautiful, landscapes

which contains a wide range of options including different tourism activity, among them agro

base tourism is also one of the suitable activity where it can be fruitful to the both tourist and the

people. Internal factor influence it more than the external factor. The product are excellent,

where one can experience all it about, it has the potentiality of dragging out the tourist.

WEAKNESS; if the participations n of the people isnt good then it will show the weakness and

failure of the proposed destination, because if the internal factor do not actively accept the

challenges then it leads towards the failure. Due to which it is not able to meet the targeted

market, poor participation leads towards the poor marketing intelligence. Here all the strategy

will be the fail and result is 0

OPPORTUNITIES; Varieties of tourism activities could be done, as the panauti is gifted with the

geographical, landscapes and the area it had got. Different activity could be done through the

marketing strategy, where one can have the opportunity to generate t he participation of the

people, different promoter could promote through their own means and foreign investment could

be inspired that may be either in the form of the partnership or sole proprietorship or joint. In

Panauti there are different opportunities as per the research, mainly tourism sector and other

THREATS; as the Panauti is the emerging destination it has lots of threat because, there are the

competitors around it so it had to come up with the different strategy and new mind make up. So

it can differentiate from other competitor. So various ideas could generate for accepting the

internal external

S=strength O=opportunity

W=weakness T=threats


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challenges, wrong decision making could fail the destination and lack of investment could lead

toward the declining stage.

For e.g.; if Sham is going to invest some capital in the tourism business in the Panauti, he firstly

research the market on the topic and find the necessary documents to be needed. Developing the

strategy will be the priority and planning the same that will lead to the success o f the business hewill also research on the competitor and the challenges. This will provide him the strength that

there something doing on that business is profitable; he will target the costumers on which he is

targeting and segment the market.

Watching the competitive environment:

By watching the competitive environment destination (Panauti) has a major influence on the

ability of a destination so continue competing in a highly completive environment.

It has different effect on destination competitiveness

Thrests

Market analysis

Market analysis helps to understand the market and give the answer of the different answer such

as;

Threats of entry

Be aware of new upcoming

destination(dhulikhel or

bhaktpur) and their

comparative cost and quality,

considers options for

destination

Suppliers and buyer power

The influence of major and

hotel groups, airlines, tourists

and tour operations-their

price and cost structure,quality, diversity

Complementary

Regional and local joint

marketing agreements with

other destination (like

dhulikhel and bhaktpur)

economic sectors

Currents competitors

Who are they and their

resources and performance

compared with Panauti and be

aware of their positioning and

branding strategies.

Destination


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fig:customer analysis

Above figure shows that flow of tourist is increasing at 2nd

series then decreasing and then

increasing at lower rate (comparing to category 1) because of changes in customer demand,

occupation, life style etc.

0

1

2

3

4

5

6

Category 1 Category 2 Category 3 Category 4

Series 1

Series 2

Series 3


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Marketing, branding and promotion of Panauti

Marketing and promotion are important for attracting visitors, but they need tobe compatible with the types and levels of tourism that can be supported without adverse impacts

at a site. Marketing, branding and promotion are central to informing potential tourists about thetourism products and experiences that are available at any destination. Different destinationsspecialize in different types of tourism, and each will appeal more to some people than to others.

For example, some people may be looking for relaxation and shopping in urban destinations,

while others may be seeking specialized wildlife experiences, such as whale- or birdwatching.Some may have very restricted budgets, whilst others may have substantial

budgets and prefer a kind of luxury tourism. Part of tourism marketing, branding and promotion

involves targeting selected market segments in order to attract sufficient numbers of the suitable

types of tourists to visit a particular site. Marketing, branding and promotion are closelylinked:

marketing comprises all activities near to the point at which customers purchase tourism

packages or particular tourism goods and services;

promotion covers activities designed to ensure that the widest possible range of potential

customers know what tourism products are available at a destination; and

branding involves creating a simple image, name and reputation that are then used to help

market and promote a region, group of tourism products and businesses, or individual

businesses.

Reaching the market involves a range of activities,including advertising,

attendance at national, regional or international tourism fairs, web-based promotions (including

social media), and hosting familiarization trips to show particular destinations and experiences totour operators, travel agents, and journalists. These activities require detailed planning and

preparation and generally require sizable budgets.

Planning and Policies for Panauti and tourism

Businesses and public authorities to treat solid and liquidwastes and dispose of them responsibly. Effective implementation of such legislation is National,

regional and local planning and policies are key factors in environmental conservation and in

ensuring that tourism contributes equitably to the development of the local economy. Tourismdevelops in many different ways, but one common feature is that where tourism is allowed to

expand too rapidly in any area, social and environmental issues have often not been properly

considered. Additionally, potential benefits for local communities are reduced both as a result ofadverse environmental impacts and because rapid expansion relies more on importing trained


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staff than on training local people, thus reducing the employment opportunities available to

them. The speed, scale and type of tourism development are major factors in determining

whether or not tourism is environmentally, socially and economically sustainable, and aregenerally influenced by government decisions. As a result, government planning and policies are

major influences on whether or not tourism is successful and sustainable for the long term in any

destination.

Legal frameworks

Appropriate legislation and its effective enforcement is important to prevent

damage to the environment and to tourism assets, to protect the rights of host communities and

enable them to benefit from tourism, and to ensure that future development of tourism is only

permitted where it will be sustainable.

Conservation and wise use needs to be supported by clear policies and

regulations applying to all stakeholders, wetland users and others whose actions may have animpact on wetlands. Laws and policies related to environmental protection, planning and land

uses at national, regional or local levels provide an essential framework for all relevant decision

making. Such a framework ideally sets out the processes that public authorities apply to planning

and approval of development proposals. They should also specify minimum standards andrequirements with which developments must comply in order to be permitted.

As context, it is important that they state the general objectives andcommitments of the government, for example in relation to sustainable development and the

need for public consultation. This and related legislation such as for biodiversity generally

gives public authorities a range of responsibilities. For example, legislation may allow local

authorities to limit particular types of development or to set specific local requirements(additional to the general requirements of national legislation or policies). Governments may also

develop specific legislation to cover economic sectors, such as tourism, or specific sites or types

of sites, such as Places of Panauti.

Many governments have adopted some form of legislation that applies

to tourism, including provisions for setting up national tourism boards, undertaking nationalplanning and tourism marketing, establishing minimum standards for different types of tourism,

and implementing licensing schemes fortourism businesses.

As well as specific legislation for the tourism sector, legislation

designed to protect the general environment applies to all sectors, including the tourism sector,and its effective enforcement is vital for maintaining the high environmental quality that

destinations need to remain attractive to tourists.


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Recommendation

Responsible Tourism practices: Keys to destination sustainability

The principles of responsible tourism encourage tourism operators to grow their business whilst

providing social and economic benefits to local communities and respecting the environment.

The following guidelines could before developing tourism;

Assess economic impacts before developing tourism; Ensure communities are involved in and benefits from tourism; Assist with local marketing and product development; Promote equitable business and pay fair prices; Social guidance: Involve local communities in planning and decision making; Assess social impacts of tourism activities; Respect social and cultural diversity; Be sensitive to host culture; Environment guidelines: Reduce environmental impacts when developing tourism; Maintain biodiversity; The following are process could be followed to develop a responsible tourism plan. Select a portfolio of appropriate responsible tourism practices; Choose realistic objectives and targets; Use clear benchmarks to measure and reports on your progress; Work with trade associations, local people and government to achieve your objectives; Use responsible tourism as part of your marketing strategy; Show your progress to staff and clients;

A f ramework for developing a destinati on management strategy:

The following systems framework in strategic planning model that could be the used for devising

a strategy for effectively managing the destination.

1. Situation assignment (where are we now) regarding the tourism competitiveness of the

destination, including:

-A macro-environment appraisal, including political, economies, social and technological

opportunities and threats that need to be taken into account when planning for tourism in the

destination (Panauti)


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-A marketing analysis and assessment, including the destination tourism markets share and

performance, market trends and customer profiles.

For Panauti: Situation assignment (where are we now) IS MORE important than other

destination because it helps to know that where we are and also helps to find destination current

strength and weakness, opportunities and threats. It also helps to increase competitive advantage.

A strategic f ramework (where would we like to be):this includes the tourism vision, goal and

strategies to achieve these goals. To develop Panauti, its necessary to make strategic framework

to develop.

A integrated multi-year implementation plan (how do we get there) it includes tourism

development program and implementation plan relating to critical infrastructure, tourism

information system ,new product development and packing, investment promotion systems,

human resource development and awareness, safety and security.

A tourism marketing program and implementation plan that supports the brand of panuti and

focuses on attracting target markets through an integrated marketing mix, like promotion,

packaging distribution channels and promotional activities which helps to develop the strategic

framework and supports host community and its competitive advantage.

I nstituti onal and performance management arrangement(how do we organize ourselves to get

there and measure success) which helps to organize system for the future management and

execution of tourism in the panautiand it is based on the findings the strategy and

implementation plan which helps Panauti to find an effective tourism destination and supports

for host community to enhance the economic benefits and promote the destination.

Tourism policiesWell-conceived national and local policies for tourism are crucial and

must fit comfortably within wider strategic policies related to conservation.

Destination ControlNational and local governments can act to control how much and what type of

tourism is developed and where and how fast it is developed. Planning regulations are likely

already to require environmental impact assessments (EIAs) for any significant developments.


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Planning regulations may also include provisions for the types and sizes of constructions that are

permitted in various areas, may specify zones for particular types of development.

A last word

We have seen some of the many ways in which tourism can beenormously beneficial for both national and local governments and the communities living in

and around wetlands and for the wetlands themselves. We have also seen, however, that unless it

is well-planned and well managed, tourism can have very harmful impacts upon the peopleinvolved, the ecosystem services that wetlands provide for them, the wildlife, and the natural

beauty of the place. Given the crucial importance of sustainability in tourist development and

operations, weve reviewed examples of the successful incorporation of clear, realistic plans and

objectives, the involvement of a broad range of stakeholders in decision making, the synergiesthat can be achieved through collaboration among local communities and businesspeople, and

the tourism industry. And finally, weve been able to consider the role of supportive legislation

and policy frameworks, clearly understood and reliably enforced, in providing the context within

which successful wetland tourism can grow and mature.

This brief review is not meant, however, to explore these subjects in great depthor provide a step-by-step prescription for such success. Rather, it has tried only to show that

wetland conservation and modern tourism can be wedded in ways that are mutually beneficial,

and to point to the most important concepts that will repay further investigation. Many of the

resources listed in the following section will be helpful in that investigation, and will surely leadon to additional resources elsewhere.

References and additional materialsIUCN. 2012. Siting and design of hotels and resorts. IUCN, Gland, Switzerland.

Global Sustainable Tourism Council. 2012. Global Sustainable Tourism Criteria.

http://new.gstcouncil.org

Brochures of Panauti

Information Centre of Panauti .
http://new.gstcouncil.org/http://new.gstcouncil.org/

Report by Dev

Documents

Transcript of Report by Dev