The Art Of Conversation

Remarkable Matters:

Everyday T19 is thinking of remarkable ways to communicate with people.

And when we talk to them, people are talking back.

Sometimes good, Sometimes bad, But talking none the less.

How can we make T19 famous for continuing the conversation?

You guessed it...

How can we make T19 famous for continuing the conversation?

You guessed it... SOCIAL MEDIA

How can we make T19 famous for continuing the conversation?

This isn’t just about putting a Facebook icon on every bit of work we do.

People may already be talking about our work, but it’s our job to give them a reason to talk to us and make the experience feel remarkable.

So what are we going to talk about today?

• Understanding social

• Who is doing it brilliantly and what does it mean for us?

• How we can make sure we’re doing it for our clients

What is social media ?

Any place where consumers can have a conversation about your brand.

The big guns

Measured by active users Dec 2014

1,350 mil

343 mil

332 mil

300 mil

284 mil

230 mil

It’s good to start thinking outside the box.

Don’t jump straight to a Facebook post or Hashtag.

Social has changed the way clients do business:

Consumers  have  the  power  to  directly  

affect  a  brand’s  reputation

Creating  a  richer  connection  between  consumer  and  brand

Brands  can  talk  to  these  consumers  on  a  mass  scale

But  also  interact  with  individuals  on  a  personal  level

What’s at the heart of great social media?

What’s at the heart of great social media?

Audience Needs

What’s the value for the brand’s audience?

It’s not just a case of build it and they will come, brands need to provide genuine value for their audience.

Think about the conversations they would be having.

Make  sure  the  social  idea  works  for  the  audience  not  just  the  brand,  making  their  experience  more  remarkable.

So how should we be critiquing good social ideas?

Inspiration

Mercedes - Car Builder

http://instagram.com/gla_build_your_own

droptheweapons.org - Choose A Different Ending

https://www.youtube.com/watch?v=JFVkzYDNJqo

Taken3 Particular Set Of Skills

https://www.youtube.com/watch?v=535J4gYXsxshttps://www.linkedin.com/in/bryanmillssecurity

Barack Obama Winning Playlist

bmi Holiday Lottery

http://bmisocialplanet.tumblr.com/

McDonalds #McDStories

U2 Free Music For All

How can we make sure we’re doing the best social for our clients?

We want to be talking with someone...not at them

Our communications typically talk at people, but when we follow-up with a social idea we need to be talking with them.

If they can get something they want out of our conversation, they’ll have a more remarkable experience.

What does the audience want?

Trying to lead by example...

SUBJECT BRITAIN. WE’RE HERE TO MAKE YOUR PHONE LOOK GOOD

Trying to lead by example...

SUBJECT BRITAIN. WE’RE HERE TO MAKE YOUR PHONE LOOK GOOD

Trying to lead by example...

We should all think real-time.

If something happens in the world that one of our brand’s audiences would

like to hear about, this could be an opportunity to

talk to the client.

To wrap this up...

We don’t always need a brief to be remarkable