REI Sun Protective Clothing
17
Sunshine Promotions
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COMM4820 Group Project This is a group project done by a group of five, including me, for a public relations class at the University of Connecticut. The task was to create a public relations campaign to promote R.E.I.'s Sun Protective Clothing line and skin cancer awareness.
Transcript of REI Sun Protective Clothing
Sunshine Promotions
1. Facts About the Industry 2. REI in the Industry
3. Our Target Audience
Goal #1: Increase Awareness of the Need for Sun-Protective Clothing
Objective #1: Increase “likes” for the R.E.I. Sun Protective Clothing Facebook Group by
1,000 within 6 months.
LIKE US ON
Objective #2: Increase membership for the REI
Cooperative Program by 100 people
in the next 6 months.
Goal #2: Raise awareness of the R.E.I. partnership
with reputable cancer organizations/associations.
Objective #1: Apply and gain endorsement of
three foundations/organizations within the year.
#1: The Skin Cancer Foundation
#2: The American Academy of Dermatology
#3: The Outdoors Alliance for Kids
Objective #2: Increase donations to the
aforementioned organizations through R.E.I.
by 15% by September.
May is Skin Cancer Prevention & Detection Month.
Printing Total: $4,420
Tent Rental Total: $1,000
Advertising Total: $10,700
Total Expenses: $16,120
Thank You! Questions?
