RentLinx Listing Tips Janaury 2015
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Transcript of RentLinx Listing Tips Janaury 2015
Listing Tips
2015
RentLinx Listing Tips- Based on a study of RentLinx phone and email leads- For 200,000+ listings from all over the USA (houses to large multi-family)- The leads came from 156 websites in The RentLinx Network
good posts each week
3,000Within last day Last week Last month 3 months
Leads
FreshRentersLike it
Keep your rent and availability current!– Login weekly (or daily)– Click “Mark as Updated”
FreshLike itRenters
“A picture is worth 1,000 words”
79%Of listings have photos
Add lots of photos!• Unlimited photos are free– Your 1st 16 photos will be included
in your craigslist posts• Both exterior & interior photos• Floor plans• Descriptive captions• Be creative:– Pictures of staff, residents, pets– Event photos
“A picture is worth 1,000 words”
WordsUse
Your
91%of leads are for ads
with property descriptions
• Search engines can’t “see” photos• Paint a picture with words• Use lots of details• List your specials at the top• Popular keywords:
– garage– house– student– bungalow– duplex– washer and dryer– brick ranch– fenced yard– rent to own– all utilities included– finished basement– dishwasher– condo– townhomes– parking– furnished
WordsUseYour
Of leads are for
listings with $ Rent
None
Atta
chm
ents
5+ attachments
2-4 attachments
1 attachment
DoubleYourLeads!
2X
2X
2X
Of leads are for
listings with $ Rent At
tach
men
ts DoubleYourLeads!Include Attachments:• Application• Brochure• Pet Policy• Income Qualifications• Use PDF format
Add Links:• Video Tour • Your company website• Your Facebook page
good posts each week3,000
None 1 2-10 11-20
3X
Lead
sAmenitiesAmenitiesAmenities!
4X
6X
Amenities, Amenities, Amenities!Include Your Amenities:• Check the boxes that apply• Include descriptions such as:• Dogs allowed - under 25 lbs.• Parking – carports• Washer & Dryer – full size• Washer & Dryer - select units• Other – private entrances
good posts each week3,000Le
ads
Pet Policy?
5X5X5X 5X
State Your Pet Policy
Renters want to know:• Can I live here with my cat or dog?• Are my allergies going to bother me?• Any breed restrictions?• Are there pet weight limits?• Any pet fees?
Photobombing Dog On Craigslist Makes Chicago Apartment So Much Better• Posted: http://www.huffingtonpost.com
/2013/03/20/photomboming-dog-on-craigslist-makes-chicago-house-so-much-better_n_2917474.html?ncid=txtlnkushpmg00000035#slide=2243817
Of leads are for
listings with $ Rent
Your
of listingsinclude$ Rent89%
94%
“Call”me
maybe RentShow
Your RentShow
List a Rent Amount!
Renters want to know:• Can I afford to live here?• How much is the deposit?• Is there an application fee?• Are there any Specials?
HangUp!!!80%
20%Leave a message
Oh Oh!Are you missing 80% of your leads? • Most renters don’t call back … or email• Get “Hang Up Notifications” with
RentLinx Plus!
Callers Who Get Voice Mail
Are you ghosted?!
If craigslist thinks you are “over posting”, they may “ghost” you.
“Ghosting” means that craigslist lets you confirm you post, but they never display your ad.
Post to Social
Media from
Post your own custom brochure on craigslist!
Make this your primary photo on craigslist to attract more attention
Choose:4 designs
3 colors
good posts each week3,000
Basic Plus!
4
18
Leads
Go
4X!
Plus!
“I just want to let you know how happy I am with the Rentlinx Plus services! Our leads have increased and I love the recorded calls!”
- Terri N., Valley Ranch Apartments
Summary of Listing Tips:
1. Keep your listings updated – renters prefer fresh ads2. Add lots of photos – be creative3. Include a detailed property description – with keywords4. Ads with Attachments & Links - get 2X more leads5. Ads with Amenities – get 3 to 6X more leads6. Ads with a Pet Policy – get 5X more leads7. Ads with a Rent Amount – get 94% of the leads8. Don’t let calls go to voice mail – 80% of renters hang up 9. Post to Social Media from RentLinx – custom brochure10. Plus! ads - get 4X more leads!
Need [email protected]
800-510-5469