Reinventing Marketing Leadership amid Global Complexity

April 13, 2011- Trump SoHo, New York City

Connecting the People & Ideas in International Marketing

presents

The Internationalist Connects People & Ideas

• IN PRINT:A Magazine dedicated to the vitality of international marketing and the passion of the people who are making things happen throughout the world.

• ONLINE:A newly-created portal—www.the-internationalist.com, which points to a growing array of useful and unique sites.

• IN PERSON:Internationalist Conferences, Inc. was created to bring to life the magazine’s energy via:

– Think Tank events that provide marketers & agencies with provocative forums

– Program that honor innovation and leadership – Marketing leadership forums that drive excellence – Networking events that highlight a specific country

• BEST PRACTICES:Two annual awards-- The Internationalist Awards for Innovation in Media(winter) and The Internationalist Awards for Innovative Digital Marketing Strategies (summer).

WHO ARE THE 100?Today’s marketing leaders who will shape our industry for tomorrow.

The Internationalist will gather marketing leaders who have been reported on, listened to, or honored over the last several years in The Internationalist magazine, on our website, in our e-newsletters, or at our events and awards.

Who are they?

• Internationalists of the Year– honored for being multinational brand champions

• Trendsetters– individuals whose ideas The Internationalist has been tracking

• Innovators– agency stars who now have major marketing roles

• Idea People from The Internationalist Think Tanks-- Media Matters, Marketing Matters and Hot Markets

• Award winners for case studies in the Internationalist Awards for Innovation in Media or Internationalist Awards for Innovative Digital Strategies

A SAMPLING OF THE 100Christine Valls- Manager E-Commerce Product Marketing/Latin America- AMERICAN AIRLINES (Miami, FL-USA) Joe Bihlmier, Vice President Global Media- AMERICAN EXPRESS (New York, NY-USA) Nicolas Maurer, Vice President Marketing- BEIERSDORF (New York, NY-USA) Len Blaifeder, VP/Director of Advertising and Direct Marketing- BNY MELLON (New York, NY-USA) Neil McGuinness, Advertising and Marketing Communications Manager- BP SOLAR (Madrid, Spain)Geert van Kucyk- EVP/Chief Marketing Officer- PHILIPS (Amsterdam, The Netherlands)Bettina Sherick, VP/International Theatrical Digital Marketing- 20th CENTURY FOX (Irvine, CA-USA) Mike Paradiso, Vice President- Global media Director- CA/ Computer Associates (Islandia, NY-USA)Kristy DeMarco, Director of Marketing Consumer Business Group- CISCO (Irvine, CA-USA) Mark Stewart, VP-Global Media- KRAFT (Tarrytown, New York)Kathy Button Bell, Vice President & Chief Marketing Officer- EMERSON (St. Louis, Missouri-USA)Stefan Betz, Head of Sales & Marketing- GERMANWINGS (Cologne, Germany) Vanessa Healey, Global Tactical Marketing Director- InterContinental Hotels & Resorts (London, UK)Hossam Dabbous, Head of Marketing for Gulf Countries- PEPSICO (Jeddah, Saudi Arabia) Cathy Davies, Director of Global Marketing- SONY ERICSSON (London, UK)Mark Davies, Director of Marketing Communications- STAR ALLIANCE (Frankfurt, Germany)Babs Rangaiah, Global Communications Planning Director- UNILEVER (London, UK)Teresa Poggenpohl, Executive Director-Global Image- ACCENTURE (Chicago, IL-USA) Susan Bradley, Director of Marketing Communications- BOEING Commercial Airplanes (Seattle, WA-USA) Grace Villamayor, Director- Sales & Marketing- HERTZ International (Miami, FL-USA) Marcus Casey, Director of Marketing & Customer Relations, North America- LUFTHANSA (Cologne, Germany)Simon Sproule, Corporate Vice President of Global Communications- NISSAN Motor Company (Tokyo, Japan)Celine Del Genes, Head of Marketing- REEBOK ASIA PACIFIC (Hong Kong) Paul Greenberg, Vice President Media Services- NYC & Co. (New York, NY) Dr. Greg Allgood, Director Children’s Safe Drinking Water- PūR® Procter & Gamble (Cincinnati, OH- USA)

OBJECTIVE

What is the significance of THE 100?

• This exclusive, invitation-only annual gathering enables marketing leaders to connect, share challenges and listen to fresh perspectives in the right-sized setting among peers.

• Designed for today’s marketing leaders, the theme is:

100 LEADERS | 100 IDEAS | 100 POWER BRANDSReinventing Marketing Leadership Amid Global Complexity

• Attendance to THE 100 is limited to 200– 100 clients and 100 other industry decision-makers, including agency executives and sponsors.

The goal of THE 100 is to provide enough insights in a fast-paced, single day to fuel thinking for the next 6 months in our dynamic, on-demand marketing world.

SPONSORSHIPBENEFITS:

• THE 100 provides a rare opportunity to participate in an event populated by marketing leaders– clients and agency executives. Media owner attendance

is limited to sponsors only.

• The event affords the chance to interact with hard-to-reach marketers in an intimate and creative business setting.

• THE 100 provides an exciting, non-competitive environment for clients, agencies and sponsors to exchange ideas.

• Marketers attend with an exclusive invitation from The Internationalist--recognized for connecting people & ideas in international marketing for almost a decade.

SPECIFICS- Premium SponsorPRE-EVENT• Access to a private VIP reception with key speakers the evening before the event.• Email invitation series will underscore Sponsor’s involvement.• Social Media Links promoting the event with Sponsor logo through Linked In, Facebook and Twitter.• Event details with Sponsor information will be posted at www.internationalistconferences.com, as well

as on The Internationalist’s global advertising event calendar--www.internationalistevents.com• 6 complimentary guest tickets for Premium Sponsor

AT THE EVENT• Panelist/Moderator: Sponsor will be asked to moderate a panel or contribute to the program.• Lunch or Reception Sponsorship: Sponsor will be recognized as the exclusive host • Seat or Table Drop: Sponsor may provide information packages or premium items for each guest. This

includes the placement of promotional material on the seat or table of each attendee– exclusive to Premium Sponsor.

• Sponsor will be publicly acknowledged from podium at the event opening and closing. • Sponsor will be introduced to guests. • Sponsor recognition is provided within the event program and on a flash drive with speaker

presentations for all attendees.• Sponsor logo included in event signage and slide show loop

POST-EVENT• Guest contact details will be provided.• An email alert will follow to encourage feedback and will acknowledge the Sponsor.• Outline of the event and guest photos post immediately at www.internationalistconferences.com• Photos in The Internationalist’s People & Places pages—following the event will mention the SPONSOR.• Event coverage also appears on the www.internationalistmagazine.com website.

$25,000

SPECIFICS- Supporting Sponsor

PRE-EVENT• Access to a private VIP reception with key speakers the evening before the event.• EMAIL invitation series will underscore Sponsor ’s involvement.• Social Media Links promoting the event with Sponsor logo through Linked In, Facebook and Twitter.• Event details with Sponsor information will be posted at www.internationalistconferences.com, as well

as on The Internationalist’s global advertising event calendar--www.internationalistevents.com• 3 complimentary guest tickets for Supporting Sponsor

AT THE EVENT• Sponsor will be also be recognized as the exclusive host at one of the networking/coffee break.• Sponsor may provide information packages or promotional items for each guest at above break.• Sponsor will be publicly acknowledged at the event opening and closing. • Sponsor will be introduced to guests. • Sponsor recognition is provided with the event program and on a flash drive with speaker

presentations for all attendees.• Sponsor logo included in event signage and slide show loop

POST-EVENT• Guest contact details will be provided.• An email alert will follow to encourage feedback and will acknowledge the Sponsor .• Outline of the event and guest photos post immediately at www.internationalistconferences.com• Photos in The Internationalist’s People & Places pages—following the event will mention the Sponsor .

• Event coverage also appears on the www.internationalistmagazine.com website.

$15,000

SPECIFICS- Contributing Sponsor

PRE-EVENT• EMAIL invitation series will underscore Sponsor ’s involvement.• Social Media Links promoting the event with Sponsor logo through Linked In, Facebook and Twitter.• Event details with Sponsor information will be posted at www.internationalistconferences.com, as well

as on The Internationalist’s global advertising event calendar--www.internationalistevents.com• 2 complimentary guest tickets for Premium Sponsor

AT THE EVENT• Sponsor will be publicly acknowledged at the event opening and closing. • Sponsor recognition is provided with the event program and on a flash drive with speaker

presentations for all attendees.• Sponsor logo included in event signage and slide show loop

POST-EVENT• Guest list will be provided.• An email alert will follow to encourage feedback and will acknowledge the Sponsor .• Outline of the event and guest photos post immediately at www.internationalistconferences.com• Photos in The Internationalist’s People & Places pages—following the event will mention the Sponsor .• Event coverage also appears on the www.internationalistmagazine.com website.

$5,000

Vital StatisticsMAGAZINE• 7,500 delivered per edition with over 80% directed at international client and agency

decision-makers.• Circulation in 50+ countries; endorsed by the CMO Council and the ANA.• Geographic distribution reflects the location of international marketing hubs–

40% Americas, 33% Europe, 22% Asia and 5% Middle East/Africa

WEBSITE• Attracts 15,000 unique users monthly- including The Huffington Post, The New York Times, top

bloggers, etc. • In an average month, 9,038,677 KBytes are downloaded from past issues and archived PDFs.• 68 countries are currently sourced.

E-NEWSLETTER• Email database now stands at 14,750+ names- largely international clients and agency personnel

EVENTS• Gather 50-200 key marketers as an opportunity for personal interaction– in an environment

free of competitors. Photos and content, when appropriate, are used in the magazine and on websites.

Interact with Today’s Internationalists

Created in 2003 by Deborah Malone, The Internationalist is devoted to connecting a dynamic worldwide community through people and ideas.

No other media has assumed this worldwide marketing role.

No other media delivers international decision-makers wherever they may be found in the world.

Since its inception, The Internationalist has initiated a series of FIRSTS-- based on recognizing leadership, innovation and key trends:

• Recognizing new leaders and international champions who have now often gone on to larger industry roles. This includes naming Agency Innovators and Internationalists of the Year- The Marketers Behind the Brands.

• Unique awards that are truly international. Entry categories reflect the way campaigns operate-- as global, regional, local executions of a multinational campaign or as a local campaign worthy of world class standards.

• The first Nation Branding Master Classes in 2006 and 2007

• MEDIA MATTERS Think Tank series that will now have a social networking component.

Co-Produced by MFM Global

MFM Global is a unique hybrid management company. Offering clients a la carte services, frominitial concept creation to innovative marketing and production. MFM Global strives to provideits clients with the full breath of cumulative knowledge and experience, whilst offering first classlogistics, event and conference production services. MFM Global specializes in international anddomestic events, providing organizational support for events and conferences as small as tenpersons to as large as one hundred thousand.

MFM Global has organized events for: Microsoft, World Economic Forum, InternationalAdvertising Association, Novartis, Yahoo!, Sanofi Synthelabo, and United States CentralCommand among others.