REMIX: The Future of The Box Office
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Transcript of REMIX: The Future of The Box Office
![Page 1: REMIX: The Future of The Box Office](https://reader034.fdocuments.net/reader034/viewer/2022052618/554cff94b4c90513118b5727/html5/thumbnails/1.jpg)
1
The Future of the Box Office
Katie McPhee | @ktmcphee | December 2013
Wednesday, December 4, 13
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Technology is a way of organising the universe so that man doesn't have to experience it.
- Mother Theresa
Wednesday, December 4, 13
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• Automating the ticketing process• The power of social sharing• Big data - bigger crowds
Agenda
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• Automating the ticketing process• The power of social sharing• Big data - bigger crowds
Agenda
Wednesday, December 4, 13
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Wednesday, December 4, 13
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Wednesday, December 4, 13
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150 million tickets soldEvents in 179 countries
16 million monthly site visitors
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Automating the ticketing process
Wednesday, December 4, 13
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Automating the ticketing process
Wednesday, December 4, 13
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You control the ticketing setup
Edit
Design
Manage
Wednesday, December 4, 13
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You control the ticketing setup
Edit
Design
Manage
Wednesday, December 4, 13
![Page 12: REMIX: The Future of The Box Office](https://reader034.fdocuments.net/reader034/viewer/2022052618/554cff94b4c90513118b5727/html5/thumbnails/12.jpg)
Integrate ticket pages into your website
Website integration
Social integrations
Facebook page integration
Wednesday, December 4, 13
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Integrate ticket pages into your website
Website integration
Social integrations
Facebook page integration
Wednesday, December 4, 13
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Event pages with your branding
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Event pages with your branding
Wednesday, December 4, 13
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Cash free process
Monitor ticket sales
Analyse trends
Online payments enable 24/7 box office
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Efficient check-in experience with mobile app
Entry Manager Ticket Scanner
Mobile app for iPhone, iPad or Android
Free to download
Tracks who’s onsite at any time
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Extend your visitor database
Integrated email system
Visitor contact details in one place
Wednesday, December 4, 13
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Extend your visitor database
Integrated email system
Visitor contact details in one place
Wednesday, December 4, 13
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The Power of Social Sharing
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The Power of Social Sharing
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The impact of a single share
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The impact of a single share
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£3.22additional revenue
per Twitter share
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Social discovery drives social sharing
x 3
Non-social discovery Social discovery
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Social discovery drives social sharing
x 3
Non-social discovery Social discovery
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Social discovery leads to more mobile sales
=
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25% event page traffic
from mobile devices
60% lift in conversion for
mobile-optimized events
20k tickets in Passbook
in first week
Discovery Mobile Purchasing Mobile Tickets
Mobile optimised ticket pages increase sales
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Big data, bigger crowds
Wednesday, December 4, 13
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Big data, bigger crowds
Wednesday, December 4, 13
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Real time data enables better business decisions
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See which promotions are working
Create links to track your campaigns and affiliates
Know what’s driving traffic and sales
Track promotional activity to maximise marketing spend
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See where your audience are coming from
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Gain audience insights and stay in touch
API
Wednesday, December 4, 13
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Gain audience insights and stay in touch
API
Wednesday, December 4, 13
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Thank YouKatie McPhee | @ktmcphee
Wednesday, December 4, 13