Renovation Resource Guide

Renovation Resource Guide

2_CIS_Renovation_Resource_Gd_0314_FNL.indd 1 3/24/14 2:55 PM

Country Inns & Suites By CarlsonSM Renovation Design Treatments


About The Guide

The guide is organized by major area of the hotel’s exterior and interior, each defined by the brand’s Design Principles. The guide provides a visual continuum starting with an existing image, then illustrates levels of design treatments reflected in the hotel’s Product Improvement Plan. The Appendix includes modules highlighting areas of special design detail for specific hotel renovation situations.


Introduction ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

How it Works ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Exterior Design Treatments ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Exterior Design Principles ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Lap Siding ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Lap Siding/Brick... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Stucco/Brick ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

Color Options ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Flat Roof ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Interior Design Treatments ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Interior Design Principles ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Vestibule ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

Reception ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

Living Room .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

Breakfast Room .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Servery ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Corridor ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

King Guestroom .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

Guestroom Bath ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Meeting Room .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44

Appendix ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

Core Public Area ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

King Guestroom .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52

Meeting Room .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

TABLE OF CONTENTS

Country Inns & Suites Renovation Design Treatments


Today’s Country Inns & Suites by CarlsonSM hotel embodies a soft-contemporary design with a touch of home. Designed to appeal to the modern consumer, the brand’s unique look & feel balances form and function with refreshing design expressions and comfortable amenities. The Renovation Resource Guide is a tool for hotel owners and their design teams, providing practical, illustrative renovation planning solutions aligned with the brand’s design standards.

How It WorksThe Renovation Resource Guide is used in conjunction with other brand tools and resources to support a successful renovation including: • Country Inns & Suites By Carlson Standards of

Architecture & Design

• Standard Interior Design Package (SIDP) Catalog

• AutoCAD and Schematic Drawings

• Brand Product Development Team Support

- Project / Program Manager

- Manager Architecture

- Manager Interior Design

Hotels conduct renovations in context of a Product Improvement Plan, and coordinate the planning with their brand-assigned Architecture and Interior Design Manager team. This team supports the hotel’s renovation plan with brand reviews and design consultation.


Exterior Design Treatments


9

EXTERIOR DESIGN

PRINCIPLES

The Country Inns & Suites By Carlson hotel exterior achieves its distinct expression with a warm, welcoming curb appeal through these Architectural Design Principles:

Contrasting Color: Use of tone on tone and signature color contrasts provides visual differentiation.

Exterior Core Focus: The building core is emphasized through modern color and materials, while honoring the brand’s legacy gabled core design.

Clean Rooflines: Rooflines are minimalist and unencumbered, reflecting the brand’s clean, modern design.

Material Rhythm: Material variety in pattern and proportion creates architectural rhythm and interest.

Vertical highlights: Architectural features draw the eye upward, celebrating the exterior’s vertical expression.

The Indoor/Outdoor Connection: The modern expression of Country brings the outdoors in, and the indoors out through features such as the Veranda and generous use of natural light.

Exterior Design Principles


10

EXISTING

Lap Siding

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

Lap Siding

11


12

EXISTING

Lap Siding / Brick

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

13

Lap Siding / Brick


14

EXISTING

Stucco / Brick

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

15

Stucco / Brick


16

COLOR OPTION A - TAUPE

Exterior Color Options

COLOR OPTION B - BEIGE


COLOR OPTION C - GREY

COLOR OPTION D - BLUE

17

Exterior Color Options


18

FLAT ROOF

Flat Roof


Interior Design Treatments


21

Interior Design Principles

INTERIOR DESIGN

PRINCIPLES

The Country Inns & Suites By Carlson interior achieves a distinctly warm and welcoming expression with a touch of home through these Interior Design Principles:

Unique First Impressions: Use of wood cladding and indirect lighting creates a warm sense of arrival.

Layers of Softness: Carefully contrasted materials, colors, and finishes provide an eclectic, yet cohesive harmony.

Character Through Color: A muted color landscape with measured spot color creates curiosity and visual surprise.

Warm, Honest and Natural: Balanced use of warm wood and cool stone fosters visual and tactile interest, with a touch of home.

Attention to Detail: Expert attention to lighting, finish transitions and area definition is paramount in expressing the Caring, Comfortable and Consistent brand experience.

The Indoor/Outdoor Connection: The modern expression of Country brings the outdoors in, and the indoors out through features such as the Veranda and generous use of natural light.


22

EXISTING

Vestibule

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

23

Vestibule


24

EXISTING

Reception

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

25

Reception


26

EXISTING

Living Room

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

27

Living Room


28

EXISTING

Breakfast Room

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

29

Breakfast Room


30

EXISTING

Servery

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

31

Servery


32

EXISTING

Corridor

DESIGN TREATMENT 1


DESIGN TREATMENT 2

DESIGN TREATMENT 3

33

Corridor


34

VIEW 1 EXISTING

King Guestroom

VIEW 1 DESIGN TREATMENT 1




35

King Guestroom


36

VIEW 2 EXISTING

King Guestroom





37

King Guestroom


38

VIEW 2 DESIGN TREATMENT 2 - ALTERNATE

King Guestroom


40

EXISTING

Guestroom Bath


41

DESIGN TREATMENT 1

Guestroom Bath


42

DESIGN TREATMENT 2

Guestroom Bath


43

DESIGN TREATMENT 3

Guestroom Bath


44

EXISTING

DESIGN TREATMENT 1

Meeting Room


45

Appendix


EXISTING

DESIGN TREATMENT 1

47

Core Public Area


48

Core Public Area

DESIGN TREATMENT 2


LIVING ROOM ELEVATION DESIGN TREATMENT 2

DEN ELEVATION DESIGN TREATMENT 2

49

Core Public Area


50

Core Public Area

DESIGN TREATMENT 3


LIVING ROOM ELEVATION DESIGN TREATMENT 3

DEN ELEVATION DESIGN TREATMENT 3

51

Core Public Area


52

EXISTING

King Guestroom


53

DESIGN TREATMENT 1

King Guestroom


54

DESIGN TREATMENT 2

King Guestroom


55

King Guestroom

DESIGN TREATMENT 3


56

King Guestroom

DESIGN TREATMENT 2 ALTERNATE


58

EXISTING

Meeting Room

58


DESIGN TREATMENT 1

Meeting Room

59


Renovation Resource Guide

Brand Services & Product Development

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This Renovation Resource Guide contains information that is confidential and proprietary to, and trade secrets of, Country Inns & Suites By Carlson, Inc. The Renovation Resource Guide is provided for informational purposes only and may not be used for any other purpose unless and until you enter into a license agreement with Country Inns & Suites By Carlson, Inc. to construct and operate a Country Inn & Suites By Carlson® hotel. Country Inns & Suites By Carlson, Inc., and its parent and affiliate companies have no responsibility for, and make no representations, express or implied, with respect to, the

accuracy or completeness of any information in this Guide.

This Renovation Resource Guide is not an offering. It is for informational purposes only. If you are a resident of any jurisdiction that requires registration of a franchise prior to offer or sale, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption) and delivered the disclosure document in compliance with applicable law. In New York (USA), an offering

can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Country Inns & Suites By Carlson, Inc. makes no representations or guarantees concerning the success or profitability of licensees or hotel locations.

© 2014 Country Inns & Suites By Carlson,SM Inc. 3/20/2014. 1M All Rights Reserved.


Renovation Resource Guide

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