RE/MAX Collections (Luxury Home Marketing)

27
Discover THE RE/MAX COllection

Transcript of RE/MAX Collections (Luxury Home Marketing)

Page 1: RE/MAX Collections (Luxury Home Marketing)

Discover THE RE/MAX COllection

Page 2: RE/MAX Collections (Luxury Home Marketing)
Page 3: RE/MAX Collections (Luxury Home Marketing)

Welcome to The RE/MAX Collection Fine Homes and Luxury Properties.Superior Resources. Global Recognition. A Refined Approach.

Through The RE/MAX Collection, RE/MAX has created a unique brand identity and powerful marketing resource for luxury homes. This specialized program offers exclusive advertising incentives, training and marketing tools to help you better serve your most discerning clientele.

DISCOVER A NEW LEVEL OF EXCELLENCE IN LUXURY REAL ESTATE. DISCOVER THE RE/MAX COLLECTION. Fine Homes & Luxury Properties

Page 4: RE/MAX Collections (Luxury Home Marketing)

w

A Model for SuccessThe RE/MAX Collection is designed to complement your personal style and approach, while positioning you for success.

The entrepreneurial-based approach of The RE/MAX Collection places the control of your business with you, the expert in your luxury market.You benefit from the brand awareness, referrals and resources of an international real estate leader, yet retain the independence to conduct your business according to your personal vision.

Additionally, you typically enjoy the rewards from the RE/MAX high commission concept, which helps you retain more of what you earn.

Page 5: RE/MAX Collections (Luxury Home Marketing)

w

Listing Agent: Darin Cruzen, RE/MAX Metro Realty, Seattle, WAshington

Page 6: RE/MAX Collections (Luxury Home Marketing)

Listing agent: Kathy Kelly, RE/MAX professionals, Denver, colorado

Page 7: RE/MAX Collections (Luxury Home Marketing)

The Allure of the RE/MAX BrandLike in high fashion and luxury automobiles, the real estate brand you associate with is a direct reflection of you, your tastes and your commitment to quality.

Billions of dollars have been invested in building RE/MAX into one of the most recognized and respected real estate brands in the world.

The RE/MAX Collection positions you as a trusted, knowledgeable advisor in the luxury market. When you introduce yourself as a specialist with The RE/MAX Collection, you establish instant credibility while making a significant impression among discerning clientele.

Page 8: RE/MAX Collections (Luxury Home Marketing)

listing agent: Lori McGuire, RE/MAX Select One, Dana Point, CAlifornia

Page 9: RE/MAX Collections (Luxury Home Marketing)

“The Institute for Luxury Home Marketing is proud to partner with The RE/MAX Collection. Through this valuable program, RE/MAX confirms its strong commitment to luxury agents by providing specialized training, targeted marketing tools, and networking opportunities.”

– LAURIE MOORE-MOORE, Founder, The Institute for Luxury Home Marketing

Page 10: RE/MAX Collections (Luxury Home Marketing)

Global Connections Exclusive properties attract customers from not just across town or across the country – but from around the world.

The RE/MAX Collection specialists enjoy access to a network of nearly 90,000 RE/MAX agents in more than 80 countries, presenting you with an enormous referral base and valuable resource for connecting buyers and sellers.

Additionally, with RE/MAX, you not only enjoy global connections but also global brand recognition.

The RE/MAX Hot Air Balloon is the most recognized real estate logo on the planet. Whether they’re in Switzerland or St. Croix, New York or New Zealand, distinguished clients around the world associate the RE/MAX name with the best agents in the business.

Page 11: RE/MAX Collections (Luxury Home Marketing)

listing agent: Lindsay Duncan, RE/MAX Clydesdale, South LanarkshiRe, Scotland

Page 12: RE/MAX Collections (Luxury Home Marketing)

“The RE/MAX Collection differentiates me in my market. Discerning clients appreciate the sophistication and global branding of The RE/MAX Collection.”

– SVEN ANDERSEN, Associate, RE/MAX Leading Edge, Winchester, Massachusetts

Page 13: RE/MAX Collections (Luxury Home Marketing)

listing agent: PEYTON CROMWELL, RE/MAX ISLAND Properties, OYSTER POND, ST. MAARTEN

Page 14: RE/MAX Collections (Luxury Home Marketing)

The Knowledge for SuccessIn the luxury market in particular, expertise leads to success.

RE/MAX University® provides education on virtually every facet of real estate productivity, including the Certified Luxury Home Marketing Specialist (CLHMS) designation, a must-have for any serious luxury home specialist.

On average, the income for RE/MAX CLHMS designees is more than two times higher than the network’s overall earningsaverage.

In total, RE/MAX University offers more than 1,200 educational videos, available 24/7 on-demand, when and where you want them – on your TV, mobile device or computer.

Listing agent: Bruce Jones, RE/MAX Elite, Brentwood, Tennessee

Page 15: RE/MAX Collections (Luxury Home Marketing)

Exclusive Marketing for an Exclusive MarketThe RE/MAX name is synonymous with professionalism and dedication to excellence.

The distinctive signage and marketing materials of The RE/MAX Collection take this recognition one step further to set your luxury properties apart in the upscale market.

Exclusive advertising programs with internationally renowned publications including the duPont Registry, the Wall Street Journal and Unique Homes enable you to showcase your luxury listings to millions of qualified buyers.

Additionally, the recently updated web page www.theremaxcollection.com provides a stylish and elegant display for your elite home listings online.

listing agent: GUDruN BJARNADOTTIR, RE/MAX PROPERTY EXPERTS, CANNES, FRANCE

Page 16: RE/MAX Collections (Luxury Home Marketing)

“The theremaxcollection.com web page has an elegant look that appeals to luxury buyers. In listing presentations, this is a great way to show clients how their properties are being showcased online.”

– ELIZABETH ALLARDICE, Associate, RE/MAX Capital Realty, Raleigh, North Carolina

Page 17: RE/MAX Collections (Luxury Home Marketing)

listing agent: Terrie Cox, RE/MAX Equity Group, Vancouver, Washington

Page 18: RE/MAX Collections (Luxury Home Marketing)

Promote Elegance Your personal promotions make a profound statement about you as a real estate professional. When you represent yourself with highly polished, elegant materials, customers take notice.

The RE/MAX Design Center* – complimentary for RE/MAX agents – enables you to produce personalized materials of the highest quality. The extensive library features award-winning designs for fliers, postcards, brochures, web commercials, multimedia presentations and more.

*Not available in all RE/MAX regions.

Page 19: RE/MAX Collections (Luxury Home Marketing)

listing agent: Matt Elkind, RE/MAX Hallmark Realty, Toronto, Ontario

Page 20: RE/MAX Collections (Luxury Home Marketing)

w

“I recently created custom brochures with the RE/MAX Design Center. I was able to pick a template from The RE/MAX Collection series, and add my client’s photos and personalized text to quickly create an effective and elegant brochure. I was wowed by the quality and my sellers were thrilled as well. The RE/MAX Collection

truly helps establish my presence in the luxury market.”

– JUDY SMITH, Owner, RE/MAX Professionals, Omaha, Nebraska

Page 21: RE/MAX Collections (Luxury Home Marketing)

“The global presence of RE/MAX enhances my position as a well-seasoned real estate professional. The tools to promote a luxury home are fantastic, and sellers love the exposure that RE/MAX provides internationally.”

– SHANNON FERGUSON, Associate, RE/MAX Select One, Dana Point, California

“The RE/MAX Collection with its black-and-silver branding signals value and luxury. For international clients, the global awareness ensures that they can count on excellent properties, combined with

excellent service, whether they are buying or selling.”

– GUDRUN BJARNADOTTIR, Owner, RE/MAX Property Experts, Cannes, France

Page 22: RE/MAX Collections (Luxury Home Marketing)

listing agent: RoMa Naude, RE/MAX Property Merchants, Mooikloof Pretoria, South Africa

Page 23: RE/MAX Collections (Luxury Home Marketing)

w

listing agent: Nancy Burniche, RE/MAX Properties of the Summit, Breckenridge, Colorado*Photography by: HDR Homes, www.hdrhomes.com

Page 24: RE/MAX Collections (Luxury Home Marketing)
Page 25: RE/MAX Collections (Luxury Home Marketing)

A Charitable ApproachSpecialists with The RE/MAX Collection know a successful life is a giving one.

That’s why philanthropic efforts play such an integral role in our business practices.

RE/MAX has established relationships with Susan G. Komen for the Cure, and Children’s Miracle Network Hospitals. Our efforts with these organizations are in addition to the time and donations that individual RE/MAX Associates contribute to causes close to their own hearts.

It all makes sense. The RE/MAX Collection specialists take pride in their work, and pride in their communities.

Since 1992 RE/MAX Associates have donated more than $100 million to help their communities.

Helping others is what we do, and who we are.

Page 26: RE/MAX Collections (Luxury Home Marketing)

THERE ARE NO FEES OR COURSE REQUIREMENTS TO PARTICIPATE IN THE RE/MAX COLLECTION.

The only costs incurred are associated with marketing and advertising tools you elect to use.

Eligibility is based on the price of your listings in your particular market. RE/MAX agents listing a property that qualifies for The RE/MAX Collection can take full advantage of the program and marketing materials.

Fine Homes & Luxury Properties

Page 27: RE/MAX Collections (Luxury Home Marketing)