Rejuvenate Your Small Business: 10 Marketing Ideas for Thanksgiving

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Rejuvenate your small business – 10 marketing ideas for thanksgiving

Transcript of Rejuvenate Your Small Business: 10 Marketing Ideas for Thanksgiving

Page 1: Rejuvenate Your Small Business: 10 Marketing Ideas for Thanksgiving

Rejuvenate your small business – 10 marketing ideas for thanksgiving

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For small businesses Thanksgiving is a time to celebrate, build relationships, strengthen brand loyalty, and increase sales.

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Flashback to the Past - Consumer Buying HabitsIn Thanksgiving people buy new things for themselves, gifts for friends and relatives, plus a pre-stock for winter.

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2014 - IBM partnered with 8,000 brands to get consumer shopping insights on Thanksgiving.

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2014 - Thanksgiving Buying Habits14.3% increase in online buying habits

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2014 - Thanksgiving Buying Habits52.1% traffic was from mobile devices

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2014 - Thanksgiving Buying Habits32.3% sales were finalized by movable devices

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What Are Shoppers Looking For?Behavioral Insight on Consumers

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What Are Shoppers Looking For?Best prices, offers, sales and discounts

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What Are Shoppers Looking For?Quick and quality on/offline services

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What Are Shoppers Looking For?Nearest stores from home; easy to reach

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What Are Shoppers Looking For?Abundance in choices from one place

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What are the future sales trends?Useful Prediction For Small Businesses

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2015Adobe Digital Index based in over 1 trillion visits to 4,500 retail websites in 2008

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2015 - Thanksgiving Sales Trends18% increase in online sales on Thanksgiving day

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2015 - Thanksgiving Sales TrendsApproximately $1.6 billion sales will come in

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2015 - Thanksgiving Sales Trends51% online shopping will be via mobile phones

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10 Thanksgiving Marketing Ideas For Small BusinessesIntroduce innovative marketing ideas to revitalize your trade in Thanksgiving

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Begin Early - Your Marketing Strategies

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Begin Early - Your Marketing StrategiesGet listed on local advertising portals

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Begin Early - Your Marketing StrategiesSend out marketing messages on mobiles

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Socialize - On social media sites

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Socialize - On social media sitesInteract a lot with customers on social media

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Socialize - On social media sitesSend out creative thanks to all members

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Do charity - Connecting with society

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Do charity - Connecting with societyBuild ties with community and strengthen relationships

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Do charity - Connecting with societyPartner with local charity befitting your business

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Interact – Bond with customers

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Interact – Bond with customersCreate fun contests related to Thanksgiving

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Interact – Bond with customersMake a themed microsite for contesters

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Digitize – Web is the Future

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Digitize – Web is the FutureGear your site up with Call to Action words

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Digitize – Web is the FuturePlus point if you have a responsive website

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Give Gifts – Be generous this year

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Give Gifts – Be generous this yearSend discount coupons to customers

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Give Gifts – Be generous this yearDeliver them customized gifts to stakeholders

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Celebrate – Get in “foody” mood

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Celebrate – Get in “foody” moodPartner with food retailers for cross-promotions

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Celebrate – Get in “foody” moodPost themed videos on YouTube, Vimeo etc.

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Keep Going – Get ready after Thanksgiving

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Keep Going – Get ready after ThanksgivingStretch to Black Friday and Cyber Monday

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Keep Going – Get ready after ThanksgivingSmall Business Saturday in USA is plus for you

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Alter Content – Add Thanksgiving in the writing

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Alter Content – Add Thanksgiving in the writingGot a blog? Write themed articles

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Alter Content – Add Thanksgiving in the writingMake interesting themed infographics

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Transform – Alter your brand identity

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Transform – Alter your brand identityCreate themed logo, buntings, shopping bags

Get a themed logo, buntings, shopping bags

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Transform – Alter your brand identityInvolve stakeholders for ideas, and hold contests

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Happy Thanksgiving!