Rejuvenate Your Small Business: 10 Marketing Ideas for Thanksgiving
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Transcript of Rejuvenate Your Small Business: 10 Marketing Ideas for Thanksgiving
Rejuvenate your small business – 10 marketing ideas for thanksgiving
For small businesses Thanksgiving is a time to celebrate, build relationships, strengthen brand loyalty, and increase sales.
Flashback to the Past - Consumer Buying HabitsIn Thanksgiving people buy new things for themselves, gifts for friends and relatives, plus a pre-stock for winter.
2014 - IBM partnered with 8,000 brands to get consumer shopping insights on Thanksgiving.
2014 - Thanksgiving Buying Habits14.3% increase in online buying habits
2014 - Thanksgiving Buying Habits52.1% traffic was from mobile devices
2014 - Thanksgiving Buying Habits32.3% sales were finalized by movable devices
What Are Shoppers Looking For?Behavioral Insight on Consumers
What Are Shoppers Looking For?Best prices, offers, sales and discounts
What Are Shoppers Looking For?Quick and quality on/offline services
What Are Shoppers Looking For?Nearest stores from home; easy to reach
What Are Shoppers Looking For?Abundance in choices from one place
What are the future sales trends?Useful Prediction For Small Businesses
2015Adobe Digital Index based in over 1 trillion visits to 4,500 retail websites in 2008
2015 - Thanksgiving Sales Trends18% increase in online sales on Thanksgiving day
2015 - Thanksgiving Sales TrendsApproximately $1.6 billion sales will come in
2015 - Thanksgiving Sales Trends51% online shopping will be via mobile phones
10 Thanksgiving Marketing Ideas For Small BusinessesIntroduce innovative marketing ideas to revitalize your trade in Thanksgiving
Begin Early - Your Marketing Strategies
Begin Early - Your Marketing StrategiesGet listed on local advertising portals
Begin Early - Your Marketing StrategiesSend out marketing messages on mobiles
Socialize - On social media sites
Socialize - On social media sitesInteract a lot with customers on social media
Socialize - On social media sitesSend out creative thanks to all members
Do charity - Connecting with society
Do charity - Connecting with societyBuild ties with community and strengthen relationships
Do charity - Connecting with societyPartner with local charity befitting your business
Interact – Bond with customers
Interact – Bond with customersCreate fun contests related to Thanksgiving
Interact – Bond with customersMake a themed microsite for contesters
Digitize – Web is the Future
Digitize – Web is the FutureGear your site up with Call to Action words
Digitize – Web is the FuturePlus point if you have a responsive website
Give Gifts – Be generous this year
Give Gifts – Be generous this yearSend discount coupons to customers
Give Gifts – Be generous this yearDeliver them customized gifts to stakeholders
Celebrate – Get in “foody” mood
Celebrate – Get in “foody” moodPartner with food retailers for cross-promotions
Celebrate – Get in “foody” moodPost themed videos on YouTube, Vimeo etc.
Keep Going – Get ready after Thanksgiving
Keep Going – Get ready after ThanksgivingStretch to Black Friday and Cyber Monday
Keep Going – Get ready after ThanksgivingSmall Business Saturday in USA is plus for you
Alter Content – Add Thanksgiving in the writing
Alter Content – Add Thanksgiving in the writingGot a blog? Write themed articles
Alter Content – Add Thanksgiving in the writingMake interesting themed infographics
Transform – Alter your brand identity
Transform – Alter your brand identityCreate themed logo, buntings, shopping bags
Get a themed logo, buntings, shopping bags
Transform – Alter your brand identityInvolve stakeholders for ideas, and hold contests
Happy Thanksgiving!
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