Reinvention 2017: Gamechangers ... What will you do differently?

Prof. Peter [email protected]@GeniusWorks

GAMECHANGERSECUADOR

What will you do differently?

Shanghai, September 2017

Starting today

What will you reinvent?

Smarter and faster

Nanodegrees in the future

Ava’s artificial winery

Your DNA for $99 by 23andMe

Magic Leap’s cinematic VR

Dollar Shave Club Triangl’s distinctive design Method’s beautiful home

Renova’s sexy bathrooms Vice media for millennials Nespresso Club

Red Bull Media House Rapha Cycle Clubs Tesla’s Supercharger Network

Businessmodel

FinanceNetworking

2. Networkingenterprise’s structure/value chain

1. Business modelhow the enterprise makes money

Channel

DeliveryBrand Customer

experience

10. Customer experience how you create an overall experience for customers

9. Brandhow you express your offering’s benefit to customers

Coreprocess

ProcessEnablingprocess

3. Enabling processassembled capabilities

4. Core processproprietary processes that add value

6. Product systemextended system that surrounds an offering

Productperformance

OfferingProductsystem

Service

7. Servicehow you service your customers

5. Product performancebasic features, performance and functionality

8. Channelhow you connect your offerings to your customers

10 types of business innovation

Volume of innovation effortsLast 10 years

Businessmodel

FinanceNetworking Channel


experienceCoreprocess


Productperformance


Service


Businessmodel

FinanceNetworking Channel


experienceCoreprocess


Productperformance


Service

Cumulative value creationLast 10 years


Tesla Motors

Nespresso


Smarter and faster

1. Start from the future back

2022

2017

1. Start from the future back

2. Live in your customer’s world

CustomerBusiness

2. Live in your customer’s world

3. Be the brand storyteller

+genius

3. Be the brand storyteller

4. Build new business models

DonutsellingLow priced

core than sell

extrasRyanair

SAP

Affiliateselling

Helping others

to sell products

AmazonPinterest

AuctionplatformSelling other

products to

highest bidEbayElance

BartergoodsExchange

goods, no money

Pay/Tweet

Barterbook

Cash advanceCustomer

pays before

goods madeDell

Groupon

Cross selling

Sell adjacent

products to

sell more

TchiboShell

Crowd funding

Financed by

fans as first

consumers

PebbleBrainpool

Crowd sourcingIdeas from

customers for

reward

ThreadlessP&G

DigitalFormats

Turning

physical into

digital goods

NetflixDropbox

DirectsellingBrand sold

direct to customer

FirstDirect

AussieFarm

sellingCustomer

buys more

than product

Harley Dav

Red Bull

Flat rate pricing

Single fee or

subscrip. for

unlimited use

NetflixSandals

FractionalOwnership

Customers

each own sharesNetjets

Homebuy

Franchise brandLicensing

format for a

fee and %Spar

Lufthansa

FreemiumpaymentFree basic

then charge

for premium

SkypeSpotify

Guarantee avaiiableAvailability

becomes key

promiseNetjets

Hilti

Guaranteereplace

Builds trust in

quality and loyalty

TimberlandTumi

revenueAlternative

sources, eg

advertising

GoogleMetro

IngredientbrandingBranded part

other brand

proposition

GoretexIntel

Integrated supplyEfficiency

through

supplychainZara

ExxonMobil

BrandCurator

Bringing

together best

brandsFab

Pos.Luxury

FunctionalspecialistAdding one

expert step to

othersPayPalTrust-e

DataLeverage

Reselling

aggregated

customer data

Facebook

23andMe

License brand

License brand

or patent IP

Ed HardyARM

UniqueFormatLock-in to

compatible formats

HPiTunes

Long tail range

Offer huge

range to many

nichesAmazoniTunes

MassCustomise

Make it

personal for

each personDell

BMW

NoFrills

Simple and

minimal spec

at lower cost

SouthwestAccor

Open SourceMake IP

available to

everyone

AndroidTesla

Solution IntegratorConnecting all

sources and

partners Li &

FungAccenture

Pay per use

Payment

metered by

use or time

Zipcars

Azuri Tech

Pay what you want

Customer

choose the price

RadioheadPanera

Shareduse

Customers

buy same productAirbnb

RelayRides

Peer to Peer

Customers

buy from

customers

CraigslistZopa

Resultsbased

Price based

on agreed

outcomes

Rolls Royce

Xerox

Razor and BladeLow price

core, high

price refills

Gillette

Nespresso

Rent don’t buy

Time based

fee for period

of useXeroxRegus

RevenuesharingShare with

others to inc

custom base

AA/BAApp Store

ReverseInnovateSell simple

products in

mainstreamHaier

OneLaptop

One forOne

Charge the

rich to fund

the poorToms

Narayana

Self service

Customers do

more themselves

IKEAMcDonalds

Quality assurance

Certification

and trusted

endorsement

ISOVerisign

Multilevel marketing

Pyramid of

customer selling

TupperwareAvon

Subscribe to it

Customer

pays regular fee

TimeDollarShave

Bottom of pyramid

Tailor offer to

less wealthy

customers

Tata Nano

Walmart

Trash to cash

Turn waster

into new products

BraskomEkocycle

Dynamic pricing

Prices

changes by

demand

Priceline

WallSt Bar

Co-createDesignCustomers

are co-designers of

products

Threadless

Local Motors

WhitelabelMake

products for

another brand

CottMcBride

Doing goodBenefits

society or

environment

OxfamEcotricity

ExperienceAdvertising

©GeniusWorks2015

www.theGeniusWorks.com

4. Build new business models

5. Deliver experiences that enable more

Products

Ad

ded

val

ue

Added relevance

Services

Experience

PurchaseExperience

Usageexperience

EnablingExperience

5. Deliver experiences that enable more

6. Harness the power of community

Movement Collaborative

Customer

Customer Customer

CustomerCustomer

Customer

Brand-enabled

community

Co-enable Co-design

Co-create

Co-sellCo-support

Co-consume

6. Harness the power of community

7. Map your journey to reinvent your future

7. Map your journey to reinvent your future

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Visi

on 3

Visi

on 2

Visi

on 1

Deliv

erab

les

3

Deliv

erab

les

2

Deliv

erab

les

1

Resu

lts 3

Resu

lts 2

Resu

lts 1

Horizon 1 delivers

excellence and quick wins

Horizon 2 delivers

new concepts and extensions

Horizon 3 delivers

breakthroughsand a new core

Starting today


Smarter and faster

Jack Maon leadership

Fixed mindset is sustaining … it doesn’t like change.It seeks perfection, focused and reactive, tactical and analytical, process and

efficiency-focused, detailed and deliberate, they fear mistakes, and seek to optimise performance within the status quo.

Growth mindset is disruptive … it loves change.It seeks opportunities, visionary and proactive, strategic and intuitive, market and

consumer-focused, assertive and empowering, they see failure as an adventure, and innovation as a route to future growth.

Jeff Bezoson leadership

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen

Are you ready to change your game?

Be your best self everyday

“I learned that courage was not the absence of fear,

but the triumph over it”

Be your best self everyday

“You can’t connect the dots looking forward. You can only connect them looking backward …

So you have to trust that the dots will somehow connect in your future”

BR

UC

E M

AU

MA

NIF

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TO

+genius

[email protected]@GeniusWorks

Reinvention 2017: Gamechangers ... What will you do differently?

Business

Transcript of Reinvention 2017: Gamechangers ... What will you do differently?