Presented By:-

Bhawan SinghVishal GangwarSec-C

Company Name: Reliance Retail Store

Type of company: Super market

Type of Industry: Retail

Head quarters : Mumbai(India)

Founded : 30 October 2006

Key People : Mukesh Ambani

Shawn Gray (COO)

Rob Cissell (CEO)

Website : www.ril.com

Company Introduction

Total Store In India :1691an area of approx 9 million square feet.Total Revenue 108 billion(2012-13)

There are over 45 Subsidiaries & divisions of Reliance Retail. Following is the list of major divisions:-

Reliance FreshReliance DigitalReliance Jewels Reliance Time Out Reliance Trends, Reliance Footprint and Reliance Living

Reliance Retail Ltd is subsidiary company of Reliance industry Ltd Its a largest Retailer in term of revenue .  Its retail outlets offer foods, groceries, apparel and footwear, lifestyle and home improvement products, electronic goods, and farm implements and inputs. The company’s outlets also provide vegetables, fruits and flowers. It focuses on consumer goods, consumer durables, travel services, energy, entertainment and leisure, and health and well-being products, as well as on educational products and services.

Contribution in Indian Economy:Retailing in India is one of the pillars of its economy and accounts for 18 percent of its GDP.

Job Opportunity In Retail Sector

Around 60-80 lakh jobs will be created in retail sector next 5 years.

Category Reliance Retail Competitor Group Name

Mall and HyperMarket

Reliance Mart Pantaloons TetailBig Bazaar Best DealBig Bazaar Express

Biyani Group

Star India Bazaar TATA Group

Shoper Shop store

K.Raheja Group

Spenser HyperMarket store

RPG Group

Competitor Of Reliance

Grocery Store Reliance Fresh Food Bazaar Biyani Group

Reliance Super Food World RPG Group

Reliance Delight Trinethar/Birla Super Market

A.B. Group

Apparel Fashion Accessories

Reliance Trends Brand Factory, Fashion Station, Blue Sky,celio,central

Biyani Group

Trent Westside (38 stores)Trent Fashion Yatra

TATA GROUP

Consumer Electronic Reliance Digital Croma Retail TATA Group

Books And Music Store

Reliance Timeout Depot Store Biyani Group

Landmark Store TATA Group

Jewels Reliance Jewel Navaras Biyani Group

Tanishq Jewellry TATA Gruop

Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries.

The company already has 1691 Reliance Fresh outlets across the country.

Reliance Fresh store is approximately 3000–4000 square feet total catchment area of 2–3 km.

Brand AmbassadorAnushka Sharma, Common Men,

Product Product offering include home care, general merchandise, and basic range

of apparel.

Vegetables, Groceries, Fresh fruits, Fresh juice bars, Staples, Dairy productsBread, Non-vegetarian products.

Product variety: Frozen items, Grocery, Fresh fruit, Dairy product.

Quality: They directly purchase from the farmer and wholesaler.

Design: Product display is well organized, ease choice, bright and clean store,

convenient Location with layout allow of navigation.

Packaging: Environment friendly packing at the counter.

Warranties: Product or accessories repaired and replaced.

Return: Return policy is also there with promise.

Distribution CentreThe place mainly consists of the distribution channels. It is important

so that the product is available to the customer at the right place, at the

right time and in the right quantity.

3 minute drive from a Reliance Fresh outlet.

Reliance fresh offers hygienic environment, good ambience and great service.

Reliance Fresh (music through radio instead of the normal music)

Certain dedicated areas for children where they can play while their

parents can have some quality time together.

Technology Involvement

Technology:- SAP( System application Product) 

Flower of Service News Paper, Message, Poster,

Reminder,Cash handling, Credit card, token,

coupon

Verbal, machine display

Warranties, Repair, Exchange, gift

Security,Packaging

Security, Front gate

(Namaste)

Onsite ,mail, Telephone

Staff at shop,

Pricing Strategies Discount price strategy

Wide price of each item

Price marked in

Comparable price

Competitive price

Value pricing EDLP (Every day low price)

“Growth Through Value Creation”. (middle and lower class consumers)

Psychological Pricing

Product bundle pricing

Promotional pricing (Buy one get one)

Special event pricing

Promotion Saturday Sunday consider discount scheme day.

BPGO.

BXGY.

Festive session special offer.

Live announcement & spot discount.

Reliance mart membership cart.

Social event & store tour.

Providing gift free goods.

Print and broad cast ads with the help of national and local news paper

Packaging outer

Directories ( Sulekha, Ask Laila, Getit )

Audio

Sampling

Social event

Physical evidence Pure foods convenience store model of reliance fresh require far less

space than a full fledge super market.

Facility exterior Outlet area 2000-5000ft2.

Parking Separate entry (Building) Good parking place Billboard outside of the store. Good time entry. Sign boards.

Interior Vegetable and fruit item were display in near the entry gate. Staff uniform red blue and green. Amiable staff. Simple, colour full basket.

Carry bag with name and logo of the reliance fresh.

Shopping card

Broacher

Billing statement

Facilitating Goods

AC

(Fan, Gift )

Lighting/Sound

Washroom ( Male/Female)

Internal and External customer

Internal customer Sales executive Retailers Peon /Sweeper Back staff people

External customer Guard Customer Supplier

Customer Entry at Gate

Park Vehicle in parking

Check different shop

Go for billing

Gate keeper keep bag and

give tokenSay Namste

Collect data of customer mobile number, email id

Pack goods of customer

Packing &Sale Data

Data entry of customer

B

ack

Sta

ff F

ron

t

Sta

ff

Car Parking

Physical EvidencePark, Billboard or Reliance fresh

Line of

Visibility

Line of

interaction

Blue Print of Reliance Fresh

Fail Point

Bill counter

Another billing machine card swapping

Outside building