Repairhub investor presentation
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21-Oct-2014 -
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Transcript of Repairhub investor presentation
BUSINESS CONCEPT PRESENTATIONSairam Rangachari | Garry Rosenfeldt
1
Our Vision
Our vision is to make auto care as easy as ordering food online.
2
RepairHub is About Solutions
Shops have no efficient way to even out their work flow.Shops don’t know how to actively produce leads and convert themShops don’t have an effective way to re-market to existing customers
RepairHub will provide the shops with a better way of managing their customers and work flow, through planned appointments and a social / mobile marketing platform.
RepairHub will allow consumers to be in control of their schedule by helping find good local mechanics based on service times, coupons and trustable reviews. Consumers can find, book and manage their auto care online.
Consumers waste valuable time and money searching for good competent mechanics that not only fit their scheduled but also offer a fair price.
PROBLEM SOLUTION
PROBLEM SOLUTION
3
RepairHub is …
• An online appointment booking system for the auto service industry.
• A Chicago based technology firm who is first to market with a proprietary cloud based reservation and social / mobile marketing system for the automotive aftermarket.
• A platform that will dramatically streamline and simplify both the appointment and bay management process.
• A vehicle that will save consumers both time and money by matching them with high quality merchants that fit their schedule and by providing a means to quickly find coupons and discounts for free.
4
Bridging the Online Offline Divide
Traditionally offline merchants now have an online, mobile and social
presence.
New car owners beyond the typical trading area are now potential new
customers.
Expanded marketing and bay management opportunities.
Consumers can now add auto care to their list of
online services.
Consumers have a broader choice in
where they take their cars for service.
Coupons and incentive for the cash strapped
consumers.
5
Market Potential
Source1 General auto repair, gas station, specialty retailers based on bureau of labor statistics (Excludes quick lube facilities and car dealers)2 12 cars per day, 26 days per month (Based on AASA Estimates)3 AAIA 2012 Aftermarket Report (Excludes DIY, Body Work and Heavy Trucks)
U.S. AUTOMATIVE AFTERMARKET
84,738 Retail Outlets1
130 Million Light Vehicles3
9.4 Years Average Vehicle Age3
317 Million Service Visits2
$172 Billion Annual Sales3
4-6% annual growth
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The Automotive AftermarketTHE CATEGORY IS RIPE FOR CREATIVE INNOVATION
Lack of transparency with the service and costs
Where is the shop located?How can I book an appointment?
Do they have a coupon5?
Shops prefer booked appointments to walk-ins5.
Moms are juggling between taking the kids to soccer, running
the house and managing their own schedule.
The use of mobile devices to interact with retail
establishments is growing rapidly.
Sources4 Brightline syndicated marketing research study, September 20115 Internal consumer research study, April 2011
There is little loyalty among patrons of auto service merchants.
Consumers want simplicity when it comes to auto service.
Three things are critical.
Peoples lives are becoming increasingly busy and chaotic.
Many using their mobile devices to help them shop more efficiently.
Shop manager’s desire a better way to manage their traffic flow.
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RepairHub Embraces the Aftermarket
Current Appointment2:30pm January 3, 2011
Midas @ 124 Main St.Z Points
455
Midas Auto Service123 Main Street 2:30pm
Midas Auto Service123 Main Street
Midas Auto Service123 Main Street
3:30pm 4:30pm
2:30pm 3:30pm 4:30pm
2:30pm 3:30pm 4:30pm
$
$
$
Date
Time
Location
Service
Submit
Joe’s Car 2005 Acura TL 45,456 miles
I hear a weird sound coming from the engine
Simplicity and Customization
Choose times that fit your schedule and location.
ValuePrint and use coupons for
whatever service you need.
Earn points for additional savings on auto service or other products.
Peace of MindReview past customer reviews.
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Cloud Based Social Marketing Engine
Consumer Mobile App•Geo location•Find mechanics•Book appointments•Appointment reminders
Merchant Mobile Control•Manage appointments•Workflow management
Website•Consumer service history•Consumer service reminders•Reviews & Ratings•Bids on service wants•Q&A between merchants and consumers•Price estimator
Facebook Store•Social graph to see recommendation•Book appointment inside facebook
Website •Web based Marketing platform•Manage appointments with Intelligent bay management system•Social & Mobile ad management•Dynamic couponing system•Powerful analytics•Reviews & ratings feedback
Merchant CRMMerchant PoS
EngineReminders
Workflow AlertsData AnalysisSocial Graph
Price Estimator
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Value to Customers
MERCHANT’SWEBSITE
REVIEWWEBSITES
COUPONWEBSITES
Saves time, money and organizes your service
history and offers trustable reviews.
Direct link to the specific merchant
calendar.Broad industry coverage.
Easy access to coupons. Specific need may not be
offered.
Free. Free.Free to use.
Questionable quality.Free to use. Requires extensive searching.
Easily provides access to multiple providers.
Differing layouts. No access to other providers sites.
Multiple websites with often conflicting
information.
Simple user interface with no additional value
adds.
BENEFITS
COSTS
EASE OF USE
10
Value to Merchants
MERCHANT’S WEBSITE
Dramatically expanded potential customer base.
Integrated with own calendar. Limited only to people that already consider them.
Fixed monthly subscription and minimal appointment fee.
Variable development and ongoingmaintenance costs.
2-3 incremental visits required to cover subscription and usage fees. Little incremental revenue.
REVENUEPOTENTIAL
BENEFITS
COSTS
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SWOT Analysis
• One of a kind technological solution.• Consumers are asking for better transparency• Clear value-added business proposition.• Minimum investment from providers.• No investment from consumers.• Young and aggressive company.• Category expertise.• Limited competition. We are the first.
• New company.• No name recognition.• Limited financial resources.
• Consumers prefer to book auto appointments online• Internet and Mobile apps are growing in popularity.• Other similar ventures have been successful in other
industries• Consumer trends are toward simplicity and convenience• Shop managers prefer booked appointments to walk-ins• Very fragmented market
• Technological obstacles with new platform.• Lack of strategic relationships.• Need to create a credible barrier to entry
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
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Landscape & Opportunity
Merchant Online Reservation Providers
Merchant Websites
Phone Call Management
Auto Blogs
Directory Websites
General Auto Info Websites
CRM Providers
POS Providers
Online Marketing Providers
Estimate Websites
General Review Websites
Paid Review Websites
Book an appointment powered by RepairHub
CRM / POS Integrations
Auto ServiceMerchants
Consumers
Find mechanicsTrustable reviews
Book an appointmentReminders and Alerts
Coupons and Discounts
Social MarketingRewards / Loyalty Play
Web Based CRMMobile Marketing
Workflow Management
Offline Marketing Providers
13
Consumer Acquisition
AT THE MERCHANTIncentivize merchants with added marketing exposure to direct consumers to the website for booking.Multiple benefits to registering users in our system
Referral & usage point systemIn store ads and incentives for consumers
ONLINEContent sharing and co-marketing with relevant partners.
SEO, Banner and PPC, Targeted e-mail marketing, Contests, Affiliates
Leverage Facebook, Mobile,Twitter and YouTube. Custom applications.
OFFLINEContent sharing and co-marketing with relevant partners
Hyper-Local activities. Local flyers, village specific publications, local public relations.
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Merchant Acquisition
•Outside Sales
•Geographic Targeting
•Appointment Servicing
•Incentives
•Industry Publications
•Inside Sales
•Mobile Support
•Channel Expansion
•Consumer Engagement
•Industry Partnerships
•Trade Shows
•Value Expansion
•Superior Service
LAUNCH GROWTH MATURITY
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Management Team & Founding Partners
Sairam RangachariEntrepreneur, product strategist and technologist. Founded BeeBillion, a social CRM platform and negotiated a successful sale.Former Chief Innovation Officer and EVP, Products at optionsXpress, Inc. Responsible for technology, product strategy and innovation. Launched several industry leading products that solidified a world-class trading platform, winning several awards from Barron's, Kiplinger's, SmartMoney, and other leading industry publications.
Garry RosenfeldtDirector of Marketing Research for Midas International, the world’s largest provider of automotive aftermarket services. Has over 15 years experience in marketing including 8 years in retail automotive services. He is responsible for Midas’ brand health, promotional effectiveness, customer experience, operational strategy and also pioneered a first of it’s kind customer satisfaction program which includes shop level measurement and real time cloud based reporting supplemented by specific corrective action recommendations.
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Revenue Model
Full access to the scheduler Listing on consumer search results
Basic customer communication toolsSocial and mobile marketing tools
$50 RECURRING MONTHLY SUBSCRIPTION
$2 PER APPOINTMENT FEE
Detailed 5 year financial pro formas are available
Advanced CRM FunctionalityTiered pricing from $15 monthly up to $150
Homepage Merchant Features
Repair Estimator and Bidding (bring the transactions in)
Consumer Targeted Coupons and Discounts
Advertising Revenue
FUTURE OPPORTUNITIES
17
A Proven Business Model
RepairHub will incorporate the best ideas and functions of already proven business models within a category
that is desperate for innovation.
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