Applying Reverse SEO TechniquesTo Resolve Search Reputation

Problemsby

Herman Tumurcuogluhttp://www.onlinereputation.expert

Organic vs. Paid

Golden Triangle

Organic Rank VisibilityRank 1 – 100%

Rank 2 – 100%

Rank 3 – 100%

============ Battle Line ============

Rank4- 85%

Rank5–60%

Rank6–50%

CTR Rates

SEO Principles

It’s Always Changing.

It’s A Competition.

Focus on The Right Keywords (domains, landing pages).

Focus on KPIs (bounce, conversion).

Build Links (permanence is key in Google Algorithm).

Bad Ass Behind the Computer!Google, Yelp, Angie’s List… Encourage

Reviews

Professionals also get reviewed.

Newspaper Article

Review Boards

Complaints Sites

Videos

Personal Blogs

The price of ignoring your reputation London School of Economics study:

“ 2% reduction in negative word of mouth boosts sales growth by 1%”

Dell study on Word-of-Mouth:

average consumer is worth $210 average detractor costs the company $57

average promoter generates $32

UGC on SERP

Google Auto Suggest

SERMSearch Engine Reputation Management

• 30% of searches are for names.• Customers, Investors, Employees & people

pissed at you.

Bad News

Is more difficult than SEO.

Your applying the same techniques but on multiple sites.

Takes more time. Average Project takes 500-650 man hours.

Google Algorithm Changes Very Often.

Google is always biased towards established content.

Some Good News

• Google is eager to test SERP with a page from different Websites.

• Panda Updates are biased against sites that have ads.

Penguin VS Panda’s

Techniques Used TO BURRY RESULTS

Incorporate Social Media Pages

Integrating Social Media Platforms with Customer service department.

Creating Unique Content (videos) on/linked New Micro Sites.

Create Blogs and Wikis and Develop them Separately with unique content.

Issue Press Releases.

Apply SEO Techniques for each asset (bulk of the time and difficulty)

Update Often

CHANGE Google Auto Suggest

Curiosity is Human Nature = ΔT

An increasing DELTA Δ in search volume over sample time period.

High Search Volume creates a feedback loop which signals to Google the term is increasingly relevant.

ΔTp1 / ΔTp2 = Divergence. Increasing or Decreasing relevancy.

New searchers exposed to the inflammatory suggestion give more authority divergence.

Key Take Aways1. Prevention

Own Your Brand.

Stake Your Claim on Social Media.

Build Your Social Currency.

Develop Content and curate information about your brand.

2. If you have reputation issues…

Choose your partner carefully. Make sure they have proper SEO credentials.

Discretion is THE MOST important thing in ORM.

Herman Tumurcuoglu

E- Marketing ConsultantLecturer

https://www.linkedin.com/in/expertonlinereputation

www.onlinereputation.expert