Remodista Improving Mobile Conversion Rates
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1 A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
description
As the world becomes more and more connected through consumer mobility, we see many retailers in other countries, looking to acquire the US customer. In turn, we have to think about their local consumer to stay competitive. Your global strategy is quickly becoming your local strategy and vice versa. Are your teams prepared? We created buzz-word-free content delivered by a collaborative group of experts, with different, but valuable experiences, which lent to a more complex conversation. Our interactive team of experts, guided us through interesting conversations, focused on improving mobile conversion rates with customers who are seeking transactional experiences on their mobile devices.
Transcript of Remodista Improving Mobile Conversion Rates
2A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Brands need a responsive format to acquire and communicate with consumers wherever, whenever the consumer chooses. We will illustrate a user's buyer cycle from awareness, to acquisition, to conversion. Focusing on specific strategies, responsive format and optimization on mobile devices, our discussion will share best digital practices to convert customers whether on mobile, desktop, or in-store. Focusing on the agile consumer can impact sales positively. Let us show you how to acquire this consumer, and what the steps are to convert her once that happens.
Global Brand CommerceCommerce and The Customer – Improving Mobile Conversion Rates
3A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
“Internet usage has moved to smartphones and tablets. For retailers, this means if their mobile sites and apps aren't up to snuff they're going to lose customers — fast.
Many retail sites still aren't usable across all mobile browsers and operating systems. Also shopping carts don't sync across mobile and desktop, and payment processes are still clunky.”
❘ Business Insider Feb 2014
4A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Global Brand Commerce + Improving Mobile Conversion Rates
❘Responsive format and optimization on mobile devices
❘Product detail, navigation and filtering
❘Flexibility in fulfillment options
❘Personalization and customer service
❘Remarketing and shopping cart abandonment
❘Consistency in promotions and coupons
❘Localization and international expansion considerations
5A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Responsive Format and Optimization on Mobile Devices
❘Responsive Design• Automatically identify the size and resolution
• Adjust the content and images accordingly
❘Mobile Solutions• Option of mobile app
• Use promotion/deal to get app
• Make sure correct site launches for the device
❘In store Mobile Solutions• Use QR codes to check product information
• Read customer reviews
• Suggest complementary products.
6A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Product Detail, Navigation and Filtering
Customer need:
1) Girl
2) Jacket
3) Rain Coat
Filters available:
4) Girl
7A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Product Detail, Navigation and Filtering
Site search is so important because if it’s not done right, 73% of consumers will abandon a site out of pure
frustration.
8A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Flexibility in Fulfillment Options❘Ship items from:
• Warehouse• Closest store• Regional distribution center
❘Ship items to:• Local store• Home• Post office
❘Options:• In store pickup• Flat shipping rates• Free shipping on select items
❘Benefits:• Improve customer shopping
experience• Increase ecommerce operations
efficiency• Increase inventory turns
Local Store Pickup
9A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Personalization and Customer Service ❘Personal Customer Service:
• Live Chat
• CRM/Call Center Integration
• Geo-IP Location Targeting
• Simplify Checkout & Save My Information
• Subscriptions
❘Personalized Merchandising Recommendations
• Product Interest
• Price Sensitivity
• Buying History
Checkout on One Page
10A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Remarketing + Shopping Cart Abandonment
❘Reminder Emails
❘Persistent Shopping Cart
❘Automated Chat Assistant
❘Track Customer Website Behavior
❘Ratings and Reviews
11A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Consistency in Promotions and Coupons
Your online and offline offers should be in alignment
12A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Localization + International Expansion Considerations
❘Content Delivery Networks (CDN)
• 25% of online shoppers will abandon a page
• After 2 to 6 seconds of wait time
• According to a 2010 study
❘Data Management
• Right Customer
• Right Message
• Right Time
• Right Channel
13A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Recorded Conversation (38 Minutes)
14A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Educational Sponsor + Community Partner
OSF Global Services optimizes your applications and transforms your technology to propel your brand, making it more profitable, productive and competitive. Partnered with Demandware, Magento, Salesforce, Microsoft, Sitecore and other leading platforms, OSF’s delivers integrated commerce solutions and ongoing support to retailers around the world. The company also advises clients in conversion optimization, omnichannel strategies, internationalization, and more.
Remodista is a power broker in connecting the most influential and solution oriented executives who are focused on innovative retail commerce solutions. It is a collaborative forum that brings together thought leaders, educates brands, and shapes a partner community while reengineering the procurement of business development. Cultivating diverse leadership and defining the consumer with mobility, are critical for US Retail Brand growth, as we enter the next generation of human interaction.
15A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Kelly Stickel RemodistaPresident and Global Community [email protected]
Connect and Learn More
16A Remodista Program. Increasing Mobile Conversion Rates. Sponsored by OSF Global Services.
Remodista Overview
❘Remodista is a power broker in connecting the most influential and solution oriented executives working in digital, social, and mobile commerce. It is a collaborative forum that brings together thought leaders, educates brands, and nurtures a global community. Cultivating diverse leadership and defining the consumer with mobility, are critical for US Retail Brand growth, as we enter the next generation of human interaction.
