Renault nissan s09
-
date post
21-Oct-2014 -
Category
Documents
-
view
1.404 -
download
4
description
Transcript of Renault nissan s09
![Page 1: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/1.jpg)
RENAULT - NISSAN: THE PARADOXICAL ALLIANCE
Prepared by: Valeria Kostyan
Ekaterina Sopova Ekaterina Efimova
![Page 2: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/2.jpg)
Agenda:
Executive summary
Answers to case questions
Conclusion and lessons
![Page 3: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/3.jpg)
![Page 4: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/4.jpg)
Reasons behind Nissan’s performance
“Freeze” agreement on March 16, 1999
Product development
Brand image vis-a-vis customers
Free capital resources from non-
strategic, no-core assets
Increased investments
![Page 5: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/5.jpg)
Advantages of Renault - Nissan alliance
New production lines
Improvement of manufacturing position
Increase of capacity utilization
$109 billion in sales, $4 billion in net
profit
![Page 6: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/6.jpg)
Unanimous pessimism
Weak industry players
Daimler-Chrysler’s failure
![Page 7: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/7.jpg)
Carlos Ghosn as a new COO o Nissan
Boundary-spanning leadership
Company-wide building blocks
The Nissan Revival Plan
Building glue between Nissan and
Renault
Communication rituals
Cross-boundary rotations
![Page 8: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/8.jpg)
Nissan’s Revival Plan
Increase in operating margin
Restored allure to Nissan tarnished brand
image vis-a vis the customers
Additional research and development
investment
Conquered the U.S. market, 1/3 of Nissan
sales
![Page 9: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/9.jpg)
Challenges to successful implementing of the alliance
Cultural and corporate differences
Functional boundaries
![Page 10: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/10.jpg)
Actions during the 1999-2006 period
22 entirely new car models
Innovative car model produced in Brazil
Company-wide building blocks
Cross-functional teams
Nomination Advisory Committee
Producing Renault cars in Nissan plants
![Page 11: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/11.jpg)
Results of Renault-Nissan alliance and their current
market position
![Page 12: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/12.jpg)
Renault
LCV leader in Western Europe, 14.4%
share of market
New vehicles
International expansion, broader brand
portfolio
Global Supply Chain Organization (GSCO)
in 2008
![Page 13: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/13.jpg)
Nissan
Global brand image
Focuses on China and Russia, 5% market
share
New markets in India and Brazil
Aggressive planning strategy
![Page 14: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/14.jpg)
The most important lessons
Importance of a strong ”common glue”
Don not try to be an alliance of equals
Create the environment of genuine trust,
mutual loyalty, reciprocity, and low-risk
![Page 15: Renault nissan s09](https://reader035.fdocuments.net/reader035/viewer/2022081412/5445c3adafaf9fe72a8b4653/html5/thumbnails/15.jpg)
Thanks for your attention!!!