REHABILITATION HOSPITAL BRAND GUIDELINES · the logo or tagline do not change color of the tagline...

burke rehabilitation hospital brand guidelines

A member of the Montefiore Health System, Inc.

Table of Contents

introduction

welcome to burke mission

logo

usage standard standards with taglines

color usage improper logo usage

specialty usage

color

palette and gradients typography color

typography

typeface usage

application

architectural signage

door signage

additional verbage

introduction

Welcome to Burke

Burke Rehabilitation has been a leader in medical

rehabilitation for more than one hundred years.

Burke Rehabilitation Center is comprised of two divisions:

Burke Rehabilitation Hospital & Burke Outpatient Division

Opened in 1915, Burke Rehabilitation Hospital is accredited by the Joint Commission and the Commission on Accreditation of Rehabilitation Facilities. These two accrediting organizations are the gold standards for acute rehabilitation hospitals in the United States today. Located in White Plains, New York, Burke is a 150-bed acute rehabilitation hospital, entirely dedicated to rehabilitation medicine. While convenient to Westchester County, New York City, Long Island and Connecticut, Burke attracts and welcomes patients from across the country and around the world. We provide inpatient and outpatient care for a broad range of neurological, musculoskeletal, cardiac and pulmonary disabilities caused by disease or injury.

Burke treats patients who have suffered a stroke, spinal cord injury, brain injury, amputation, complicated orthopaedic surgery or fracture, arthritis, cardiac and pulmonary disease, and neurological disorders. Patients are most frequently transferred to Burke from acute care hospitals once their condition is stable and they are able to participate in intense physical, occupational and speech therapy.

Burke Rehabilitation Outpatient Division was created to expand available therapies to patients who have been discharged from Burke and those from the community in need of quality compassionate rehabilitation care for a wide range of medical conditions. Steadily growing over the past several years, Burke continues to expand its outpatient facilities to address the needs for these services. Burke now operates one outpatient clinic on the main Burke campus in White Plains and five other community clinics throughout our service area.

introduction

Our Mission

To provide the most effective rehabilitative care for patients of

any race, religion, age, sex, sexual orientation, marital status,

creed, national origin, or color and/or veteran status, regardless

of ability to pay, to lessen disability and dependence resulting

from diseases of the nervous system, the musculoskeletal

system, the cardiovascular system and the pulmonary system

and other diseases or conditions where rehabilitation efforts

may be useful.

To engage in research, development and teaching programs to

improve medical care, reduce disability and dependency, and

further knowledge and understanding of disease mechanisms

and causes.

To offer the highest quality rehabilitation health care services

appropriate to the needs of the community.

intro / logo / color / typography / application

Logo Usageusage standards

standards with taglines

color usage

improper logo usage

specialty usage

6

logo

Usage Standards

Each time the logo is used, it should adhere to the application

guidelines specified in this manual.

protective field

For greatest visual impact and design integrity, the logo is always surrounded by a protective field – or clear space – where no other image or type should appear. The box (shown as a dotted line) around the Burke logo indicates the protective field, which is the height of the letter “X” indicated above around the entire logo.

=

logo proportions

The Burke logo should always be used in the correct proportion. Use the q key when scaling the logo artwork within any document.

minimum size

The Burke logo should never appear in a size smaller than 1.75” wide.

1.75”

The space within the R is BURKE.

7

logo

Standards with Taglines

These are versions of the logo with a tagline included. They should be

used when first displayed or when the Burke logo is first displayed in

a new medium. This is the most desired use of the logo.

Pioneering Rehabilitation

original tagline

additional tagline

8

logo

Color Usage

Consistent use of color creates a distinctive and proprietary look for

Burke communications materials. This page includes several

examples of 1-, 2- and 4-color logos.

4-color process application

screen / rgb application

dark background application

Logo may be reversed out of a colored background.

burke

Burke Green

C - 73 M - 32 Y - 68 K - 14

Burke Red

C - 21 M - 72 Y - 79 K - 8

Burke Blue

C - 67 M - 28 Y - 34 K - 1

Burke Gold

C - 0 M - 30 Y - 100 K - 0

R - 74 G - 125 B - 98 # - 4A7D62

R - 186 G - 94 B - 66 # - BA5E42

R - 92 G - 150 B - 160 # - 5C96A0

R - 253 G - 185 B - 19 # - FDB913

2-color application

Burke Green - Pantone® 5545 CBurke Gray - Pantone® 406 C

black / grayscale - color applicatoin

A single color version of the logo may appear in black, or in grayscale with the arrows being in 85%, 50% and 25% from left and right respectively receding.

9

logo

Improper Logo Usage

Consistent use of the Burke logo is essential to protect the brand. The

standards presented in this manual create a common platform for all

communications materials and ensure a consistent look. Examples on

this page depict improper ways to use the logo.

do not remove the tagline from logo.

do not kern letters of the logo or tagline

do not change color of the tagline

do not stack the tagline do not enlarge the tagline

do not make logo smaller than 1.75”

do not stretch logo under any circumstance.

do not change the color of Burke logo

do not shift the colors of the logo around.

dimmensions

tagline

color

10

logo

Specialty Usage

The following are ways to alter the logo while maintaining its brand

integrity. Each should be used sparingly and only once they have been

approved for a project by Burke’s Marketing Department.

Rehabilitation& ResearchRehabilitation

& Research

FitnessCenter

RehabilitationHospital

CommunityPrograms

OutpatientDivision

shorthand logo

In time, the “B” in the Burke logo could be recognizable enough to the point it could be used by itself as more of a mark. This is not optimal and requires clearance from the Burke Marketing Department.

categorical logo

Logo may appear completely in the Burke primary green, red, blue or gold when presented within its respective category, or in by itself in Burke green.

Outpatient Division

CommunityPrograms

Rehabilitation Hospital

one-color logo Below is the only approved one-color logo.

Above is an example of a community program using its correct shorthand logo

example:

11

logo

Specialty Usage Cont.

initiative logo

Similar to the shorthand logos, the initiative logos are color sensitive and should match programs they fit into with a line separating the colored icon and the program name underneath (1-2 lines preferably). Contact the marketing department before creating additional marks.

INITIATIVE NAME

Above is an example of how the mark should work with the text

Color Usagepallette and gradients


13

color

Palette and Gradients

These 4 selections comprise the Burke primary color palette. The colors

above are used to create gradients and color fields of varying opacity.

pms 492 c

C - 21 M - 72 Y - 79 K - 8# - BA5E42

pms 549

C - 67 M - 28 Y - 34 K - 1

# - 5C96A0

pms 5545 c

C - 73 M - 32 Y - 68 K - 14# - 4A7D62

pms 130 c

C - 0 M - 30 Y - 100 K - 0

# - FDB913

primary colors gradients

creating gradient

To create a gradient, choose respective colors at 85% and 65% and place them on opposite spectrums with the location in the middle. Can be radial or linear.

14

color

Typography Color

For all typography on screen or print, please follow the guidelines

above for all Burke materials.

For headlines, please use corresponding section color.

Text may also be inversed to white if on a dark background or in a gradient.

For body copy, please use 85% Black.

Typography Usagetypefaces and usage


16

Proxima Nova Regular

abcdefghijklmnopqrstuvwxyz

1234567890*!?@#$&

Proxima Nova Italic

abcdefghijklmnopqrstuvwxyz

1234567890*!?@#$&

Proxima Nova regular vs italicused mainly as body copy for print and web

secondary san-serif

Anivers Italic

abcdefghijklmnopqrstuvwxyz1234567890*!?@#$&

typography

Typeface Usage

The Linotypes Anivers, Proxima Nova and Equip typefaces are the

designated fonts to use for all materials.

Anivers Regular


Anivers Bold


Anivers Bold vs Regular vs Italicused mainly for most purposes including but not limited to titles and headers

primary san-serif

Equip Regular


Equip Mediumuse typface for additional logo systems created under the Burke Brand

specialty font

Application Usagearchitectural signage

door signage

additional verbage


18

application

Architectural Signage

For architectural signage please follow the guidelines

above for all Burke buildings.

selective:If a color is used, Burke logo must be in specified PMS Green and/or Blue.

Approved primary font only

The logo is not required if words are more appropriate.

The title “A member of the Montefiore Health System, Inc.” is recommended but not required.

required:

special cases:

(view logo color section)

(view font usage section)

If the logo is cast in metal, it should be represented in gold inspired by the yellow from the color palette

19

application

Door Signage

For door signage please follow the guidelines above to maintain

the integrity of the brand.

Should include 4 color logo with tagline or without.

As of January 2016, it is recommended that window and door signs include the verbiage: “A member of the Montefiore Health System, Inc.”

required:

exceptions:When using one of the divisions of Burke,

you don’t need the full color logo.

20

application

Additional Verbage

The phrase “A member of the Montefiore Health System, Inc.”

should be added to printed and digital materials such as websites,

advertising, brochures and other promotional materials. The phrase

should be in Anivers Bold Italic and should appear smaller than the

logo, as it is not officially part of the logo. For further clarification,

contact the Marketing department.

The phrase should NOT be in the same color as the logo used. This allows it to remain seperate from the mark.

exceptions:When using the minimum size logo the phrase may appear as shown to the left.This is because the text should not be smaller then 8pt font otherwise it will become illegible.




encorporated phrase:

usage:The phrase can be used with all approved logos. It should be flush under the logo as shown. The color will depend on the application to provide the best legibility, but should be in the approved colors below:

1.75”

further information

Questions & Comments

Proper use of the Burke logo and Burke tagline help

maintain and further promote the Burke brand. If you have

any questions about the use of the Burke logo, tagline, colors,

typefaces or anything else related to the brand, please contact

Burke’s Marketing Department:

tel - (914) 597-2848

email - [email protected]

REHABILITATION HOSPITAL BRAND GUIDELINES · the logo or tagline do not change color of the tagline...

Documents

Transcript of REHABILITATION HOSPITAL BRAND GUIDELINES · the logo or tagline do not change color of the tagline...