Relevance, Value & Business at the Speed of Social
-
Upload
anastasia-valentine -
Category
Social Media
-
view
314 -
download
0
Transcript of Relevance, Value & Business at the Speed of Social
Oh How Times Have Changed...
TELL THEM
TELL THEM AGAIN
TELL THEM WHAT YOU TOLD THEMWorst Advice EVER!
@AVV #CBoCSocial
Business at the Speed of SocialAverage life of a tweet - 24 Minutes
4.75 billion pieces of content shared daily on Facebook
Every minute:
- Facebook users share nearly 2.5 million pieces of content.
- Twitter users tweet nearly 300,000 times.
- Instagram users post nearly 220,000 new photos.
- YouTube users upload 72 hours of new video content.
Apple users download nearly 50,000 apps.@AVV #CBoCSocial
The Numbers Game & Perpetuating a Myth
“Follow the leader”“Build a bigger army”“Strength in numbers”“More is better”“He who dies with the most toys wins…”
High numbers are a status symbol &
measure of success.
@AVV #CBoCSocial
Leaders Build Communities not Followings
100 engaged and loyal prospects, customers, partners or community members is better than 10000000000000000000000000 people who don’t care.
The “Circle of Trust”
People who know you will like you.
People who trust you, will do
business with you.
People who know you.
The general public
People who Trust you.
X
X
X
@AVV #CBoCSocial
Create & Empower Your Community
Don’t ASS U ME your Community Knows How to Support You
Invite ambassadors to help spread the word
Empower influencers to ...INFLUENCE
Provide tools, messaging and guidance
Recognize & reward contributors
@AVV #CBoCSocial
Your Ideal CommunityYour Ideal Community
- Who are your peeps? - Get clear on who you serve (hint: everyone is not the answer)- Provide value to that group 100% of the time- Like attracts like.
Homework:
Create your primary & secondary ideal community member personas
@AVV #CBoCSocial
Attract Engage Inform Convert / Invite
- Consistent social presence
- Profile info is designed to attract your ideal persona
- Follow ideal personas
- Relevant, open ended questions.
- Communications designed to provoke positive discussion
- Thank & acknowledge
- Follow up & follow through
- Relevant, timely articles.
- Information from reputable sources
- Stats, Infographics, photos.
- Breaking news, announcements.
- Attend- Share- Sign up- Try- Buy- Review- Weigh in
Build Your Community
Real-time HUMAN
Interaction
Be a Trusted Source
Call to Action / Invitation
@AVV #CBoCSocial
Social Listening & Observation Posts
Listen for:- Market needs / pain- Trends (technology &
industry)- Special requests- “Delight the
Community” opportunities
Observe for:- Influencers- New players- Tactics that work / &
don’t- Competitor success
& #fails
@AVV #CBoCSocial
Newsjacking (not for the faint of heart)The process of leveraging trending news to elevate your brand message.
@AVV #CBoCSocial
The Art of NewsJackingit can go very right….
Power Outage @ Superbowl 2013
15,880 Retweets
6,200 Favourites
Unplanned, Organic, Opportunistic
Carpe Diem!
WANT TO STAY RELEVANT AT THE SPEED OF SOCI@L?
Attract the RIGHT people
Be HUMANBe a
Trusted & Reliable Source
Extend the Invitation
DO THE WORK!