Reliance

Introduction Reliance Group

Founded 1966Founder Dhirubhai AmbaniHeadquarters Mumbai, Maharashtra, IndiaKey people Mukesh Ambani , Anil Ambani Products Crude oil, Natural

gas, Petrochemicals, Petroleum,  Polyester, textiles, Retail, Telecom

Shri Dhirubhai H. Ambani Brought about the equity cult in India in the late seventies Regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'.

“Our dreams have to be bigger. Our ambitions higher. Our commitment deeper. And our efforts greater. This is my dream for Reliance and for India.“ -Dhirajlal Ambani.

Vision

Through sustainable measures, create value for the nation.

Enhance quality of life across the entire socio-economic spectrum .

Help India to become a global leader in the domains where it operates.

MissionCreate value for all stakeholdersGrow through innovationLead in good governance practicesUse sustainability to drive product

development andEnhance operational efficienciesEnsure energy security of the nationFoster rural prosperity

Values

Growth and success are based on the ten core values of

• Care,• Citizenship,• Fairness,• Honesty,• Integrity, • Purposefulness, • Respect, • Responsibility,• Safety • and Truth.

Reliance Group Major Group Companies are

Reliance Industries Limited, including its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited

Reliance Industries Limited Mukesh Ambani Anil Ambani

Head of the company's petroleum, petrochemical, and textiles operations,

Regrouped the company's telecommunications, energy, capital finance, and other operations into a new company

 

Reliance Retail Limited (RRL)

Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited,

RRL was set up in 2006 and marks the foray of the Reliance Group  into organized retail.

Reliance Retail Limited (RRL)

Business Divisions

Reliance Retail Limited (RRL)Reliance Fresh Reliance Mart

Reliance Retail Limited (RRL)Reliance Timeout Reliance Footprints

Reliance Retail Limited (RRL)Reliance trends Reliance Jewels

Reliance Retail Limited (RRL)Reliance Wellness Reliance digital

Reliance FreshGrowth through Value Creation

Reliance FreshIndustry: Retail Type: SupermarketChairman & Managing Director: Mukesh AmbaniFirst Outlet: Hyderabad( Banjara Hills)Founded: 30th October 2006 Headquarter: MumbaiArea: 2000-4000 Sq. Ft

Reliance Retail Stores453 Reliance Fresh

stores in over 45 towns and cities operational across India.

Including the Reliance Fresh stores the company now operates over 900 retail stores across India.

RRL now operates 22 different formats across India.

Reliance Fresh Store layout

Supply chain management

Approaching farmers directly , there by reducing procurement wastage.

Better returns to Indian farmers and manufacturers

Greater value for the Indian consumers

Push and Pull strategies

PUSH STRATEGY

Point of sale displays.

Special Displays. Catalogs and

brochure. Events.

PULL STRATEGY

CouponsSamplesPremium and

giftsRefunds/RebatesPOP

advertisement.

SWOT Analysis

Strengths Experienced Management teamStrong IT and Backend operationsVertical IntegrationBackward IntegrationGood financial positionBrand Equity

WeaknessLosses due to Joint

venturesAbsence at Prime

LocationsLimited Multi-Format

Presence.

Opportunities

Growing retail market Increasing buying power of Indian

consumers Many Untapped Markets in India

Threats• Increase in the

operating costs.• Low Price Competition.• Increasing competition.

Private labels

Reliance selectSuperior Grade

Reliance ValueBetter value for Money

Ketchup Honey

Dust Tea Leaf Tea

Instant coffee Filter coffee

Vermicelli Instant Noodles

Reliance Value Reliance select

Basmati Rice Sona Masuri Rice

Dry Fruits Reliance Value ,Dal

Mango Drink Wheat Powder

Dish wash Glass and Surface Cleaner

c Air freshener Dish wash

Ear Buds Facial Tissue

Future Plans

social responsibility

Education

Project –KanyakelvaniProject –JagrutiDhirubhai Ambani Prostaham SchemeMumbai Indians Education for all intiative

Community health care and community development

Project DrishtiProject BalkalyanProject HopePHC(Primary health care center)Reliance rural development

Trust.

Environment intiatives

A zero garbage campaign.Solar micro wind combined

systemGreen idea award scheme

Acknowledging and supporting talent

Real Heroes.Reliance Dhirubhai Ambani

Undergraduate scholarship fund.Reliance Foundation. mission BIJ(Bharat India Bhojo)

Reliance Presented by

AMIT SACHDEV