Reliance Rakesh Final Project

download Reliance Rakesh Final Project

of 112

Transcript of Reliance Rakesh Final Project

  • 7/28/2019 Reliance Rakesh Final Project

    1/112

    Ref no.01/29

    Date:-16-6-2010

    TO WHOM SO EVER IT MAY CONCERN

    This is to certify that Mr.RAKESH KUMAR BBA student of Shekhawati college,

    Sikar(University of Rajasthan,Jaipur) has completed his Project Report on THE

    SIGNIFICANCE OF HUMAN RESOURCE DEPARTMENT IN MAINTAINING THE WORK LIFE

    BALANCES WITH REFERNCE TO RELIANCE MONEY in JAIPUR during his summer

    training tenure with us From 1th May,2010 to 14thJune 2010 under the guidance of Mr.

    Anshul Gupta, (Center Sales Manager, Reliance Money)

    During his training, his conduct was satisfactory. He has shown a great sense of

    achievement and we wish him the best in his future career.

    Signature

    Mr.N K RANGASWAMI

    ( ZONAL HR MANAGER),

    (JAIPUR)

    Branch Office: 1ST FLOUR, umrao complex, sansar chand road, jaipur 302018

    Regestered Office: 14km stone, village-chitegaon, Aurangabad-Pathan Road,Aurangaabad-431105,maharashtra

  • 7/28/2019 Reliance Rakesh Final Project

    2/112

    A

    SUMMAR PROJECT REPORT

    ON

    Titled

    THE SIGNIFICANCE OF HUMAN RESOURCE DEPARTMENT IN

    MAINTAINING THE WORK LIFE BALANCES WITH REFERNCE

    TO RELIANCE MONEY

    IN PARTIAL FULFILMENT OF REQUIREMENT OF DEGREE OF

    BACHLOR IN BUSINESS ADMINISTRATION

    BBA 2008-11

    UNIVERSITY OF RAJSTHAN, JAIPUR

    SUBMITTED TO:DEPARTMENT OF MANAGEMENT

    DEPARTMENT OF COMMERCE AND MANAGEMENT

    SHEKHAWATI COLLEGE, SIKAR

    SUBMITTED BY: SUPERVISED BY:

    RAKESH KUMAR MS.NISHA

    POONIA

    BBA FINAL YEAR ( FACULTY OF

    MGMT)

    ENROLLMENT NO.

  • 7/28/2019 Reliance Rakesh Final Project

    3/112

    ROLL NO.

    PREFACE

    Personnel / Human Resource Management deals with people or human

    dimension in management. It primarily encompasses those activities designed

    to provide for and coordinate the human resource of an organization.

    Personnel Management is the function performed in organizations that

    facilitates the most effective use of people (employees) to achieve

    organizational individual goals. Employees at the lower level experience a

    sense of frustration because of low salary level, poor working conditions,

    unfavorable terms of employment in human treatment by their superior and the

    like, where as managerial person feel frustrated because of alienation over

    their conditions of employment inter-personal conflicts, role conflicts, job

    pressures, lack of freedom in work, absence of challenging work etc. That

    conditions lead to stress and stress adversely affect employees productivity.

    In a company like insurance the conflict may arise between sales managersitself due to cut throat competition and between sales and operation

    department. This study makes able to improve QWL and improved QWL leads

    to improved employees performance. Performance should be not only

    physical output but behaviour of the worker in helping colleagues in solving job

    related problems, accepting orders with enthusiasm, promoting a positive

    team spirit and accepting temporary unfavourable work condition withoutcomplain. This is the subject matter of the report. I have tried my best to

    search the various methodology used by RELIANCE MONEY to train their

    staff by searching out shortcomings in them. I hope that my efforts and

    suggestions may prove fruitful to the company, in the same way as working

    with the group proved fruitful for my training.

  • 7/28/2019 Reliance Rakesh Final Project

    4/112

    Acknowledgement

    I express my sincere thanks to my project guide Miss Priyanka Joshi for guiding

    me right from the inception till the successful completion of the project. I sincerely

    acknowledge her for extending her valuable guidance, support for literature,

    critical reviews of project and the report and above all the moral support he had

    provided me with all stages of this project.

    I would also like to thank the supporting staff of Shekhawati group of InstituteCollege; for their help and cooperation through out our project

    RAKESH KUMAR

    (B.B.A. 3RD YEAR)

  • 7/28/2019 Reliance Rakesh Final Project

    5/112

    EXECUTIVE SUMMARY

    This report covers all the factors responsible for Work life imbalance in

    Reliance Money.Reliance Money is also suffering from the Work life

    imbalance. Situational and dispositional barriers contributed to the work life

    imbalance in this company. Situational and dispositional barriers are within the

    control of the employees such as poor working conditions, lack of a clear goal,time management, and attitude towards work, personal problems.

    While particularly talking about the Reliance Money. There is an intense

    need of work-life balance for the employees over there, the few things which is

    found over there are as follows:-

    No HR practices.

    Motivational support is very low.

    3Organization is highly result oriented keeping all other things aside.

    Not giving proper incentives to their employees.

    Employees are not happy with their working conditions.

    Attrition rate is very high.

    Well from the above point it is very clear it is lacking in HR practices

    which is causing the work-life imbalance in Reliance Money. As we have

    studied that the attrition rate is very high in Reliance Money, so we can

    say that the employees are not at all happy and corrective measures

    should be taken by the HR of the organization.

  • 7/28/2019 Reliance Rakesh Final Project

    6/112

    While using the primary data I came to know that the reason for work life

    imbalance in the company is due to poor time management of the employee,

    lack of HR practices, lack of support of organization to the employees.

    While using the secondary data I came to know that the main reason for work

    life imbalance in the company is due to high target, pressure from higher

    authorities.

    CONTENTS

    1. Preface

    2. Acknowldgement

    3. Executive summary

    4. Cetificate of college

    5. Cetificate of company

    6. Introduction to industry

    7. Introduction to organization

    8. Introduction to Topic (Work life)

    9. Research methodology

    10. Suggestion & Receomendation

    11. SWOT

    12. Conclusion

    13. Questionnaires

    14. Data Analysis and interpretation

  • 7/28/2019 Reliance Rakesh Final Project

    7/112

    15. Observation and findings

    16. Bibliography

    INTRODUCTION

  • 7/28/2019 Reliance Rakesh Final Project

    8/112

    INDUSTRY

    PROFILE INSURANCE INDUSTRY

    History of Life Insurance

    The biggest challenge facing the insurance industry is to differentiate

    themselves by making attractive and customized products which suit the

    specific requirements of the prospective policy buyers. This can be done to a

    great extent by giving a totally tailored policy - according to a customer's

    requirement.

    The business of life insurance in India in its existing form started in India in the

    year 1818 with the establishment of the Oriental Life Insurance Company in

    Calcutta.

    Some of the important milestones in the life insurance business in India are:

    1912: The Indian Life Assurance Companies Act enacted as the first statute to

    regulate the life insurance business.

    1928: The Indian Insurance Companies Act enacted to enable the government

    to collect statistical information about both life and non-life insurance

    businesses.

    1938: Earlier legislation consolidated and amended to by the Insurance Act

    with the objective of protecting the interests of the insuring public.

  • 7/28/2019 Reliance Rakesh Final Project

    9/112

    1956: 245 Indian and foreign insurers and provident societies taken over by

    the central government and nationalized. LIC formed by an Act of Parliament,

    viz. LIC Act, 1956, with a capital contribution of Rs. 5 crore from the

    Government of India. The market research report Indian Insurance Industry

    Forecast (2007-2009) an in-depth analysis of the present and future of the

    Indian Insurance Industry. The market research report looks in to the details

    as well as gives an overview of the Indian insurance market with focus on the

    performance of the key players.

    With the initiation of the deregulation in the Indian insurance market, the

    monopoly of big public sector companies in life insurance as well as general

    (non-life insurance) market has been broken. New private players have

    entered the market and with their innovative approaches and better use of

    distribution channels and technology, they are eating in to the shares of

    established public sector companies in Indian Insurance Market.Since the

    deregulations have been put in to place, the market share of LIC has come

    down to 71.4% in life insurance market while the private players have captured

    around 17% market in the general insurance segment. Having said that, public

    sector insurance companies such as LIC and New India Assurance are

    registered impressive double-digit growths, which reflects on the overall health

    of the Indian insurance sector.This report includes the key private players in

    the insurance market such as ICICI Prudential, Bajaj Allianz, Birla Sun life,

    Reliance Life Insurance, ICICI Lombard and TATA AIG. It also includes the

    leading competitors in the life insurance and general insurance segments

    along with their market shares.

    Insurance Players

    Insurance industry, as on 1.4.2000, comprised mainly two players: the state

    insurers:

    Life Insurers

  • 7/28/2019 Reliance Rakesh Final Project

    10/112

    Life Insurance Corporation of India (LIC)

    General Insurers

    General Insurance Corporation of India (GIC) (with effect from Dec'2000, a

    National Reinsures)

    GIC had four subsidiary companies, namely (with effect from Dec' 2000, these

    subsidiaries have been de-linked from the parent company and made as

    independent insurance companies.

    The Oriental Insurance Company Limited The New India Assurance Company Limited,

    National Insurance Company Limited

    United India Insurance Company Limited.

    INSURANCE BUSINESS

    Insurance business is divided into classes:

    1. Life Insurance 2) Fire Insurance 3) Marine Insurance and 4) Miscellaneous

    Insurance.

    Life Insurers transact life insurance business; General Insurers transact the

    rest.

    No composites are permitted as per law.

    LEGISLATION (as on 1.4.2000)

    Insurance is a federal subject in India. The primary legislation that deals with

    insurance business in India is: Insurance Act, 1938, and Insurance Regulatory

    & Development Authority Act, 1999.

    Life Insurance

  • 7/28/2019 Reliance Rakesh Final Project

    11/112

    Popular Products: Endowment Assurance (Participating) and Money

    Back (Participating). More than 80% of the life insurance business is

    from these products.

    What is LIFE INSURANCE ?

    In the last several decades, the life insurance industry has developed a

    number of products that combine the protection of life insurance death benefits,

    with a significant cash value element. Policies such as universal life, variable

    life, and universal-variable life allow an individual to purchase a single

    financial instrument providing for both life insurance and long-term

    accumulation goals. Such policies may serve as a form of forced investment"

    for those who find it difficult to put funds aside on a regular basis, but-who-

    routinely-pay-their-bills.

    "Selling of trust" is an interesting proposition but what is

    'trust' and in what way does it affects a consumer's purchasing behavior wouldbe instrumental in building the brand of an insurance company. This is

    particularly true for life insurance which is a long term promise.People in the

    rest of the world take insurance as an investment. Indians are very emotional

    when it comes to insurance. As there isn't any social security for the aged to

    rely on. Young parents look at insurance products for children's education and

    support for spouse after oneself. The paper work after maturity or demise forthe beneficiary should be simple. Trust is what matters most. Additionally, life

    insurance company annuities, with either a fixed or variable return, offer a tax-

    deferred method of accumulating additional-retirement-funds.

    o Uses: Life insurance products are commonly used for long-term

    acc3333333umulation goals. Available cash values may also serve as an

    "emergency reserve," if needed, or a source of loans, since life policies

    frequently include features permitting borrowing against these cash values.

  • 7/28/2019 Reliance Rakesh Final Project

    12/112

    o Risks: Fixed contracts rely on the financial strength of the issuing

    life insurance company. Inflation may negatively impact a fixed return

    contract. Variable contracts share the risks of the underlying investments..

    Insurance sector reforms

    In 1993, Malhotra Committee, headed by former Finance Secretary and RBI

    Governor R.N. Malhotra, was formed to evaluate the Indian insurance industry

    and recommend its future direction. The Malhotra committee was set up with

    the objective of complementing the reforms initiated in the financial sector. The

    reforms were aimed at creating a more efficient and competitive financial

    system suitable for the requirements of the economy keeping in mind the

    structural changes currently underway and recognizing that insurance is an

    important part of the overall financial system where it was necessary to

    address the need for similar reforms In 1994, the committee submitted the

    report and some of the key recommendations included:

    i) Structure

    Government stake in the insurance Companies to be brought down to 50%

    Government should take over the holdings of GIC and its subsidiaries so that

    these subsidiaries can act as independent corporations

    All the insurance companies should be given greater freedom to operate.

    ii) Competition

    Private Companies with a minimum paid up capital of Rs.1bn should be

    allowed to enter the industry

    No Company should deal in both Life and General Insurance through a single

    entity

  • 7/28/2019 Reliance Rakesh Final Project

    13/112

    Foreign companies may be allowed to enter the industry in collaboration with

    the domestic companies

    Postal Life Insurance should be allowed to operate in the rural market

    Only one State Level Life Insurance Company should be allowed to operate

    in each state

    iii) Regulatory Body

    The Insurance Act should be changed.

    An Insurance Regulatory body should be set up.

    Controller of Insurance (Currently a part from the Finance Ministry) should be

    made independent.

    iv) Investments

    Mandatory Investments of LIC Life Fund in government securities to be

    reduced from 75% to 50%

    GIC and its subsidiaries are not to hold more than 5% in any company (There

    current holdings to be brought down to this level over a period of time)

    v) Customer Service

    LIC should pay interest on delays in payments beyond 30 days

    Insurance companies must be encouraged to set up unit linked pension plans

    Computerization of operations and updating of technology to be carried out in

    the insurance industry.

    The committee emphasized that in order to improve the customer services and

    increase the coverage of the insurance industry should be opened up to

    competition. But at the same time, the committee felt the need to exercise

    caution as any failure on the part of new players could ruin the public

  • 7/28/2019 Reliance Rakesh Final Project

    14/112

    confidence in the industry. Hence, it was decided to allow competition in a

    limited way by stipulating the minimum capital requirement of Rs.100 crores.

    The committee felt the need to provide greater autonomy to insurance

    companies in order to improve their performance and enable them to act as

    independent companies with economic motives. For this purpose, it had

    proposed setting up an independent regulatory body.

    Life Insurance Market in India

    Many may not be aware that the life insurance industry of India is as old as it

    is in any other part of the world. The first Indian life insurance company was

    the Oriental Life Insurance Company, which was started in India in 1818 at

    Kolkata. A number of players (over 250 in life and about 100 in non-life) mainly

    with regional focus flourished all across the country. However, the

    Government of India, concerned by the unethical standards adopted by some

    players against the consumers, nationalized the industry in two phases in

    1956 (life ) and in 1972 (non-life). The insurance business of the country was

    then brought under two public sector companies, Life Insurance Corporation of

    India (LIC) and General Insurance Corporation of India (GIC).In line with the

    economic reforms that were ushered in India in early nineties, the Government

    set up a Committee on Reforms (popularly called the Mahlotra Committee) in

    April 1993 to suggest reforms in the insurance sector. The Committee

    recommended throwing open the sector to private players to usher in

    competition and bring more choice to the consumer. The objective was to

    improve the penetration of insurance as a percentage of GDP, which remains

    low in India even compared to some developing countries in Asia.

    Reforms were initiated with the passage of Insurance Regulatory and

    Development Authority (IRDA) Bill in 1999. IRDA was set up as an

    independent regulatory authority, which has put in place regulation in line with

    global norms. So far in the private sector, 12 life insurance companies and 9

    general insurance companies have been registered. By any yardstick, India,

  • 7/28/2019 Reliance Rakesh Final Project

    15/112

    with about 200 million middle class households, presents a huge untapped

    potential for players in the insurance industry. With the per capita income in

    India expected to grow at over 6% for the next 10 years and with improvement

    in awareness levels, the demand for insurance is expected to grow at an

    attractive rate in India. An independent consulting company. The Monitor

    Group has estimated that the life insurance market will grow from Rs. 218

    billion in 1998 to Rs. 1003 billion by 2008 (a compounded annual growth of

    16.5%).

    The Insurance Regulatory and Development Authority (IRDA)

    Reforms in the Insurance sector were initiated with the passage of the IRDA

    Bill in Parliament in December 1999. The IRDA since its incorporation as a

    statutory body in April 2000 has fastidiously stuck to its schedule of framing

    regulations and registering the private sector insurance companies. The other

    decisions taken simultaneously to provide the supporting systems to the

    insurance sector and in particular the life insurance companies were thelaunch of the IRDAs online service for issue and renewal of licenses to

    agents. The approval of institutions for imparting training to agents has also

    ensured that the insurance companies would have a trained workforce of

    insurance agents in place to sell their products, which are expected to be

    introduced by early next year. Since being set up as an independent statutory

    body the IRDA has put in a framework of globally compatible regulations. In

    the private sector 12 life insurance and 6 general insurance companies have

    been registered. Since 1956, with the nationalization of insurance industry, the

    state-run Life Insurance Corporation of India (LIC) has held the monopoly in

    that country's life insurance sector. General Insurance Corporation of India

    (GIC), with its four subsidiaries, was its counterpart in the casualty sector.

    Over time, taking advantage of its monopoly and virtual prerogative in

    establishing premiums, LIC has evolved into a monolith. With around 600,000

    agents in every nook and corner of the vast country, it has created an enviable

  • 7/28/2019 Reliance Rakesh Final Project

    16/112

    brand name, particularly among the rural population of the country. It has

    around $40 billion as its life fund and is a strong player in the financial sector.

    However, on the qualitative side, it has very little to take pride in. And there

    lies the potential for foreign players to challenge this behemoth. As is typical

    with monopolies, the premium rates charged by LIC are among the highest in

    the world, and its track record in customer service can, at best, be called

    shabby. With a huge unionized, rigid workforce mostly in the clerical category,

    LIC runs the risk of high fixed cost, which will be the deciding factor in

    productivity in the competitive scenario. While boasting full-scale automation

    of its operation, the truth is that its technology is outdated. The new players,

    with the state-of-the-art technology under their belt, will be in an advantageous

    position. 80% of LIC's business is procured by 20% of its ill-trained agent

    force. The foreign player, with the domestic partner's strong brand value, can

    test the unconventional distribution channels like brokers, the Internet, the

    banking distribution system, etc. Although foreign players may be tempted to

    keep their operation in the big cities for the 'creamy layer' of the society, thereal market lies in rural India, which accounts for the lion's share of LIC's

    present business. The foreign player must learn to adapt to Indian realities.

    The well-publicized failures of world famous consumer goods companies like

    Electrolux, Whirlpool, Reebok, Nike etc. to gauge the Indian psyche and

    sentiments demonstrate the concept. They failed in the areas of realistic

    pricing, product promotion and reaching to the consumer. The foreigncompanies need to know the "ground realities" to the details.

    Composition of Authority under IRDA Act, 1999

    As per the section 4 of IRDA Act' 1999, Insurance Regulatory and

    Development Authority (IRDA, which was constituted by an act of

    parliament) specify the composition of Authority

  • 7/28/2019 Reliance Rakesh Final Project

    17/112

    The Authority is a ten member team consisting of

    (a) a Chairman;

    (b) five whole-time members;

    (c) four part-time members,

    (all appointed by the Government of India)

    Market Expansion: There has been an overall expansion in the market. This

    has been possible due to improved awareness levels thanks to the large

    number of advertising campaigns launched by all the players. The scope for

    expansion is still unlimited as virtually all the players are concentrating on

    large cities and towns-except by LIC to an extent there was no significant

    attempt to tap the rural markets.

    New product Offerings: There has been a plethora of new and innovative

    products offered by the new players, mainly from the stable of their

    international partners. Customers have tremendous choice from a large variety

    of products from pure term (risk) insurance to unit-linked investment products.

    Customers are offered unbundled products with a variety of benefits as riders

    from which they can choose. More customers are buying products and

    services based on their true needs and not just traditional money-back

    policies, which is not considered very appropriate for long-term protection and

    savings. However, there are still some key new products yet to be introduced-

    e.g. health products.

    Customer Service: Not unexpectedly, this was one area that witnessed the

    most significant change with the entry of new players. There is an attempt to

    bring in international best practices in service and operational efficiency

    though use of latest technologies. Advice and need based selling is emerging

    though much better trained sales force and advisors. There is improvement in

    response and turnaround times in specific areas such as delivery of first policy

  • 7/28/2019 Reliance Rakesh Final Project

    18/112

    receipt, policy receipt, policy document, premium notice, final maturity

    payment, settlement of claims etc. However, there is a long way to go and

    various customers survey indicate that the standards are still below customer

    expectation levels.

    Channels of Distribution: Till two years back, the only mode of distribution of

    life insurance products was though Agents. While agents continue to be the

    predominant distribution channel, today a number of innovative alternative

    channels are being offered to consumers. Some of them are banc assurance,

    brokers, the internet and direct marketing. Though it is too early to predict, the

    wide spread of bank branch network in India could lead to banc assurance

    emerging as a significant distribution mechanism.But is debatable whether

    there are any significant differences. In other words, each company is trying to

    be 'everything to everybody.'

    Our argument is that the strategy of being everything to everybody is

    risky. Some players justify the above strategy on the basis that theIndian market is huge and it can accommodate everybody. Still, in a

    market where it is difficult to distinguish oneself sufficiently on service

    or any other parameter to be able to charge a premium, it will lead to

    unmitigated price competition to the detriment of all players. One may

    achieve sales turnover, but margins and profitability will suffer severely.

    In the insurance industry where large amounts of capital are required,

    this is risky. While there is room for a few scale players with a finger in

    every pie, it is profitable for other players to focus on different

    segments to survive and thrive in a multi-firm open environment. While

    each company has to choose its own unique positioning based on its

    unique strengths, the below-mentioned generic positioning alternatives

    appear worth considering. Needless to say the positioning choices

    discussed here are not mutually exclusive and can be overlapping.

  • 7/28/2019 Reliance Rakesh Final Project

    19/112

    Variety-based Positioning

    This type of positioning is based on varieties in products and services

    rather than customer segments. It is a sensible strategy for

    those companies who have distinctive advantage or strengths in

    offering certain products and services.In the insurance industry

    too, it is possible, to achieve a unique position by focusing on

    certain category or products. The insurance company can

    deliver better returns of its investment -linked products and

    thereby carve for itself a leadership position in this

    segment.Then there is the entire category of pension products

    which is widely touted to have immense growth potential in

    Indian due to imminent pension reforms. It is possible to

    achieve profitable positioning by focusing and excelling in only

    pension products.

    Needs- based Positioning

    This is the most commonly understood positioning and is based on the

    differing needs of different groups of consumers. This can be dome

    successfully if a company has unique strengths to service a group of customer

    needs better than others.The Insurance needs of customers very significantly

    for different groups of customers. The insurance needs of young family with

    small children will be quite different from that of a family in which the income-earner is close to retirement, in India most of the life insurance companies

    have a wide variety of products tailored for different customer needs and there

    is no company focusing on a particular customer need. An example would be

    a life insurance company that focuses only on High Net-worth Individuals

    (HNIs)..

    Access-based Positioning

  • 7/28/2019 Reliance Rakesh Final Project

    20/112

    Positioning of customers can also be done by the way they are accessible.

    That is different groups of customers may be accessible in different ways even

    though they may have similar needs. Access is typically a function of customer

    geography or customer scale. There is excellent opportunity in the insurances

    industry to employ access-based positioning by targeting the rural insurance

    sector. The rural market for life insurance is very different form the urban

    market in terms of needs, income levels and distributions (seasonality, for

    example), penetration of media and so no. So far except for LIC, no other

    player has paid any attention or focus on the rural sector. Contrary to common

    perception it is a big opportunity as emphasized repeatedly by such eminent

    strategists like C.K. Prahlad. Rural market can be a highly profitable position if

    one is able to carefully plan and tailor an entire set of low-cost activities of

    advertising, distribution, and product design etc. to successfully exploit the

    potential.

    TYPES OF POLICIES IN THE MARKET

    Endowment insurance policy

    This plan is appropriate for people of all ages and social groups who wish to

    protect their families from a financial setback that may occur owing to their

    demise. It covers risk for a specified period, at the end of which the assured

    sum is paid back to the policyholder, along with the bonus accumulated during

    the term of the policy.Many investors use endowment policy to fund

    anticipated financial needs, such as college education for their children or

    retirement. Premium for an endowment life policy is much higher than that of a

    whole life policy.

  • 7/28/2019 Reliance Rakesh Final Project

    21/112

    In an endowment policy, a 20-year term for a 30-year-old cost around Rs.

    50,000 a year, whereas in a whole life plan it costs around Rs 40,000.

    Money back scheme

    Unlike other policies, this policy gives you a return after a certain period

    of time. it provides periodic payments of partial survival benefits during the

    term of the policy. The rest of the amount is paid at the end the term with a

    bonus. The risk cover on the life continues for the full sum assured even after

    payment of survival benefits and the bonus is also calculated on the full sum

    assured. This is suitable to the Indian psyche of the life insurance policyholder

    who wants returns at frequent intervals.

    Pension plans

    This is suitable for those who want a regular income after their retirement. In

    this scheme policyholders contribute regularly over a period of time or in a

    lump sum amount to form a corpus. This corpus is used to yield a regular

    income that is paid to policyholders until death starting from his desired

    retirement age. This is also known as annuity schemes. Typically, annuities

    are bought to provide a solution to one of the biggest financial in-securities of

    old age.

    Unit linked insurance plans (Ulips)

    Unit linked insurance plans (Ulip) are the flavor are now contributing over 50per cent of the private life insurance companies since their since their

    inception in 2004. In an area of booming stock market, these schemes are

    giving investors a higher return as life protection.Encouraged by the response,

    many players are launching different savings and endowment plans in the unit-

    linked format.

  • 7/28/2019 Reliance Rakesh Final Project

    22/112

    According to the IRDA, a company offering unit linked plans must give the

    investor an option to choose amount debt, balanced and equity funds. This

    policy is suitable for young people who can take risk. These give flexibility as

    mutual funds.

    The Importance of Life Insurance

    Losing someone close is one of the toughest things we will all have to deal

    with. If that person has not properly planned ahead to cover the expenses they

    have left behind then they leave a tremendous burden on their loved ones.

    The grieving process is difficult enough but when complicated with financial

    issues can leave bitter feelings. The last thing someone wants to be

    remembered for is not properly planning ahead. Term life insurance is a cost

    effective way to protect the ones you care about from having to clean up a

    financial mess after you have passed on. Several unexpected costs arise after

    death such as funeral expenses and burial costs, medical expenses, and other

    costs that normally rise into the tens of thousands of dollars. In addition to

    these final expenses there are the normal costs of living to pay for. The regular

    monthly bills such as mortgage payments, insurance, loans, and other

    expenses must still be paid even though youre gone. All of these expenses

    can quickly deplete your savings or retirement money and force loved ones to

    sell things investments below value. We need liquid assets that can beavailable quickly after our death. Even high net worth individuals need life

    insurance because houses, property, and other investments cant be sold fast

    enough to provide the required assets. If our loved ones are forced to quickly

    sell investments such as houses, property, stocks, or mutual funds, they

    possibly will take a loss just to get the money. Stay at home parents and non-

    working spouses are often over looked when it comes to life insurance. 5

  • 7/28/2019 Reliance Rakesh Final Project

    23/112

    Reason For Buying Insurance Products

    Most of us buy a Life Insurance Policy to save tax. It is bought by almost

    everyone right from the bigwigs of the business world to small retail investors.

    And most buy it for one core reason- to save tax. But should this be the only

    reason to buy a life insurance policy? I dont think so. Here I am presenting

    some guiding principles for individuals who are contemplating taking life

    insurance.

    1. Passing away early: ever safe about life. We often come across people

    claiming that nothing is going to happen to them that they are too young topass away. But do they really know the future holds for them? We only have to

    read newspaper headlines about the recent Tsunami the earthquake that took

    place not so long and such other natural calamities to understand how the

    future can be unpredictable.Individuals need to insure themselves to secure

    the future of those who are dependent on them especially so if they happen to

    be the sole breadwinners. You wouldnt want them to go through hardships orrely on others/relatives etc. This in fact is the prime reason why one should

    buy an insurance policy.

    2. Living too long:Advances in the field of medicine have grown by leaps &

    bonds over the past few decades. Due to this life expectancies have gone up.

    This poses another problem for individuals. It is generally observed that

    individuals who tend to live way beyond their earning years like say till the ageof 85 or 90 usually face a problem coming to terms with increasing costs of

    living. And that is not taken into account the manifold increase in medical

    expenses of course. This takes place largely due to imprudent financial

    planning by individuals during their earning years. Insurance if bought at the

    right time for the right amount acts as a savior in such times. Individuals could

    opt for a pension plan offered by insurance companies which suits their profilein terms of income proposed retirement age

  • 7/28/2019 Reliance Rakesh Final Project

    24/112

    3. Painful existence: May be an individual has planned well during his

    earning years to secure himself financially. He has also designed his financial

    portfolio in such a way that he is drawing a comfortable monthly income to

    support his family expenditure. But what if an individual were to have a health

    problem affecting him or his spouse? What if the remedy to this ailment were

    to cost him a sum beyond his financial capacity? Here again life insurance can

    act as the saving grace in two ways. One by way of a medical rider like the

    accidental death benefit rider, permanent disability benefit rider, critical illness

    benefit rider. These riders are taken along with the life insurance plan and help

    cover the medical expenses.And secondly by allowing the individual to

    surrender the insurance policy. Of course this should be done only in case of

    an urgent need like a serious health problem and even then after all other

    sources that can be used for covering the high cost of medical expenses.

    4. Tax Benefits: Traditionally life insurance has always been bought more for

    tax benefits than for what it is actually purposed to do. i.e. insure human life.

    But the role of life insurance is an individuals tax planning cannot in any way

    be undermined. Individuals can invest in life insurance and can avail a

    deduction from taxable income. The tax sops provided on insurance help

    increase the individuals disposable income and make him consider taking a

    life insurance plan which he otherwise may not have done.

    5. Investment: Today life insurance has become an investment tool. After the

    introduction of the Unit Link Insurance Plan (ULIPs) life insurance have

    become something of a rage which their promise of market linked returns

    combined with the duel benefit of insuring life from eventualities.

    ULIPs attempt to fulfill investment needs of an investor with

    protection/insurance needs of an insurance seeker. ULIPs work on the

    premise that is class of investors who regularly invest their saving in productslike fixed deposits (FDS), coupon-being bond, debt funds, diversified equity

  • 7/28/2019 Reliance Rakesh Final Project

    25/112

    fund and stocks. There is another class of individuals who take insurance to

    provide for their family in case of an eventually. So typically both these

    categories of individuals have a portfolio of investments as well as life

    insurance. ULIP as a product combines both these products (investment and

    life insurance) into a single product. This saves the investor/insurance-seeker

    the hassles of managing and tracking a portfolio of products. We cannot

    change yesterday: that is clear. Nor can we begin tomorrow until it is here. But

    what we can and should do is to make today count to ensure ourselves of a

    financially secure and stable tomorrow.

    Top 10 Tips For Purchasing Life Insurance

    1. We must not wait till we REALLY NEED the coverage! By that time well be

    that much older, well be sick or we will have encountered a health issue that

    will cause our premiums to be significantly more than we anticipated. That is of

    course if we can even qualify for the coverage.

    2. The highest financial rating doesnt necessarily mean better coverage. The

    important thing is to at least be looking at an A rated company. There is little,

    if any difference between one companies term policy and another, so basing a

    decision solely on ratings wont always us to get our best deal. The highest

    rated companies tend to be more conservative in their underwriting and

    attaining the best available with them will be a bit more difficult.

    3. First we must shop online before meeting individually with an agent! Many

    online life insurance brokerage companies can be a useful source of

    information and can save our up to 75% on your premiums. The reason is of

    course because they are impartial and are not driven to sell us only one

    companys product.

  • 7/28/2019 Reliance Rakesh Final Project

    26/112

    4. We should pay annually if we can afford it. Paying annually can save our,

    up to 20% with some companies versus monthly, quarterly or semi-annually.

    5. If we are trying to save money than being a smoker wont help our cause.

    However, if we do smoke, most companies will let us re-apply for nonsmoker

    rates if it has been at least 1 full year from our last usage.

    6. If we have cholesterol or blood pressure issues get it controlled with

    medication. Insurance companies dont like to see health

    issues go unattended. If we are doing something to control it they will likely

    look at that favorably and give us the benefit of the doubt when it comes to

    approval time.

    7. If we are considering buying $90,000 of coverage, buy $100,000 instead.

    Many times it will cost less, the same or just a tad more for additional

    coverage. Insurance companies give breakpoints at $100,000, $250,000,

    $500,000, $750,000 and $1,000,000.

    8. We must read the Prepare for the Medical Exam section before

    completing our exam. Eating a few Twinkies or calling your stockbroker a half

    hour before your exam will surely turn your lab results sour and cost you big

    time!

  • 7/28/2019 Reliance Rakesh Final Project

    27/112

    9. Obtaining coverage through the companys plan may be a good

    alternativein the short-run. Many employers plans however are not portable

    and wont let you continue our coverage if we leave. If you need coverage

    then, well have to apply for an individual policy anyway. We must not leave it

    to our employer to take care of us!

    10. If were 30 years old, were as old as 31 in the eyes of the insurance

    company. Most insurance companies round up when determining your age

    and because premiums increase with age that can make a big difference. So,

    if were approaching 30 and we have thoughts of applying then we must not

    wait.

    Technology Usage To Go Up

    As insurers make increasing use of technology this is likely to addconsiderable value to both insurers and individuals. Insurers will have better

    systems and more sophisticated products. Individuals will benefit from

    convenience in terms of more regular updates on their policies, ease of

    premium payments through ATMs, and even

    buying insurance online (at least one insurer is already doing this for its term

    plan).

  • 7/28/2019 Reliance Rakesh Final Project

    28/112

    COMPANY PROFILE

    The CEO of the company is Mr. Sudeep Bandopadhyay.

    Reliance Money is a comprehensive electronic transaction platform

    offering a wide range of asset classes. Branch of Reliance Money in

    Jaipur was established in March 2007 and since then there has beenno looking back. Today Reliance Money is growing at an

    unbelievable rate of 1200%. Reliance Money is worlds cheapest

    broker and Asias biggest depository. Reliance money is a group

    company of Reliance capital; one of Indias leading and fastest

    growing private sector financial services companies, ranking among

    top 3 pvt sector financial services and banking companies in terms

    of net worth. Reliance capital is a part of Anil Dhirubhai Ambani

    Group.Reliance money is a comprehensive electronic platform

    offering a wide range of asset classes. Its endeavor is to change the

    way India transects in financial market and avail financial services.

    Reliance Money is a single window enabling customers to access

    amongst others in equities, commodities, derivatives, mutual fund,

    IPOs, life and general insurance products, offshore investments,

    money transfer, money changing and credit cards.

  • 7/28/2019 Reliance Rakesh Final Project

    29/112

    VISION OF THE COMPANY

    To be a globally respected wealth creator with an emphasis on

    customer care and a culture of good corporate governance.

    MISSION OF THE COMPANY

    To create and nurture a world-class, high performance environment

    aimed at delighting our customers.

    To offer unparalleled value by providing the customer transparent,

    convenient and costeffective, anytime-anywhere financial

    transaction capability

    Growth has no limit at Reliance. I

    keep revising my vision. Only when you

    can dream it, you can do it.

    MR.ANIL AMBANI

  • 7/28/2019 Reliance Rakesh Final Project

    30/112

    Reliance money is a part of Reliance capital and Reliance capital is acompany of Anil Dhirubhai Ambani Group. Reliance money isFlagship Company of reliance capital. Reliance capital is furtherdivided into four parts to according to their area of operations. These

    four parts are:- Reliance general insurance company ltd

    Reliance life insurance company ltd

    Reliance capital asset management company ltd (Reliance

    mutual fund)

    Reliance money ltd

    Reliance consumer finance

    PRODUCTS OFFERED BY THE COMPANY ARE AS FOLLOWS:-

    1. Equities

    2. Commodities

    3. Derivatives

    4. Mutual Funds

  • 7/28/2019 Reliance Rakesh Final Project

    31/112

    5. IPOs

    6. Life & General Insurance products

    7. FOREX Investments

    8. Money Transfer

    9. Money Changing

    10. Credit Card

    WHOS WHO

    CHAIRMAN : Mr. Anil Dhirubhai Ambani

    VICE CHAIRMAN : Mr. Amitabh Jhunjhunwala

    CEO : Mr. Sudeep Bandopadhyay

    CLUSTERS HEAD AT DEHRADUN BRANCH

    SALES : Mr. Siddharath Tandon

    CENTRE MANAGER : Mr. Bhupinder Kumar Dwivedi (Company Guide)

    VALUE ADDED SERVICES:-

    1. Brokerage of 1 paisa per trade online and Rs.15 per trade offline,which makes it worlds cheapest broker.

  • 7/28/2019 Reliance Rakesh Final Project

    32/112

    2. Extra security with a security token.

    3. Reliance's demat offers four options for trading.

    Online Option: One can trade on his PC on our online portals.

    Reliance provides three online portals named

    FastTrade

    EasyTrade

    Instra Trade.

    Offline Option: One can do assisted trade on Reliance'sFranchisee Office on Software named Fast Trade

    On Kiosks: One can use Reliance's Kiosks for online trading

    with usage cost of 50p/min.

    Call Center: One can trade on phone by dialing '39886000'

    followed by local city code.

    4. Consumers can trade equities and commodities; and invest in IPOs,

    mutual funds, insurance and other financial products from a common

    platform.

    5. Reliance Money is backed by Reliance Capital and can afford to take

    losses for years to come...it has enough time to destroy mostcompetition.

    6. PMS (Portfolio Management Service). Again the Reliance has come

    with very innovative concept, with minimum ticket size of 5 Lakhs.

    The PMS of Reliance has two product categories:

    PMS Growth

    PMS Value

  • 7/28/2019 Reliance Rakesh Final Project

    33/112

    MARKETING STRATEGIES:-

    The company adopted various techniques to stabilize itself in the market. It provided

    various promotional schemes to retain and attract the customers. The following are theschemes which are adopted by the company:-

    Providing various discounts offers like providing the Demat account

    of worth Rs.1250 for just Rs.750 and Rs.500.

    Providing free gifts like silver coin, diaries etc. to the customers.

    Providing zero balance account in any of the banks i.e. ICICI,

    HDFC, AXIS AND IDBI.

    FINANCIAL STATUS:-

    Reliance Money has a strong financial status.

    In the year 2006-2007 the gross income of the company was

    Rs.2158 crore which is an increase of 128%.

    The net profit of the company was Rs.703 crore which is an

    increase of 23%.

    It has shown an increase of 16% in Earning per share.

    It has shown an increase of 18% in book value.

    HUMAN RESOURCES:-

    Approximately 22 employees work in the head office. The sales force is

    segregated into two departments i.e. on-roll and off-roll employees. In 22

    employees 15 are in Sales department and 7 are in operations. There are35

    other employees who are off-roll.

    Promotion Strategies:-

  • 7/28/2019 Reliance Rakesh Final Project

    34/112

    Appraisal is based on 360 degree appraisal system.

    Performance based.

    Recruitment:-

    Ms. Nidhi Singh is the Human Resource Manager of

    Reliance Money.

    All recruitment of top management is done by her great

    expertise.

    The low staff is recruited at the internal level by the Centre

    Manager.

    Retention:-

    Bonus according to the length of term.

    Providing a monthly spending of Rs.1000 for parties and

    personal entertainment.

    Good working environment.

    Performance based incentives.

    Performance based Promotion

    OPERATIONS:-

    There are 7 staff members in the operation department of

    Reliance Money.The operations Head is Mr. Prabhat Pun.

    Functions of Operations Department:

  • 7/28/2019 Reliance Rakesh Final Project

    35/112

    Query handling.

    To persuade customers to invest money.

    Depository Services.

    To convert walk in customers into Prospective Customers.

    Customers Satisfaction services.

    To analyze the accounts and other forms submitted by the

    sales department.

    Creating customer base.

    CUSTOMERS:-

    The customer base is an asset to increase its brand value. Reliance

    Money.com is offering most dynamic web based trading environment to its

    customers. The new trading platform has many features which basically fill up

    the gap between old online trading companies in India and its customers. At

    present company has a customer base of 8, 00,000.

    Basically at Reliance Money there are two types of customers:

    1. Corporate level customers:- They are basically institutional clients and

    most important for the company as its a bulk deal for the company.

    2. Retail level customers:- This part of customers is individuals who are

    responsible for small lots of buying of various products but contribute to the

    revenue of the company to a good amount.Basically there are three types of

    accounts depending on the knowledge level and experience of the customer:

    Beginners ( new comers with very less knowledge and experience)

    Middles (somewhat knowledgeable with reasonable experience)

  • 7/28/2019 Reliance Rakesh Final Project

    36/112

    Experts ( knowledge holders with good experience)

    Now company is targeting rural sector at a very fast pace. It has opened

    outlets in around 70 districts.Moreover moving ahead with its rural plans in the

    country, Reliance Money has tied up with ANaRDe Foundation, a non

    profitable charitable organization, to offer its services in several villages and

    towns of Gujarat.

    COMPETITORS:-

    Reliance moneys main competitors are:

    It also deals in the same kind of

    products. It is at the first Position in the market and is the biggest

    competitor of Reliance Money. It is because of its good services.

    Anand Rathi is providing a wide range of

    financial services.

    Share Khan is also one of the biggest

    competitors of Reliance Money.

  • 7/28/2019 Reliance Rakesh Final Project

    37/112

    kotak securities is also the biggest

    competitor

    INTRODUCTION

    According to Jim Bird, CEO of Worklifebalance.com1, Work-life balance is

    meaningful achievement and enjoyment in everyday life. The expression

    work life balance was first used in the late 1970s to describe the balancebetween an individuals work and personal life. (New Ways to Work and the

    Working Mothers Association in the United Kingdom). In the United States,

    this phrase was first used in 1986. As the separation between and home life

    has diminished, this concept has become more relevant than ever before. With

    the recognition of work life balance as an important avenue for development,

    during the last few years, the scope and application of work-life balance hasbeen considerably widened. While, largely, it remain a key tool for enhancing

    job-related performance and organizational effectiveness, its value is being

    increasingly acknowledged in engendering behavioral changes and in

    developing life skills, leading to personal growth. It equips an individual with

    the competencies that help him/her to cope with day-to-day problems of living

    and manage interpersonal relations, improving him/her interpersonal

    effectiveness. Work-life balance has influenced every facet of an individuals

    life. As a result of these developments human relation and personal

  • 7/28/2019 Reliance Rakesh Final Project

    38/112

    development work-life balance has now occupied a significant place.The main

    purpose of this project is to understand that how work life balance helps

    employees achieving a satisfactory equilibrium between work and non-work

    activities (i.e. parental responsibilities and wider caring duties, as well as other

    duties and interest). It also tells that how it enables an employee to reconcile

    the competing claims of work and home by meeting their own needs as well as

    those of their employers. It also gives an indication of how your organizations

    work-life balance policies assist employees in balancing their work and life

    responsibilities and it will also provide an indication of how your organizations

    policies could be improved. Work-life balance policies are any policies which

    help you meet the needs of your work life and your personal life effectively.

    Need for work-life balance:-

    Effective work-life balance policies are valuable to businesses and

    organizations for a number of reasons, including:

    Reduced staff turnover rates.

    Becoming a good employer or an employer of choice.

    Increased return on investment in training as employees stay longer.

    Reduced absenteeism and sick leave.

    Improved morale or satisfaction.

    Greater staff loyalty and commitment.

    Improved productivity.

    Goals of Work Life Balance Program:-

    Work/life balance programs can affect the bottom line positively, says Michelle

    Martinez in HR Magazine. The goals of a good work/life balance program

    include:

  • 7/28/2019 Reliance Rakesh Final Project

    39/112

    Reduced absenteeism. Surveys by CCH Inc. showed that unscheduled

    absence is on the rise, and the causes usually are family responsibilities and

    personal stress. Counter this trend with flexible scheduling or find ways to

    make it easier for employees to come to work when a child is ill. The

    Washington, D.C., law firm of Arnold & Porter created a backup child-care

    program that partner Fern OBrien calculates saves more than $800,000 a

    year.

    Reduced turnover. Providing alternative work arrangements or scheduling

    has proven effective in keeping employees on board. Aetna slashed its

    turnover rate in half by allowing employees to return part-time after family

    leave for childbirth or adoption. The result was a 90% retention rate for leave-

    takers after five years, and an annual savings of more than $1 million in

    recruiting and hiring costs.

    Increased productivity. Stress relief often results in productivity increases.

    A few years back, when the financial services center of Hewlett-Packard

    compressed its workweek to four 10-hour days, it nearly doubled its completed

    call transactions per day.

    Reduced overtime costs. Flexible scheduling often reduces both overtime

    and stress. Schedule changes work particularly well in organizations that needcoverage across multiple time zones.

    Client retention. When employees provide greater service, it helps retain

    clients. First Tennessee Bank introduced flexible work arrangements and

    found that employees provided more value to customers, which in turn

    resulted in better customer satisfaction.

    Benefits of Work-Life Balance:-

  • 7/28/2019 Reliance Rakesh Final Project

    40/112

    Benefits of Work-life balance program in an organization, which are as

    follows:-

    Improved recruitment, retention and motivation.

    Lower levels of stress, sickness and absenteeism.

    Increase productivity, service delivery and profits.

    Satisfaction level of the employees will be very high.

    High motivation to achieve and win in variety of areas.

    Makes decisions with practicality and bottom line dollars in mind.

    Able to multi task in variety of areas and keep important projects moving.

    With our work life balance program, performance, accountability and

    commitment go up and negative attitudes, stress and turnover go down.

    Pays attention to ROI(return on investment) in business and team

    activity.

    More value and balance in your daily life

    Better understanding of what your best individual work life balance is

    Increased productivity

    Improved relationships both on and off the job

    Reduced stress

    Benefits of Work Life Balance to the Organization:-

  • 7/28/2019 Reliance Rakesh Final Project

    41/112

    Measured increases in individual productivity, accountability and

    commitment

    Better teamwork and communication

    Improved morale

    Less negative organizational stress

    Benefits of the project to the business/organization:-

    The Better Work-Life Balance survey can help our organization improve and

    promote work-life balance in the workplace by:

    identifying areas of policy development and implementation where

    change may be required (e.g. improve awareness; change workplace

    culture);

    monitoring the effectiveness of organizational changes by read

    ministering the survey after changes have been made;

    Responding to the changing needs of your employees and ensuring

    employees are aware of existing and changed policies by read

    ministering the survey periodically.

    Work-life balance:- Ways to restore harmony and reduce stress If your work life and

    personal life are out of balance, your stress may be running high. Here's how

    to reclaim control. Finding work-life balance in today's frenetically paced world

    is no simple task. Spend more time at work than at home, and you miss out

    on a rewarding personal life. Then again, when you face challenges in your

    personal life, such as caring for an aging parent or coping with marital

    problems, concentrating on your job can be difficult. Whether the problem is

    too much focus on work or too little, when your work life and your personal life

    feel out of balance, stress along with its harmful effects is the result. The

  • 7/28/2019 Reliance Rakesh Final Project

    42/112

    good news is that you can take control of your work-life balance and give

    yourself the time to do the things that are most important to you. The first step

    is to recognize how the world of work has changed. Then you can evaluate

    your relationship to work and apply some specific strategies for striking a

    healthier balance.

    How work invades your personal life

    There was a time when employees showed up for work Monday through

    Friday and worked eight- to nine-hour days. The boundaries between work

    and home were fairly clear then. But the world has changed and,unfortunately, the boundaries have blurred for many workers. Here's why:

    Global economy. As more skilled workers enter the global labor

    market and companies outsource or move more jobs to reduce labor

    costs, people feel pressured to work longer and produce more just to

    protect their jobs.

    International business. Work continues around the world 24 hours a

    day for some people. If you work in an international organization, you

    might be on call around the clock for troubleshooting or consulting.

    Advanced communication technology. Many people now have the

    ability to work anywhere from their home, from their car and even on

    vacation. And some managers expect this.

    Longer hours. Employers commonly ask employees to work longer

    hours than they're scheduled. Often, overtime is mandatory. If you hope

    to move up the career ladder, you may find yourself regularly working

    more than 40 hours a week to achieve and exceed expectations.

    Changes in family roles. Today's married worker is typically part of adual-career couple, which makes it difficult to find time to meet

    commitments to family, friends and community.

  • 7/28/2019 Reliance Rakesh Final Project

    43/112

    Married to your work

    It can be tempting to rack up the hours at work especially if you're trying to

    earn a promotion or some extra money for a child's education or a dreamvacation. For others, working more hours feels necessary in order to manage

    the workload. But if you're spending most of your time at work, your home life

    will likely pay the price. Consider the pros and cons of working extra hours on

    your work-life balance:

    Fatigue. Your ability to think and your eye-hand coordination decrease

    when you're tired. This means you're less productive and may make more

    mistakes. These mistakes can lead to injury or rework and negatively

    impact your professional reputation.

    Family. You may miss out on important events, such as your child's

    first bike ride, your father's 60th birthday or your high-school reunion.Missing out on important milestones may harm relationships with your

    loved ones.

    Friends. Trusted friends are a key part of your support system. But if

    you're spending time at the office instead of with them, you'll find it difficult

    to nurture those friendships.

    Expectations. If you regularly work extra hours, you may be given

    more responsibility. This could create a never-ending and increasing

    cycle, causing more concerns and challenges.

    Sometimes working overtime is important. If you work for a company that

    requires mandatory overtime, you won't be able to avoid it, but you can learn

    to manage it. Most importantly, say no when you're too tired, when it'saffecting your health or when you have crucial family obligations.

  • 7/28/2019 Reliance Rakesh Final Project

    44/112

    Striking the best work-life balance

    For most people, juggling the demands of career and personal life is anongoing challenge. With so many demands on your time from overtime to

    family obligations it can feel difficult to strike this balance. The goal is to

    make time for the activities that are the most important to you.

    Here are some ideas to help you find the balance that's best for you:

    Keep a log. Track everything you do for one week. Include work-relatedand non-work-related activities. Decide what's necessary and what

    satisfies you the most. Cut or delegate activities you don't enjoy and don't

    have time for. If you don't have the authority to make certain decisions,

    talk to your supervisor.

    Take advantage of your options. Find out if your employer offers flex

    hours, a compressed workweek, job-sharing or telecommuting for your

    role. The flexibility may alleviate some of your stress and free up some

    time.

    Learn to say no. Whether it's a co-worker asking you to spearhead an

    extra project or your child's teacher asking you to manage the class play,

    remember that it's OK to respectfully say no. When you quit doing the

    things you only do out of guilt or a false sense of obligation, you'll make

    more room in your life for the activities that are meaningful to you and

    bring you joy.

    Leave work at work. With today's global business mentality and the

    technology to connect to anyone at any time from virtually anywhere,

    there's no boundary between work and home unless you create it.

    Make a conscious decision to separate work time from personal time.

  • 7/28/2019 Reliance Rakesh Final Project

    45/112

    When with your family, for instance, turn off your cell phone and put away

    your laptop computer.

    Manage your time. Organize household tasks efficiently. Doing one ortwo loads of laundry every day, rather than saving it all for your day off,

    and running errands in batches are good places to begin. A weekly family

    calendar of important dates and a daily list of to-dos will help you avoid

    deadline panic. If your employer offers a course in time management,

    sign up for it.

    Rethink your cleaning standards. An unmade bed or sink of dirty

    dishes won't impact the quality of your life. Do what needs to be done and

    let the rest go. If you can afford it, pay someone else to clean your house.

    Communicate clearly. Limit time-consuming misunderstandings by

    communicating clearly and listening carefully. Take notes if necessary.

    Fight the guilt. Remember, having a family and a job is OK for both

    men and women.

    Nurture yourself. Set aside time each day for an activity that you enjoy,

    such as walking, working out or listening to music. Unwind after a hectic

    workday by reading, practicing yoga, or taking a bath or shower.

    Set aside one night each week for recreation. Take the phone off the

    hook, power down the computer and turn off the TV. Discover activities you

    can do with your partner, family or friends, such as playing golf, fishing or

    canoeing. Making time for activities you enjoy will rejuvenate you.

    Protect your day off. Try to schedule some of your routine chores on

    workdays so that your days off are more relaxing.

  • 7/28/2019 Reliance Rakesh Final Project

    46/112

    Get enough sleep. There's nothing as stressful and potentially

    dangerous as working when you're sleep-deprived. Not only is your

    productivity affected, but also you can make costly mistakes. You may

    then have to work even more hours to make up for these mistakes.

    Bolster your support system. Give yourself the gift of a trusted friend

    or co-worker to talk with during times of stress or hardship. Ensure you

    have trusted friends and relatives who can assist you when you need to

    work overtime or travel for your job.

    Services provided by your EAP are usually free of charge and confidential.

    This means no one but you will know what you discuss. And if you're

    experiencing high levels of stress because of marital, financial, chemical

    dependency or legal problems, an EAP counselor can link you to helpful

    services in your community. Remember, striking a work-life balance isn't a

    one-shot deal. Creating balance in your life is a continuous process. Demands

    on your time change as your family, interests and work life change. Assess

    your situation every few months to make sure you're keeping on track.

    Balance doesn't mean doing everything. Examine your priorities and set

    boundaries. Be firm in what you can and cannot do. Only you can restore

    harmony to your lifestyle.

    Work Life Balance Policies and Work Life Balance Work Arrangements

    Work life balance policies are those policies which help workers in combining

    employment with their family life, caring responsibilities and personal and

    social life outside the workplace. This definition includes statutory entitlementssuch as maternity, adoptive, force majeure, parental and careers leave and

    other non-statutory measures such as childcare and employee assistance

  • 7/28/2019 Reliance Rakesh Final Project

    47/112

    schemes. There are many reasons why someone might be interested in work

    life balance working arrangements. They benefit employees by allowing

    flexibility in the workplace which allows them to effectively combine work and

    family responsibilities as well as their personal life. The benefits to the

    employer are that the policies allow for better retainment and recruitment of

    valuable employees which can save employers from costs associated with

    recruitment and training of new staff. The policies should aim to facilitate

    equality of opportunity for men and women in the workplace.

    Flexible Hours Arrangements:-

    Flextime: This is an arrangement whereby employers and employees

    negotiate hours of work that are of advantage to both. It usually involves

    defining 'peak' hours when all employees must be in work. Starting and

    finishing times, on the other hand, are normally flexible and there is usuallyprovision for taking leave in lieu of additional hours worked.

    Annualized hours: This scheme means that an employee is contracted to

    work a defined number of hours per year rather than per week. Working time

    can be scheduled to deal with seasonal variations and fluctuations in the

    demands of the business throughout the year - for example an employee maywork longer hours at the one time of the year and shorter hours at another.

    Non Statutory Leave Arrangements

    Apart from statutory entitlements such as annual leave and maternity,

    adoptive, force majeure, parental and careers leave, other leave

    arrangements are increasingly common. These include:

  • 7/28/2019 Reliance Rakesh Final Project

    48/112

    Paternity Leave:- There is currently no entitlement to paid or unpaid paternity

    leave. On the other hand, a number of employers are recognizing the

    importance of making some provision for such leave. All parents with children

    under the age of 8; in the case of a child with disabilities the age limit is

    16 are entitled to up to 14 weeks Parental Leave. (More Information)

    Compassionate or emergency leave:- Most employers recognize the need

    for leave in emergency situations. Arrangements vary from organization to

    organization and are frequently informal.

    Term-time working:- This system means that the employee works during

    school terms but not during the school holidays. It appeals, in particular, to

    parents of school going children.

    Employment or career break:-At certain stages in working life a break may

    be needed, for example: to devote more time to other things or for personal

    development reasons. The facilitating of such breaks can assist in retaining

    valued staff. A growing number of organizations provide such breaks on

    either a formal or less structured basis.Sabbaticals:- This is a period of absence from work, which may or may not

    be on full pay, and duration is normally related to length of service. They

    provide an opportunity for employees to take a break from or reflect on their

    work, or engage in new activities.

    Exam and Study Leave:- When an employee is pursuing further

    education(this may or may not be job-related), an organization may providepaid leave for the purposes of study and to enable the employee to sit

    exams. In the case of workers under 18, this may be mandatory as set out in

    the Education (Welfare) Act (2000).

    Job sharing:-

    This is an arrangement to divide one full-time job or to share work between

    two people with the responsibilities and benefits of the job being shared

    between them. The job can be shared in a number of ways:

    On the basis of a split week; (eg: 2 and 3 day weeks).

    http://www.irishstatutebook.ie/ZZA22Y2000.htmlhttp://www.irishstatutebook.ie/ZZA22Y2000.html
  • 7/28/2019 Reliance Rakesh Final Project

    49/112

    On the basis of a split day.

    On the basis of week on, week off.

    Good management and communication are essential to effective job-sharing

    and this can be assisted where the job-sharer's can build and operate close

    working relations.

    Job Splitting :-

    This is an arrangement similar to job sharing except that the tasks involved in

    a full-time job are split between two people and each has responsibility for

    their own tasks rather than being equally responsible for the whole job. The

    need for co-ordination is, therefore, reduced. An advantage of job splitting is

    that a job can be split in such a way that certain tasks requiring particular skills

    can be grouped together. In addition, in certain situations the working times ofthose who have split a job can also overlap.

    Work sharing:-

    Work sharing is a development of the job sharing/job splitting concept which

    attempts to achieve business tasks while allowing for a wider range of

    attendance patterns. This arrangement requires a high level ofemployer/employee co-operation with a view to achieving the tasks that make

    up the job. It is important that the tasks are clearly defined, targets identified

    and the level of service decided upon before the workload is divided up. At this

    stage the manager and jobholders can agree on a system of work attendance

    to complete the work that best accommodates the staff.

    Part-time work:-

  • 7/28/2019 Reliance Rakesh Final Project

    50/112

    Part-time working basically means working fewer hours than a

    comparable full-time worker in the same organization.

    There are various forms of part-time working:

    1. Fixed part-time working: This is the most popular model. The employee

    works a reduced number of hours per day, or fewer days per week or

    even alternate weeks. This system is easy to understand and easy to

    manage.

    2. Voluntary Reduced work-time: This is a scheme whereby an employee is

    allowed to reduce working time for a limited period with a right to return

    to full-time work.

    Part-time employees should not be treated any less favorably than their

    equivalent full-time counterparts in relation to conditions of employment as set

    out in the Protection of Employees (Part-Time) Act 2001

    E-Working:-

    The concept of e-Working means working at a distance, or even a remotelocation, and using technology to ease communications. It can also include a

    combination of e-Working and office based work.

    Virtual teams:-

    A further development in this area is the putting together of teams of e-

    workers to work in a mutually supportive way. The members of the team maynever meet and may not even be in the same country. This form of teamwork

    may be suitable in certain situations but the lack of personal interaction and

    human contact will render it inappropriate in situations where these factors are

    considered important.

    Way of conducting the survey:-

    http://www.entemp.ie/publications/employment/2001/protectionparttimeworkersguide.pdfhttp://www.entemp.ie/publications/employment/2001/protectionparttimeworkersguide.pdf
  • 7/28/2019 Reliance Rakesh Final Project

    51/112

    The survey can be conducted in just about any workplace and is designed to

    be completed by both employers and employees.

    As it is an employment practice that is concerned with providing scope foremployees to balance their work with the responsibilities and interest they

    have outside work. So it helps us in answering many questions like:-

    Where lays the boundary between working life and other parts of life?

    When it is transgressed?

    How is the balance between working life and other parts of life affectedby new technologies and new methods of work?

    And what can politicians; companies and the various representatives of

    management and labor do to make it easier to create a balance between

    working life and other parts of life?

    We know how important it is for our employees to strike a balance betweentheir work and personal lives. The convenience of laptops, wireless phones,

    internet access to e-mail, combined with companys serious commitment to

    flexibility in the workplace, means they can offer their people a flexible

    approach giving them options on how and where they do their work.

    These options help attract and retain the best people. Several flexible work

    options are:-

    Flex-time.

    Part-time.

    Job sharing.

    Telecommuting/working from home.

    Maternity returners program.

  • 7/28/2019 Reliance Rakesh Final Project

    52/112

    Fly-backs.

    Client-side flexible work arrangements.

    1.Flex-time:-

    A flex-time schedule allows people to vary their start and finish times around

    pre-determined "core hours". Flex-time may also mean an employee can work

    their standard hours in fewer than five days by varying the length of each

    working day.

    2. Part-time:-

  • 7/28/2019 Reliance Rakesh Final Project

    53/112

    A part-time arrangement enables an employee to work less than a standard

    full-time schedule per week. This can be accomplished by either working fewer

    hours per day, or fewer days per week. Usually the employees role is

    designed around a reduced workload so that job responsibilities match thenumber of hours worked. This type of arrangement has worked well for people

    who want to give priority to other commitments in their lives, but still wish to

    continue working.

    3. Job sharing:-

    A job-sharing arrangement usually involves dividing the workload of a full-time

    position between two people (usually each working a part-time schedule). Job-

    sharing is a great way for our people to keep on the career track while allowing

    them more time outside of work.

  • 7/28/2019 Reliance Rakesh Final Project

    54/112

    4. Telecommuting / working from home:-

    By telecommuting or working from home enables an individual to work from a

    location other than an Accenture office or project site when the project or client

    situation allows it. While some employees telecommute or work from home

    regularly, others use this option on a more adhoc basis as the need arises.

  • 7/28/2019 Reliance Rakesh Final Project

    55/112

    This arrangement can reduce the time; costs and stress of commuting for the

    employee while helping Accenture control the cost of fixed office space.

    5. Maternity returners program:-

    This program helps ease new parents back into the workforce by providing

    career guidance and support finding ideal re-entry roles.

    6. Fly-backs:-

    Achieving and maintaining a healthy work/life balance is also an issue where

    significant professional travel is involved, which is often the case for many of

    our consulting people. That's why we offer our people fly-backs to their home

    location, the option to fly someone to their project site, and the option to fly to

    an alternate location in lieu of a trip home.

  • 7/28/2019 Reliance Rakesh Final Project

    56/112

    7. Client-site flexible work arrangements:-

    Balancing work and personal life can be even more challenging for consulting

    people who spend much of their time working at client sites away from theirhome. We offer these people a range of flexible working options to help meet

    their needs, while still meeting the needs of our clients. Now, we will see for

    the areas which we have to be taken care off before applying the above

    options:-

    Selected

    Element One: Leadership:-

    Communication.

    Management participation.

    Element Two:- Health, Safety and

    Security

    Health management.

    Fitness to work.

    Illness, injury.

    Employee assistance program.

    Workplace harassment.

  • 7/28/2019 Reliance Rakesh Final Project

    57/112

    Hazard management.

    Element Three:- Employee Competency and

    Work Practices

    Management of work practices.

    Development and revision of work practices.

    Critical safe work procedure implementation.

    Element Four:- External Relations

    Community relations.

    Now, as far we have seen that, what are the various options available for

    Work-Life Balance but in Reliance Money Jaipur they dont make use of any

    such practices. So, if the company will start paying attention towards thesepractices and will start following the above mentioned ways then they can

    achieve much better position not only in the market but also in the mind of

    their employees, which comes only after the complete satisfaction of

    employees. As Reliance Money is a Financial company so it also has some of

    its limitations, but yes there is always a scope of improvement like few of the

    facilities which Reliance Money can give to their employees are:-

    Work-place flexibility.

    Telecommuting.

    Part-time employment.

    Part time employment facility is already there, which most of the Off-Role

    employees are availing (like BDs and the entire sales person who comes

    under Remissar Model).We can also put it in this way that this technique is

  • 7/28/2019 Reliance Rakesh Final Project

    58/112

    basically for the Sales Personnel only. Rest two facilities can be provided to

    the employees who are in operation work.

    PROGRESS OF STUDY- WORK-LIFE BALANCE:-

    FINDINGS & ANALYSIS:-

    This study is done by primary data as well as secondary data. Primary data

    collected by me is through interview and Questionnaire method. Sample size

    of twenty employees has been taken. The interview through questionnaire

    method is done and twenty employees were interviewed in which it was found

    that the main reasons for work life imbalance in Reliance Money Jaipur is due

    to high sales targets, pressure from higher authorities, lack of growth

    opportunities, monotonous job, poor time management of the employee, lack

    of HR practices, lack of support of organization to the employees etc.

    While talking to employees of Reliance Money Jaipur, I came to know about

    the opinion of the different employees regarding the work-life balance. The

    following are the names of some of the employees with whom the interview

    was done and their responses:-

    * Mr. Prabhat Pun He is the head of the operation department and hisattitude was positive towards the implementation of work-life balance

    options in Reliance Money Jaipur.

    *Mr. Amit Dennis- He is also in favor of implementing the work-life

    balance.

  • 7/28/2019 Reliance Rakesh Final Project

    59/112

    *Ms. Richa Aggarwal- She is in the operations department and

    according to her many of the work-life balance options are already

    present there and many more can be introduced.

    *Mr. B.K. Dwivedi- He is the Center Manager and he is strongly in

    favor of introducing different work-life balance options.

    *Mr. Manoj Kumar- He is in operation department and is in favor of

    implementation of work-life balance.

    *Ms.Pooja Arora- According to her it should be introduced because it

    increases the employee morale.

    *Mr. Sunil Dhasmana- According to him implementation can bring

    about the higher productivity from the employees.

    *Mr.Abhisek Anand- He is not in favor of work-life balance because he

    thinks that the organization itself provide some of the techniques of

    work life balance.

    *Mr.Vinod Rawat-He is the person from marketing department and

    according to him it helps in reducing the monotony of work.

    *Ms. Nirupama Sharma- As she is a house wife so she is strongly in

    favor of introduction of work-life balance options.

    *Mr.Shekhar Sharma- According to him work life balance techniques

    cannot make any difference in his work so it should not be there.

    *Ms.Shikha Shankar-According to her it should be introduced, so that

    she can work more enthusiastically.

    *Mr.Bijendra Kumar- He thinks work-life balance should not be

    introduced.

  • 7/28/2019 Reliance Rakesh Final Project

    60/112

    *Ms.Mohit Upadhyay- According to him it will increase the employee

    satisfaction level.

    *Ms. Nidhi Shrivastav-According to her, work-life balance can be very

    beneficial for the employees.

    *Mr. Sameer Ahuja-According to him it should be introduced.

    * Mr. Amit Negi- He is not in favor of introduction of work-life balance in

    Reliance Money.

    *Mr. Nitin Maithani-According to him the work pressure and the high

    targets can be achieved only after the proper implementation of it.

    *Mr. Vinay Sinha- According to him employees leave the organization

    due to their personal problems which can be reduced by implementing

    it.

    Like this fifty employees were interviewed. While particularly talking about the

    Reliance Money. There is an intense need of work-life balance for the

    employees over there, the few things which are there are as follows:-

    No HR practices.

    Motivational support is very low.

    Organization is highly result oriented keeping all other things aside.

    Not giving proper incentives to their employees.

    Employees are not happy with their working conditions.

    Attrition rate is very high.

    It was found that Reliance Money does not have any proper HR practices anddoes not provide good work life balance in the organization. After interviewing

    the employees of the company it was clear that the company really needs to

  • 7/28/2019 Reliance Rakesh Final Project

    61/112

    create some HR policies and some work life balance practices which could

    help the company in retaining the employees and even creating faith in the

    employees for the company. As, I have taken the interview of 50 people

    regarding their opinion about the implementation of work-life balance and tried

    to make out that how many of them are in favor of it and how many people are

    not in favor of it. Out of it, I have found that out of 50 employee 35 are in favor

    of implementing it and 15 of the people are not in favor of it. Employee view is

    represented in the form of graph:-

    EMPLOYEES RESPONSE

    Total employees

    employees in favour

    employees against

    FACILITIES PROVIDED BY RELIANCE MONEY TO CREATE WORK LIFE

    BALANCE IN THE ORGANISATION:-

    While talking about Reliance Money it was found that only of the facilitiesprovided to the employees to create work life balance in the organisation.That

    is the part time job facility. In part time job facility the company appoints the

  • 7/28/2019 Reliance Rakesh Final Project

    62/112

    Business Development Officer (BDs) and Remeser .They are appointed off-

    roll and allowed to work part time and generate business but the company do

    not concentrate on its working environment. Due to im proper work life

    ba