Report #10 - 06-jul-2013 - Nielsen/FDOC

NIELSEN RETAIL SALES

OJ, GJ and OJ/GJ Beverages

Monthly Topline ReportReport #10 of 2012-13 season

(4 weeks ending 7/6/13)

Florida Department of Citrus

Economic & Market Research

Florida Department of Citrus - Economic and Market Research 605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com

Week Ending 07/06/13

Report 9 of 12/13 Season

GALLONS PRICE DOLLARS GALLONS PRICE DOLLARS

Total OJ -1.4% -3.0% -4.3% -0.3% 0.1% -0.2%

Ref NFC OJ -1.4% -1.6% -3.0% 2.1% 1.8% 4.0%

Ref Recon OJ 0.7% -6.4% -5.7% -1.7% -4.8% -6.4%

Total GJ -7.0% 1.5% -5.6% -6.3% 3.5% -3.0%

Ref NFC GJ -11.3% 1.8% -9.7% -7.9% 4.1% -4.1%

Shelf Stable GJ -6.0% 3.0% -3.1% -10.8% 3.1% -8.1%

OJ Drinks 22.1% -3.6% 17.7% -9.7% 14.0% 2.9%

OJ Blend Drinks -6.1% 0.2% -5.9% 2.1% 2.3% 4.4%

GJ Cocktail -7.0% 2.9% -4.3% -7.0% 4.3% -3.0%

GALLONS PRICE DOLLARS GALLONS PRICE DOLLARS

Total OJ -1.6% -3.0% -4.5% -0.5% 0.1% -0.5%

Ref NFC OJ -1.9% -1.4% -3.3% 1.9% 1.8% 3.8%

Ref Recon OJ 0.9% -6.7% -5.8% -2.0% -5.2% -7.1%

Total GJ -6.3% 1.3% -5.1% -5.9% 3.5% -2.7%

Ref NFC GJ -11.3% 1.8% -9.7% -7.9% 4.1% -4.1%

Shelf Stable GJ -3.8% 2.4% -1.5% -9.9% 3.1% -7.1%

OJ Drinks 18.5% -2.6% 15.5% -8.9% 14.4% 4.2%

OJ Blend Drinks -5.9% -0.1% -6.0% 3.0% 1.7% 4.7%

GJ Cocktail -2.4% -1.4% -3.7% -4.3% 2.5% -1.9%

Expanded All Outlets Combined (xAOC)* - Nielsen Retail Sales Summary

** Walmart data is now point-of sale (POS) data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be

compatible with this report.

* Expanded All Outlets Combined (xAOC) is a new Nielsen retail universe. xAOC data are for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1

million and greater annual sales, mass merchandisers, Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA. Walmart data is

now point-of sale (POS) data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be compatible with

this report.

SEASON YEAR-TO-DATE

FDM + Walmart** - Nielsen Retail Sales Summary

4 WEEKS ENDING 07/06/13

4 WEEKS ENDING 07/06/13 SEASON YEAR-TO-DATE




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Week Ending 07/06/13


Report Highlights

• Total OJ dollar sales are down 4.3% for the period and gallon sales are down 1.4%.

• At $6.19/gallon, average OJ price at retail is down 3.0% year-over-year.

• OJ price is down three cents from last period, but has stayed between $6.17 and $6.25 since October 2012.

• NFC gallon sales are down 1.4%.

• Total GJ dollar sales at xAOC are down 5.6% for the period and gallon sales are down 7.0%.

• Average GJ price at retail is up 1.5% from last year.

• GJ price at retail is $6.94/gallon, an all time high, and has been at this price point for three periods.

Orange Juice (OJ):

Grapefruit Juice (GJ):

This is the tenth report of the 2012-13 season.

• Recon gallon sales are up 0.7%.




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Report Ending Date: 07/06/13

Issue Date: 07/22/13

07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC OJ

Gallons 22.52 29.65 26.08 25.96 24.79 23.28 22.62 22.20 -1.4% 246.32 251.48 2.1%

Price/Gal ($) 7.37 7.25 7.31 7.32 7.31 7.25 7.27 7.25 -1.6% 7.13 7.26 1.8%

Revenues ($) 165.86 215.04 190.55 190.16 181.31 168.80 164.42 160.90 -3.0% 1,756.34 1,826.13 4.0%

RECON OJ

Gallons 15.18 18.89 18.19 17.85 17.22 16.23 15.25 15.29 0.7% 172.96 169.98 -1.7%

Price/Gal ($) 5.13 4.87 4.81 4.81 4.77 4.78 4.81 4.80 -6.4% 5.07 4.83 -4.8%

Revenues ($) 77.90 91.95 87.42 85.92 82.20 77.57 73.44 73.44 -5.7% 876.87 820.76 -6.4%

Refrigerated OJ

Gallons 37.70 48.53 44.27 43.82 42.01 39.51 37.87 37.49 -0.5% 419.28 421.47 0.5%

Price/Gal ($) 6.47 6.33 6.28 6.30 6.27 6.24 6.28 6.25 -3.3% 6.28 6.28 0.0%

Revenues ($) 243.77 306.99 277.97 276.08 263.51 246.37 237.86 234.35 -3.9% 2,633.21 2,646.89 0.5%

Frozen OJ

Gallons 2.25 2.56 2.26 2.21 2.12 2.01 1.95 1.93 -13.9% 25.35 22.12 -12.8%

Price/Gal ($) 4.80 4.76 4.73 4.70 4.70 4.77 4.83 4.81 0.3% 4.76 4.74 -0.5%

Revenues ($) 10.77 12.21 10.68 10.40 9.97 9.58 9.41 9.31 -13.6% 120.77 104.84 -13.2%

Shelf Stable OJ

Gallons 0.13 0.12 0.11 0.11 0.12 0.12 0.11 0.10 -20.7% 1.55 1.16 -25.3%

Price/Gal ($) 8.34 8.55 8.86 8.92 8.71 8.52 8.71 8.81 5.6% 8.28 8.71 5.1%

Revenues ($) 1.06 1.02 1.01 1.02 1.02 1.05 0.98 0.89 -16.3% 12.87 10.10 -21.5%

Total Orange Juice

Gallons 40.07 51.22 46.64 46.14 44.25 41.64 39.93 39.53 -1.4% 446.18 444.74 -0.3%

Price/Gal ($) 6.38 6.25 6.21 6.23 6.20 6.17 6.22 6.19 -3.0% 6.20 6.21 0.1%

Revenues ($) 255.60 320.22 289.67 287.50 274.50 256.99 248.24 244.55 -4.3% 2,766.84 2,761.83 -0.2%

Most recent four-week-period is preliminary

2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12


Four Weeks Ending % Change Latest 4

weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Source: Nielsen

Florida Department of CitrusORANGE JUICE SALES

Expanded All Outlets Combined (xAOC)NIELSEN SCANTRACK

(Gallons and Revenues in Millions)

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xAOC

Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010

(863) 537-3999

http://www.fdocgrower.com of 19

07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC GJ

Gallons 0.89 0.86 0.86 0.85 0.84 0.83 0.79 0.79 -11.3% 9.01 8.30 -7.9%

Price/Gal ($) 7.39 7.51 7.51 7.69 7.62 7.54 7.60 7.53 1.8% 7.24 7.54 4.1%

Revenues ($) 6.56 6.43 6.47 6.51 6.42 6.27 6.00 5.93 -9.7% 65.26 62.59 -4.1%

RECON GJ

Gallons 0.04 0.07 0.08 0.08 0.08 0.08 0.08 0.08 76.9% 0.43 0.76 75.1%

Price/Gal ($) 6.01 6.02 6.10 6.02 6.21 6.08 6.05 6.07 0.9% 5.82 6.06 4.1%

Revenues ($) 0.26 0.45 0.47 0.49 0.47 0.48 0.48 0.47 78.4% 2.52 4.60 82.3%

Refrigerated GJ

Gallons 0.93 0.93 0.94 0.93 0.92 0.91 0.87 0.86 -7.2% 9.45 9.06 -4.1%

Price/Gal ($) 7.33 7.39 7.40 7.54 7.51 7.41 7.46 7.39 0.9% 7.18 7.41 3.3%

Revenues ($) 6.83 6.88 6.95 7.00 6.89 6.75 6.48 6.40 -6.3% 67.78 67.19 -0.9%

Frozen GJ

Gallons 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 -16.4% 0.33 0.31 -6.5%

Price/Gal ($) 4.49 4.45 4.45 4.39 4.43 4.45 4.41 4.44 -1.3% 4.51 4.43 -1.9%

Revenues ($) 0.16 0.14 0.14 0.14 0.14 0.14 0.13 0.13 -17.4% 1.49 1.37 -8.3%

Shelf Stable GJ

Gallons 0.46 0.44 0.45 0.43 0.42 0.39 0.39 0.44 -6.0% 4.70 4.19 -10.8%

Price/Gal ($) 6.03 5.71 5.63 5.80 5.85 6.05 6.00 6.21 3.0% 5.71 5.89 3.1%

Revenues ($) 2.79 2.53 2.55 2.52 2.44 2.39 2.35 2.70 -3.1% 26.84 24.68 -8.1%

Total Grapefruit Juice

Gallons 1.43 1.41 1.42 1.40 1.37 1.34 1.29 1.33 -7.0% 14.47 13.56 -6.3%

Price/Gal ($) 6.84 6.80 6.77 6.92 6.93 6.94 6.94 6.94 1.5% 6.64 6.88 3.5%

Revenues ($) 9.77 9.55 9.64 9.66 9.47 9.28 8.96 9.23 -5.6% 96.12 93.24 -3.0%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12


weeks vs. Similar

4 weeks Year Ago

Season-to-Date

GRAPEFRUIT JUICE SALESExpanded All Outlets Combined (xAOC)



Source: Nielsen

xAOC


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

OJ Drinks 0-39.99%

Gallons 1.76 1.58 1.65 1.97 2.11 2.13 2.51 2.56 45.5% 22.01 19.31 -12.3%

Price/Gal ($) 4.01 4.04 3.95 4.48 4.77 4.64 4.14 4.07 1.4% 3.47 4.25 22.3%

Revenues ($) 7.06 6.39 6.54 8.85 10.07 9.91 10.39 10.41 47.5% 76.46 82.02 7.3%

OJ Drinks 40-99.99%

Gallons 1.44 2.06 1.83 1.93 1.79 1.61 1.55 1.47 2.7% 17.60 17.14 -2.6%

Price/Gal ($) 7.42 7.09 7.31 7.30 7.27 7.26 7.24 7.26 -2.2% 6.90 7.25 5.1%

Revenues ($) 10.65 14.64 13.40 14.11 13.02 11.72 11.23 10.69 0.4% 121.40 124.33 2.4%

OJ Drinks - % not stated

Gallons 0.42 0.36 0.34 0.34 0.35 0.35 0.35 0.37 -10.4% 4.66 3.50 -24.8%

Price/Gal ($) 3.03 3.56 3.53 3.55 3.51 3.47 3.40 3.26 7.6% 3.09 3.44 11.4%

Revenues ($) 1.26 1.29 1.19 1.20 1.22 1.21 1.19 1.21 -3.6% 14.37 12.04 -16.2%

Total OJ Drinks

Gallons 3.61 4.01 3.83 4.24 4.25 4.10 4.41 4.41 22.1% 44.26 39.95 -9.7%

Price/Gal ($) 5.25 5.57 5.53 5.69 5.72 5.57 5.17 5.06 -3.6% 4.80 5.47 14.0%

Revenues ($) 18.96 19.93 21.14 24.16 24.32 22.84 22.81 22.32 17.7% 212.23 218.39 2.9%

OJ BL Drinks

Gallons 16.43 16.32 16.67 16.91 16.24 15.82 15.81 15.43 -6.1% 157.58 160.82 2.1%

Price/Gal ($) 2.99 3.02 3.04 3.09 3.05 3.05 3.01 3.00 0.2% 2.98 3.05 2.3%

Revenues ($) 49.14 49.31 50.66 52.19 49.51 48.31 47.58 46.22 -5.9% 469.16 489.99 4.4%

OJ BL (100% Juice)

Gallons 2.86 2.97 2.96 3.16 3.25 3.22 3.05 3.01 5.3% 30.77 29.83 -3.0%

Price/Gal ($) 6.73 6.96 6.98 6.92 6.88 6.89 6.94 6.93 3.0% 6.59 6.91 4.7%

Revenues ($) 19.23 20.65 20.66 21.84 22.33 22.22 21.17 20.87 8.5% 202.89 206.04 1.6%

GJ Cocktail

Gallons 0.96 0.94 0.96 0.96 0.92 0.90 0.88 0.89 -7.0% 9.77 9.09 -7.0%

Price/Gal ($) 5.44 5.21 5.18 5.27 5.31 5.42 5.52 5.60 2.9% 5.11 5.33 4.3%

Revenues ($) 5.22 4.92 5.00 5.03 4.89 4.88 4.84 4.99 -4.3% 49.96 48.48 -3.0%

GJ BL (100% Juice)

Gallons 0.21 0.26 0.26 0.24 0.21 0.18 0.18 0.10 -54.4% 2.48 2.03 -18.1%

Price/Gal ($) 5.94 5.23 5.24 5.44 5.55 5.82 5.75 6.41 7.9% 5.42 5.57 2.8%

Revenues ($) 1.28 1.35 1.36 1.28 1.19 1.07 1.05 0.63 -50.8% 13.41 11.29 -15.8%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12



weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Source: Nielsen

LESS THAN 100% OJ & GJ BEVERAGESExpanded All Outlets Combined (xAOC)


xAOC


(863) 537-3999




07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC OJ

Gallons 21.02 27.66 24.20 24.12 23.04 21.56 20.96 20.62 -1.9% 229.34 233.72 1.9%

Price/Gal ($) 7.43 7.32 7.38 7.39 7.39 7.34 7.35 7.33 -1.4% 7.20 7.33 1.8%

Revenues ($) 156.20 202.44 178.68 178.22 170.39 158.21 154.15 151.03 -3.3% 1,651.85 1,714.30 3.8%

RECON OJ

Gallons 13.91 17.44 16.70 16.31 15.79 14.83 13.94 14.04 0.9% 159.11 155.93 -2.0%

Price/Gal ($) 5.06 4.81 4.74 4.74 4.69 4.70 4.74 4.72 -6.7% 5.02 4.75 -5.2%

Revenues ($) 70.42 83.85 79.15 77.26 74.11 69.77 66.04 66.31 -5.8% 798.17 741.45 -7.1%

Refrigerated OJ

Gallons 34.92 45.10 40.90 40.42 38.84 36.39 34.90 34.65 -0.8% 388.45 389.66 0.3%

Price/Gal ($) 6.49 6.35 6.30 6.32 6.30 6.26 6.31 6.27 -3.3% 6.31 6.30 -0.1%

Revenues ($) 226.62 286.29 257.83 255.48 244.50 227.98 220.19 217.35 -4.1% 2,450.02 2,455.75 0.2%

Frozen OJ

Gallons 2.13 2.45 2.15 2.10 2.01 1.90 1.85 1.84 -13.7% 24.07 21.01 -12.7%

Price/Gal ($) 4.86 4.81 4.78 4.75 4.76 4.83 4.89 4.87 0.3% 4.82 4.79 -0.6%

Revenues ($) 10.34 11.76 10.25 9.97 9.57 9.19 9.04 8.95 -13.5% 116.06 100.68 -13.3%

Shelf Stable OJ

Gallons 0.12 0.11 0.11 0.11 0.11 0.12 0.11 0.10 -19.9% 1.49 1.11 -25.8%

Price/Gal ($) 8.51 8.83 9.04 9.03 8.92 8.79 8.91 8.96 5.3% 8.40 8.90 6.0%

Revenues ($) 1.04 0.99 0.99 1.00 0.99 1.01 0.96 0.87 -15.7% 12.52 9.84 -21.4%

Total Orange Juice

Gallons 37.17 47.66 43.15 42.63 40.96 38.41 36.86 36.59 -1.6% 414.01 411.77 -0.5%

Price/Gal ($) 6.40 6.27 6.24 6.25 6.23 6.20 6.24 6.21 -3.0% 6.23 6.23 0.1%

Revenues ($) 237.99 299.04 269.07 266.45 255.05 238.18 230.19 227.16 -4.5% 2,578.60 2,566.27 -0.5%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

Source: Nielsen

Four Weeks Ending


% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

Florida Department of CitrusORANGE JUICE SALES

Food, Drug, Mass + WalmartNIELSEN SCANTRACK


Season-to-Date

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FDM+Walmart

Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010

(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC GJ

Gallons 0.88 0.85 0.86 0.84 0.84 0.83 0.78 0.78 -11.3% 8.96 8.25 -7.9%

Price/Gal ($) 7.40 7.53 7.53 7.70 7.64 7.56 7.61 7.54 1.8% 7.25 7.55 4.1%

Revenues ($) 6.53 6.40 6.44 6.48 6.39 6.24 5.97 5.90 -9.7% 64.95 62.29 -4.1%

RECON GJ

Gallons 0.04 0.07 0.08 0.08 0.08 0.08 0.08 0.08 76.9% 0.43 0.76 75.1%

Price/Gal ($) 6.01 6.02 6.10 6.02 6.21 6.08 6.05 6.07 0.9% 5.82 6.06 4.1%

Revenues ($) 0.26 0.45 0.47 0.49 0.47 0.48 0.48 0.47 78.4% 2.52 4.60 82.3%

Refrigerated GJ

Gallons 0.93 0.93 0.93 0.92 0.91 0.91 0.86 0.86 -7.2% 9.39 9.01 -4.1%

Price/Gal ($) 7.34 7.41 7.41 7.55 7.52 7.43 7.47 7.41 0.9% 7.19 7.43 3.4%

Revenues ($) 6.79 6.85 6.92 6.97 6.86 6.72 6.45 6.37 -6.3% 67.48 66.89 -0.9%

Frozen GJ

Gallons 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 -15.8% 0.32 0.30 -6.1%

Price/Gal ($) 4.50 4.45 4.45 4.40 4.43 4.45 4.42 4.44 -1.3% 4.52 4.43 -2.0%

Revenues ($) 0.15 0.14 0.14 0.14 0.13 0.14 0.13 0.13 -16.9% 1.46 1.34 -8.0%

Shelf Stable GJ

Gallons 0.43 0.42 0.43 0.41 0.39 0.38 0.38 0.42 -3.8% 4.43 3.99 -9.9%

Price/Gal ($) 6.11 5.75 5.67 5.87 5.92 6.12 6.04 6.26 2.4% 5.77 5.94 3.1%

Revenues ($) 2.66 2.44 2.45 2.41 2.34 2.30 2.27 2.62 -1.5% 25.53 23.71 -7.1%


Gallons 1.39 1.38 1.40 1.36 1.34 1.31 1.27 1.31 -6.3% 14.14 13.30 -5.9%

Price/Gal ($) 6.89 6.83 6.81 6.97 6.98 6.98 6.98 6.97 1.3% 6.68 6.91 3.5%

Revenues ($) 9.61 9.43 9.50 9.52 9.33 9.15 8.85 9.11 -5.1% 94.46 91.94 -2.7%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

Source: Nielsen

Food, Drug, Mass + Walmart(Gallons and Revenues in Millions)


Season-to-DateFour Weeks Ending

GRAPEFRUIT JUICE SALES

% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

FDM+Walmart


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

OJ Drinks 0-39.99%

Gallons 1.68 1.52 1.59 1.90 2.02 2.04 2.30 2.32 37.9% 20.90 18.30 -12.4%

Price/Gal ($) 3.98 4.02 3.93 4.43 4.69 4.55 4.14 4.07 -1.1% 3.45 4.22 22.3%

Revenues ($) 6.70 6.12 6.25 8.41 9.48 9.30 9.53 9.45 36.4% 72.05 77.21 7.2%

OJ Drinks 40-99.99%

Gallons 1.38 2.03 1.80 1.90 1.74 1.56 1.50 1.43 3.2% 16.88 16.75 -0.7%

Price/Gal ($) 7.45 7.11 7.33 7.32 7.32 7.30 7.28 7.30 -2.1% 6.93 7.28 5.1%

Revenues ($) 10.31 14.44 13.21 13.91 12.70 11.42 10.93 10.42 1.1% 116.87 121.94 4.3%


Gallons 0.36 0.32 0.30 0.30 0.30 0.30 0.29 0.31 -13.6% 4.05 3.04 -24.8%

Price/Gal ($) 3.09 3.70 3.68 3.69 3.66 3.62 3.55 3.39 9.9% 3.13 3.58 14.2%

Revenues ($) 1.10 1.20 1.10 1.11 1.11 1.07 1.04 1.04 -5.0% 12.69 10.89 -14.2%

Total OJ Drinks

Gallons 3.42 3.88 3.69 4.10 4.06 3.90 4.10 4.05 18.5% 41.82 38.10 -8.9%

Price/Gal ($) 5.29 5.61 5.57 5.72 5.74 5.58 5.25 5.16 -2.6% 4.82 5.51 14.4%

Revenues ($) 18.11 21.76 20.55 23.43 23.28 21.79 21.51 20.91 15.5% 201.62 210.04 4.2%

OJ BL Drinks

Gallons 14.59 14.55 14.64 14.90 14.44 14.01 14.07 13.73 -5.9% 138.66 142.77 3.0%

Price/Gal ($) 2.94 2.97 2.97 3.02 2.98 2.99 2.95 2.93 -0.1% 2.93 2.98 1.7%

Revenues ($) 42.87 43.19 43.54 44.99 43.09 41.83 41.48 40.30 -6.0% 406.77 426.05 4.7%

OJ BL (100% Juice)

Gallons 2.67 2.78 2.74 2.92 3.02 3.00 2.85 2.82 5.6% 28.35 27.78 -2.0%

Price/Gal ($) 6.73 6.98 7.00 6.93 6.89 6.90 6.95 6.94 3.2% 6.58 6.92 5.1%

Revenues ($) 17.92 19.40 19.19 20.21 20.84 20.71 19.80 19.55 9.1% 186.63 192.14 2.9%

GJ Cocktail

Gallons 0.75 0.79 0.80 0.78 0.75 0.74 0.72 0.74 -2.4% 7.82 7.48 -4.3%

Price/Gal ($) 5.97 5.41 5.37 5.50 5.60 5.69 5.79 5.89 -1.4% 5.44 5.57 2.5%

Revenues ($) 4.50 4.26 4.31 4.31 4.22 4.19 4.19 4.33 -3.7% 42.52 41.71 -1.9%

GJ BL (100% Juice)

Gallons 0.21 0.25 0.25 0.23 0.21 0.18 0.18 0.10 -53.8% 2.43 1.98 -18.5%

Price/Gal ($) 6.01 5.26 5.26 5.49 5.59 5.86 5.76 6.43 7.0% 5.43 5.60 3.1%

Revenues ($) 1.25 1.32 1.34 1.25 1.17 1.05 1.03 0.62 -50.5% 13.21 11.10 -16.0%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

Source: Nielsen

LESS THAN 100% OJ & GJ BEVERAGESFood, Drug, Mass + Walmart(Gallons and Revenues in Millions)



weeks vs. Similar 4

weeks Year Ago

Season-to-Date

FDM+Walmart


(863) 537-3999




07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC OJ

Gallons 16.46 21.24 18.71 18.45 17.69 16.78 16.38 16.05 -2.5% 178.17 180.59 1.4%

Price/Gal ($) 7.44 7.33 7.39 7.40 7.42 7.35 7.37 7.34 -1.4% 7.24 7.34 1.3%

Revenues ($) 122.52 155.69 138.18 136.51 131.34 123.23 120.70 117.80 -3.9% 1,290.63 1,324.99 2.7%

RECON OJ

Gallons 9.90 12.06 11.61 11.22 11.06 10.58 9.86 9.98 0.8% 112.23 108.94 -2.9%

Price/Gal ($) 5.10 4.79 4.72 4.72 4.66 4.68 4.72 4.71 -7.6% 5.04 4.73 -6.0%

Revenues ($) 50.47 57.76 54.81 52.99 51.54 49.48 46.53 47.04 -6.8% 565.45 515.66 -8.8%

Refrigerated OJ

Gallons 26.36 33.30 30.31 29.67 28.76 27.36 26.24 26.03 -1.2% 290.40 289.53 -0.3%

Price/Gal ($) 6.56 6.41 6.37 6.39 6.36 6.31 6.37 6.33 -3.5% 6.39 6.36 -0.5%

Revenues ($) 173.00 213.45 192.99 189.50 182.88 172.71 167.23 164.83 -4.7% 1,856.08 1,840.65 -0.8%

Frozen OJ

Gallons 1.51 1.70 1.48 1.45 1.40 1.34 1.32 1.33 -11.6% 16.96 14.70 -13.3%

Price/Gal ($) 5.18 5.15 5.12 5.07 5.07 5.07 5.06 5.02 -3.2% 5.15 5.08 -1.5%

Revenues ($) 7.82 8.76 7.57 7.37 7.11 6.78 6.67 6.70 -14.4% 87.40 74.66 -14.6%

Shelf Stable OJ

Gallons 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 -12.2% 1.05 0.89 -16.0%

Price/Gal ($) 8.54 8.70 8.91 8.91 8.74 8.64 8.82 8.77 2.7% 8.63 8.76 1.6%

Revenues ($) 0.74 0.81 0.80 0.79 0.77 0.78 0.72 0.67 -9.8% 9.09 7.75 -14.7%

Total Orange Juice

Gallons 27.96 35.10 31.88 31.21 30.25 28.79 27.64 27.45 -1.8% 308.41 305.11 -1.1%

Price/Gal ($) 6.49 6.35 6.32 6.33 6.31 6.26 6.32 6.27 -3.4% 6.33 6.30 -0.4%

Revenues ($) 181.56 223.02 201.35 197.66 190.75 180.28 174.62 172.20 -5.2% 1,952.56 1,923.06 -1.5%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12



weeks vs. Similar

4 weeks Year Ago

Season-to-Date

Source: Nielsen

Florida Department of CitrusORANGE JUICE SALESFOOD ($2MM+ GROCERY)

NIELSEN SCANTRACK


Eco

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Food


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC GJ

Gallons 749.63 718.66 720.17 692.75 692.63 685.22 649.66 648.73 -13.5% 7,533.50 6,890.32 -8.5%

Price/Gal ($) 7.48 7.59 7.58 7.81 7.73 7.65 7.73 7.64 2.1% 7.40 7.63 3.1%

Revenues ($) 5,608.10 5,453.29 5,457.48 5,406.98 5,356.57 5,241.38 5,019.87 4,954.19 -11.7% 55,728.91 52,573.61 -5.7%

RECON GJ

Gallons 43.81 74.70 77.62 82.10 75.43 79.53 79.41 77.49 76.9% 433.43 758.92 75.1%

Price/Gal ($) 6.01 6.02 6.10 6.02 6.21 6.07 6.05 6.07 0.9% 5.82 6.05 4.1%

Revenues ($) 263.41 449.76 473.57 494.29 468.60 483.10 480.71 470.03 78.4% 2,520.43 4,595.08 82.3%

Refrigerated GJ

Gallons 793.44 793.36 797.79 774.85 768.06 764.75 729.07 726.22 -8.5% 7,966.93 7,649.23 -4.0%

Price/Gal ($) 7.40 7.44 7.43 7.62 7.58 7.49 7.54 7.47 0.9% 7.31 7.47 2.2%

Revenues ($) 5,871.51 5,903.06 5,931.06 5,901.27 5,825.16 5,724.48 5,500.58 5,424.21 -7.6% 58,249.34 57,168.68 -1.9%

Frozen GJ

Gallons 14.66 12.63 12.61 12.69 12.42 12.70 11.91 12.13 -17.3% 137.70 123.58 -10.3%

Price/Gal ($) 5.17 5.11 5.11 4.96 5.04 5.07 5.02 5.07 -1.9% 5.22 5.06 -3.1%

Revenues ($) 75.75 64.46 64.44 62.98 62.61 64.33 59.79 61.47 -18.9% 719.27 625.59 -13.0%

Shelf Stable GJ

Gallons 300.34 305.07 306.00 287.20 278.92 263.26 268.11 276.53 -7.9% 2,931.81 2,777.95 -5.2%

Price/Gal ($) 6.44 6.03 5.92 6.15 6.27 6.57 6.45 6.76 5.0% 6.34 6.31 -0.4%

Revenues ($) 1,934.61 1,839.09 1,812.34 1,765.23 1,749.83 1,730.43 1,729.32 1,870.50 -3.3% 18,586.12 17,538.91 -5.6%


Gallons 1,108.44 1,111.05 1,116.40 1,074.74 1,059.40 1,040.70 1,009.09 1,014.87 -8.4% 11,036.44 10,550.76 -4.4%

Price/Gal ($) 7.11 7.03 6.99 7.19 7.21 7.23 7.22 7.25 1.9% 7.03 7.14 1.6%

Revenues ($) 7,881.87 7,806.61 7,807.84 7,729.48 7,637.60 7,519.24 7,289.69 7,356.18 -6.7% 77,554.74 75,333.19 -2.9%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

% Change Latest 4

weeks vs. Similar

4 weeks Year Ago

Season-to-Date

GRAPEFRUIT JUICE SALESFOOD ($2MM+ GROCERY)

Source: Nielsen

(Gallons and Revenues in Thousands)


Four Weeks Ending

Food


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

OJ Drinks 0-39.99%

Gallons 1,352.93 1,158.22 1,215.33 1,393.01 1,476.04 1,547.02 1,698.94 1,730.26 27.9% 15,810.86 13,694.62 -13.4%

Price/Gal ($) 4.07 4.13 4.00 4.33 4.50 4.41 4.11 4.03 -1.1% 3.62 4.21 16.3%

Revenues ($) 5,510.14 4,785.02 4,862.87 6,028.51 6,646.10 6,825.34 6,978.12 6,972.85 26.5% 57,216.53 57,625.72 0.7%

OJ Drinks 40-99.99%

Gallons 1,035.65 1,579.94 1,359.55 1,440.08 1,338.14 1,215.89 1,160.09 1,114.09 7.6% 12,305.39 12,810.52 4.1%

Price/Gal ($) 7.48 7.07 7.36 7.32 7.36 7.36 7.34 7.35 -1.7% 7.02 7.30 3.9%

Revenues ($) 7,749.66 11,168.12 10,008.24 10,543.16 9,844.53 8,950.27 8,518.08 8,192.08 5.7% 86,411.64 93,483.37 8.2%


Gallons 335.02 307.68 282.82 283.03 286.86 281.78 278.66 290.79 -13.2% 3,692.46 2,879.15 -22.0%

Price/Gal ($) 3.13 3.75 3.74 3.75 3.72 3.67 3.59 3.43 9.8% 3.23 3.63 12.2%

Revenues ($) 1,048.29 1,152.61 1,057.43 1,061.91 1,066.36 1,033.01 1,000.88 998.74 -4.7% 11,940.79 10,449.78 -12.5%

Total OJ Drinks

Gallons 2,723.60 3,045.84 2,857.70 3,116.11 3,101.04 3,044.70 3,137.69 3,135.14 15.1% 31,808.72 29,384.28 -7.6%

Price/Gal ($) 5.25 5.62 5.57 5.66 5.66 5.52 5.26 5.16 -1.9% 4.89 5.50 12.4%

Revenues ($) 14,308.08 15,051.20 15,928.53 17,633.58 17,556.99 16,808.61 16,497.09 16,163.66 13.0% 155,568.96 161,558.87 3.9%

OJ BL Drinks

Gallons 8,683.01 8,875.21 9,121.19 9,126.10 8,703.91 8,680.82 8,909.40 8,457.77 -2.6% 87,429.09 87,358.09 -0.1%

Price/Gal ($) 2.93 2.90 2.89 2.95 2.94 2.95 2.91 2.95 0.6% 2.90 2.92 0.5%

Revenues ($) 25,461.98 25,696.12 26,387.73 26,900.54 25,627.63 25,597.65 25,910.54 24,951.39 -2.0% 253,699.35 254,704.83 0.4%

OJ BL (100% Juice)

Gallons 2,037.72 2,073.65 2,051.36 2,180.11 2,275.03 2,306.00 2,172.48 2,144.03 5.2% 21,019.38 20,940.90 -0.4%

Price/Gal ($) 6.80 7.09 7.11 7.05 7.01 6.98 7.06 7.06 3.8% 6.73 7.02 4.3%

Revenues ($) 13,861.66 14,708.66 14,578.38 15,377.74 15,943.58 16,105.68 15,345.87 15,146.03 9.3% 141,446.87 146,911.34 3.9%

GJ Cocktail

Gallons 472.04 495.68 493.38 470.77 456.48 444.23 447.75 451.68 -4.3% 4,535.00 4,531.64 -0.1%

Price/Gal ($) 6.29 5.89 5.88 6.09 6.25 6.43 6.52 6.71 6.7% 5.99 6.22 3.8%

Revenues ($) 2,967.05 2,918.79 2,902.91 2,868.70 2,851.14 2,858.51 2,919.10 3,030.27 2.1% 27,175.48 28,178.75 3.7%

GJ BL (100% Juice)

Gallons 128.83 180.26 179.17 153.91 138.32 110.68 113.72 73.81 -42.7% 1,390.00 1,317.49 -5.2%

Price/Gal ($) 6.32 5.39 5.39 5.66 5.91 6.43 6.23 6.87 8.7% 6.11 5.92 -3.3%

Revenues ($) 814.43 970.92 966.39 870.68 818.05 712.19 708.75 507.28 -37.7% 8,498.91 7,793.05 -8.3%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

Source: Nielsen

FOOD ($2MM+ GROCERY)(Gallons and Revenues in Thousands)



weeks vs. Similar

4 weeks Year Ago

Season-to-Date

LESS THAN 100% OJ & GJ BEVERAGES

Food


(863) 537-3999




07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC OJ

Gallons 3.66 4.96 4.32 4.43 4.17 3.72 3.64 3.67 0.3% 40.57 41.57 2.5%

Price/Gal ($) 7.13 7.04 7.10 7.12 7.10 7.08 7.06 7.04 -1.2% 6.80 7.10 4.4%

Revenues ($) 26.09 34.88 30.66 31.51 29.58 26.34 25.72 25.85 -0.9% 275.71 294.95 7.0%

RECON OJ

Gallons 3.57 4.80 4.54 4.60 4.26 3.82 3.68 3.67 2.7% 41.39 42.22 2.0%

Price/Gal ($) 4.85 4.67 4.60 4.59 4.59 4.60 4.60 4.59 -5.4% 4.83 4.63 -4.1%

Revenues ($) 17.33 22.42 20.88 21.09 19.58 17.58 16.94 16.83 -2.9% 200.00 195.59 -2.2%

Refrigerated OJ

Gallons 7.23 9.76 8.86 9.02 8.43 7.55 7.33 7.34 1.5% 81.97 83.79 2.2%

Price/Gal ($) 6.00 5.87 5.82 5.83 5.83 5.82 5.82 5.81 -3.1% 5.80 5.85 0.9%

Revenues ($) 43.43 57.31 51.54 52.60 49.16 43.92 42.66 42.68 -1.7% 475.70 490.53 3.1%

Frozen OJ

Gallons 0.59 0.70 0.63 0.61 0.57 0.53 0.50 0.47 -19.6% 6.77 5.93 -12.4%

Price/Gal ($) 4.00 3.97 3.97 3.97 3.98 4.23 4.43 4.44 10.8% 3.97 4.07 2.5%

Revenues ($) 2.35 2.78 2.49 2.41 2.27 2.23 2.22 2.10 -10.9% 26.90 24.17 -10.2%

Shelf Stable OJ

Gallons 0.03 0.01 0.01 0.01 0.02 0.02 0.01 0.01 -43.8% 0.31 0.14 -54.8%

Price/Gal ($) 7.64 8.80 8.95 9.02 8.87 8.94 8.93 8.95 17.1% 7.16 8.83 23.2%

Revenues ($) 0.19 0.11 0.12 0.12 0.13 0.14 0.13 0.13 -34.3% 2.23 1.24 -44.3%

Total Orange Juice

Gallons 7.85 10.47 9.50 9.64 9.02 8.09 7.84 7.83 -0.2% 89.05 89.86 0.9%

Price/Gal ($) 5.86 5.75 5.70 5.72 5.72 5.72 5.74 5.74 -2.1% 5.67 5.74 1.3%

Revenues ($) 45.97 60.20 54.15 55.13 51.57 46.29 45.01 44.90 -2.3% 504.83 515.94 2.2%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

Season-to-Date


% Change Latest 4

weeks vs. Similar 4

weeks Year Ago

Four Weeks Ending

NIELSEN SCANTRACK

ORANGE JUICE SALESWALMART



Source: Nielsen

Eco

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Walmart


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC GJ

Gallons 110 102 105 109 107 109 105 106 -3.0% 1,172 1,049 -10.4%

Price/Gal ($) 6.83 7.22 7.22 7.24 7.22 7.13 7.11 7.09 3.9% 6.38 7.18 12.6%

Revenues ($) 748 736 757 792 775 774 749 754 0.8% 7,471 7,537 0.9%

RECON GJ

Gallons 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Price/Gal ($) 0.00 0.00

Revenues ($) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Refrigerated GJ

Gallons 109.56 101.92 104.96 109.40 107.28 108.63 105.41 106.32 -3.0% 1,171.64 1,049.44 -10.4%

Price/Gal ($) 6.83 7.22 7.22 7.24 7.22 7.13 7.11 7.09 3.9% 6.38 7.18 12.6%

Revenues ($) 748.23 735.69 757.40 791.76 774.50 774.36 749.14 754.13 0.8% 7,470.98 7,537.13 0.9%

Frozen GJ

Gallons 19.60 18.38 18.53 18.46 17.71 17.67 17.25 16.73 -14.6% 184.76 179.25 -3.0%

Price/Gal ($) 4.00 4.00 4.01 4.01 4.00 4.01 4.00 3.98 -0.4% 4.00 4.00 0.0%

Revenues ($) 78.35 73.61 74.23 73.93 70.91 70.79 68.94 66.63 -15.0% 739.38 717.21 -3.0%

Shelf Stable GJ

Gallons 131.02 116.27 122.51 120.55 111.40 108.59 104.38 139.98 6.8% 1,463.16 1,182.19 -19.2%

Price/Gal ($) 5.29 5.00 5.00 5.18 5.05 5.01 5.01 5.25 -0.8% 4.56 5.05 10.8%

Revenues ($) 693.16 581.62 612.70 624.92 562.34 544.18 522.72 734.62 6.0% 6,673.95 5,972.78 -10.5%


Gallons 260.19 236.57 246.00 248.40 236.39 234.88 227.03 263.04 1.1% 2,819.56 2,410.88 -14.5%

Price/Gal ($) 5.84 5.88 5.87 6.00 5.96 5.92 5.91 5.91 1.2% 5.28 5.90 11.8%

Revenues ($) 1,519.74 1,390.92 1,444.33 1,490.60 1,407.75 1,389.33 1,340.81 1,555.37 2.3% 14,884.31 14,227.12 -4.4%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12


GRAPEFRUIT JUICE SALES


Source: Nielsen

Season-to-Date

WALMART


weeks vs. Similar 4

weeks Year Ago

Walmart


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

OJ Drinks 0-39.99%

Gallons 286.00 329.13 335.26 407.83 409.49 380.59 487.23 465.29 62.7% 4,720.54 3,823.39 -19.0%

Price/Gal ($) 3.41 3.50 3.54 4.41 4.65 4.53 3.77 3.68 8.1% 2.75 3.89 41.2%

Revenues ($) 974.58 1,153.16 1,186.50 1,797.14 1,904.71 1,723.66 1,837.10 1,713.59 75.8% 12,998.82 14,861.04 14.3%

OJ Drinks 40-99.99%

Gallons 294.00 354.45 358.96 370.65 323.21 287.07 278.90 254.02 -13.6% 3,922.29 3,181.93 -18.9%

Price/Gal ($) 7.28 7.26 7.22 7.21 7.12 6.99 6.97 6.95 -4.5% 6.57 7.18 9.1%

Revenues ($) 2,140.87 2,573.82 2,592.95 2,671.39 2,302.28 2,008.02 1,944.02 1,766.03 -17.5% 25,786.46 22,831.33 -11.5%


Gallons 12.60 10.64 10.38 10.48 10.37 9.93 10.13 11.29 -10.4% 271.88 106.64 -60.8%

Price/Gal ($) 2.18 2.42 2.43 2.44 2.34 2.35 2.39 2.29 5.2% 1.82 2.41 32.3%

Revenues ($) 27.41 25.72 25.25 25.58 24.24 23.35 24.16 25.83 -5.8% 496.17 257.48 -48.1%

Total OJ Drinks

Gallons 592.60 694.22 704.60 788.96 743.08 677.59 776.25 730.59 23.3% 8,914.71 7,111.96 -20.2%

Price/Gal ($) 5.30 5.41 5.40 5.70 5.69 5.54 4.90 4.80 -9.5% 4.41 5.34 21.1%

Revenues ($) 3,142.85 3,752.70 3,804.70 4,494.10 4,231.23 3,755.03 3,805.28 3,505.44 11.5% 39,281.45 37,949.85 -3.4%

OJ BL Drinks

Gallons 5,759.30 5,519.82 5,372.21 5,611.85 5,579.24 5,157.99 4,998.48 5,118.25 -11.1% 49,369.06 53,861.61 9.1%

Price/Gal ($) 2.90 3.02 3.05 3.08 2.98 2.98 2.96 2.86 -1.3% 2.93 3.03 3.6%

Revenues ($) 16,682.61 16,672.47 16,400.67 17,265.26 16,627.09 15,387.78 14,808.22 14,633.71 -12.3% 144,647.32 163,463.55 13.0%

OJ BL (100% Juice)

Gallons 539.50 594.54 570.80 603.46 606.54 573.10 552.51 553.84 2.7% 6,151.65 5,684.54 -7.6%

Price/Gal ($) 6.22 6.41 6.42 6.30 6.26 6.35 6.39 6.37 2.3% 5.99 6.38 6.4%

Revenues ($) 3,356.90 3,811.62 3,666.98 3,804.40 3,798.48 3,636.96 3,528.58 3,525.41 5.0% 36,859.50 36,252.37 -1.6%

GJ Cocktail

Gallons 245.45 257.22 270.06 278.81 262.11 253.03 242.06 246.05 0.2% 2,878.29 2,595.79 -9.8%

Price/Gal ($) 5.17 4.27 4.29 4.30 4.28 4.28 4.27 4.27 -17.5% 4.44 4.28 -3.7%

Revenues ($) 1,269.08 1,098.14 1,157.50 1,199.08 1,121.53 1,081.75 1,033.93 1,049.58 -17.3% 12,781.40 11,103.40 -13.1%

GJ BL (100% Juice)

Gallons 76.77 71.66 74.73 74.06 71.11 69.33 65.61 22.19 -71.1% 1032.63 664.49 -35.7%

Price/Gal ($) 5.32 4.93 4.92 5.15 4.97 4.93 4.93 4.95 -7.0% 4.44 4.96 11.6%

Revenues ($) 408.66 353.04 367.89 381.57 353.24 341.58 323.34 109.84 -73.1% 4,587.54 3,293.34 -28.2%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12



weeks vs. Similar 4

weeks Year Ago

Season-to-Date

LESS THAN 100% OJ & GJ BEVERAGESWALMART

Source: Nielsen


Walmart


(863) 537-3999




07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC OJ

Average Promo Price 6.70 6.56 6.64 6.62 6.70 6.61 6.61 6.52 -2.7% 6.52 6.58 0.9%

Price Reduction 93 93 94 94 94 94 95 94 1.1% 94 94 -0.5%

Feature & Disp 38 40 40 40 40 41 41 39 2.6% 36 39 8.0%

Display w/o Fea 29 29 32 34 35 38 36 32 10.3% 28 32 13.4%

Feature w/o Disp 90 91 91 88 91 89 90 89 -1.1% 90 90 0.2%

RECON OJ

Average Promo Price 4.77 4.25 4.24 4.03 4.05 4.16 3.99 4.01 -15.9% 4.62 4.10 -11.2%

Price Reduction 87 89 88 91 85 90 87 88 1.1% 88 87 -1.4%

Feature & Disp 19 16 22 18 24 25 16 23 21.1% 20 20 -3.9%

Display w/o Fea 26 21 26 29 30 32 28 30 15.4% 25 26 5.2%

Feature w/o Disp 81 73 69 78 80 77 69 83 2.5% 79 75 -5.0%

Refrigerated OJ


Price Reduction 97 97 97 98 98 98 97 96 -1.0% 97 97 -0.4%

Feature & Disp 43 45 46 46 48 49 46 46 7.0% 43 45 5.9%

Display w/o Fea 43 40 45 47 50 49 47 48 11.6% 41 44 8.6%

Feature w/o Disp 93 95 94 93 94 93 93 93 0.0% 94 94 -0.7%

Frozen OJ


Price Reduction 44 37 39 49 53 45 55 49 11.4% 43 44 3.3%

Feature & Disp 0 1 1 0 1 0 0 2 0 1 50.0%

Display w/o Fea 2 1 1 1 1 1 1 1 -50.0% 2 1 -40.0%

Feature w/o Disp 14 16 13 24 16 12 10 21 50.0% 14 16 16.9%

Shelf Stable OJ


Price Reduction 30 28 25 30 29 40 29 28 -6.7% 29 29 1.7%

Feature & Disp 3 1 0 0 1 1 0 1 -66.7% 1 1 -53.8%

Display w/o Fea 3 4 1 2 2 2 1 1 -66.7% 2 2 -5.3%

Feature w/o Disp 12 12 9 8 16 14 14 13 8.3% 15 12 -19.7%

Total OJ


Price Reduction 98 98 97 98 98 98 98 97 -1.0% 98 97 -0.5%

Feature & Disp 43 45 47 46 49 50 46 46 7.0% 43 46 5.8%

Display w/o Fea 45 43 46 49 51 50 48 49 8.9% 43 46 7.0%

Feature w/o Disp 93 95 94 93 95 93 93 93 0.0% 95 94 -0.6%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

Source: Nielsen


Four Weeks Ending% Change

Latest 4 weeks

vs. Similar 4

weeks Year Ago

Season-to-Date

Florida Department of CitrusORANGE JUICE PROMOTIONS

FOOD ($2MM+ Grocery Stores)NIELSEN SCANTRACK

(Prices in dollars and Promotion in %ACV)

Eco

no

mic

an

d M

arke

t R

ese

arch

Re

po

rt

Food-Promotions


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

NFC GJ


Price Reduction 62 69 70 64 70 69 65 67 8.1% 68 68 0.7%

Feature & Disp 5 4 3 4 3 4 3 3 -40.0% 3 4 2.9%

Display w/o Fea 6 6 8 6 6 7 5 5 -16.7% 6 6 7.1%

Feature w/o Disp 50 57 38 35 52 48 47 46 -8.0% 44 46 6.2%

RECON GJ

Average Promo Price 5.51 7.79 7.99 6.35 6.91 6.10 5.78 5.56 0.9% 7.17 6.64 -7.4%

Price Reduction 2 8 7 12 9 16 15 11 450.0% 3 10 188.2%

Feature & Disp 0 0 0 0 0 0 0 0 0 0

Display w/o Fea 0 0 0 1 0 1 0 0 0 0

Feature w/o Disp 0 0 0 0 0 0 0 0 0 0 -100.0%

Refrogerated GJ


Price Reduction 63 70 71 67 70 73 70 74 17.5% 69 71 3.3%

Feature & Disp 5 4 3 4 3 4 3 3 -40.0% 3 4 2.9%

Display w/o Fea 6 6 8 8 7 8 6 5 -16.7% 6 7 17.9%

Feature w/o Disp 50 57 38 36 52 48 47 46 -8.0% 44 46 5.9%

Frozen GJ


Price Reduction 3 4 3 6 7 4 5 5 66.7% 3 4 30.3%

Feature & Disp 0 0 0 0 0 0 0 0 0 0

Display w/o Fea 0 0 0 0 0 0 0 0 0 0

Feature w/o Disp 1 0 1 1 0 1 1 0 -100.0% 0 1 500.0%

Shelf Stable GJ


Price Reduction 50 59 52 55 57 49 60 50 0.0% 55 54 -2.7%

Feature & Disp 1 5 2 1 2 1 1 1 0.0% 1 2 21.4%

Display w/o Fea 3 3 6 5 3 3 2 2 -33.3% 3 3 6.9%

Feature w/o Disp 14 23 14 16 22 12 13 8 -42.9% 19 16 -20.1%

TL GJ

Average Promo Price 6.42 6.20 6.21 6.29 6.47 6.45 6.41 6.47 0.8% 6.31 6.34 0.4%

Price Reduction 76 84 82 85 83 81 83 84 10.5% 81 83 2.6%

Feature & Disp 6 8 5 5 5 5 4 4 -33.3% 5 5 2.0%

Display w/o Fea 8 9 13 11 10 11 8 7 -12.5% 8 9 9.5%

Feature w/o Disp 57 64 43 42 60 51 53 50 -12.3% 53 53 -0.2%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12

FOOD ($2MM+ Grocery Stores)(Prices in dollars and Promotion in %ACV)


Four Weeks Ending

Source: Nielsen

GRAPEFRUIT JUICE PROMOTIONS

% Change Latest

4 weeks vs.

Similar 4 weeks

Year Ago

Season-to-Date

Food-Promotions


(863) 537-3999


07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change

OJ Drinks 0-39.99%


Price Reduction 81 75 80 80 84 86 87 85 4.9% 81 80 -1.0%

Feature & Disp 16 11 12 16 15 19 19 23 43.8% 13 14 12.8%

Display w/o Fea 39 23 23 57 66 61 60 58 48.7% 26 42 62.7%

Feature w/o Disp 66 57 66 64 64 59 64 74 12.1% 61 61 1.0%

OJ Drinks 40-99.99%


Price Reduction 71 79 65 75 77 77 82 78 9.9% 71 76 7.1%

Feature & Disp 7 16 5 11 8 11 13 11 57.1% 11 10 -9.2%

Display w/o Fea 13 12 11 13 11 16 13 13 0.0% 11 12 7.2%

Feature w/o Disp 58 60 39 55 48 52 52 54 -6.9% 58 51 -12.3%



Price Reduction 11 13 10 11 10 11 10 8 -27.3% 13 10 -17.6%

Feature & Disp 1 0 1 0 0 1 1 0 -100.0% 1 0 -42.9%

Display w/o Fea 8 5 6 6 6 7 8 8 0.0% 6 6 4.9%

Feature w/o Disp 5 2 2 3 3 3 4 2 -60.0% 4 2 -38.5%

Total OJ Drinks


Price Reduction 90 91 90 93 94 94 95 94 4.4% 91 92 0.5%

Feature & Disp 22 26 17 25 22 28 30 32 45.5% 23 23 1.8%

Display w/o Fea 50 35 35 64 71 68 68 65 30.0% 37 51 37.2%

Feature w/o Disp 78 78 74 79 78 76 79 82 5.1% 78 77 -1.8%

OJ BL Drinks


Price Reduction 94 92 94 95 95 95 95 95 1.1% 94 94 0.7%

Feature & Disp 29 24 23 29 30 28 33 22 -24.1% 26 25 -0.4%

Display w/o Fea 65 52 55 58 59 63 65 66 1.5% 56 58 3.6%

Feature w/o Disp 68 66 65 63 67 69 74 66 -2.9% 66 67 1.2%

OJ BL (100% Juice)


Price Reduction 82 80 85 85 86 87 89 85 3.7% 83 86 3.4%

Feature & Disp 8 8 9 7 15 13 9 11 37.5% 9 10 9.9%

Display w/o Fea 13 12 13 13 14 16 15 14 7.7% 11 13 17.3%

Feature w/o Disp 71 71 64 64 75 71 69 68 -4.2% 63 68 8.1%

GJ Cocktail


Price Reduction 68 72 65 64 71 74 72 73 7.4% 70 70 -0.4%

Feature & Disp 2 3 2 1 1 1 4 5 150.0% 2 2 5.3%

Display w/o Fea 12 12 17 14 18 18 18 19 58.3% 11 14 31.2%

Feature w/o Disp 13 18 10 13 16 11 22 23 76.9% 15 17 14.3%

GJ BL (100% Juice)


Price Reduction 43 40 43 45 41 36 47 32 -25.6% 44 41 -6.7%

Feature & Disp 1 4 2 1 2 1 1 0 -100.0% 1 1 7.7%

Display w/o Fea 2 2 5 4 3 2 1 1 -50.0% 3 2 -17.2%

Feature w/o Disp 11 21 14 16 20 13 9 6 -45.5% 19 15 -22.5%


2012-13 STD: 09/30/12 - 07/06/13

2011-12 STD: 10/02/11 - 07/07/12


(Prices in dollars and Promotion in %ACV)

Source: Nielsen

LESS THAN 100% OJ & GJ BEVERAGES PROMOTIONSFOOD ($2MM+ Grocery Stores)

Four Weeks Ending % Change

Latest 4 weeks

vs. Similar 4

Season-to-Date

Food-Promotions


(863) 537-3999


Previous FDOC Retail Universe New FDOC Retail UniverseFood FoodDrug DrugMass Mass

Walmart 4th Channel Walmart POSClub

DollarMilitary/DECA

What is the definition of xAOC?xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug

stores doing $1 million and greater annual sales, mass merchandisers (like Target), Walmart, club (Sam's and BJ's), dollar stores (Dollar General,

Family Dollar and Fred's), and military/DECA.

What is the definition of Food?

Food was formerly called $2mm Grocery. Food consists of POS (point of sale) data for U.S. grocery stores doing $2 million and greater annual

sales. Nielsen now compiles most Food data by census (POS data for all stores in a chain) rather than sample (POS data from a representative of

10% of a chain's stores, then projected to the full chain). Thus, the Food data is more accurate than previously reported.

What is the definition of CDM?

CDM = Club + Dollar + Military. CDM includes club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA.

What is the definition of FDM + Walmart?

FDM + Walmart = Food, Drug, Mass + Walmart. FDM + Walmart data consists of POS data for U.S. grocery stores doing $2 million and greater

annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target) and Walmart.

FREQUENTLY ASKED QUESTIONS (FAQ)What's new and different about the orange juice and grapefruit juice data?

FDOC has purchased an enhanced data set from Nielsen that incorporates additional channels (club, dollar stores and military) and Walmart POS

data. Previously, Walmart data were estimated from household panel data and referred to as “Walmart 4th Channel”. The accuracy of the data is

improved and the view of the retail market place is broader.

When will the enhanced data be available?The report ending 6/9/2012 (report #9 of the 2011-12 season) is the first topline report to include the new enhanced data. All periods in the

report have been updated and restated, including season-to-date totals and % changes.

No, although in some cases there may not be much difference. The only channel that remains fundamentally the same is Food (also called $2mm

Grocery), but all data were refreshed so there may even be small differences when comparing Food data in this report to previous toplines.

Is the new data in the topline report compatible with previous reports?

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Report #10 - 06-jul-2013 - Nielsen/FDOC

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