*

“This is an essay about what it takes to create and sell something

remarkable. It is a plea for originality, passion, guts and daring.”

Seth Godin

Managing Traditional, Online & Social Media Touchpoints

Topics:

1. How Do You Implement Social Media Interactive Marketing?

2. What Are The Key Tasks For Social Media Interactive Marketing

Implementation?

3. What Are The Precautions of Social Media Interactive Marketing

Implementation?

“Brand loyalty is the corporate version of going steady, but the breakup is

inevitable—and coming fast. Because they are networked, smart markets are

able to renegotiate relationships with blinding speed.”

“Social media is the best way to reach your most influential customers, and the

only way to reach your most cynical ones.”

(Michael Troiano)

Topics:* Task 1: Earn Attention

* Task 2: Develop Contact Profiles

* Task 3: Create a Press Release

* Task 4: Execute a Blogging Plan

* Task 5: Optimize and Implement the Paid Search Plan

* Task 6: Implement a Social Media Strategy

* Task 7: Develop, Improve, and Promote Social Media Sites

* Task 8: Develop and Implement the Authority Enhancement Plan

* Task 9: Develop Referrals

*

• Social Networks

*

• Social Networks

*

• Social

Networks

*

• Social

Networks

“More companies are discovering that an über-connected workplace is not just

about implementing a new set of tools - it is also about embracing a cultural

shift to create an open environment where employees are encouraged to share,

innovate and collaborate virtually.” (Karie Willyerd & Jeanne C. Meister)

Topics:

1. How Do You Implement Social Media Interactive Marketing?

2. What Are The Key Tasks For Social Media Interactive Marketing

Implementation?

3. What Are The Precautions of Social Media Interactive Marketing

Implementation?

*

* Implementing social interactivity

marketing in the organization is an

ongoing & repetitive activity.

* Finding the right implementation

approach is important for the success

of interactive social media marketing

programs.

*Options include adding social media

features to existing e-commerce

websites, incorporating e-commerce

functionality into social network

sites, or adopting both of the

aforementioned options.

* The important tasks in engaging &

interacting with customers include

earning attention, developing a

contact list, conducting press

releases, building authoritative links,

working on a blogging strategy,

instituting a social media strategy,

creating social media pages, &

developing a paid search strategy.

* Ideas that the organization can use

for earning attention are creating

quality ads for websites & search

engines, blogging on topics,

publishing quality content, developing

& sending targeted email, creating

videos that will go viral, developing &

sharing e-book, creating & sharing

songs, & podcasting.

* Press releases can create excitement

for the products & services.

* Press releases are a communication

component in the plan to gain

attention & promote content.

* 27% viewed only the organic listings

while 73% viewed both the organic &

sponsored links - no online user

viewed just the sponsored links.

*

*An organization can initiate

the formation of the social

media community or act as a

facilitator by offering social

media community digital

space and sites.

*A simple definition of an

inbound link is a link on

another web page that points

to a web page.

*To gain authority, the

organization must develop a

plan to get links from various

sites to the organization’s

website.

*The new social media

touchpoints must

communicate consistent

message, appearance, &

corporate or brand images to

customers when compared to

other existing touchpoints.

*The mindset of collaboration

not control is the key for

successful implementation of

social interactivity marketing

initiatives & plans.