Renesas Electronics America Inc.

ID A19C: Soup to Nuts with Free Software

Innovation: New business models mean new opportunities

DJ DelorieSenior Engineer, Global Engineering Services, Red Hat Inc

13 October 2010

Version: 1.1

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DJ Delorie

Senior Engineer, Global Engineering Services, Red Hat Inc

Porting GNU Tools to embedded MCUs

since 1998 Wrote M32C GCC/sim, RX binutils/sim,

SH2A GCC/binutils, currently M32C, RX co-maintainer

PREVIOUS EXPERIENCE: Created DJGPP (GNU for MS-DOS) Designed PC/AT Motherboards Co-maintainer of gEDA's PCB layout editor Author of “Easy R8C/M16C/M32C/R32C Flash Programming” Designing Open Hardware with Renesas MCUs since 2004 BS ECE from Clarkson University www.delorie.com

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Renesas Technology and Solution Portfolio

Microcontrollers& Microprocessors

#1 Market shareworldwide *

Analog andPower Devices#1 Market share

in low-voltageMOSFET**

Solutionsfor

Innovation

Solutionsfor

InnovationASIC, ASSP& Memory

Advanced and proven technologies

* MCU: 31% revenue basis from Gartner "Semiconductor Applications Worldwide Annual Market Share: Database" 25 March 2010

** Power MOSFET: 17.1% on unit basis from Marketing Eye 2009 (17.1% on unit basis).

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Renesas Technology and Solution Portfolio

Microcontrollers& Microprocessors

#1 Market shareworldwide *

Analog andPower Devices#1 Market share

in low-voltageMOSFET**

ASIC, ASSP& Memory

Advanced and proven technologies

* MCU: 31% revenue basis from Gartner "Semiconductor Applications Worldwide Annual Market Share: Database" 25 March 2010

** Power MOSFET: 17.1% on unit basis from Marketing Eye 2009 (17.1% on unit basis).

Solutionsfor

Innovation

Solutionsfor

Innovation

555

Microcontroller and Microprocessor Line-up

Superscalar, MMU, Multimedia Up to 1200 DMIPS, 45, 65 & 90nm process Video and audio processing on Linux Server, Industrial & Automotive

Up to 500 DMIPS, 150 & 90nm process 600uA/MHz, 1.5 uA standby Medical, Automotive & Industrial

Legacy Cores Next-generation migration to RX

High Performance CPU, FPU, DSC

Embedded Security

Up to 10 DMIPS, 130nm process350 uA/MHz, 1uA standbyCapacitive touch

Up to 25 DMIPS, 150nm process190 uA/MHz, 0.3uA standbyApplication-specific integration

Up to 25 DMIPS, 180, 90nm process 1mA/MHz, 100uA standby Crypto engine, Hardware security

Up to 165 DMIPS, 90nm process 500uA/MHz, 2.5 uA standby Ethernet, CAN, USB, Motor Control, TFT Display

High Performance CPU, Low Power

Ultra Low PowerGeneral Purpose

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Microcontroller and Microprocessor Line-up

Superscalar, MMU, Multimedia Up to 1200 DMIPS, 45, 65 & 90nm process Video and audio processing on Linux Server, Industrial & Automotive

Up to 500 DMIPS, 150 & 90nm process 600uA/MHz, 1.5 uA standby Medical, Automotive & Industrial

Legacy Cores Next-generation migration to RX

High Performance CPU, FPU, DSC

Embedded Security

Up to 10 DMIPS, 130nm process350 uA/MHz, 1uA standbyCapacitive touch

Up to 25 DMIPS, 150nm process190 uA/MHz, 0.3uA standbyApplication-specific integration

Up to 25 DMIPS, 180, 90nm process 1mA/MHz, 100uA standby Crypto engine, Hardware security

Up to 165 DMIPS, 90nm process 500uA/MHz, 2.5 uA standby Ethernet, CAN, USB, Motor Control, TFT Display

High Performance CPU, Low Power

Ultra Low PowerGeneral Purpose

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Innovation

New business models mean newopportunities.

All images may be trademarks or registered trademarks of their respective owners

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My Position

Free Software enables mass uptake, freedom to innovate.

Using Free Software for your business gives you control and

flexibility; using Free Software in your products gives your

customers control and flexibility.

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Microsoft and Apple’s Position!

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Agenda

Business – Using Free Software to manage your daily tasks

EDA – Using Free Software to design Hardware

Embedded Development with Free Software Toolchains

Free Software Philosophy

Q&A

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Examples of Innovation Through Freedom

IBM PC Original PC included schematics and BIOS sources ISA slot encouraged third party options Giving users control and flexibility increased popularity

LAMP Stack – Linux, Apache, MySQL, Python Basis for many business back-ends and web sites Anyone can offer support, or contribute changes

Quake III License allowed for third party levels and mods Kept game 'fresh and relevent' long after the initial release

GNU Toolchain Many contributors, many users = ubiquitous

Nokia, Android, iPhone Based on Free Software, value add is the extras

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What does “Free Software” mean?

The freedom to run the program, for any purpose. The freedom to study how the program works, and change it

to make it do what you wish. The freedom to redistribute copies so you can help your

neighbor. The freedom to distribute copies of your modified versions to

others. By doing this you can give the whole community a chance to benefit from your changes.

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Free Software: Business

Desktop GNOME/KDE desktops Firefox web browser Evolution mail/news reader Evince PDF reader

Open Office Word compatible PDF export by default HTML/Web export by default

Servers MySQL, PostgreSQL, mail, web, DNS, DHCP, NFS, samba,

routers, firewall, FTP, IRC...

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Free Software: EDA Tools

gEDA/PCB Suite of GUI and text tools from schematics through layout Text-based file formats with published specifications Linux, Unix, Mac, and Windows

Kicad Integrated GUI tools from schematics through layoutText-based file formats with published specificationsLinux, Unix, Mac, and Windows

Gerbers Gerbv, gerbview

Icarus/GTKWave Verilog compiler, simulator, trace viewer

NGSpice

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gEDA/PCB

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Kicad

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Gerbers, PDF, PNG Exports

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NGSpice, Icarus Verilog, GTKWave

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Free Software: Embedded Development

GNU Toolchain – gcc, gdb, etc Owned by the Free Software Foundation Managed by maintainers – Red Hat, KPit, Renesas, others Many third-party support offerings Performance comparable to proprietary tools Debug via embedded stub or third party drivers

Serial Mode Programming Documented hardware standard for Renesas chips Allows for programming over any serial link E8a, RS-232, USB, Embedded UARTs

Source Control CVS, SVN, GIT

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GNU Toolchain

New ports

New Features

New Optimizations

FSF

Maintainers

Distros

Support Packages

USERS

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Eclipse IDE

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Serial Mode Programming

Open Protocol

E8a

RS-232

USB

EmbeddedUART

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Free Software: Philosophy

Sharing Community Support License Licensing

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Free Software isn't a “religion”. It is a set of beliefs that can be leveraged to add value anywhere in the business plan, from internal operations to customer experience

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Philosophy: Sharing

Each participant helps the project grow Adding features Providing feedback Testing

Each participant must share responsibility and control Can't “own” the software design Must work together Expected to help fix bugs you find

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Philosophy: Community

Business demonstrates care and trust in customers Gives customer freedom to innovate Treats customers like partners, not minions Lets customers share in the development process

Growing pains are public Design defects are easier to spot by customers “Release early, release often” means more bugs may

escape to the public Must be willing to accept constructive critisicm from the

community!

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Philosophy: Support

Free Software enables third-party support options Customers can pass sources along to others to help with

support Customers can support themselves

No central “author” to be a know-all Public contributions are best understood by their

individual authors Public forums and B2B help common

Value in support, customization, accessories Focus on your core competencies, let others provide

niche solutions that you'd otherwise be unable or unwilling to supply.

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Philosophy: License

The Free Software license gives freedoms to the users, but prevents users from denying those freedoms to others

“Freedom for the software” No worries about “unauthorized copying” or piracy – it just

doesn't exist with Free Software Community-driven extensions and enhancements are

allowed, if not encouraged, by the license “Security by obscurity” is no longer an option No concept of “Software IP” - there's no intrinsic value in

something that can be trivially copied for no cost.

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Philosophy: Licensing

Licensing models are simplified No activation keys No per-seat fees No license dongles

Software License is no longer a revenue stream Value, and thus revenue, is in the people behind the

software – support packages, customization, training, etc. Customers can buy support packages that meet their

needs, not their employee count. Attracts smaller customers Allows for unlimited “try before you buy”

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Online Resources

www.fsf.org www.gnu.org spins.fedoraproject.org/fel www.gpleda.org www.kicad-eda.org www.redhat.com/services/custom www.kpitgnutools.com www.kernel.org www.firefox.com www.openoffice.org

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What do you think of using Free Software in your business?

1. Great!2. Pretty good3. Could be better4. Needs Improvement

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Questions?

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Feedback Form

Please fill out the feedback form!If you do not have one, please raise your hand

Renesas Electronics America Inc.