Renault-Nissan Powers Its Omnichannel Strategy With … · Renault-Nissan Powers Its Omnichannel...
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Renault-Nissan Powers Its Omnichannel Strategy With Mobile to Deliver Tailored Experiences For Customers
Case Study: CRM-Driven Mobile Automation
Renault-Nissan is transforming itself by making mobile apps and connected devices work in harmony with its Salesforce CRM sys-tem to reshape how customers buy and use their cars. As the world goes mobile, Renault-Nissan wanted to be proactive in delivering a highly personalized and convenient consumer experience to grow their business and increase customer loyalty.
Opportunity
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Case Study: CRM-Driven Mobile Automation
Many enterprise-class companies have launched “first
generation” mobile apps that are little more than infor-
mational brochures that can’t engage customers and
have limited personalization.
But, as companies begin to embrace the unprec-
edented opportunity of mobile for customer intimacy,
there is sense of urgency for a new class of mobile
apps focused on engaging customers in a “mobile
moment”; a personalized experience where they
get what they need, when they need it. It’s the new
competitive battleground.
Key Challenges
Mobile Moments Require
• Easy and real-time connectivity to CRM and other
customer back-end systems
• Intelligent mobile automation tools for business
professionals without reliance on I.T.
• Powerful analytics that visualize opportunities to
get closer to customers
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Case Study: CRM-Driven Mobile Automation
Groupe Renault started using FollowAnalytics as a
mobile analytics platform to grow the company and
increase lifetime brand loyalty. As consumers’ use
of mobile has exploded over the last 12 months, they
have expanded their use of FollowAnalytics to power
Salesforce with mobile data and to deliver highly
personalized push, in-app communications and location
based messages.
Using FollowAnalytics’ complete suite of drag-and-
drop mobile automation tools they also can incorporate
Salesforce data to analyze, segment, schedule or trigger
1:1 mobile campaigns.
By using FollowAnalytics, Renault is empowering mobile
moments, so a mobile device or connected car delivers
exactly what someone needs when they need it.
FollowAnalytics for Salesforce
Testimonial
“FollowAnalytics has accelerated our digital businesstransformation, giving us a global view of our mobileapps performance. By using their platform, we cannow easily launch new mobile marketing campaignsthat are localized by region and market and uniquelypersonalized for every customer or prospect.”Patrick Hoffstetter, Chief Digital Officer, Renault
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Case Study: CRM-Driven Mobile Automation
Increasingly car shoppers are turning to mobile to
research models, get advice and find great deals when
buying a car. In fact today, the average customer
makes on average only two visits to the dealership
before making a purchase. Renault-Nissan wanted to
be sure their mobile strategy was getting them closer
to their customers in the early phases of the customer
journey, to deliver positive brand experiences, as well
as keep users informed and build valuable long term
relationships. A key goal is to bolster one of the most
crucial steps in the car buying process: the visit to the
dealership. By using FollowAnalytics for Salesforce
Renault-Nissan has increased the number of test drives
for its network of 12,000 dealerships by 30%.
Reshaping the Auto Buying Process
Mobile Content Actions While on Dealer Lot
Source: Placed, Inc. and Cars.com
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Case Study: CRM-Driven Mobile Automation
A critical goal of incorporating consumer data from
Salesforce is to optimize the driving experience and
create more opportunities for customer engagement.
Groupe Renault will be working with FollowAnalytics
using IoT integration. The car is a connected device
where CRM and other customer data can optimize the
in-car experience. Customers can be alerted about
things like needed maintenance, lease expiration and
promotions.
The Future is the Connected Car
Testimonial
“Increasingly we see the connected car as an opportunity to engage with our customers in their mobile moments based on what is happening in real time with their car experience.”Patrick Hoffstetter, Chief Digital Officer, Renault
According to Patrick Hoffsteter, Chief Digital Officer for
Renault, “increasingly we see the connected car as an
opportunity to engage with our customers in their mobile
moments based on what is happening in real time with
their car experience.” This and other mobile app value
adds, such as their My Renault loyalty app, allow them
to reach their customers and foster long-term loyalty,
ensuring repeat buyers.
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Case Study: CRM-Driven Mobile Automation
MOBILE ENGAGEMENT AUTOMATIONTHE ESSENTIAL CHECKLIST
Provides sophisticated mobile engagement campaigns Push and in app messages can be scheduled or self-triggered by useractions inside or outside an app
Has extensive campaign content delivery optionsRich variety of messaging content including: video, graphics, coupons, contextual and geo-targeted
Supports real time plug-in to existing CRM and marketing stacksDeliver 1:1 engagement using 360˚ view with no lag time
Uses an intuitive point and click, drag and drop interfaceBusiness professionals easily build engaging campaigns without relying on technical resources
Uses machine learning and predictive analytics Makes smart recommendations to optimize mobile engagement
Can be implemented quicklyUp and running in weeks with dedicated customer success manager
Is scalable and secureWill scale with the growth your mobile apps
FollowAnalytics provides next generation mobile en-
gagement that gets you closer to your customers than
ever before, connecting mobile to your existing market-
ing stack to power 1:1 personalized push notifications,
in-app messaging, email, video and coupons. FollowA-
nalytics does the “heavy lifting” for marketers using mo-
bile CRM, smart segmentation and recommendations to
About FollowAnalytics
create mobile moments and omnichannel experiences
that delight customers. FollowAnalytics customers are
industry leaders including: AXA, Allianz, BNP Pari-
bas, L’Oréal, Renault, Voxeet, Wells Fargo and more.
Founded in 2013 by Samir Addamine, FollowAnalytics
is headquartered in San Francisco with offices in Paris
and Montreal.
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