Regulations, Curricullum and Syllabi 2011-13 Batch

SYLLABUS

MBA program 2010 onwards

Office of the Controller of ExaminationKumaraguru College of Technology(Autonomous and Affiliated to Anna University of Technology, Coimbatore)XIII– BOARD OF STUDIES, March 16, 2011

KCTBUSINESS SCHOOL

1 2010-12 Batch onwards – BOS XIII

KUMARAGURU COLLEGE OF TECHNOLOGY, COIMBATORE

MBA Programme

CHOICE BASED CREDIT SYSTEM

These regulations are applicable to all candidates admitted into MBA programme from the academic year 2010 –

2011 batch onwards.

PREAMBLE

The phenomenal growth of science and technology and through this, the growth and spread of

Management Science literature and arts have made available a large chunk of information and data for the

learners. Availability of such huge knowledge has necessitated the introduction of a new system of education,

called Choice Based Credit System (CBCS). When education is compartmentalized and a rigid academic system of is

imposed, the learners will not have any choice in choosing the subjects of their liking or requirement to strengthen

their knowledge in certain quarters which may be necessary for their career. Hence a paradigm shift from teacher-

centric to learner-centric educational system has occurred. This system offers flexibility to the learners.

The flexibility could include multipoint entry, choice of a large number of electives (course curricula

permitting students to choose subjects to suit their career aspirations), flexible pace of earning credits with

minimum and maximum specified per semester, carrying over credits, having audit courses, and choosing courses

from other disciplines.

1. DEFINITIONS AND NOMENCLATURE

In these Regulations, unless the context otherwise requires:

1.1 Programme

MBA Programme means Post Graduate Degree Programme in Business Administration.

1.2 Course

A subject of study offered under MBA Programme is called a course. (Example: Organisational Behaviour)

1.3 Curriculum

The collective subjects and components, papers, course etc. studied in the MBA degree programme that give

appropriate knowledge in the chosen discipline are collectively called curricula.

1.4 Credits

Course work is measured in units called credit hours or simply credits. The number of periods or hours of

contact per week determine the credits of the course. If there is a lecture course with 4 period hours of

lectures per week, then that course is said to have 4 credits, 2 period hours will have 2 credits and 1period

hours as 1 credit. If a laboratory course has 2 periods (hours) per week, then it will have 1 credit and for 4

hours 2 credits. The summer project after the second semester carries2 credits and the major project in fourth

Semester carries 12 credits and each credit provides 2 hours of work per week.


1.5 Total credits for MBA programme

A Student should undergo the prescribed curriculum with total credit of 92 credits for successful completion

of the M.B.A. programme.

1.6 University

University means the Affiliating University, Anna University of Technology, Coimbatore.

1.7 Head of the Institution

Head of the Institution means the Principal of the College who is responsible for all the academic activities

and for implementation of relevant rules of this regulation.

1.8 Institution

Institution means Kumaraguru College of Technology, Coimbatore an autonomous institution affiliated to

Anna University of Technology, Coimbatore.

2. OPERATIONAL GUIDELINES 2.1 Mode of Study

Mode of study offered for full time programme. Candidates admitted under Full-Time should be available in

the College of during the complete working hours of all working days for the duration of the programme for

curricular, co-curricular and extra-curricular activities assigned to them.

2.2 Admission Eligibility

Candidates seeking admission for MBA Programme shall be required to have any recognized University

degree or equivalent thereof accepted by the Syndicate of Anna University of Technology, Coimbatore as

equivalent thereto.

Eligibility conditions for admission such as class obtained, number of attempts in qualifying examination and

physical fitness will be as prescribed by the Syndicate of the University from time to time.

2.3 Duration of the Programme

The minimum and maximum period for completion of the Programme is given below:

Programme Min. No. of Semesters Max. No. of Semesters

MBA (Full Time) 04 08

Each Semester shall normally consist of minimum of 90 working days

2.4 Attendance Requirements for Completion of a Semester

A Candidate who has fulfilled the following conditions shall be deemed to have satisfied the requirements

for completion of a semester.


2.4.1 Ideally every student is expected to attend all classes and secure 100% of attendance. However,

in order to allow for certain unavoidable reasons, the student is expected to attend a minimum

of 80 % in every course to become eligible to appear in the respective end semester examination.

2.4.2 However, a candidate who could secure attendance between 70% and less than 80% only (after

rounding off to the nearest integer) in the current semester due to medical reasons

(hospitalization / accident / specific illness) or due to participation in the College / Anna

University of Technology / State / National / International level Sports events with prior

permission from the Principal shall be given exemption from the prescribed attendance

requirement and he/she shall be permitted to appear for the current semester examinations.

2.4.3 Candidates who do not complete the semester as per the clause 2.4.1or 2.4.2 will not be

permitted to write the semester examination at the end of the semester and not permitted to go

to ensuing semester. They are required to repeat the incomplete semester in the next academic

year.

2.5 Requirements for Appearing for End Semester Examination

2.5.1 A candidate shall normally be permitted to appear for the end semester examination of the

current semester if he/she has satisfied the semester completion requirements Registration is

mandatory for all eligible courses in the current semester examinations as well as arrears

examinations failing which the candidate will not be permitted to move to the next semester.

2.5.2 A candidate has to obtain a minimum of 25 marks out of 50 marks in CAM (Continuous Assessment

Marks) for each theory/practical course to register that course for the end semester

examinations. Otherwise he/she will not be permitted to register that course in the end semester

examinations.

2.5.3 If a candidate is absent for internal test(s) on genuine reasons, he/she may be permitted to write

retests after getting the permission from the HOD. Such tests shall be conducted before the last

day of instruction of that semester. Retest is not permitted for improvement.

2.5.4 If a candidate is prevented to register any course for the end semester examinations for want of

minimum of CAM (25 marks out of 50 marks) he / she may be allowed to go to next semester. The

candidate is permitted to improve his/her internal mark in that course by writing a supplementary

test for 3 hours in the next semester for 35 marks. For seminar/ attendance components, the

marks obtained in the original semester will be taken into account and added to make the CAM

for 50.

2.5.5 If a candidate is prevented to register in the end semester examinations for want of minimum of

CAM in four or more courses including practical courses, he/she will not be permitted to go to

next semester. They are required to repeat the incomplete semester in the next academic year.


2.6 Provision for Withdrawal from Examination

A candidate may, for valid reasons, be granted permission to withdraw from appearing for any course or

courses of only one semester examination during the entire duration of the degree programmes. Also only

one application for withdrawal is permitted for that semester examination for which withdrawal is sought.

Withdrawal application shall be valid only if the candidate is otherwise eligible to write the examination and

if it is made prior to the examination in that course or courses and also recommended by the Head of

Department.

2.7 Procedure for Awarding Continuous Assessment Marks (CAM)

For all theory and practical courses the continuous assessment shall be for a maximum of 50 marks. The

above continuous assessment shall be awarded as per the procedure given below:

2.7.1 Theory courses

The weightage of marks for each theory course is given as below:

i. Internal Test I& II : 15 marks (7.5/ test) ii. Model Exam : 15 marks iii. Presentations & Assignment : 10 marks (Each 5 marks) iv. Class Participation & attendance : 10 marks (Each 5 marks) Total : 50 marks

Question Paper Pattern for Internal Test

Part A (case study - Compulsory) : 1 x 10 = 10 Marks

Part B (concepts -short answers- compulsory) : 5 x 02 = 10 Marks Part C (Descriptive/critical – Internal Choice) : 3 x 10 = 30 Marks

Total : 50 Marks Question Paper Pattern for Model Examination

Part A (case study - Compulsory) : 1 x 20 = 20 Marks Part B (concepts – short answers – Compulsory) : 10 x 2 = 20 Marks Part C (Descriptive/critical – Internal Choice) : 4 x 15 = 60 Marks

Total : 100 Marks 2.7.2 Practical Courses

Every practical exercise / experiment shall be evaluated based on conduct of exercise / experiment and

records maintained. There shall be at least one model practical examination. The criterion for arriving at

the internal assessment is given as below:

Observation : 10 marks

Record : 10 marks

Model Examination : 25 marks

Attendance : 05 marks

Total : 50 marks


2.7.3 Marks for attendance shall be awarded as given below for all courses:

80% attendance : 1 mark

81% to 85% of attendance : 2 marks




2.8 End Semester Examination

The end semester examinations (theory and practical) of 3 hours duration shall be conducted as per the time

table of examinations notified by the COE. For theory courses examination will be conducted for 100 marks.

The marks so obtained are converted to 50 marks after rounding off to the nearest integer. The end semester

marks will vary for practical courses which is detailed in the programme structure.

2.8.1 Question Paper Pattern for theory courses

For end semester examination, question paper is set for 100 marks with the following pattern.

PART A (Case study - Compulsory) : 20 x 1 = 20 Marks

PART B (Concept/Short Answer – No choice) : 2 x 10 = 20 Marks

PART C (Descriptive/Critical – Internal Choice) : 15 x 4 = 60 Marks

Total : 100 Marks

2.8.2 Question Paper Setting

Three out of 6 or 7 theory courses in a semester will be randomly selected for setting question papers

by external examiners by the Controller of Examinations. The Principal in consultation with the Head of

the Department will nominate the internal faculty for each semester to set question papers for the

remaining 3 or 4 theory courses.

2.8.3Evaluation of Answer Books

Single valuation is done by the external or internal examiner for each theory course of MBA degree

programme, appointed by the Controller of Examinations/Head of the Institutions.

Three out of 6 or 7 theory courses in a semester will be randomly selected by the Controller of

Examinations for evaluation by external examiners. The Head of Institution in consultation with the

Head of the Department will nominate the internal examiners for each semester to evaluate the answer

books in the remaining 2 or 3 theory courses

2.8.4 Appointment of Internal Examiners for theory courses

Teachers with a minimum of 5 years of teaching experience and positioned as Senior Lecturer or above

alone shall be considered for question paper setting and teachers with a minimum of 5 years of

teaching / industrial experience and positioned as Lecturers or above shall be considered for evaluating

answer books.


2.8.5 Passing Requirements

2.8.5.1 Passing minimum for each theory, practical course and project work is 50% in the continuous

assessment and 50% in the end semester examination.

2.8.5.2 If a candidate fails to secure a pass in a particular course, it is mandatory that he/she shall register

and reappear for the examination in that course during the next semester when examination is

conducted in that course he/she should continue to register and reappear for the examination till

he/she secures a pass. However, the continuous assessment marks, if it is 50% and above, obtained

by the candidate in the first attempt shall be retained and considered valid for all subsequent

attempts.

2.8.5.3 Students scoring less than the passing minimum marks shall be deemed to have failed and be given

Re Appear. The letter grade “U” indicates prevention from appearing for examinations (due to

shortage of attendance and insufficient CAM) and “W” indicates the authorized withdrawal. A

student having RA grade need not redo the course, but can appear in the arrear examination at the

end of the following semester. However, a student “U” grade has to necessarily redo the course,

either during the summer term or in the regular semester as the case may be. The “U” grade once

awarded stays in the regard of the student. However, when the student passes the prevented

course in the subsequent semester the grade will be awarded and will appear in the grade card of

that semester.

2.8.6 Revaluation

A candidate can apply for revaluation for his/her end semester examination answer paper in a theory

course, within one week from the declaration of results, on payment of a prescribed fee through proper

application to the Controller of Examinations through the Head of the Department. The Controller of

Examinations will arrange for the revaluation and the results will be intimated to the candidate

concerned through the Head of the Department with the approval of the Principal. Revaluation is not

permitted for practical courses, and for project work.

2.8.7 Improvement in Examination

A student who has passed any of the courses prescribed in the curriculum for the award of the degree

shall not be permitted to re-enroll to improve his/her marks in a course or the aggregate marks.

2.8.8 Malpractice

If a student indulges in malpractice in any of the internal/final examinations he/she shall be liable for

punitive action as prescribed from time to time.


2.9 Classification of the Performance

Classification of the performance of students in examinations pertaining to a programme is done on the

basis of numerical value of Cumulative Grade Point Average. The concept of CGPA is based on Marks, Credits,

Grade and Grade points assigned for different mark ranges. The following table shows the relation between

the range of marks, Grade and Grade points assigned.

Range Of Marks Grade Grade Point

90- 100 S - Outstanding 10

80 – 89 A - Excellent 9

70 – 79 B - Very Good 8

60 – 69 C - Good 7

55 – 59 D - Fair 6

50 – 54 E - Average 5

Below 50 RA - Reappear in the exam 0

Shortage of Attendance / & Insufficient CAM

U – Redo the course(s) -

Withdrawal from examination W – -

Absent Ab – -

A student earned U grade in a core course has to repeat it compulsorily when the course is offered in a

subsequent semester.

2.10 Semester Grade Point Average (GPA)

Grade point Average is calculated as follows:

n ∑ (C i x GP i ) i =1 GPA = ---------------------, where n ∑ Ci i =1

C I = Credits of a course

GP i = Grade Points scored in that course.

n = Number of courses in the semester

The Grade point Average will be rounded off to two decimals.


2.11 Cumulative Grade Point Average (SCGP / CGPA)

N ∑ (C i x GP i ) i =1 CGPA = ----------------------- N ∑ Ci i =1

Where

N = Total number of courses upto that semester.

While calculating SGPA / CGPA all courses upto that semester (SGPA) or all courses upto the end of the

final semester (CGPA) are taken into account.

2.12. Issue of Grade Sheets

Separate grade sheet for each semester will be issued by the Controller of Examinations after the

publication of the results.

2.13. Temporary Break of Study from a Programme

2.13.1 A candidate is not normally permitted to temporarily break the study. However, if a candidate intends

to temporarily discontinue the programme in the middle for valid reasons (such as accident or

hospitalization due to prolonged ill health) and to rejoin the programme, he/she shall apply in advance

to the Principal through the Head of the Department stating the reasons with proof, in any case, not

later than the last date for registering for the semester examinations of the semester in question.

Break of study is permitted only once during the entire period of the MBA program

2.13.2 The candidate permitted to rejoin the programme after the break shall be governed by the rules and

regulations in force at the time of rejoining.

2.13.3 If any student is detained for want of requisite attendance, progress and good conduct, the period

spent in that semester shall not be considered as permitted break of study.

2.14. Eligibility for the Award of Degree

To qualify for the MBA degree programme the candidate has to complete and clear all the required courses

and earn the required credits within 8 semesters or 4 years from the date of registration

2.15. Classification of Successful Candidates

Classification of the performance of students in examinations pertaining to a programme is done on the

basis of numerical value of Cumulative Grade Point Average. Candidates who have passed all the

prescribed courses on the basis of marks and credits, will be classified as follows

2.15.1 A Candidate who secures CGPA of 8.5 and above will be declared to have qualified for the degree in First

class with Distinction, provided the student has passed all the prescribed courses in the First


Appearance. The authorized break of study (vide clause 2.13) will not be counted for the purpose of

classification.

2.15.2 A Candidate who secures CGPA of 6.5 and above will be declared to have passed in first class provided

the candidate clears all the courses within the 6 semesters. The authorized break of study (vide clause

2.13) will not be counted for the purpose of classification.

2.15.3 All other candidates (not covered in clause 2.15.1 & 2.15.2) who qualify for the award of the degree

shall be declared to have passed the examination in Second class. A candidate who is absent for end

semester examination in a course/project work after having registered for the same shall be

considered to have appeared for that examination for the purpose of classification.

2.16 Ranking

Candidates who get the top three CGPA shall be considered as rank holders provided they have passed all the

prescribed courses in their first appearance. First class with Distinction alone will be considered for ranking.

2.17 Award of Degree

The award of Degree must have been approved by the Academic Council of the College.

3. STRUCTURE OF THE PROGRAMME

The programme will have a curriculum and syllabi consisting of core courses, elective courses and project work.

The Programme may also include seminar / practical’s / practical training, if they are specified in the curriculum.

3.1 Core Courses

15 core courses spread over 4 semesters will have to be undertaken.

3.2 Elective Courses

Elective courses are offered to the students to specialize in different fields. The department provides a range

of electives to enable he students to have a wider knowledge base in functional areas. The students will have

to undergo eight elective courses and earn total credits of 24. A course will be conducted with contact

classes if there is a registration of minimum 10 students. However the final decision to offer the elective rests

with the department. Electives are offered in the following verticals:

Finance

Marketing

Human Resource

Systems

Operations and Process management

Students may choose any two verticals offered by the department. The choice of the vertical should be

registered with the department at the end of the II semester. The chosen elective verticals will be spread

through the third and fourth semester.


3.3 Projects – General Guidelines

3.3.1 Projects shall be carried out under the supervision of the faculty members the Management

Department or any service department allotted to them.

3.3.2 A candidate shall be permitted to work on the project in an Industrial / Research Organization, on the

recommendation of Head of the Department. In such cases, the project shall be jointly supervised by a

supervisor of the department and by an external supervisor from the Organization approved by the

HOD. Student should meet the supervisor periodically and to attend the review committee meetings

for evaluating the progress.

3.3.3 The Project Report prepared according to approved guidelines supplied to every student and duly

signed by the supervisor(s) and the Head of the Department shall be submitted to the Controller of

Examinations on the date announced by the department

3.3.4 If a candidate fails to submit the project report on or before the specified date, he/she is deemed to

have failed in the Project and shall re-register for the same in a subsequent semester.

3.3.5 The projects shall be evaluated through continuous assessment and a terminal examination

3.3.6 A copy of the approved project reports will be kept in the library.

3.4 Summer Project

3.4.1 The Summer Project for 2 credits and a maximum of 100 marks, shall be carried between the II and III

semester of the programme for duration of 6 weeks

3.4.2 The maximum marks for Internal Assessment shall be 50. There will be one mid-term review. The

student shall make presentation on the progress made before the review committee constituted

by the Director. The weightage of Internal Assessment marks for summer project is given below:

Introduction and Literature Review : 08 marks

Research Methods : 10 marks

Progress of Work : 05 marks

Presentation & Interaction : 10 marks

Report : 12 marks

Attendance (Refer 2.7.3) : 05 marks

Total : 50 marks

3.4.3 The end semester exam of Project as end semester examination will be based on the project

report and a Viva-Voce Examination by a team consisting of the supervisor, a senior faculty and

an external examiner. The Principal / Controller of Examinations shall appoint the external

examiner. End semester exam will carry a total of 50 marks and the breakup is as follows:

Presentation& Interaction : 30 marks

Report : 20 marks

Total : 50 marks

The grade point obtained in the evaluation will appear in the mark sheet of the III semester.


3.5 Major Project

3.5.2 The Major Project for 12 credits and a maximum of 400 marks, shall be carried in the IV semester

of the programme for duration of 12 weeks

3.5.3 The maximum marks for Internal Assessment shall be 200. Three reviews will be carried out by

the review committee appointed by HOD. The student shall make presentation on the progress

made before the committee. The weightage for the Internal Assessments is

Project Objectives/Review Of literature : 30 marks

Research Methods : 40 marks

Progress of work : 40 marks

Presentation &Interaction : 30 marks

Report : 50 marks

Attendance : 10 marks

Total : 200 marks

3.5.4 The end semester exam for the Major Project will be based on the project report and a Viva-Voce

Examination by a team consisting of the supervisor (as one of the internal examiner), a common

internal examiner and a common external examiner for each programme. The Controller of

Examinations shall appoint the internal examiner and external examiner

The breakup of marks for the viva-voce is as follows:

Report : 100 marks

Interaction during Viva Voce : 100 marks

Total : 200 marks

3.6 Comprehensive Viva- Voce

The students will be assessed through viva voce on their conceptual knowledge and application in the

fundamental courses. Comprehensive assessment will be conducted at the end of III semester on the

courses of I to III semesters. Viva –voce will be conducted by internal & external examiner. Students who

fail in the viva-voce will attend the same in the subsequent semester. The assessment breakup will be as

follows for Internal & External examiner:

S.No Criteria Internal Examiner

External Examiner

Total

1 Conceptual Knowledge 10 10 20

2 Application Ability 10 10 20

3 Current Business Knowledge 10 10 20

4 Clarity in Answering 10 10 20

5 Communication 05 05 10

6 Grooming & dress code 05 05 10

Total 50 50 100


3.7 Executive Communication (Practical)

To enhance the communicative skills of the students, the executive communication course includes oral and

written communication. The internal assessment will be carried out on a continuous basis throughout the

semester by the course faculty. External assessment will be done based on various parameters by the external

examiner. The internal assessment breakup will be as follows

S.No Criteria CAM

1 Record (Written Communication) 20

2 Presentations 10

3 Group Discussion 05

4 Case Analysis 05

5 Project 10

Total 50

The external assessment break –up will be as follows

S.No Criteria External Examiner

1 Record 20

2 Oral Communication – (GD) 10

3 Written Communication (Report Writing/ Letter Writing) 10

4 Viva- voce 10

Total 50


PROGRAMME STRUCTURE

MASTER OF BUSINESS ADMINISTRATION

2010-12 Batch Onwards


Programme Structure & Scheme of Examination – MBA - 2010 Semester – I

Course Code Course Title

Instruction Hours/Week Credits

Maximum Marks

L T P CAM ESM Total

Theory

MBA557 Management Concepts & Organisational Behaviour

3 0 0 3 50 50 100

MBA558 Data Analysis for Decision Making 3 1 0 4 50 50 100

MBA559 Economics for Business 3 0 0 3 50 50 100

MBA560 Financial Cost and Management Accounting 3 1 0 4 50 50 100

MBA561 Disaster Management 3 0 0 3 50 50 100

MBA562 Legal Aspects of Business 3 0 0 3 50 50 100

MBA563 Management Information System 3 0 0 3 50 50 100

Practical

MBA705 Executive Communication 0 0 4 2 100 - 100

Total 21 2 4 25 800

Semester – II



Maximum Marks

L T P CAM ESM Total

Theory

MBA564 Human Resource Management 3 0 0 3 50 50 100

MBA565 Marketing Management 3 0 0 3 50 50 100

MBA566 Production Management 3 0 0 3 50 50 100

MBA567 Strategic Management 3 0 0 3 50 50 100

MBA568 Financial Management 3 0 0 3 50 50 100

MBA569 Research Methods in Business 3 0 0 3 50 50 100

MBA570 Decision Models for Management 3 1 0 4 50 50 100

Practical

MBA706 Business Application Software Lab 0 0 4 2 50 50 100

Total 21 1 4 24 800


Semester – III



Maximum Marks

L T P CAM ESM Total

Theory

MBA571 International Business Management 3 0 0 3 50 50 100

Elective 1 3 0 0 3 50 50 100

Elective 2 3 0 0 3 50 50 100

Elective 3 3 0 0 3 50 50 100

Elective 4 3 0 0 3 50 50 100

Elective 5 3 0 0 3 50 50 100

Elective 6 3 0 0 3 50 50 100

Practical

MBA707 Comprehensive Viva – Voce 0 0 0 2 - 100 100

MBA708 Summer Project 0 0 0 2 50 50 100

Total 21 0 4 25 900

Semester – IV



Maximum Marks

L T P CAM ESM Total

Theory

Elective 7 3 0 0 3 50 50 100

Elective 8 3 0 0 3 50 50 100

MBA709 Major Project 0 0 24 12 200 200 400

Total 6 0 24 18 300 300 600


Credits Tally

Trimester Credits

Semester I 25

Semester II 24

Semester III 25

Semester IV 18

Total 92

*************************************************************************************************

ELECTIVES OFFERED FINANCE

Sl. NO Course Code

Subjects

1 MBA572 Security Analysis and Portfolio Management

2 MBA573 Mutual Funds Management

3 MBA574 Merchant Banking Services

4 MBA575 International Financial Management

5 MBA576 Banking Services

6 MBA577 Insurance and Risk Management

7 MBA578 Taxation and its Management

8 MBA579 Project Planning, Analysis and Appraisal

9 MBA580 Micro Finance and SME’s in India

10 MBA581 Finance for Agriculture

11 MBA582 Financial Derivatives

12 MBA583 Financial Services


MARKETING

S. NO Course Code

Subject

1 MBA584 Consumer Behavior

2 MBA585 Services Marketing

3 MBA586 Market Intelligence and Research

4 MBA587 Brand Management

5 MBA588 Retail Management

6 MBA589 International Marketing Management

7 MBA590 Customer Relationship Management

8 MBA591 Integrated Marketing Communications

HUMAN RESOURCE

S. No

Course Code Subject

1 MBA592 Industrial Relations and Labour Welfare

2 MBA593 Organizational Development and Transformation

3 MBA594 Training and Development

4 MBA595 Managerial Behaviour and Effectiveness

5 MBA596 Competency Mapping and Development

6 MBA597 Wages and Salary Administration

7 MBA598 HRD Accounting and Audit

8 MBA599 Strategic Human Resource Development


SYSTEMS

S. No.

Course Code Subject

1 MBA600 Information Technology for Management

2 MBA601 Software Development

3 MBA602 Enterprise Resource Planning for Management

4 MBA603 Decision Support Systems

5 MBA604 Software Project Management

6 MBA605 E - Commerce

7 MBA606 Knowledge Management

8 MBA607 Data Mining and Warehousing

9 MBA608 Software Quality Management System

OPERATIONS AND PROCESS MANAGEMENT

S. No Course Code Subject

1 MBA609 Total Quality Management

2 MBA610 Process Planning Strategies

3 MBA611 Technology Management

4 MBA612 Business Process Reengineering

5 MBA613 System Simulation

6 MBA614 Facilities Planning and Design

7 MBA615 Maintenance Management


I -SEMESTER


MBA557 MANAGEMENT CONCEPTS AND ORGANIZATION BEHAVIOUR 30 0 3

Objectives: The course will enable the students to learn the management concepts including the principles of management and the various contents of organizational behavior viz., the perception, Motivation, Personality leadership, organizational culture and organizational change.

Units Topics No. of hours

I Management: Definition- Nature &scope - The Evolution of Management Thought -

contribution by Taylor and Fayol -–Types of Organisation – MBO and its benefits. 9

II

Functions of Management: Planning: definition - objectives – Steps- Planning Premises –

Types, Organizing: organizing significance – structure & process- Line and Staff Authority;

Directing: Centralisation, Decentralisation, Delegation– Staffing and Selection process

Controlling: Controlling process and techniques -, characteristics of effective control

system, problem in control process

9

III

OB and its Importance: Need, Nature and Importance of OB – Scope and Process of OB

– Contributing Disciplines to OB Field – Assumptions and Framework of OB – OB Models

– Challenges and Opportunities in OB.

9

IV

Motivation – Theories of motivation - Concept of personality – Determinants of

personality - Models of personality – Personality Traits –Leadership : Basic approaches –

Leadership Theories - Types of leadership

9

V

Organizational culture – Elements of organizational culture –Conflict - Management,

Levels, Sources, bases, - conflict resolution strategies - negotiation.- Organisational

change - Resistance to change - Approaches to managing organisational change -

Organisational Development - values –OD interventions.

9

Total 45

Text Books:

1. Principles of management, Tripathi Terry C George Tata McGraw Hall,2008 2. Organizational Behaviour, Stephen P.Robbins Prentice Hall, 2009

Reference Books:

1. Principles of Management, Timoti A 13th

ed, AITBS, 2008 2. Principles of Management, Parthasarathi, Brinda Publishing, 2007 3. Principles of Management, Gupta RN Chand & Co.,. 2009 4. Organizational Behaviour, B.K.Aswathappa, Himalaya Publishing, 2007 5. Organizational Behaviour, LM Prasad, Sultanchand, 2006 6. Orgnaizational Behaviour, Fred Luthans, McGraw Hill International, 2006


MBA558 DATA ANALYSIS FOR DECISION MAKING 3 1 0 4 Objectives: The major learning objective of this course is to analyze data using statistical techniques, such as hypothesis testing and regression estimation. The course will cover hypothesis testing methods. At the end of the course participants should be able to decide how to analyze the data collected, and draw conclusions from the analyses to aid decision making.


I

Data Analysis and Statistical Measures Describing and displaying data using frequency tables - Frequency distributions - Diagrammatic and graphic representations - Measures of central tendency: mean, median, mode, quartiles - Measures of dispersion: Range, quartile deviation, mean deviation, standard deviation and coefficient of variation.

12

II Probability and Random Variable Basic definitions and axioms of probability - Conditional probability - Baye’s theorem - Random variable - Probability distributions: Binomial, Poisson and Normal distributions

12

III

Testing of Hypothesis Testing of hypothesis for large samples (single mean, difference of means, single proportion, difference of proportions) – Small sample tests based on t distribution (single mean, difference of means, paired – t test) – F –test (variance ratio test) – Chi–Square test for independence of attributes and goodness of fit.

12

IV Non-Parametric Tests Sign test for paired data, Rank sum test: Mann – Whitney U test and Kruskal Wallis test, one sample run test, Spearman’s rank correlation test.

12

V

Correlation, Regression and Time Series Analysis Concepts of Correlation analysis - Karl Pearson’s co-efficient of correlation – Estimation of regression lines - Time series analysis: Components of time series - Measurement of secular trend: Moving average method - Method of least squares - Measurement of seasonal variations: Method of simple average and ratio to moving average method.

12

Total 60

Text Books:

1. Statistics for management, Levin R.I. and Rubin D.S., 7th

edition, Prentice Hall of India Pvt.Ltd., New Delhi, 2006.

2. “Complete Business Statistics”, Aczel A.D. and Sounderpandian J., 5th

edition, Tata McGraw – Hill Publishing Company Ltd., New Delhi, 2006.

3. “Statistics for business and economics”, Anderson D.R., Sweeney D.J. and Williams T.A., 8th

edition, Thomson (South – Western) Asia Pvt. Ltd., Singapore, 2002.

Reference Books:

1. Business Statistics: A First Course”, Levine D.M., Krehbiel T.C. and Berenson M.L., Pearson Education Asia, 2

nd edition, New Delhi, 2002.

2. Statistics for Business and Economics”, Hooda R.P., 2/e, Macmillan India 2007. 3. Statistics for Business and Economics”, Morse L.B., HarperCollins :New York, 1993. 4. Business Statistics in Pratice”, Bowerman B.L., Connel R.T.O’ and Hand M.L., McGraw-Hill / Irwin, 2001. 5. “Fundamentals of Mathematical Statistics”, Gupta S.C. and KapoorV.K.,Sultan Chand & Sons, New Delhi,

2002.


MBA559 ECONOMICS FOR BUSINESS 3 0 0 3

Objectives: Business Operates in the overall economic environment of the nation and global scenario. Knowledge of the macro national economic environment together with the economic indicators is essential to understand current business environment. Accordingly the concepts on the basic macro economics principles of national income and analysis, economic growth analysis with monetary/ credit theories along with Balance of Payment analysis are included in the subject coverage.


I

Fundamentals of Macro Economics Fundamentals of Economics/Macro Economics – Objectives of Macro Economics – Economic Inputs and outputs – Macro Economic variables-Factor Markets-Equilibrium of Factor Markets – Aggregate Supply and Demand functions – Economic Equilibrium.

9

II

National Income Concepts Factor Income-Sources and uses – Consumption, savings and investment – GNP, GDP and NDP – National Income. Business Cycles – Causes and remedies; Role of govt. and Reserve Bank of India – Recent experience in Business cycles

9

III

Monetary Economics Real Economy vs Monetary Economy – Money – role of money demand and supply- credit money and money multiplier – Regulation of money supply – cost of money – Instruments of monetary regulation – Recent trends in Indian Economy.

9

IV

Economic Growth, Inflation and Employment Economic growth – growth models; classical and keynesian theories – Inflation; causes and measurements – WPI and CPI – Unemployment; causes and remedies – Recent Indian trends in inflation and employment

9

V

Micro Economics and Consumer Behaviour Micro Economics – basic concept – theory of utility – demand and consumer behaviour – price elasticity of supply and demand – consumer equilibrium – Demand Factors and Supply variables – Economic analysis of cost – fixed, variable and marginal.

9

Total 45

Text Books:

1. Macroeconomics Theory and Applications, GS Gupta – Tata Mc Graw Hill, 2009, 2. Macro Economics, RudigerDornbusch and Stanley Fisher- Tata Mc Graw Hill, 2005,

Reference Books:

1. Economics, Samuelsun and Nordhans, Tata Mc Graw Hill, 2007, 2. Regular reading of economic dailies and journals, 3. Websites of Ministry of Finance and RBI.


MBA560 FINANCIAL COST AND MANAGEMENT ACCOUNTING 3 1 0 4 Objectives: This course aims to Introduce the concepts of accounting, accounting standards and enable them to prepare the financial statements; Enable them to prepare the cost sheet, and also to understand the different systems of costing; To introduce the concept of management accounting and to analyze and interpret the financial statements; To enable to forecast the budget requirements and also to empower informed managerial decisions.

Units Topics No.of hours

I

Financial Accounts – Accounting- Meaning – Concepts – Conventions – Accounting standards – Classification of Accounting – Journal – Ledger – Trial Balance – Final accounts (Problems) – An introduction to IFRS.

12

II

Cost Accounting – Definition – importance – installation of cost accounting – Element of cost – Cost sheet (Problems) – Methods of issuing inventories (FIFO, LIFO, Simple and Weight average) – Process costing (simple problems) Standard costing - Material and Labour variances (simple problems)

12

III

Management Accounting – Definition – Differences between Financial, cost and Management accounting – Financial statement analysis – Ratio analysis (problems) – Merit and demerits.

12

IV Budgetary control – objectives – importance – types of budget – flexible cash, production and sales budget – Zero based budgeting – Fund flow and cash flow analysis (Problems)

12

V Marginal costing – importance – applications – Breakeven point – Assumptions - importance of CVP Analysis – Application of Marginal costing (Problems)

12

Total 60

Note : Proportion : 60% problems and 40% theory ) Text Books:

1. Management Accounting, Sharma &Shashi K. Gupta, Kalyani Publications, 2006 2. Accounting for Management, Dr. S.N.Maheswari, Sultan Chand Publications, 2009 3. Double Entry Book-keeping, Grewal.T.S, Sultan Chand and Sons, New Delhi, 2005

Reference Books: 1. Financial Accounting – A managerial perspective- R.Narayanaswamy – Prentice Hall India Pvt., Ltd., New

Delhi. 2. Accounting for Management, N.P. Srinivasan, M. SakthivelMurugan, S.Chand, 2009 3. Cost Accounting, Jain KL and Narang, Kalyani Publishers, 2006 4. Management Accounting, M.Y.Khan&P.K.Jain – Tata McGraw Hill ,2006.


MBA561 DISASTER MANAGEMENT 3 0 0 3

Objective

To provide an exposure to environmental and disaster issues in scientific frame work, developing methodologies to solving problems and ultimately to master the manner of systematic implementation of existing environmental policies in achieving sustainable development


I

Environmental Management - Fundamentals and Sustainable Development - Implications of Human Population Growth and Limits to Growth - Role of Business School in Environment Management & Global Warming

6

II

Energy Management - Fundamentals and Fossils Fuels Use Energy Production and Trade - Energy Balance Non-Conventional Energy - Nuclear and Solar Power Market- Wind Power : Eco System Concepts - Basic Concepts and Their Applications in Business - Industrial Ecology and Recycling Industry

10

III

Disaster and Development - Introduction – Disaster, Hazards & Levels and Effects of Disaster - Disasters: Types - Natural & Man-Made Disaster - Disaster Typologies - Disruption of Developments by Disasters - Impact of Disasters on Human Health

10

IV

Psychological and Social Dimensions in Disasters, Trauma and Stress, Emotional Intelligence, Electronic Warning Systems, Recent Trends in Disaster information Provider, Geo- Informatics in Disaster Studies, Cyber Terrorism, Remote - Sensing & GIS Technology, Laser Scanning

10

V

Disaster Risk Analysis and Management: Disaster Management in India: Disaster preparedness and Planning, Disaster mitigation – Disaster Management Cycle Forecasting and warning of disasters, Assessing risk and vulnerability Role of news media in Disaster management Rehabilitation of victims

9

Total 45

Text Books

1. Environmental Management – Krishnamoorthy -PHI – 2006 2. Environmental Mangement – N.K Uberoi - Excel Books - 2007 3. Introduction to Disaster Management – SatishModh– Macmillan – 2010.

Reference Books

1. Disaster Management: Singh,Future APH Publishers, New Delhi,2008 2. Encyclopedia of Disaster Management. Goel, S. L, Deep & Deep Publications Pvt Ltd,2008 3. Disaster Mitigation : Experiences and Reflections, Sahni, PHI Learning, New Delhi,2008 4. Disaster Management, Shaw, Orient Longman , New Delhi,2008 5. Disaster Management , Sundar, Sarup& Sons, New Delhi,2008 6. Disaster Management, G.K. Ghosh ,A.P.H. Publishers, New Delhi,2008 7. Disaster Management: Ayaz Ahmad Through the New Millennium Anmol Publications, New Delhi,2008 8. Disaster Management, Gaur, Authors Press, New Delhi,2008


MBA562 LEGAL ASPECTS OF BUSINESS 3 0 0 3

Course Objectives:

To provide a general introduction to the legal environment and its significance to business

Make the student understand with the basic legal terminologies

To enhance objective interpretation of various legal theories and reasoning to situations


I

Mercantile Law-Contracts Object, Need and Sources of Mercantile Law – Nature, Elements and Classifications – Agreement-Offer and Acceptance – Reality of Assent –the Effect of Mistake, Fraud of Duress – Consideration – Legal Capacity of Partners-Illegal Agreements – Free Consent – Contingent Contract –Contracts in Writing-Contractual Rights and Duties – Performance and Discharge of Contractual Obligations – Remedies for Breach of Contract.

9

II

Sale of Goods Act 1930– The Contract of sale – Conditions and Warranties – Passing of property – Transfer of title – Performance of the Contract – Rights of Unpaid Seller against goods – Remedies for Breach of Contract

Law of Agency – Definition – Nature -Creation of Agency – Kinds of Agents – Distinction between Agent and Servant – Rights and Duties of Agent – Relation of Principal with third parties – Delegation – Duties and Rights of Agent – Extent of Agents authority – Personal liability of Agent torts– Termination of Agency.

9

III

Negotiable Instruments Act – Nature and Characteristics of Negotiable Instruments - Kinds -– Parties – Holder in due course – Liability of parties - Negotiation- Assignment – Presentment – Endorsement – Enforcement. Special rules for cheques and drafts - Discharge of Negotiable instruments

9

IV Companies Act - Formation of Company-Memorandum of Association and Articles of Association - Directors: Appointment, Power, Duties and Liabilities of Directors. Meeting and Resolutions: Winding up of a Company- Modes

9

V

Cyber Intellectual Property - Overview - Emergence of cyber crime E-commerce and E-contract- Salient features of Information Technology Act - IPR provisions in IT Act; Internet policy of Government of India.

RTI Act - Overview, Right to Information, Central Information commission-Powers and functions - Types of information to be disclosed & exemption from disclosure of information

9

Total 45

TEXT BOOKS

1. Elements of mercantile Law, N. D. Kapoor, Sultan Chand and Company, India, 2006. 2. Business Law for Managers, P. K. Goel, Bizentra Publishers, India, 2008.

REFERENCES

1. Mercantile Law, P. P. S. Gogna, S. Chand & Co. Ltd., India, Fourth Edition, 2008. 2. Legal Aspects of Business, Akhileshwar Pathack, 4th Edition, Tata McGraw Hill, 2007. 3. Information Technology Act 2000 – Bare Acts 4. Right to Information Act 2005 – Bare Acts.


MBA563 MANAGEMENT INFORMATION SYSTEMS 3 0 0 3 Objectives:

To provide an insight to develop, use and manage IS to revitalise business processes, improve business decision making and gain competitive advantage

To understand the role of IS in providing a platform for business in today’s networked enterprises and global markets

To impart the role of computer systems in supporting and shaping the business and to achieve effective management with computerized information


I

Business Perspective - Contemporary Approaches - New Role of Information Systems in Organizations - New Opportunities - Types of Systems - Functional Perspective - Enterprise Applications – Enterprise System - Supply Chain Management - Customer relationship Management -

9

II

Organizations and Information Systems - Changing Role of Information Systems - Decision Making - Business Strategy E Business and E Commerce – Business Process Change Requirements – Understanding Ethical and Social Issues related to information systems - Moral dimensions of the information age

9

III

Computer Hardware - Computer Categories - Types of Software - Managing Hardware and Software assets - Data in Files, Database Environment - Database Management Trends - New IT Infrastructure – Internet - World Wide Web (WWW) - Support Technology - Management Issues and Decisions.

9

IV

Knowledge Management in Organizations - Knowledge Works System - Artificial Intelligence - Intelligent Techniques - Decision Support Systems - Group Decision Support Systems - Executive Support Systems - Organizational Change - Business Process Reengineering - Systems Development – Approaches - Application Development

9

V

System Vulnerability and Abuse - Control Environment - System Quality – The Growth of International Information Systems - Organizing International Information Systems - Managing Global Information Systems - Technology Issues and Opportunities for Global Value chain.

9

Total 45

Text Book:

1. Management Information Systems - Managing the Digital Firm, Kenneth C. Laudon and Jane Price Laudon,

Pearson Education Asia 2008.

Reference Books:

1. Management Information System, James O’Brien Tata McGraw Hill 2009 2. Principles of Information Systems, Stair, George, Cengage Learning, 2008 3. Management Information System, Davis ,Olson Tata McGraw Hill 2009 4. Management Information Systems, Goyal, Macmillan India 2008 5. Information Technology for Management, Tuban, Liedner, Mclean, Wetherbe,. Wiley India, 2008 6. Management Information Systems, Mcleaod, Schell, Pearson 2009


MBA705 EXECUTIVE COMMUNICATION (PRACTICAL) 0 0 4 2

Objectives:

To develop core skill set in managerial / executive communication

Ability to develop, deliver, assess, and respond to messages that involve corporate affairs

Gain practical communication skills which are essential to contemporary workplace effectiveness.

Apply communication techniques to solve business problems and create opportunities

S.No Area Nature of the exercise No.of hours

1 Management games Simulation exercises 03

2 Vocabulary Building Parts of speech, Punctuation 02

3 Verbal communication Extempore speeches 03

Structured Oral presentations 03

4 Written Communication Letter writing and resume writing, memos and email

03

5 Business Language Writing a Term paper on current business topic with citations

02

6 Non verbal communication Communicating through visual aids and graphics

03

7 Conference and Seminar Presentation skills

Approaches 02

Presentation Plan 02

8 Interview preparation

General Etiquette 02

Postures, Gestures & Body Language 02

Wardrobe Engineering 02

9 Group discussion and presentation

On a general topic 03

10 Persuasive messages Writing an Ad copy 02

11 Corporate Role play Small skit with an In-house problem 03

12 Report writing Preparation of a Daily marketing report or Payroll preparation

02

13 Case analysis On a current business topic 02

14 Group project -1 Designing Logo and business plan 02

15 Group project - 2 Designing and writing a brochure 02

Total 45

Reference Books:

1. Business Communication for Managers, Penrose, Rasberry, Myers, Cengage, 2009 2. Basic Business Communication :Skills For Empowering the internet Generation , Lesikar, Flately, Tata

McGraw Hill, 2009 3. Business Communication, Ramachandran K.K, Macmillan India Ltd, 2009 4. Business Communication Essentials, Bovee, Prentice Hall of India ,2008 5. Business Communication, Locker, Kaczmarek, Tata McGraw Hill, 2008 6. Speaking and writing for Effective Business Communication, Francis, Macmillan India Ltd 2007 7. Developing Communication Skills, Mohan Krishna, Banerjee Meera, Macmillan India Ltd 2009 8. Business Communication, Sehgal, Khetarpal, Excel Books, 2009


II -SEMESTER


MBA564 HUMAN RESOURCE MANAGEMENT 3 0 0 3

Objectives: The HRM functions have acquired a unique status and reputation in all sectors. With the globalization of world economy and increased competition at the international level companies have started emphasizing their Human Resources as a means of developing competitive advantage. This syllabus has considered all these facts and covers the vital areas and aspects of HR function so that the future managers can practice the same when handling the valuable Human Resource in the organization.


I Evolution of Human Resource management – The Importance of human resource factor, objectives of human resource management – Role of human resource manager, human resource policies – Computer application in human resource management

9

II

Importance of human resource planning, forecasting human resource requirement – Internal and external source, Selection process screening – tests, validation, interview-medical examination, recruitment – Induction importance, practices socialization benefits

9

III

Types / Methods of training, The training process- benefits – Resistance, Executive development programmes, common practices – Benefits, Developing Managers: Management Development - The responsive managers – On the- job and off-the-job Development techniques using HR to build a responsive organisation.

9

IV

Compensation plan: Basics of compensation - factors determining pay rate - Current trends in compensation - Computerized job evaluation reward - Statutory benefits - non-statutory (voluntary) benefits - Insurance benefits - retirement benefits and other welfare measures to build employee commitment. – career development – Development mentor, protégé relationship.

9

V

Performance Management- Performance Evaluation – Factors, Basic Considerations, Components –Appraisal Feedback – Methods, 360

o Appraisal –Career Management –

Features, Development Cycle, Strategies, Activities –performance appraisal system – Appraisal errors – Effective Appraisal system

9

Total 45

Text Books:

1. Human Resource Management, Decenzo& Robbins, John Willy, 2005 2. Human Resource Management, Ivancerich John M, Tata McHraw Hill

Reference Books:

1. Human Resource Management, Dessler Gary, Pearsen Ed, 2005 2. Human Resource Management, VedPrakashAnmol Pub. 2005 3. Managing Human Resource, Wayue F Cascio, Tata McGraw Hill, 2005 4. Human Resource Development, Haldan UK, Oxford University Press, 2009


MBA565 MARKETING MANAGEMENT 3 0 0 3 Objectives: The prime objective of this course is to familiarize the students with the contemporary marketing concepts, practices and to develop their analytical skills, conceptual abilities and substantive knowledge in the aforesaid field. This course is intended to be a foundation course with a major impetus given to fundamentals of applied marketing.


I

Introduction Nature and scope of Marketing, Evolution and Conceptual frame work. Marketing vs Selling. Concept of Marketing Management: Marketing Mix, Functions of Marketing Management- Interface with other functional areas; Production, Finance, Human Relations Management and Information System. Understanding Marketing management in the context of National and Global Market Environment

10

II

STP Process Differentiated and Undifferentiated Marketing: - Segmenting the Market, Benefits / Purpose and Limitations of Market Segmentations, Market Segmentation Procedure. Market Targeting - Procedure, Product Positioning -Objectives, Differentiating the Product, Product Positioning Strategies.

08

III

Marketing Research and Consumer Behavior Identifying and solving marketing problems, Qualitative and quantitative research, Marketing research system & process. Demand measurement and forecasting. Creating customer value and satisfaction, Factors influencing consumer behavior and buying process.

08

IV

Marketing Mix Decisions: Product Decisions: New Product Development process, Product-Mix, Product Diffusion and adoption. Branding and Packaging Decisions, Product Life cycle - Stages and Strategies for Different Stages of PLC. Pricing decisions: Pricing concepts for establishing value, Impact of Five “C”s on pricing, Developing pricing strategy and programmes -Value based, Cost based, Market based, Competitor based, New product pricing.

10

V

Promotion and channel Management Promotion: Advertising- Message content, Structure, Source, Advertising Budget, Measuring effectiveness of Advertisements. DAGMAR. Sales Promotion: Kinds of promotion, Tools and Techniques of sales promotion, Push-pull strategies of promotion. Personal selling: Concept, Features, Functions, Steps involved in Personal Selling. Publicity / Public relations Meaning, Objectives, Merits/Demerits. Distribution decisions: Meaning, Purpose, Designing and managing distribution channels , Channel alternatives, Factors affecting channel choice, Direct marketing and E-commerce. Managing Retailing, Wholesaling and Logistics, Retail Distribution System in India. Recent trends.

9

Total 45

Text Books:

1. Marketing Management : A South Asian Perspective , Philip Kotler, Abraham Koshy, MithileswarJha, Kevin Lane Keller ,13

th edition Pearson 2008

2. Marketing Management, V S Ramaswamy,4th Edition McMillan, 2009 Reference Books:

1. Marketing Management, Duglas, J.Darymple, John Wiley & Sons, 2008. 2. Marketing successfully- A Professional Perspective, NAG, Macmillan 2008. 3. Marketing Management, Dalvymple, Wiley India Pvt Ltd, 2008. 4. Marketing, Paul Baisen et al, Oxford University Press, 2008.


MBA566 PRODUCTION MANAGEMENT 3 0 0 3

Objective:

To Impart Knowledge and Equip the Future Managers to Take Decisions in the Functional Area of Production

Note : ( Proportion : 80% Theory and 20% Problems) Text Books:

1. Production and Operations Management, R.PaneerSelvam, Prentice Hall of India, 2010 2. Operations Management, Sang M. Lee and Marc J. Schniederjans, All India Publishers and Distributors,

Third Reprint 2005. 3. Strategic Operations Management (The New Competitive Advantage), Robert H. Lowson, Vikas Publishing

House, Second Indian Reprint 2006. Reference Books:

1. Production and Operations Management, Thomas E. Morton, Vikas Publishing House, Third Indian Reprint 2006.

2. Computer Aided Production Management, Mahapatra P B, Prentice Hall of India, 2006. 3. Production Management, Martand T Telsang, S Chand and Company, First Edition, 2005. 4. Operations Management, Roberta S.Russell, Bernard W Taylor III, Pearson Education Pvt. Ltd., 3

rd Indian

Reprint 2005, ISBN: 81-297-0006-9

Units Topics No. of Hours

I Introduction to Production & Operations Management POM – Need & Systems - POM - Types & History - Functions and Communication in POM - Computer Integrated Manufacturing and Services Systems -

7

II

Material & Inventory Management Material Management-Handling Technology - Robots, ASRS, JIT/ Kanban / ABC Systems - Fixed Order Inventory System, Basic EOQ Models - EBQ Models and Quantity Discount Models - Dependant Demand Inventory Models - MRP & MRP II Systems -

11

III

Planning & Forecasting Introduction to Strategic, Tactical and Operational Planning - Aggregate and Capacity Planning – Enterprise Resource Planning - Forecasting-Types and Methods - Types of Variation in Data - Minimizing Forecasting Errors and Selection of Forecasting Method - Case Analysis and Presentation

9

IV

Scheduling & Project Management Methods Johnsons Algorithm for Job Sequencing (njobsX2 machines) - Johnsons Algorithm for Job Sequencing (njobsX3 machines) - Johnsons Algorithm for Job Sequencing (njobsXm machines) - Johnsons Algorithm for Job Sequencing (2jobsXm machines) - Use of Gantt Charts, Queuing Analysis and Critical Ratios for Job Scheduling - PERT/CPM-Drawing Network, Computation of Processing Times Floats and Critical Path, Resource Leveling

9

V

Facility, Layout Location & Work Measurement Facility Location Decisions-Selection of Country, Region and Site - Facility Layout Decisions-Types(Fixed, Process, Flexible) - Methodologies(Distance Min) and ALDEP, CORELAP, CRAFT - Line Balancing and Performance Ratios - Using WM to Increase Productivity ,Work Measurement Methods- Time Study, MTM - Work Sampling, White Colour Measurement and Learning Curves - Case Analysis and Presentation

9

Total 45


MBA567 STRATEGIC MANAGEMENT 3 0 0 3

Objective: To learn the different strategies followed by the companies’ in order to gain core competence and competitive advantage in the competitive world, considering the social responsibility and enhancing the Corporate Governance.


I

Conceptual framework of Strategic Management Conceptual framework of Strategic Management - Concept of strategy and strategy formulation- A formal strategic planning process- Scenario planning- Corporate Governance- Social Responsibility

5

II

Environmental Scanning

External Environment – PEST factors- Porter’s five forces model-Globalization & industry structure -Competitive advantage resources- Capabilities & Competencies- Core Competencies -Resource based view of the firm- Generic building blocks of competitive advantage -Theory of strategic thrusts- Avoiding failures & sustaining competitive advantage -AD little’s life cycle theory.

14

III

Types of Strategies Internal Appraisal - Approaches -Building competitive advantage through functional level strategies - Business level strategy- Strategy in the Global Environment -Corporate strategy - Building & restructuring the corporation- Choice of strategies -Balance Score Card- Portfolio Analysis – BCG matrix, GE nine cell matrix

11

IV

Strategic implementation and evaluation Designing Organizational structure -7 S framework- Matching structure & Control to Strategy -Implementing strategic change- Politics – Power & Conflict -Techniques of strategic evaluation & Conflict.

8

V

Recent trends Managing technology & innovation -Entrepreneurial Ventures-Strategic issues for nonprofit organizations - Strategic issues for Small Business- Strategic issues for family managed business.

7

Total 45

Text books:

1. Strategic management Theory, An integrated approach’ – Houghton Miflin Company, Princeton New Jersey, Charles W.L.Hill& Gareth R.Jones –All India Publisher and Distributors, Chennai, 6th edition 2007

2. ‘Strategic management’- Thomas L. Wheelen, J.David Hunger –Addison Wesley Longman Singapore Pvt., Ltd., 6th Edition

3. Business Policy and Strategic Management- M.Jeyarathnam -3rd edition- himalaya publications, 2009. Reference Books:

1. ‘The Strategy Concept and Process’ – A Pragmatic Approach- ArnoldoC.Hax, Nicholas S.Majluf – Pearson Education Publishing Company, 2nd Edition,2005

2. ‘ Business Policy & Strategic Management’- AzharKazmi –Tata McGraw hill publishing company ltd., 3rd Edition.2008

3. ‘Business Policy’ – part 1 & II - Harvard Business Review – Harvard Business School. 4. ‘Making Strategy Work’, Lawerence G.Hrebinaik, Pearson Publishing company 2005 5. ‘Business Policy and Strategic Management-Concepts and Application’ Gupta, Gollakota & Srinivasan -

prentice hall of India, 2005


MBA568 FINANCIAL MANAGEMENT 3 0 0 3

Objectives: Decision making in Business requires financial understanding. Objectives of Financial Management of any business should align with the business objectives. To give a basic understanding of financial management and its role in the overall decision making process in the business this subject is included in the curricula.


I

Foundations of Finance Financial Management-Objectives-Functions of Financial Managers – money-time value of Money Compounding and Discounting – Investment -Return& Risk Analysis - Financial instruments – equity and bonds –their valuation.

9

II

Capital Investment Decision Capital Assets - Need and investments – Capital budgeting – cash flows – Evaluation of Investment decision – Techniques – payback and Accounting Rate of Return – NPV, IRR and PI - comparison, specific Cost of Capital – overall cost of capital – problems.

9

III

Working Capital Management Nature of working capital – concepts, need and determinants- working capital cycle-Assessment of working capital – source of working-Internal and External-Bank and Non-banking sources, Collection and Disbursement Management – Working Capital Estimation - raw material, work-in - progress and finished goods – gross working capital and net working capital - problems.

12

IV

Financial and Dividend Decisions; Finance and concepts of leverage – financial and operational – Capital structure theory –Relevance and Irrelevance theory-NI, NOI and MM theories. Dividend theory Relevance and Irrelevance theories – Walter, Gordon and MM models – Taxes and Dividends – Problems.

10

V

Long term Source of Finance Sources – relevance’s of long and short terms – Long term – shares, Debentures and term loans – leasing, Hire Purchase and Venture Capital. External Sources – ECB, Bonds and GDRs and ADRs.

5

Total 45

Text Books:

1. Financial Management, IM Pandey, Vikas Publishing House - 2006 ; 2. Financial Management, MY Khan and PK Jain, Tata Mcgrew – Hill, Publishing company Ltd.

Reference Books:

1. Corporate Finance Theory and Practice, Aswat Damodaran, John Wiley & Sons, 2006 2. Working Capital Management, Strategies and Techniques, Hrishikes Bhattacharya –Prentice – Hall of India

Pvt. Ltd., New Delhi 2007. 3. Financial Management and Policy – James C.Vanhorne –Pearson Education Asia (Low Priced Edition), 2008.


MBA569 RESEARCH METHODS IN BUSINESS 3 0 0 3 Objectives:

To equip the students with the knowledge base needed to conduct research.

To impart a comprehensive idea regarding the research process.

To provide an insight on problem identification, fixing of objectives, methods of collecting data,

identification of statistical tools needed to analyze the data and enables to prepare a good research

report.

To enable students to conduct research in an ethical, systematic and scientific manner.

Units TOPICS No.of hours

I

Introduction To Research The hallmarks of scientific research – the building blocks of science in research – the research process for applied and basic research – the need for theoretical frame work - hypothesis development – hypothesis testing with quantitative data. The research design. The purpose of the study: Exploratory, Descriptive, Hypothesis testing (Analytical and Predictive)- cross sectional and longitudinal studies.

09

II

Experimentation Design The laboratory and the field experiment – internal and external validity – factors affecting internal validity. Measurement of variables scales and measurement of variables – development scales – rating scale and concept in scales being developed. Stability measures

09

III

Data Collection Method Interviewing, questionnaire etc. Secondary sources of data collection. Guidelines for questionnaire design – electronic questionnaire design and surveys. Special data source: Focus groups, Static and dynamic data – collection methods and when to use each. Sampling techniques and confidence in determining sample size. Hypothesis testing determination of optimal sample size

09

IV A RESEARCH ON SOME MULTIVARIATE STATISTICAL TECHNIQUES Factor analysis – cluster analysis- discriminate analysis – multiple regression & correlation – canonical correlation – application of SPSS package

09

V

The Research Report The purpose of the written report – concept of audience – Basic of written reports. The integral parts of a report – the title of a report. The table of contents, the synopsis, the introductory section, method of sections of a report, result section – discussion section – recommendation and implementation section

09

Total 45

(Note : Proportion - 100% theory) Text books:

1. Business Research Methods, Donald R.Cooper and Ramcis S. Schindler, Tata McGraw Hill Publishing Company Limited, New Delhi, 2005

2. Research Methodology, Wishva Prakashan, C.R.Kothari, New Delhi, 2007 Reference Books:

1. Research Methods for Business, Sekaran, John Wiley and Sons Inc., New York, 2006 2. Research Methods, Donald H.Mc>Burney, Thomson Asia Pvt.ltd. Singapore 2005 3. Business Research Methods, G.W.Ticehurst and A.J.Veal, Longman, 2007 4. Research Methodology, Ranjit Kumar, Sage Publications, London, New Delhi, 2006 5. Doing Management Research, Raymond-Alain Thie’tart, et, al., Sage Publication, London, 2005


MBA570 DECISION MODELS FOR MANAGEMENT 3 1 0 4

Objectives: To identify and define problems pertaining to business situations and to quantify the problem parameters and translate them into suitable mathematical models, to use computer packages to solve the models, and also to interpret analyses and study the implications of changes in problem parameters on the solution (What-If analysis).

Units TOPICS No.of hours

I

Linear Programming Problem Linear Programming-formulation, solution by graphical and simplex methods (Penalty, Two Phase) - Variants of simplex method.

12

II

Transportation and Assignment Problems Transportation problem (Minimising and Maximising cases) – Balanced and unbalanced cases – Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s approximation methods - Check for optimality – MODI method.

Assignment problem (Minimising and Maximising cases) – Balanced and Unbalanced cases – Hungarian’s Method.

12

III Project Scheduling by PERT And CPM Network Construction – Critical Path Method – Project Evaluation and Review Technique-Time cost trade off – Crashing.

12

IV

Dynamic Programming and Decision Theory Dynamic programming – Deterministic cases only - Maximising and Minimising problems. Decision making under risk – Decision trees – Decision making under uncertainty.

12

V

Sequencing and Replacement Models Sequencing models - Basic terminologies - n jobs through two machines and n jobs through three machines. Replacement models-Individuals replacement models (With and without time value of money) – Group replacement models

12

Total 60

Text Books:

1. Operations Research Theory and Applications, Sharma. J. K, MacMillan India Ltd., 2003

2. Quantitative Techniques (Theory and Problems), Tulsian P.C, Vishal Pandey, Pearson Education (Asia),

First Indian Reprint, 2002.

Reference Books:

1. Introduction to Operations Research, Hamdy A Taha, Prentice Hall India, 7/e, 2004.

2. Problem in Operations Research (Methods and Solutions), Gupta P.K, Man Mohan, Sultan Chand and

Sons, Ninth Edition, 2003.

3. Quantitative Techniques in Management, Vohra N.D., Tata McGraw Hill, Second Edition, 2001.


MBA706 BUSINESS APPLICATION SOFTWARE LAB 0 0 4 2

Objectives:

To provide an insight on office automation tools and functional tools for business applications and its practical

usage

S. No. Description of Portion to be covered No. of hours

Special Teaching Aids Proposed/ Other

References

1

MS Office

MS Word

MS Excel

MS Power Point

MS Access

8

Manuals/ Computers/ laptop

2

SPSS

Study of SPSS

Central Tendency

Dispersion

Descriptive Statistics

Cross Tabulation

Chi-Square Test

Correlation Analysis

Paired Test

One way ANOVA

Regression Analysis

20

3 Accounting Packages (Tally) 8

4 MS Project 3

5 Employee Appraisal 3

6 POM 3

Total 45


III – SEMESTER


MBA571 INTERNATIONAL BUSINESS MANAGEMENT 3 0 0 3

Objectives: In this age of globalization, expansion of a firm into international waters is bound to happen sooner or later. Capable individuals with sound understanding of socio-cultural diversities along with corporate regulations are essential for organizations in expanding their operations worldwide. Thus course aims in nourishing a strong acumen in international business management.


I

Introduction: International Business- Reasons for Internationalization of business – Facilitators, Drivers, attractions and compulsions – Patterns for Internationalization – Forms of International business - Trade and Investments – Trends . Classical and modern economic theories of International trade.

10

II

International Business Environment – Cultural aspects - implications of cultural differences on business. International business environment –political systems – legal systems,– Economic factors –. Globalization and India, Opportunities, Constraints and Initiatives for India - Post Liberalization- Effects and implications for India. Major Globalization Initiatives from Indian Companies -

10

III

Instruments of International trade policy: Tariffs, Subsidies, Local content requirements, Administrative policies, Anti dumping policies – political and economic arguments for intervention. Development of the World trading system: GATT – the Uruguay round of negotiations. WTO - genesis and functions– the future of WTO - Regional Integrations – Trading Blocks – nature and levels of integration.

8

IV

Foreign Exchange Market: Functions – Nature of Foreign Exchange market –Trading mechanism – Exchange rate determination (theory only) . Balance of trade, Balance of Payments:– stability of Exchange rate - currency convertibility. International institutions: International Monetary System (IMF), - Funding facilities and strategies of IMF and World Bank - Expatriation and Repatriation.

9

V

Concepts of contents of Global strategic Management: Structural designs of Multinational enterprises – Differentiation, Formalization and Centralization. Control mechanisms in MNE’s – Structure and control interface – Performance indicators – Evaluation.

8

Total 45

Text Book:

1. Charles W.I. Hill and Arun Kumar Jain - International Business, Tata Mc Graw Hill 6th

edition, 2008.

References:

1. Cherunilam Francis – International Business – Text and Cases , PHI 4/e 2010 2. K Aswathappa - International Business ,TMH 4/e 2010 3. John D. Daniels, PrashantSalwan, Daniel P. Sullivan, Lee H. Radebaugh - International Business:

Environments And Operations, Pearson, 12/e , 2010. 4. Michael R. Czinkota, Ilkka A. Ronkainenetal.,- International Business, South Western, 7/e, 2009 5. SukumarNandhi – International business environment – TMH 1/e 2010. 6. Justin Paul ,RamneekKapoor – International Marketing – Text and Cases, TMH, 1/e 2010 7. Philip R. Cateora – International marketing, TMH 13/e 2010 8. Vasudeva P.K. – International Marketing, Excel Books, 4/e 2010 9. Mike Kotabe – International Marketing: An Asian Pacific Focus, Wiley India, 2008 paperback.


IV - SEMESTER


MBA709 MAJOR PROJECT 0 0 24 12

The students doing the full time programmes will do a project work for a period of two and half months

during the IV Semester and a detailed project report will be submitted to the department within 15 days after

the completion of four months in an organization. However the students are also allowed to do projects on

general topics and it is not compulsory that they have to be attached to an organization. The students have to

attend three interim feedback session in four spans of 15 days each. The internal faculty guide will have to

visit the concerned organization under which their wards are doing projects. They will get a feedback from the

concerned organizational guide about the progress, commitment and contribution of the ward.

The students will appear for their viva-voce examination conducted by the faculty guide and external

examiners. The two examiners will jointly evaluate the project report and the viva-voce. The students who fail

in the viva-voce examinations or who fail to submit the Project report before the due date will have to re-

submit the report and attend the viva-voce examination during the next academic year.

The following documents are to be submitted by the students before their viva voce examination:

Field study note book

Scripts of the data collected

Manuscripts

Rough Draft

Bounded copies – 4 nos.


Electives in

FINANCE


MBA572 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 3 0 0 3

Objectives: Capital Market provides plenty of opportunities for both investors and investment analysts. As a finance elective candidate, you need to have specialized knowledge upon the nuances of capital market and the valuation rationale of securities. Financial Portfolios are the quest of wealthy individuals and corporate that aim to diversify their asset holdings. Managing a portfolio needs a clear understanding on the portfolio diagnostics. Hence this elective course focuses on providing an overview of Indian Capital Market, Methods of analyzing securities, pricing the securities, and methods for managing financial portfolios.


I

Capital Markets : Capital market: Primary and secondary market - Capital market development in India - Stock exchanges - organization and functions - Listing of securities - Mechanics of stock trading - Online stock trading - Security market indicators.

6

II

Fundamental Analysis: Economic Analysis: Key macro economic variables - Methods of economic analysis - Industry Analysis: Industry life cycle and industry relevant factors for analysis - Company Analysis: Key internal variables - Measuring and Forecasting Earnings - Case Analysis. Problems workout on Company analysis

9

III Technical Analysis :Dow theory - Efficient Market Hypothesis - Charting methods and Patterns - Technical Indicators

7

IV

Valuation of Securities and Asset Pricing Theories: Risk and Return of securities - Identifying the intrinsic value of Equity Shares, Preference Shares, Bonds, and Debentures - Capital Market Theory: Capital Asset Pricing Model (CAPM) - Arbitrage Pricing Theory (APT) - Case Analysis. Problem workout on the valuation of equity shares, and bonds/debentures

10

V

Portfolio Management : Introduction to Portfolio Management - Measurement of Portfolio Risk and Return - Portfolio Construction: Traditional and Modern Portfolio Construction – Harry Markowitz Portfolio theory – Sharpe’s Single Index Model - Portfolio of Two and Three Securities - Portfolio Evaluation: Methods of Performance Evaluation - Sharpe's, Treynor's and Jensen's Measure for Portfolios Performance - Portfolio Revision: Portfolio Revision Strategies - Portfolio Management Services in India - Case Analysis & problems workout on Portfolio construction and Portfolio evaluation

13

Total 45

Questions Representation: Theory 60% and Problems 40%. Text Book:

1. Bodie, Kane, Marcus, Mohanty. Investment, Tata McGraw Hill, Eighth edition, 2009. References:

1. Frank K.Reilly and Keith C. Brown. Investment Analysis and Portfolio Management, Thomson Southwestern Learning India Edition, Eighth edition, 2006.

2. V.K.Bhalla, ‘Investment Management’, S.Chand & Company Ltd., 16th

revised Edition, 2010. 3. Security Analysis and Portfolio Management – Kevin, Prentice Hall India Ltd., 2007. 4. Herbert Mayo. An Introduction to Investments, Thomson Southwestern India Edition 2009.


MBA573 MUTUAL FUNDS MANAGEMENT 3 0 0 3

Objectives: The course aims to provide a fair understanding on the mutual fund and its products. The context of the course is Indian Mutual Funds industry and hence focuses on the nuances, regulatory structure and working mechanism of the Indian mutual funds industry.


I

Mutual Funds – Introduction Meaning – Evolution of Mutual funds – Mutual funds vs other investments – Structure of mutual fund operations in India – Sponsors - Custodian – AMC - Registrar And Transfer Agents - Open-ended funds and Closed ended funds – NAV and Pricing - Entry Load and Exit Loads –Assets Under Management

06

II

Mutual Funds - Regulatory Framework in India SEBI (Mutual Fund) Regulations 1996 – framework and implications – Liquidity of mutual funds (Listing, Sale of Purchase of units) - AMFI – Objectives, functions, performance. Performance of Indian Mutual Funds industry - SEBI Guidelines and Procedure for new fund offer - Offer Document – Key Information Memorandum.

12

III

Mutual Funds - Equity and Debt Products Equity Funds: Features & working mechanisms of equity funds - Index fund - Diversified large cap funds - Midcap funds - Sectoral funds -Arbitrage Funds - Multicap Fund - Quant Funds - P/ E Ratio Fund - Infrastructure Funds - International Equities Fund - Growth Schemes – Equity-Linked Savings Scheme (ELSS). Debt Funds: Interest Rate Risk - Credit Risk – Features & working mechanisms of DEBT MUTUAL FUND SCHEMES - Fixed Maturity Plans - Capital Protection Funds -– Fund of Funds. Hybrid or Balanced Funds – Monthly Income Plans (MIP) - Child Benefit Plans.

12

IV

Mutual Funds - Liquid & Gold Products Liquid or Money Market Funds – Features & Working mechanisms - Floating Rate Scheme - Portfolio churning in liquid funds. Gold ETFs: Concept of Exchange Traded Funds (ETF) – features of Gold ETFs – working mechanism – Role of Authorized Participants – market making by APS.

10

V Mutual Funds - Taxation issues Capital Gains Taxation – Indexation benefits – Fixed Monthly Plans with Dividend Options, Growth Options – FMP Growth Options with and without Indexation.

05

Total 45

Questions representation: 100% Theory orientation. Text Book:

1. Sundar Sankaran. Indian Mutual Funds Handbook - A Guide for Industry Professionals and Intelligent

Investors, Vision Books, Second Edition, 2008.

References:

1. Dr.R.Shanmugham, Financial Services, Wiley India. First edition 2010.

2. NCFM study materials on Mutual Funds – A beginners module., 2010

3. Jeff Madura. Financial Markets and Institutions, Thomson South Western India Edition 2010.

4. Sadhak.H. Mutual Funds in India-Marketing Strategies and Investment Practices, Sage Publications-

Response Books.Second Edition, 2009.


MBA574 MERCHANT BANKING SERVICES 3 0 0 3

Objective: To enhance the Learning on the Role & Importance of Merchant Banking Services in Issue Management and the Legal & Regulatory Framework guiding these services in the present scenario.


I

Introduction to Merchant banking and Indian financial system Introduction – An Overview of Indian Financial System - Merchant Banking in India, Recent Developments and Challenges Ahead - Institutional Structure - Functions of Merchant Banking - Services Offered by Merchant Bankers in India-Difference Between Merchant Banking & Commercial Banks - Merchant Bankers Commission

8

II

Legal & regulatory framework Legal and Regulatory Frameworks - Relevant Provisions of Companies Act - SCRA- SEBI Guidelines – FEMA - Relation with Stock Exchanges, OTCEI and NSE.

7

III

Issue Management Functions of MB in Capital Issue Management - Mechanism- Categories of Securities Issue- Role of Issue Manager - Role of Merchant Banker In Appraisal Of Projects - Activities Involved in Public Issue Management Marketing of New Issues

10

IV

SEBI guidelines and issue pricing Designing Capital Structure and Instruments - SEBI guidelines for public issue - Issue Pricing – Pricing –Preparation of Prospectus - Selection of Bankers, Role of Registrars – Underwriting Arrangements - Dealing with Bankers to the Issue, Underwriters, Registrars and Brokers - Offer For Sale – Book Building – Green Shoe Option – E-IPO, Private Placement With FIs, MFs, and FIIs Etc. Off- Shore Issues - Issue Marketing, Advertising Consultants, Advertising Strategies – NRI Marketing.

12

V

Post Issue Activities Post Issue Activities - Listing requirements of stock exchanges - Listing requirements of the OTCEI Listing requirements of NSE.

8

Total 45

Regular hours will be considered for case analysis in the specified course Text Books:

1. Dr.S.Gurusamy– Merchant Banking and Financial Services-Vijay Nichole Imprints, 2nd Edition, 2007.

2. Bharati .V.Pathak ‘Indian Financial System’ – Pearson education, 2nd

Edition, fourth impression 2010.

References: 1. MY Khan ‘Financial Services’- fifth edition- TATA McGraw Hill, 2010

2. Dr.S.Gurusamy–Financial Services and System-TATA McGraw Hill, 2009.

3. Varshney P.N., & Mittal D.K., ‘Indian financial System’, Sultan Chand & Sons, New Delhi. 2006

4. 4. Gomez-Financial markets, institutions and financial services-PHI-2009


MBA575 INTERNATIONAL FINANCIAL MANAGEMENT 3 0 0 3 Objectives: Global economies are increasingly integrated for faster growth. International trade and capital flows witnessed rapid expansions. The spread of MNCs and open economic policies influence the Indian business environment. International Financial Management knowledge gives an edge over mere Finance knowledge. This elective course, includes International Monetary System, Trade settlement system and exchange markets including exchange risks and its management.


I

Introduction and International Monetary System Introduction – Currency for international settlement – Evolution of International Monetary System – Bretton Woods Model – International Monetary Fund – its role and objectives. Exchange rate system – Fixed, Floating exchange management – Basic equation – Fixation of exchange rates.

9

II

International Trade, Settlement and Exchange Markets International Trade System, Schematic flow Diagram – payment system – letter of Credit, Cash, Drafts, Consignment Payment, Deferred payment and Forfeiting, Commercial Credit – Pre-shipment and Post-shipment; EXIM Bank and its schemes. Exchange markets – Quotes – types – spot and forward transactions – Simple problems in spot and forward transactions.

9

III

International Capital Flows and Balance of Payment. International flow of Funds – current and capital accounts, Balance of Payment. International Trade of India – Investments: Portfolio and Direct – International Equity and Debt Markets – Features of Equity: GDR, ADR and IDR – Debt: Euro bonds and ECBs. Indian Experience of BOP and Capital Flows.

9

IV

Currency Futures, Options and Swaps. Currency trading – forward contracts and future contracts – Spot Vs Futures rates – currency features markets – Indian Currency Future Market. Options – types and settlements – Indian options market. Financial swaps – currency and interest swaps

9

V

Exchange Exposure and Risk Management Exchange exposure – types: transaction, operating and translation – Managing exchange risk – Hedging – Forward, Future and Options contracts – Use of swaps. Operational techniques – Netting and off setting, currency invoicing and lead/lag settlement. ECGC and its role and schemes in exchange risk management.

9

Total 45

Text Books:

1. Thummuluri Siddaiah – International Financial Management, Pearson 2010. 2. V.K.Bhalla - International Financial Management, Anmol Publications Pvt. Ltd., 2006

Reference: 1. Cheol S Eun and Bruce G.Resnick - International Financial Management, Tata McGraw Hill 2010.

Web Sites: 1. Ministry of Commerce, Govt. of India 2. Ministry of Finance, Govt. of India 3. Reserve Bank of India. 4. EXIM Bank 5. ECGC


MBA576 BANKING SERVICES 3 0 0 3 Objectives: The Banking system of the economy is an imperative integral part of business environment. The commercial banks provide, besides the traditional SERVICES of accepting and lending money, finance related service to the business. Elective paper on this subject will enhance the scope and usefulness of study of finance electives


I

An overview of Indian Financial System Evolution of Indian Financial System-RBI and its functions-commercial banks –cooperative banks –non –banking financial companies. Nature of banking functions-deposits; lending- RRBs and-its functions

9

II

Commercial Banks: Deposit-Function. Nature of commercial bank –schedule and nonscheduled bank. Types of deposits: Current Account –nature of customers-formalities of opening of account, Features of current account; savings accounts-chequable and non-chequable and their features-know your customer-Term Deposits-Deposits scheme-Interest structure –computation of Interest

9

III

Commercial Banks: Lending Functions Lending to corporate sector –Term and working capital Finance and syndicate Loan-Term loan assessment-credit analysis for re-financing MSMEs –Consumer Loans-base rate-floating and fixed interest-calculation of Interest-Priority sector lending-Interest subvention.

9

IV

Bank’s Fee Based services Fee based services of banks-letter of credit, bank guarantees-types and fees. Subsidiary services-Remittance of funds-Demand drafts, electronic fund transfers-safe custody services-Credit card services-Bank –assurance services-Tax and Bill collection services-Foreign currency services

9

V Case study Individual case study on any one of the bank services indicated in units 2 to 4.

9

Total 45

Text Books:

1. Muraleedharan – Modern Banking: Theory and Practice, PHI Publications 2009 2. Commercial Banking, ICFAI University Publication, 2008 3. Principles and Practices of Banking – Indian Institute of Banking & Finance-2009

Reference:

1. G.P.Kapoor-Commercial Banking; APH Publishing Corporation, New Delhi, 2007, Websites:

1. Reserve Bank of India 2. State Bank of Bank 3. NABARD


MBA577 INSURANCE AND RISK MANAGEMENT 3 0 0 3

Objectives:

1. To understand the basic principles of insurance. 2. To gain knowledge regarding the risks involved in insurance. 3. To study the basic concepts of Life, health and General Insurance.


I

Indian Insurance Company Principles and practice of insurance - Nature of Insurance Contracts - History and Evolution of insurance in India - IRDA, Duties, Powers and functions of IRDA - Indian Insurance Industry – an overview - Privatization of Insurance-Public and Private Insurance

9

II

Risks and Risk Management Risks and types of Risks - Risk Identification - Strategies of Risk Management - Risk Management in life insurance and general insurance - Solvency in insurance - Principles of general insurance – Risk Managements the role of Insurance

9

III

Life and Health Insurance Life insurance, nature – classification of policies - Annuities, Surrender Value - Calculation of premium - Health insurance - Product design – Mediclaim policies in public and private sector insurance – Life Insurance Product Life Insurance Product: Market related insurance products. Annuities Pension Plan riders – Business Insurance – Group Insurance-Pricing of life insurance

9

IV

General Insurance General insurance, Liability Insurance - Prospectus of liability insurance - Fire insurance, Kinds of policies, Payment of claims - Progress of fire insurance, Marine Insurance, Policies- policy condition - Marine losses, Motor insurance, Kinds of policies - Procedures of motor insurance - The secondary market and concept of reinsurance

9

V Unit 5: Case Studies

9

Total 45

Text books:

1. M.N. Mishra, S.B. Mishra – Insurance Principles and Practice – S. Chant & Company - 2008 2. M.J. Mathew – Insurance principles and practice – RBSA publication - 2008

References:

1. Gupta R.K. Insurance and Risk Management – Himalaya publishing house - 2009 2. Publications of National Insurance Academy, Pune - 2007 3. Principles and Practice of General Insurance – ICAI – New Delhi - 2008


MBA578 TAXATION AND ITS MANAGEMENT 3 0 0 3 Objectives:

To help the students understand the Basis of Taxation

To understand the differences between direct tax and indirect taxes

To know the basic exemption to claim deductions for different heads of income.

To enrich the knowledge in the Assessment of firms and corporate

To know the concepts of indirect Taxation and Recent Trends in Taxation.


I

Basis of Taxation Government Financial System – Sources of finance – Principles and canons of Taxation – Differences between direct and Indirect tax – Residential status of an individual, companies and firms – Tax incidence – Tax planning – Tax evasion and tax avoidance – Exempted incomes under section 10

9

II

Individual Income Assessment Income - Types of Income – Person – Definition – Basic concepts of different heads of income - Salary - House property – capital gains – Income from business or profession – Income from other sources – Exempted incomes from total income

9

III

Firms and corporate assessment Tax conceptions and tax incentive for cooperate – Assessment of companies and firms – Basic concepts and provisions - Set off and carry forward of losses – items and provisions

9

IV

Indirect Taxation Excise duty – Meaning – components – types and basis of charging excise duty – exemptions from excise duty – customs Duty – Definitions - Components and types – exempted items from customs duty.

9

V Recent Trends in Taxation Recent Trends in TDS – PAN – Filing of Returns – Consequences – meaning and concepts of CST, TNGST, DTC, CGST, SGST – Recent Trends in Indian Taxation.

9

Total 45

Text Books:

1. Income Tax Law and practice - Gour and Narang – Kalyani Publications, 2010-2011 2. Taxation Law and Practice – Dinger Pagare – Sultan Chand & Sons, 2010-2011

References: 1. Bhatia H L – Public Finance, Vikas Publications, 2008 2. Singhania VK – Direct Tax Law and practice – Taxman publications, 2010-2011. 3. Date VS – Indirect Tax Law and Practice - Taxman Publications, 2010-2011


MBA579 PROJECT PLANNING, ANALYSIS AND APPRAISAL 3 0 0 3 Objectives:

1. To make the students understand the need of managing the Capital Expenditure and the allocation of Resources.

2. To learn about the techniques available in the project planning Analysis with appraisal 3. To know the project cash flows, implementation and its review 4. To know the methods of financing projects. 5. To understand the risks involved the project financing


I

Capital Expenditure and Resource Allocation, Generation and Screening Capital Expenditure – Meaning – Types-Phases - levels of Decision Making – Feasibility study – Strategy – concept-Diversification-Portfolio-Business level-Strategic planning and capital begetting-Generation of ideas-monitoring - appraisal – tools – screening –project rating.

9

II

Market and Technical Financial Analysis Situational Analysis collection of information – market survey-Demand forecasting Technical arrangements-Product Mix – Plant capacity-location-project charts – Schedule of implementation-cost of project-Cost of production- working Capital-BEP-Projected cash flow statement and Balance sheet.

9

III

Financing Capital structure-Equity capital-Preference capital-Debentures-Term loan-Working capital advances-Venture capital –Project financing strategies-Financing power projects-Telecommunication projects infrastructure financing scenario in India.

9

IV

Risk Analysis Portfolio related risk-Portfolio theory and capital budgeting-CAPM and capital budgeting- Mutually Executive Projects-Optimal timing-Investments and Financing Aspects-Social cost benefit analysis.

9

V

Project implementation and Review. Forms of Project organisation-Project planning and control-Development of Project Network-PERT-CPM-Control of in Progress Projects-Abandonment Analysis-Agency Problem.

9

Total 45

Text Books:

1. Prasanna Chandra – Project Planning Analysis – Tata McGrew Hill, 2006 2. Vasant Desai – Project Management – Himalaya Publishing House, 2007

References:

1. Narendra Singh – Project Management and Control – Himalaya Publishing House, 2005 2. Harvey Maslow - Project Management - Pitman Publications, 2006. 3. Bhavesh M Patel – Project Management – Vikas Publishing House Pvt Ltd, 2007


MBA580 MICRO FINANCE AND SME’S IN INDIA 3 0 0 3

Objectives: To acquaint scrupulous knowledge on microfinance and SMEs. It spotlights on how the microfinance institutions and SMEs work, including the operational aspects of MFI/SHG. It comprehends the emerging areas in microfinance and SMEs in the developing India.


I

Introduction to microfinance Introduction to microfinance, History of Microfinance in India, Basics of microfinance, Need for microfinance - Microfinance products, microfinance services, rural financial services - Agricultural microfinance.

7

II

Microfinance Systems and its regulations Nature of microfinance markets - Demand and Supply of microfinance in developing countries - Microfinance distribution models - Role of GRAMEEN bank and NABARD - Micro credit – Innovations- credit lending models - Social rating, Credit rating and impact of assessment in Microfinance - Role of Microfinance as a development strategy - Regulations and supervision of NGO-MFIs - Risks in microfinance institutions, Risk in agricultural microfinance and feasibility; Strategies in risk minimization.

15

III

Marketing of microfinance products and focus on women empowerment Market segmentation and environment - Strategies for sustainability, growth strategies for MFIs, customer retention strategies by MFIs. - Outreach of Microfinance - Microfinance and Women empowerment, Health and education - State sponsored programmes- SHG Bank Linkage programme - Intermediaries for Microfinance - Challenges for Microfinance, Disaster- Pre and Post disaster activities of MFIs for clients; Emerging issues in microfinance.

13

IV Nature and types of MSMEs Small Medium Enterprises (MSMEs) - Characteristics, Nature of MSMEs - Role in economic development, Funding Institutions for MSMEs.

5

V Regulations of MSMEs MSMEs Policy, Legal and regulatory framework - Cluster development - Emerging trends in MSMEs.

5

Total 45

Text book:

1. IIBF-‘Micro- finance: Perspectives and Operations-Publisher: MacMillan , 2008

References:

1. Samirendranath Dhar –‘Micro Finance For Women’- Northern Book Centre Publications, 2005

2. Ambika Prasad Pati- ‘Financial Sustainability of Micro Financing’- - Publisher: Gyan Publishing House-2010

3. N. Lalitha .Microfinance Intervention and Empowerment of Women - Serials Publications 2011.

4. Prabhu Ghate –‘Microfinance in India: A State of the Sector Report’, 2007 SAGE publications, 2008

5. Suresh M. Sundaresan –‘Microfinance: emerging trends and challenges’ -Edward Elgar Publishing, 2008

6. Rural Micro Finance and Microenterprise- Amitabh Bhatnagar (Author) - Concept Publishing, 2008

7. Micro- Enterprises- Perspectives and Experiences- Sridhar Krishna Publisher: ICFAI publications-2008


MBA581 FINANCE FOR AGRICULTURE 3 0 0 3 Objectives: The finance for Indian Agriculture Sector is of varied nature served by multiple agencies. The economic growth of this sector is largely depend timely financial assistance. Of late, openings in banking including agriculture finance are growing. With a view to provide the measures of agricultural finance this paper is designed.


I

Indian Economy and Agriculture Indian Economy-Sectoral classification – Agriculture and its components – Role of Agriculture in business – Issues of agriculture – Agri-based industries – factor inputs to agriculture – special features of Indian Agriculture – Role of Government in Agriculture.

9

II

Capital Need for Agriculture Capital for Agriculture – types, development and operating – need for development – sources of development finance and interest structure – operating finance – sources and interest structure – nature of finance – long term, medium term and short term – return and risk analysis of Agricultural operations.

9

III

Evolution of Agriculture Finance Traditional money lending system – interest structure – collateral and - collection systems – agricultural finance during British rule – cooperative system of agri finance – 3-tier system – primary, central and state. Cooperative societies and banks – organisation structure-credit delivery system –State and RBI regulation - NABARD and its role in refinance.

9

IV

Agri Finance and Commercial Banks RBI – its role in Agri finance – RBI directives on agricultural lending – short term and medium term – priority sector status – interest structure – interest subsidy- capital re-scheduling and waiver – securities – recovery – gold loans – interest subvention by government – recent trends in Agri finance.

9

V

Risk and its Management Agriculture – Risks – evaluation – operational risk- Government intervention during calamities – Agricultural insurance – asset and crop; Agri finance – risk – NPAs of banks – risk cover by DICGC – types of loan and coverage – RBI refinance to banks on natural calamities.

9

Total 45

Text Books:

1. P.Kanagasabapathy, Indian Models of Economy, Business and Management – Prentice Hall of India, 2008

2. Sethi and Bhatia, Elements of Banking and Insurance - Prentice Hall of India, 2009

Reference: 1. Functions and Working of Reserve Bank of India-RBI Publication-2008.

Websites 1. RBI, 2. NABARD 3. SBI


MBA582 FINANCIAL DERIVATIVES 3 0 0 3 Objectives: The course is aimed to provide an introductory and intermediate understanding on the concept of Derivatives market and its Market Mechanism in the Indian Context.


I

Derivatives – Introduction Definition of derivatives - Origin of derivatives - Derivatives in India – Types: forward contracts – futures contracts – Options – Swaps. Differences between spot and future markets - Uses and advantages of derivative – Risks involved in derivatives. Forward Contract :Introduction to forward - Forward rate agreement - Pricing of a FRA - Advantages and Disadvantages of FRA - Forward contract on Income & Non-income bearing Securities.

10

II

Futures Contract Introduction to Futures – Relationship between Spot and Futures Prices- Economic functions of future markets – Nature and characteristics of financial futures – Advantages – stock futures – Participants in stock futures markets – Strategies using stock futures – overview of stock index futures – Trading Mechanism – pricing of futures (Basic problems only).

10

III

Options Definition - Specifications of Options – Comparison of options and futures – Economic functions of options trading-Types of options contracts – Intrinsic value and Time value of options - Factor affecting option pricing-Valuation and pricing of option (Basic problems only) – Black & Scholes model- Option trading strategies (Arbitrage, Hedging, Speculation, Option spreads, Butterfly spread, Calendar or Time spread – Straddles – Strips / Straps

10

IV

Swaps Definition – Types – Economic function of Swap transactions -Interest Rate Swap & Currency Swap - Role of Financial Intermediary – Using swaps to manage risk - Warehousing - Valuation of Swap - Bonds and FRNs – Credit Risk.

08

V

Market Structure of Derivatives Regulatory bodies in major international markets – Regulatory framework in India – Regulations and Regulatory instruments – Clearing & Settlement procedures of Futures, Options, and Swaps.

07

Total 45

Text Book:

1. Fundamentals of financial Derivatives, N.R.Parasuraman, John Wiley & Sons Publications, 2/e, 2009.

References: 1. Option, Future, & Other Derivatives, John C Hull & SankarshanBashu, PHI, Edition 6, 2009. 2. Financial Derivatives, Theory, concepts and problems, S.L.gupta, PHI, 2007. 3. Derivatives simplified, “R.VijayaBhaskar & B.Mahapatra”, Response Books, 1

st edition, 2006.

4. Derivativeds and Risk Management Basics, Don M.Chance and Robert Brooks, Cengage Learning India Edition, 2011.

5. Options and Futures, D.C.Patwari & AnshulBhargava, Jaico Publishing House, 3rd edition, 2006. 6. Derivatives an Introduction, Robert. A.strong, Thomson South Western Learning, 2006. 7. Derivatives, Somanathan.T.V., Tata Mc Graw Hill, New Delhi, 8

th reprint ed, 2008


MBA583 FINANCIAL SERVICES 3 0 0 3 Objectives: To portray the growth and functioning of financial service industry in India. To enrich students’ acumen on types of financial services, modes of raising funds in domestic & foreign markets, evaluate feasibility of projects on hire purchase and leasing, and also understand mutual funds, venture capital, mergers and acquisitions along with other financial services.


I

Introduction to financial services Financial services – Meaning – Types - Fund based and Fee based financial services - Non-Banking Financial Companies – Functions. Prudential Norms for NBFCs - Financial markets in India- Reforms, Money Market, Capital market - SEBI Guidelines- Financial Services.

6

II

Leasing and Hire Purchase Leasing Types of Lease, Cross Border Leasing - Contents of a lease agreement, Bills Discounting, Reverse mortgage - Financial Evaluation of a Lease - Hire purchasing, Difference between Lease & Hire Purchase - Depository and stock Broking.

15

III

Mutual funds, Venture Capital and Bancassurance Credit rating – Rating Agencies- Functions - Venture Capital: - Venture capital industry in India - Mutual Funds – mechanism – types of schemes - Mutual funds industry in India – recent developments - Bancassurance – benefits - Bancassurance in Indian & global context.

8

IV M&A, Asset securitization and factoring Mergers & Acquisitions - Financial Evaluation - Factoring – types, Forfaiting, Asset securitization.

9

V

Modern Banking Services Real Estate Financing, Consumer Credit - Modern Banking –ATM, Tele marketing, Electronic Fund Transfer, Credit card/ Debit cards, POS Terminal, online banking, Clearing House automated Payment System (CHAPS), EDI, SWIFT, Digital Payment System, Cyber cash, Shared Payment Network System (SPNS), E-cheques - Challenges to modern banking services

7

Total 45

Regular hours will be considered for case analysis in the specified course Text Books :

1. Dr.S.Gurusamy– Merchant Banking and Financial Services-Vijay Nichole Imprints private limited, 2nd

Edition, 2007.

2. M.Y.Khan- Financial Services, Tata McGraw Hill, 2010 3. R.Shanmugam- Financial Services- Wiley publications, New Delhi , 2010 4. NaliniPravaTripathy – Financial Services, Prentice Hall India, New Delhi, 2007.

References :

1. Dr.S.Gurusamy–Financial Services and System-TATA McGraw Hill, 2009. 2. Varshney P.N., & Mittal D.K., ‘Indian financial System’, Sultan Chand & Sons, New Delhi. 2006


ELECTIVES IN

MARKETING


MBA584 CONSUMER BEHAVIOR 3 0 0 3 Objectives:

This course is to familiarize the students with the knowledge of consumer behavior and its applications which is an

applied science. This subject will help the student to understand how having or not having things affects our lives

and how our possession or use of products or services influences the way we feel about others and ourselves

which is required for any official of an organisation.


I

Consumer Behaviour and its Applications Consumer Behavior – Definition, Concepts - Disciplines involved in the study of Consumer Behaviour - Development of Marketing Concepts - Consumer Behaviour applications in Marketing - Consumer research process

9

II

Consumer as an Individual Consumer Needs and Motives - Personality and consumer behavior - Consumer perception and learning - Consumer attitude, attitude formation and attitude change - Communication and persuasion - Self image and life style analysis

9

III Consumer Decision Process Personal influence and opinion leadership - Diffusion of innovation - Consumer decision making process - Models of consumer decision process

9

IV Post-Purchase Behaviour Consumer post purchase Behaviour - Consumer expectation and satisfaction - Managing dissonance - Consumer loyalty - Types of loyalty programmes

9

V

Additional Dimensions Consumerism, Consumer protection - Difficulties and challenges in predicting consumer behavior - Online consumer behavior - Organizational and Industrial buyer behavior - Consumer behavior in Indian context - Emerging issues

9

Total 45

Regular hours will be considered for case analysis in the specified course

Text Book:

1. Blackwell / Miniard / Engel – Consumer Behaviour, Cengage Learning India Ed, 6th

Ed., - 2010.

References:

1. Leon G.Schiffman / Leslie Lazar Kanuk / S.Rameshkumar – Consumer Behaviour – Pearson India, 10th

Ed – 2010.

2. Satish K Batra / SHH Kazmi – Consumer Behaviour, Text & Cases – Excel Books, 2ed – 2008. 3. MS Raju / Dominique Xarded – Consumer Behaviour Concepts, Applications and Cases, 3

rd Print – Vikas

Publishing House Pvt Ltd – 2009.


MBA585 SERVICES MARKETING 3 0 0 3 Objectives: Services contribute a major share to the GDP of an Indian economy particularly in the context of liberalization, globalization and privatization. Against this context it is imperative for a management executive to understand the nuances of services marketing which requires a different approach than product marketing. The course will focus on highlighting the scope of services marketing and its salient features. The deliverables of the course will enable the students to have an in-depth idea to design service marketing strategies based on the target customers need and deliver the same to the satisfaction of all stake holders.

Units Topics

No. of hours

I

Basic concepts of Service Services: Concepts and Characteristics. Comparison of Goods and Services in Marketing. Classification of services. Role of Services in the modern economy: Services marketing environment and trends in India. Opportunities and Challenges. Emerging service sectors in India: Healthcare, Retailing sector, Banking Sector, Information Technology Enabled Services. Service Marketing mix elements. Service as a system. Additional Dimensions in Services Marketing: People, Physical Evidence and Process.

10

II

Understanding services Consumer behavior in services: Changing dynamics of Indian consumers. Customer expectation and perception of services. Factors influencing customer expectation and perceptions towards services. Process model thereof. Service Marketing Process: Market segmentation, Targeting, Positioning-Strategies. Service Quality: Impact of service quality in services – SERQUAL and RATER Dimensions - GAP model of service quality.

08

III

Organizational issues Product Decisions: Creation of a service vision - Levels of Service Product. Service Life cycles. New service development – Types and stages. Pricing strategies and tactics: Role of price as a value provider - Approaches to pricing of services, Pricing strategies- Role of non monetary costs. Promotion of Services: Role of Integrated Marketing Communication in services - Marketing communication mix – Process and Strategies. Role of Physical Evidence: Services capes, Types of services cape. Frame work for understanding services cape. Guidance for physical evidence strategies

07

IV

Operational Issues I Service Process and operations: Classification of service operations systems- Service process mapping – Service Blueprinting – Managing demand and capacity, Strategies for matching capacity and demand, Waiting line strategies – Services Guarantees – Service process matrix. Service Delivery: Nature of delivery in services – Designing and delivering services – Delivery through intermediaries – Electronic channels – Service Flowcharting – Service failure and recovery – Recovery strategies.

10

V

Operational Issues II Employee role in services: Concept of Internal marketing, Challenges of managing people in a service firm – Boundary spanning roles, Emotional labour, Source of conflict, Quality –productivity trade off. Technology in Services: Technology enabled Service Innovation, Scope and patterns of Innovations – Managing real-time and online issues using technology in services.

10

Total 45


Text book:

1. Vinnie Jauhari, KirtiDutta – Services- Marketing, Operations and Management, Oxford University Press 1/e,

2009

References:

1. Zeithaml - Service Marketing (Special Indian Edition), TMH, 4/e, 2007.

2. Chiristropher.H..Lovelock and JochenWirtz - Services Marketing, Pearson, 6/e Paperback 2010.

3. K. Douglas Hoffman, John E.G. Bateson - Services Marketing: Concepts, Strategies, & cases, 4/e 2010

4. Kenneth E Clow, et al, - Services Marketing (Operation Management and Strategy) Biztantra, 2/e,

paperback

5. Harsh V. Verma - Service Marketing: Text And Cases (New Edition) TMH 2007

6. R.Srinivasan – Service Marketing (The Indian context) PHI, 2/e, 2009.

7. Nargundkar, Rajendra - Services Marketing 3/Ed McGraw Hill 2010 paperback


MBA586 MARKET INTELLIGENCE AND RESEARCH 3 0 0 3 Objectives:

To study importance of marketing research and market research process.

To study the basis of market intelligence system.

To study the different research techniques and applications of marketing mix.


I

MR Design and Process

Marketing Research: Definition, Scope, Significance, Limitations. Market Research

process. Research Approaches: Primary vs Secondary research – Qualitative

research – Observation and Focus group. Quantitative Research – Surveys and

experiments - Causal research – Basic experimental designs – internal and external

validity of experiments Problems in Marketing Research: Decision problem –

Research problem – Operational problems. Drafting the research proposal.

12

II

Market Intelligence Scope and Significance of Marketing Intelligence in decision making - Marketing Decision Support System components. Quality and quantity of Market Information: Value of information - Decision tree and Bayesian analysis concept. Types of market information: Primary Data, Secondary data sources – Syndicated services

8

III

Market development research techniques Market development research: Cool hunting – socio cultural trends, Demand Estimation research-assessing market potential, Test marketing, Segmentation Research - Cluster analysis, Sales forecasting – objective and subjective methods

10

IV

Marketing Mix research techniques –I Product research – Research for generating new product ideas-Concept development and testing – Market testing - Concept testing, Brand Equity Research, Brand name testing, package designs - Positioning research- Pricing research –Profit oriented pricing, Share oriented pricing-Determination.

7

V

Marketing Mix research techniques - II Distribution research – Number and location of sales representatives – Warehouse Location research – models - Shop and retail audits, Promotion research - Advertising Effectiveness – Media research - Copy Testing, Readership surveys and viewership surveys, Ad tracking, viral marketing research.

8

Total 45

Text book:

1. Green, Paul E. , Tull, Donald S. - Research for Marketing Decisions PHI 5/e 2009

References:

1. Cooper Donald Et. Al - Marketing Research: Concepts And Cases, (Special Indian Edition), TMH, 1/e, 2007

Paperback.

2. Aakar, Kumar, Day – Marketing Research John Wiley 7/e 2006

3. Nargundkar, Rajendra - Marketing Research : Text And Cases, TMH 3/e 2007

4. G.C. Beri - Marketing Research TMH 4/e 2007


MBA587 BRAND MANAGEMENT 3 0 0 3 Objectives:

The main objective of the Brand Management course is to give you a fundamental understanding of how to understand, build, measure, analyze and manage brands and product categories for a company.

Brand Management subject will provide a framework within which students will be able to identify and understand variables that drive the success of brands and product lines and the interrelationships among these variables.

This course will especially focus on best-in-class branding strategies and practices across a number of industries – in global as well as Indian context.

Text book: 1. Kevin Lane Keller - Strategic Brand Management, Building Measuring & Managing Brand Equity, 3/E

Pearson Education - 2008 References:

1. Y L R Moorthi - Brand Management -The Indian Context –, 1/E – Vikas Publication – 2007, 2. Jean, Noel, Kapferer - Strategic Brand Management –– 4/E (Paperback) KoganPage India Limited, 2008 3. Tapan Panda - Brand Management, , 2/e, Excel Publication 4. Harsh V Verma - Brand Management-, 2/e – 2006 (Paperback), Excel Books 5. Branding Demystified - Harsh V Verma, 1/e – 2010 (Paperback), Excel Books 6. Managing Indian Brands – S Ramesh Kumar – 2/e, Vikas Publication House Pvt Ltd – 2010 7. U C Mathur - Brand Management- Text and Cases-, - 1/e Macmillan Publishers India – 2006


I

Introduction to the concept of Brand Management Brand – Concept, Evolution, Functions. Product Vs Brand - Branding-, challenges to Brand builders - Strategic Brand Management Process- Steps. Building Strong Indian Brands.

8

II

Customer Based Brand Equity Brand Equity: Models, Sources, Brand building blocks-Brand Building Implications, David Aaker’s Brand Equity Model. Brand Identity & Positioning:, Need and Dimensions, Brand identity prism, Brand positioning – Point of parity & Point of difference, Positioning guidelines. Brand Value

9

III

Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements, options & tactics for brand elements. Leveraging Brand Knowledge: Dimensions - Leveraging Secondary Brand Knowledge & Conceptualizing the leverage process. Measuring & Interpreting brand performance: Brand Value chain- Designing Brand Tracking studies, Establishing brand Equity Management Systems. Measuring Brand Equity: Quantitative & Qualitative Techniques,

10

IV

Brand Strategies Brand Extension- Brand-Product matrix, Brand Hierarchy-Kapferer’s Branding Systems, Building Brand Equity at different hierarchical levels, Brand hierarchy decision-Consumer’s Evaluation of Brand Extensions & Opportunities –Brand Personality- Types and Elements. Brand Image- Sources of Brand Image, Brand Image for Established and New Products, Brand Image & Celebrity endorsement Brand Repositioning strategies in Indian context.

10

V

Brand Imitations Kinds of imitations, Factors affecting Brand Imitation, Imitation Vs Later market entry, First movers advantages, Free rider effects, Benefits for later entrants, Imitation Strategies. Global Branding: Geographic extension, sources and opportunities for global branding, pathways to globalization-issues. organization for a global brand.

8

Total 45


MBA588 RETAIL MANAGEMENT 3 0 0 3

Objectives: Retailing in India is gaining momentum followed by the liberalization of retail policies. Huge investment is made by both Indian and foreign players in the retail market and FDI is expected to increase further in the near future. The job opportunities for management graduates are abundant in the retail sector. Against this background the course on retail management aims to impart knowledge on the core issues involved in planning, setting up and running a retail business in a successful manner.


I

Introduction to Retailing Meaning and Definition - Characteristics of Retailing & Evolution of Retailing in India - Functions of Retailer & Retailing Principles - Retail Sales Objectives & Retailing in India - Indian Retail Industry – Drivers to the Growth of Retail -Emerging Trends in Retailing - Retailing across the Globe, Global Retailing Trends

9

II

Retailing Formats Store based Retail Format - Retail sales by Ownership - Retail sales by Merchandise offered - Non-store Based Retailing - Non-Traditional Retailing - Emerging Retail formats

9

III

Setting up of Retail Business Retail Marketing Segmentation - Strategic Planning Process - Influencing Factors on Choice of Location – Site Evaluation - Store Layout and Designs - Retail Image – Visual Merchandising and Atmospherics

9

IV

Management Aspects Relating to Retail Merchandise Management – Developing Merchandise Plans – Implementing - Category Management - Supply Chain and Logistics - Managing Retail Personnel - Retail Management Information Systems

9

V Marketing Strategy for Retailing Consumer Behaviour - Pricing for Retail – Objectives and Policies - Promotional Strategy – Display and Space Management - Retail Branding.

9

Total 45

Note: Case studies would be used wherever needed in the regular class hours.

Text Book:

1. Retail Management – A Global Perspective, Text and Cases – Dr. Harjit Singh – 2009 Edition - S.Chand&

Company Ltd. ISBN: 81-219-3207-6.

References:

1. Retail Management – A Strategic Approach – 10/e Barry Berman and Joel. R. Evans – Pearson – ISBN:

8131716708

2. Retail Management – W.K.Sarwade, ISBN: 9380184417

3. Retail Management – M.A.Shewan, Sonali Publications – 2008 – ISBN: 8184111339.

4. Retail Management: An Indian Perspective – R.Gopal, Manjrekar P – ISBN: 8174468137


MBA589 INTERNATIONAL MARKETING MANAGEMENT 3 0 0 3 Objectives:

This is the era of globalization. Globalization is irreversible. A country’s wealth & welfare of its people is today dependent on global economy. Therefore it is imperative for Indian Businesses to expand globally. This is possible only when the whole world is treated as a market. The environment prevalent in each country being different, it is vital for MBA students to learn all the facets of Global Marketing Management.


I

Framework of International Marketing; Definition – scope and challenges – difference between international marketing and domestic marketing – Trends in Global trade – Global orientation -EPRG Approach - Canalising and targeting international market opportunities, Regional market Characteristics, Marketing in transitional economies and third world countries.

8

II

Global environment for marketing – Planning for global markets – Alternative market entry strategies – organizing for global competition –- PESTEL – Global customers – Global marketing information systems – Networking for marketing – Global STP.

10

III

Products and services for Global customers: Global Product development, Adaptation and standardization - , marketing consumer services globally. Branding across culture – Assessment of demand for international markets. Green Marketing - Global Pricing Framework: Cross border Pricing- Basics and techniques. Environmental influences on Pricing - Transfer Pricing, Counter trade, INCO terms – preparation of quotations.

8

IV

Global Distribution: Distribution as Competitive advantage. Global Logistics, Parallel Distribution- Global Channel Design. International retailing – retailing formats - Issues Promotions –– Sales Promotion In International Markets – International advertising. Generic promotions in international marketing – Trade shows and exhibitions - business services –Relationship building among B2B in global context.

10

V Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM policy of India. Export risk management- Export procedures and export documentation. Export assistance and incentives in India.

9

Total 45

Text Book: 1. Warren J. Keegan, Mark C. Green -Global Marketing, 4/e , Pearson 2009.

References:

1. Francis Cherunillam - International Marketing, HPH , 11/e 2010

2. Michael R Czinkota, Ilkka A Ronkainen - International Marketing Thomas South Western 8/e , 2006

3. Dewan, Sudarshan -International Marketing Management ,Discovery Publishing House 1/e, 2010

4. U C Mathur -International Marketing Management : Text And Cases, Sage India, 1/e,2008


MBA590 CUSTOMER RELATIONSHIP MANAGEMENT 3 0 0 3

Objectives:

To provide a conceptual understanding of CRM, its processes, and structure.

Emphasize on the importance of customer relationship for business development

Develop analytical approaches, methodologies, tools, and techniques for applying CRM.


I

Introduction Concepts and Context of Relationship Management: Various schools of thought- Evolution and scope of CRM – An enterprise view - Significance of CRM as a strategic marketing tool – CRM Framework- Types and variations.Role of a CRM Manager.

10

II

CRM building process Product Centric vs Customer centric organization. Operations and strategies– Expectation analysis. Customer Acquisition and Retention strategies – Managing Attrition and Defection – Strategies for reacquisition - Customer Information & Access management.

10

III

Design Inputs Customer Profile Analysis – Addressing B2B and B2C issues. Selecting a Profitable customer - Profitability vs Loyalty - Customer Lifetime value – Concepts, Components and Measurement. Key account Management – Perspectives. Interventions of Knowledge Management into CRM

08

IV

Operational Issues Sales Force Automation - Field Force Automation-Customer Interactions programs – Managing customer satisfaction – Complaint management – Concept of learning organization – Call centre management - Campaign management, Content Management, Issues. CRM metrics. Emerging technologies in CRM

10

V

Analytical CRM Databases - concepts and definitions – Types- Benefits. Managing and sharing customer databases- Data Warehousing and Data Mining concepts. Overview - E-Commerce and Customer Relationships on the Internet, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Supplier Relationship Management (SRM), Partner relationship Management (PRM)

7

Total 45

Text Books:

1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic Perspective, Macmillan 2005.

2. Ed Peelen - Customer Relationship Management - Pearson 2/e 2010

References:

1. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing 2005.

2. Alok Kumar et al, Customer Relationship Management : Concepts and applications, Biztantra, 2008

3. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007.

4. S.Shahjahan – Relationship Marketing: Concepts and cases, TMH, 1/e, 2006.

5. C.K. Prahalad, Patrica B. Ramasamy - HBR on Customer Relationship Management, Paperback.

6. S.Shanmugasundaram - Customer relationship Management: Modern trends and perspectives, PHI, 1/e

2008.


MBA591 INTEGRATED MARKETING COMMUNICATIONS 3 0 0 3 Objective: To familiarize the student with key concepts of integrated marketing communications and integrated marketing communications management


I

Introduction Effectiveness of marketing communications: Role of IMC in marketing process, IMC planning model. Marketing and promotion process model - Steps involved in developing IMC programme, Role of ASCI and other regulatory bodies.

08

II

Advertising Planning Concept of advertisement – Role, functions - Social, Economic and Legal Implications of advertisements. Operational issues- Planning and executing an advertising campaign: Setting the advertising objective, Response Hierarchy models, DAGMAR, Defining the target audience, Apportioning for Advertising Budget.

10

III

Advertising Operational Issues Media plan – Type and choice criteria – Reach and frequency of advertisements – Cost of advertisements - related to sales – Media strategy and scheduling. Message development- different types of advertisements – Layout – Design appeal – Copy structure – Advertisement production – Print – Radio. T.V. and Web advertisements – Media Research – Testing validity and Reliability of ads – Measuring the impact of advertisements

10

IV

Integrating other forms Sales Promotion: Scope and role of sale promotion – Definition – Objectives of sales promotion - sales promotion techniques – Trade oriented and consumer oriented. Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages, and Direct Marketing Strategies. Public relation/ Publicity:- Meaning, Objectives, tools of public relations, Public relation strategies, Goals of publicity, Corporate Advertising – Role, Types, Limitations, PR Vs Publicity.

10

V

Contemporary Issues: International Advertising: Global environment in advertising, Decision areas in international advertising . Internet advertising: Meaning, Components, Advantages and Limitations-Types of Internet advertising . Industrial advertising: B 2 B Communication, Special issues in Industrial selling. Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of promotion and pricing in events

7

Total 45

Text Book:

1. Belch, George E - Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, 2009

References: 1. Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education 7

th Edition, 2007.

2. Kenneth Clow. Donald Baack, Integrated Advertisements, Promotion and Marketing communication, Prentice Hall of India, New Delhi, 2003.

3. Kazmi S H HBatra – Advertising and sales promotion, Excellent books, 3/e 2008 4. S A Chunnuwalla – Advertising, Sales and Promotion Management, HPH 2008 5. Terence Shimp – Advertising and Promotion: An IMC Approach, South Western 7/e, 2006


ELECTIVES IN

HUMAN RESOURCES


MBA592 INDUSTRIAL RELATIONS AND LABOUR WELFARE 3 0 0 3 Objectives:

Organisational efficiency and performance are interlinked with industrial relations. In view of the complex issues involved in the management of Industrial Relations, it is imperative that the students are to be familiarized with such issues and to find out suitable solutions for them. Moreover labour welfare takes a prominent place for best results all times. Innovative measures are essentially required to maintain the human resource at a high level of satisfaction.


I Industrial Relations - Concepts and their significances – IR at National and International Level - Infrastructure that Guide and Direct IR – The IR Trends in India

9

II

The Concept of Trade Unionism - Trade Union Theory and Policy - Trade Union and their Influence on IR, Objectives and Function TUs – The Structure and Types of Trade Unions. The Trade Union Movement - Strength and Weakness of Trade Unions

9

III Industrial Conflicts and Industrial Disputes - Industrial Peace – Prevention of Industrial Disputes - Government Machinery and IR - Conciliation, Arbitration and Adjudication

9

IV

Industrial Safety &Labour Welfare - Causes of Accidents and Prevention - Safety Provisions - Industrial Health and Hygiene Importance and Problems - Occupational Hazards, Diseases, Statutory Provisions - Statutory & Voluntary Welfare Measures.

9

V

Welfare of Special Categories of Labour - Necessity of Special Welfare - Child Labour, Female Labour, Contract Labour Rules and Enforcement - QWL Specific Issues and Productivity – Work life balance- Strategies for implementation of QWL and WLB - Barriers and Implementation

9

Total 45

Regular hours will be considered for case analysis in the specified course. Text Books: 1. Mamoria C.B, Mamoria S and Gankar S.V, Dynamics of Industrial Relations, Himalaya Publishing House,

2005

2. Tripathi P.C, Personnel Management and Industrial Relations, Sultan Chand & Sons, 2005.

References:

1. BiswajeetPattanayak, Human Resource Management, Prentice Hall of India, 2005

2. Srivastava S C, Industrial Relations and Labour Laws, Vikas Publishing House P Ltd, 2006

3. Rao V S P, Human Resource Management Text and Cases, Excel Books, 2005


MBA593 ORGANIZATIONAL DEVELOPMENT AND TRANSFORMATION 3 0 0 3 Objectives: Organization development is about development both organization and the individual as well. This syllabus will quip future managers to face multiple challenges in the organization and keep the organization healthy and viable for present and the future.


I

An introduction to Organization Development - History of Organization Development - Diagnosing for Organization Development - Dimensions of Organization Development - The Nature of Organization Development : Characteristics

9

II

Foundations of Organization Development Process - Organization Development Techniques - Problems and Challenge Development, Quality of Work life - Organizational culture : Characteristics-Meaning-Measuring Culture and recent changes

9

III

Considerations and issues in OD Issues in Consultant Client Relationship - Power, Politics and OD - Role of Power and Politics In Practice of OD- Future of OD - Fundamental Strengths of OD - OD and the changing business environment - Research on OD

9

IV

Transcultural Managers - Quality Circles-Definition, Meaning, Preparation and Introduction - Career Management: Planning and Introduction - Management Succession Plan Organizational effectiveness - Definition – Dimensions – Measurement – work culture-work and family life balance

9

V

Organizational Transformation : Elements – Types - Technology and Administration -Strategy for Managing Change - Planning and Implementing Change - Models of Transformation - Models of Organizational Decision Making –Recent challenges

9

Total 45

Text Book:

1. Wendall I French, Cecil H Bell Jr., Organization Development, Fifth edition Prentice Hall of India, New

Delhi, 2005.

References:

1. Harvey F, Donald, Brown, R Donald, An Experiential Approach to Organization Development, Prentice

Hall, Inc., New Jersey,2007.

2. Arthur Kivuloff, OD for survival – AMA 2006

3. Paul S Goodman, Assessing Organizational Change, John Wiley and Sons, 2007

4. Robert a pat on, James Mc Calman, ‘Change Management’ ; A Guide to Effective Implementation;

Response books, 2005


MBA594 TRAINING AND DEVELOPMENT 3 0 0 3

Objectives

This course analyses various training and development methods in an organization. It examines the training processes, diagnosis of training needs pertaining to organisations. This module discusses various issues on the design and delivering of training programmes, appropriate methods and procedures to maximize learning and subsequent job performance and evaluation.

Units Topic No. of Hours

I

Scope and Cost of Human Resource Development – A System Model to Training and Development- Strategic Training and Development process- Training needs in different strategies- Organizing a Training department – Different models

10

II

Learning Principles and process- Implications of learning process- Training needs assessment –Steps- Framework- Levels. Identifying training objectives, Methods and Techniques of Training needs assessment

6

III

Design and development of Training programmes – Principles, procedures, considerations. Traditional Training Methods, Techniques and aids - E Learning and use of Information technology in Training

10

IV

Transfer of training and training evaluation: Transfer of Training, Factors influencing Transfer of Training- Validation and Evaluation - Objective, Criteria, and Tools- Outcomes used in Evaluation of Training programs- Training Evaluation design and practices

10

V

Management Development Programme- Approaches to Employee Development, Planning process- Strategies for providing Development- Training issues resulting from external environment- Training issues related to internal needs of the company

9

Total 45

Text Book: 1. Raymond A Noe, 2008. Employee Training and Development. 4

thEdn; New Delhi: Tata McGraw-Hill

References:

1. Nick Blanchard P and James W Thacker, 2007. Effective Training Systems, Strategies and Practices. 3

rdEdn.; New Delhi: Pearson Education

2. Janakiram B, 2007. Training and Development. 1st

Edn. New Delhi. Biztantra 3. Tapomoy Deb, Training & Development, concepts & Applications, Ane Books India, New Delhi (2006). 4. G.PanduNaik – HRD solutions for excellence – Text, Research and cases, Excel Books 1/e 2007 5. Nick Blanchard, Ja,es W Thacker – Effective training: Systems, Strategies and Practices, Pearson, 3/e , 2008 6. Goldstein- Training in organizations, 4th edition, Cengage learning 2010 (paperback) 7. Dr. B. Rathan Reddy- Effective Human Resource Training and Development Strategy, HPH, 2009


MBA595 MANAGERIAL BEHAVIOUR AND EFFECTIVENESS 3 0 0 3 Objectives: The modern era is highly competitive in all senses of the word. A manager is required to be very effective in whatever rolls he performs. In order to achieve a winning edge, it is highly essential that the managers are required to be trained on the designing the job in light of the changing business environments.

Units Topic No. of hours

I

Defining The Managerial Job Defining dimensions of managerial jobs- methods- model - Time dimensions in managerial jobs - Effective and ineffective job behaviour - Functional and level difference in managerial job behaviour

9

II

Designing the Managerial Job Managerial skills development – pay and rewards - Effective Management criteria - Performance appraisal measures - Feed Back career Management – current practices

9

III

The Concept of Managerial Effectiveness Definition-the person, process, product approaches - Measuring Managerial Effectiveness - Current Industrial and Government practices of managerial effectiveness - Effective Manager is an optimizer

9

IV

Environmental issues in Managerial Effectiveness Organizational Process - Organizational Climate - Leader group influences - Job-challenge – Competition - Managerial styles

9

V

Developing the Winning Edge Organizational and managerial efforts - Self- development- Negotiation skills - Development of the competitive spirit - Knowledge management - Forecasting creativity

9

Total 45

Text Books:

1. Organization Climate, Jobs Satisfaction and Managerial Effectiveness by Lehal. R, Deep & Deep

Publication, 2007.

2. Organisation Culture and Climate by Uday Pareek, ICFAI Press, 2006.

References:

1. Managerial Effectiveness by L. M. Prasad, Sultan Chand Publications, 2005.

2. Human Resource Management by Dr. V. S. P. Rao, Excel Books, 2007.

3. ‘Effective Training Systems, Strategies and practices’ Blanchard and Thacker, Pearson, 2008.

4. Leadership,’ Research Findings, Practices & Skills’, Dubin, Biztantra, 2005.


MBA596 COMPETENCY MAPPING AND DEVELOPMENT 3 0 0 3 Objectives

To understand the concept of competency and competency- based HR practices

To develop an understanding of the ways to integrate applications of competency Models in Recruitment and selection, Performance management, training and development, Deployment, Promotion, etc.

To learn how to develop the mapped competences (Training and development)


I

Introduction, Definition - Reasons for popularity of Competency - View against Competency - Development of Competency - Components of Competencies Skill, Knowledge, Motive - Iceberg Model of Competency - Operant and respondent Traits of Competency

8

II Competency Categories Threshold Competencies, Differentiating Competencies - Generic or Key Competencies - Functional or Technical, - Leadership or Managerial Competencies

7

III

Competency modeling and Mapping Performance Management A Changing Perspective - Evolving Performance Management - Model of Performance Management - Balance Score Card - Reward and Recognition - Competency modeling - Multilevel corporate Competency - Competency based compensation Programmes

8

IV

Delphi Technique & Competencies Assessment and use. Competencies & Generic Indicators - 360 Degree Feedback - HR Generic Competency Model - Supervisory Generic Competency Model - Strategies to address the gaps - Integration the Competency Model - Competency based Recruitment and Selection -

9

V

Competency Based Performance Appraisal - Competency Based Succession & Career Planning - Competency Based Compensation and Benefits - Competency based Training & Development – SWOT analysis - competencies and evaluate ROI.

13

Total 45

Regular Hours will be considered for case analysis in the specified course. Text Books:

1. Designing and Managing Human Resource System, UdaiPareek and Rao, Oxford and IBH, 2008 2. Reward Management, Michel Armstrong, Kogan Page Ltd, 2005

References:

1. John.W.Newstrom and Keith Davis - Organizational Behaviour - Human Behavior at work – by Tata McGraw Hill, l1/e, 2006

2. Robert N. Lussier - Human Relations in organizations., 6th edition, Mc-Graw Hill Education 2008 3. Development Management Skills, Whetten& Cameron, 7th Ed. Pearson, PHI. 2008 4. Understanding OB – UdaiParek, Oxford University Press. 2007 5. Theories of Personality – Calvin S Hall Et Al, Wiley Publication, 2007 6. Seven Habits of Highly Effective People, Stephen R Covey, Simon & Schuster-2008 7. Stephen Robbins - Training in Interpersonal Skills – tips for managing People at work, Et al, Pearson, PHI-

2008


MBA597 WAGES AND SALARY ADMINISTRATION 3 0 0 3 Objectives:

To familiarize the students with the updated knowledge on compensation management

This provides an understanding of the various criteria for determination of salary, wages, incentives, bonus

Managing pay means ensuring at the right people get the right pay for achieving right objectives.

To make the learners understand the critical concepts of salary administration in the competitive business environment.


I

Compensation – Basic concepts and context and job Wage Concepts and Definition of Wages under Various Legislations - Role of Compensation and Rewards in Organization - Theories of Wages – Economic and Behavioural Issues in Wage Determination – Components of Wage Payment - Choosing a job Evaluation System - Problems in Implementing Job Evaluation Programme - Scheme of Job evaluation for –Plant Personnel-Office Personnel - Technical and professional personnel

9

II

Legislative Framework For Wages And Salary Administration Norms for Wage Determination - Removing Wage Disparities - Wage Fixation through Adjudication and Wage Boards - Laws Relating to Payment of Wages and Minimum Wages – Setting up of Wage Boards and Pay Commission

9

III

Compensating Employees And Compensation Structure and Wage Differentials Compensating Workers/Operators - Compensating Executive/Managerial Personnel - Compensating Flexible Workforce/Contingent Employees - Compensating Professionals - Removing Wage Disparities - Pay Packet Composition

9

IV

Reward System, Incentives and Pay Restructuring Design of Performance Linked Reward System - Bonus, Profit Sharing and Stock Options - Incentive Pay - Reorganizing the Wage Structure in a Company - Fringe Benefits

9

V Trends in Compensation Management - Wage Survey - Building Pay Structures. Pay Commissions and its implications – Case studies.

9

Total 45

Text Books:

1. Personnel Management and Industrial Relations, Tripathi P C, Sultan Chand & Sons, New Delhi 2005 2. Human Resource Management, Prasad L M, Sultan Chand & Sons, New Delhi 2006

References:

1. Compensation Management – Rewarding, Performance in the Modern Organization, Richer. I. Hinderson, 2009.

2. Human Resource Management Text and Cases, Dr. V.S.P Rao, Excel Books, 2005.


MBA598 HRD ACCOUNTING AND AUDIT 3 0 0 3 Objectives

To understand Human Resource accounting concepts, methods and applications

To study the different types of costs in human resources


I

Introduction

HR as assets - Definition of Human Resource Accounting - Introduction to Human Resource Accounting - Human Resource accounting concepts, methods and applications - Human Resources accounting Vs other accounting

9

II

Human Resource Costs Measuring human resource cost - investment in employees - Replacement costs - Determination of Human Resource value - Monetary and non-monetary measurement Methods - Return on Investment approach

9

III

Human Resource Accounting System Developing Human Resource Accounting systems - Implementation of Human Resource accounting - Integrated of accounting with other accounting systems - Recent advancements and future directions in Human Resource Accounting

9

IV

Human Resource Audit Role of Human Resource audit in business environment - HR Audit objectives - Concepts –Components –Need- benefits –Importance - Methodology- Instruments - HRD scorecard - Effectiveness of as an instrument - Issues in HR audit – Focus of HRD audit

9

V

Human Resource Audit Report HRD audit report –Concept - purpose - Role of HR managers and auditors - Report Design - Preparation of report - Use of Human Resource audit report for business improvement.

9

Total 45

Text Books:

1. Eric G. Flamholtz, ‘Human Resource Accounting –Advances in Concepts, Methods and Applications”,3/e-2007

2. Pramanik.A.K M.C. Jain,” Human Resource Accounting” Pointer publishers, Jaipur. 2006 References:

1. Nigam, M.S.Nigam S (2007) Importance of Human Resource in Organisation, Pointer publishers, Jaipur.

2. Prakash J, Khanelwal M C, Jain SC (2007), Human Resource Accounting, Pointer publishers, Jaipur.


MBA599 STRATEGIC HUMAN RESOURCE DEVELOPMENT 3 0 0 3

Objectives

To provide the student with a sound understanding of the management of people in the organization through HRD.

To familiarize with the strategic HRD practices and appraisal system

To achieve an appropriate academic – practical balance

To attain high levels of achievement in realization of goods.


I

HRD-Introduction and HRD system Concepts-Scope-Significance-Features - HRD Philosophy-framework-Agents of Development – Development Dimensions - HRD in the Indian Context - Distinction between HRM and HRD – Sub-Systems-HR System-Functions - Structuring the System and Designing the System - Contextual Factors - Key Performance Areas-Identification of Critical Attributes

9

II

Strategic HRD Practices and performance feedback and career planning HRD for Competitive Advantage - Linking Business Strategy with HRD - Performance Appraisal and Development - Appraisal System – Feedback Performance Counseling - Developing dyadic relationship – Potential Appraisal-Requirements - Linkages, Steps, Methods Conditions for Development - Career Planning and Development Strategies - Competency Mapping

9

III

Responsive HRD and organizational development Training-Identification, Methods, Evaluation - Managerial Development-Methods, Measurement - HRD in Mergers and Acquisitions, Takeovers - HRD in Joint Ventures – Issues - Blocks and Solutions in HRD

9

IV Considerations and issues. Issues in Consultant Client Relationship - Power, Politics and OD – Evaluating development interventions – Implementation of feedback.

9

V

International HRD Issues and challenges – Empowerment of the people – flexible structure and appropriate organizational culture – Effective change in attitudes, skills and behaviours through HRD Strategies. Organizational Excellence in an international economy.

9

Total 45

Text Books:

1. Designing and Managing Human Resource Systems, UdaiPareek and VenkateswaraRao T, Oxford and IBH

Publishing Company Pvt., Ltd, 2005

2. Organizational Development, Wendell L.French, Cecil.H.Bell,Jr, Prentice Hall of India, 2007.

References:

1. Organizational Development and Change, Cummings. T.G and Worley C G, West Publishing, LA, 2007

2. Human Resource Development, Rao V.S.P, Himalaya, Excel Publishing House, 2005

3. R.V.Rao, HRD Experiences, Intervention Strategies, Sage Publications, 2009.

4. TanujaAgarwala, Strategic Human Resource Management , Oxford University Press, 2008.


ELECTIVES IN

SYSTEMS


MBA600 INFORMATION TECHNOLOGY FOR MANAGEMENT 3 0 0 3 Objectives:

To Emphasize the Importance of IT to Deal the Global Business Environment.

To Explore the Significance of IT in Supporting Organisational Personnel for the Success of the Business.


I

Introduction Managing in Information Age. Evolution of IT Management - Types of Information Systems - Internet Based Business Systems – Value Chain Reconstruction for E-Business - IT Management Challenges and Issues-Critical Success Factors for IT Managers.

9

II

Hardware, Software And Data Resources Computing Hierarchy – Input – Output Technologies -Hardware Issues - System Architecture – Operating Systems – Network Operating Systems - Grid Computing – Mobile Computing – Ubiquitous Computing – Application Programming - Managing Application Development - Data Resources – Data Warehousing – Data Mining - Managing Data Resources - Problem of Change and Recovery.

9

III

Communication Technology WWW – Intranet – Intranet – Extranet - Voice Networks - Data Communication Networks – Last Mobile - Wireless System – EDI – Virtual Private Network - Web Hosting Application – Service Providers

9

IV

Information Systems Enterprise Resource Planning – Enterprise System – Expert System – Decision Support System - Executive Information System - Neural Networks - Virtual Reality - Customer Relationship Management System – Supply Chain Management Systems – Knowledge Management

9

V E-Commerce& Strategic Information Systems E Business and Alternatives Applications Infrastructure Issues - Strategic Information Systems - Models – BPR - Virtual Corporation

9

Total 45

Text Book:

1. Efraim Turban, R. Kelly Rainer Jr, Richard E. Potter, Introduction to Information Technology, John Wiley &

Sons, (Asia) Pvt. Ltd. Singapore, 2007.

Reference Books:

1. Garroll W. FrenzelJohne. Frenzel, Management of Information Technology, Thomson Course Technology,

Boston, 2005.

2. Henry C. Lucas. Jr, Information Technology – Strategic Decision Making for Managers, John Wiley & Sons

(Asia) Pvt. Ltd., Singapore, 2007.


MBA601 SOFTWARE DEVELOPMENT 3 0 0 3 Objectives:

To introduce new and important software engineering processes and practices

To explore topics that are relevant to those who plan, manage and control a software project

Text Book:

1. Roger Pressman.S., “Software Engineering: A Practitioner’s Approach” ,

6th

Edition, Tata Mcgraw Hill, 2008

References:

1. I.Sommerville, “Software Engineering”, 7th

Edition, Adison Wesley, 2005

2. Pfleeger, “Software Engineering”, Prentice Hall, 2006

3. Richard Fairley, “Software Engineering” , II Edition, Tata Mcgraw Hill, New Delhi,2007

4. Ali Behforooz and Frederick J. Hudson, “Software Engineering Fundamentals”, Oxford Publications.2007


I

Introduction Generic view of process - Process Models – Waterfall model - Incremental model - Evolutionary model - Specialized models - The Unified process – Agile process - Agile process models

9

II

Managing Software Projects Software project management - Metrics in the process and project domains – Software measurement - Software project estimation - Decomposition techniques - Empirical estimation models - Project scheduling - Risk management

9

III

Requirement Analysis Requirement engineering tasks - Initiating the requirements engineering process - Eliciting requirements - Developing use cases - Negotiating requirements -Validating requirements - Analysis modeling

9

IV

Software Design Design concepts - Design models - Software architecture – Architectural styles & patterns - Architectural design - Component level design - Class based and conventional components design - User interface design

9

V

Software Quality and Testing Software quality assurance - Software reviews – Formal technical reviews - Software reliability - Software testing - Basis path testing - Control structures testing - Black box testing - Integration, validation and system testing

9

Total 45


MBA602 ENTERPRISE RESOURCE PLANNING FOR MANAGEMENT 3 0 0 3 Objectives:

To integrate and automate the business processes and shares information enterprise-wide.

To explore the significance of ERP to provide a solution for better project management.


I

Introduction ERP Concepts - Enterprise System - Evolution of ERP - Tangible and Intangible Benefits - Emerging Trends in ERP adoption - ERP Implementation Stages - Case Study

9

II

Pre – Implementation Stage Need Analysis, Competitive Environment Analysis - Gap Analysis, Cost Elements, Feasibility Analysis - ERP Modules - ERP Industries verticals - ERP Architecture - ERP Software, SAP, Baan, IFS, Oracle, People Soft - Comparison of ERP Software

9

III

ERP Package Evaluation ERP Package Evaluation Criteria - Package Life Cycle - Request for Information - Functional Requirement Specification - Request for Proposal - Vendor Selection - ERP Consultants, Case Studies

9

IV

Implementation Business Process Reengineering Concepts - Reengineering and Process Improvement - BPR Steps, AS-IS and TO – BE Analysis - Modeling Business Process - Successful BPR, Reengineering - Organisational Readiness - Implementation Approaches

9

V

Post Implementation Organisational Transformational Model of ES Success - Cross Functional - Organisational and Industrial Impacts - Measuring Business Benefits - Balanced Score card Method - ABCD Checklist Framework - Capability Maturity Framework.

9

Total 45

Text Book:

1. MahadeoJaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning, Macmillan India Ltd.,

Chennai 2008.

References: 1. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd., New

Delhi, 2007.

2. Vinod Kumar Grag and N.K. Venkitakrishnan, Enterprise Resource Planning – Concepts and Practice,

Prentice Hall of India, New Delhi, 2008.


MBA603 DECISION SUPPORT SYSTEMS 3 0 0 3

Objectives:

To provide the practicing managers thorough treatment of DSS

To make them develop computer based DSS for their enterprise decision support

To apply DSS for quick and better decision making


I Decision Support System Decision Making – steps – Phases - Evaluation – Models - Decision Support System – Characteristics - Components - Classification - Applications

9

II

Data Management Sources of Data – Data Collection Terminology - Database Languages – Query Analysis - DBMS in DSS Development - Data Warehousing - Data Mining - OLAP - Data Visualisation - Sources of Data – Data Collection Terminology - Database Languages – Query Analysis

9

III

Model Management Models – Terminology - Modeling Process - Types of Models – Influence Diagrams - Analysis - Optimisation – Heuristic Programming – Simulation - Modeling Languages – MBMS – Modeling Packages.

9

IV

Dialog Management User Interface – Graphics – Multimedia - Design Factors – Interface Styles - Visual Interactive Modeling and Simulation - Natural Language Processing – Speech Recognition and Understanding - Issues in User Interface

9

V

Decision Support System Development Development Process – Types - Technology – Tools – Platforms – Selection - Data Acquisition – Model Acquisition – Dialog Development - Integration – Testing and Validation – Training and Implementation

9

Total 45

Text Book:

1. Efraim turban and Jay E Aronson, ‘Decision Support Systems and Intelligent Systems’, Prentice Hall International, 2008.

Reference Book:

1. Janakiraman V.S. and Sarukesi. K. ‘Decision Support Systems’, Prentice Hall of India, 2008.


MBA604 SOFTWARE PROJECT MANAGEMENT 3 0 0 3 Objectives:

To learn various areas in project management.

To be aware of the issues and the problems of IT development.

To have project management skills.

Units Topics

No. of hours

I

Introduction, Project Planning and Evaluation SPM Activities - Categorizing Software Projects – Problems - Management Control - Stepwise Project Planning - Select Project - Identify infrastructure - Analyse Project - Estimate effort - Identify activity risks - Allocate resources - Project Evaluation – Assessment - Cost benefit analysis - Risk evaluation

9

II

Project approach, Effort Estimation, Activity Planning Choosing technologies - Technical plan contents list - Choice of process models – Tools - Selecting Process model - Effort estimation – Problems – Basis - Estimation techniques

9

III

Activity Planning, Risk Management Activity planning – Objectives – Schedules –Activities -Planning Models – Critical Path –Precedence Network - Risk Management - Nature of risk - Managing risk –Identification – Analysis - Reducing -Evaluating risks

9

IV

Resource Allocation, Monitoring And Control Identifying resource requirements - Scheduling - Counting the cost - Resource schedule - Cost schedules - Monitoring and control – Framework - Visualizing progress - Cost monitoring - Back to target - Change control

9

V Managing Contracts, People And Organizing Teams Types of contract - Stages in contract – Terms - Contract management - Organizational behavior – Instruction – Motivation - Decision making – Leadership

9

Total 45

Each unit includes relevant case study discussion also. Text Book:

1. Mike Cotterell, Bob Hughes, Software Project Management, International Thomson Computer Press, London, 2009.

Reference Books: 1. Walker Royce, Software Project Management – A Unified Framework, Pearson Education, 2007 2. Pankaj Jalote, Software Project Management in Practice, Addison Wesley, 2008 3. Watts S Humphery, Managing the Software Process, Addison –Wesley, 2009


MBA605 E - COMMERCE 3 0 0 3 Objectives:

To become aware of web technologies for business.

To learn the electronic commerce technology & applications.

To introduce new technologies and extensions in business environment.


I

Web Technology Concepts – Internet Principles - Client Server Model – retrieving data from Internet - Scripting and Markup languages - Next generation Internet - protocols and applications

9

II

Electronic Commerce Framework - Media Convergence – Anatomy –Applications - Network Infrastructure - Market Forces - Components - Network Access Equipment -Distribution Networks – Issues –

9

III

Network Security and Firewalls - Client-Server Network Security – Threats – Firewalls - Message Security - Response Systems – Encrypted Documents - Consumer Oriented Electronic Commerce – Applications -Mercantile Process Models - Consumers Perspective -Merchants Perspective

9

IV

Electronic Payment Systems – Types - Digital Token - Smart Cards - Credit Cards – Risks – Design - Multipurpose Internet and Mail Extensions – Value Added Networks

9

V

Inter-organizational Commerce – Electronic Data Interchange – Applications – Issues – Intra-organizational Electronic Commerce – Internal Information Systems – Macro forces – Work Flow Automation – Customization

9

Total 45

Each unit includes relevant case study discussion also. Text Book:

1. Ravi Kalakota and Andrew B Whinston, Frontiers of Electronic Commerce, Pearson Education Asia Pvt.

Ltd., 2009.

References:

1. Efraim Turban et al., ‘Electronic Commerce – A Managerial Perspective’, Pearson Education Asia, 2008. 2. Gary P Schneider, James T Perry, Electronic Commerce, Thomson Asia Pvt. Ltd., Singapore, 2008. 3. Brenda Kienan, Managing your e-commerce business, ., Prentice Hall of India, 2008. 4. Charles Trepper, E-Commerce Strategies, ., Prentice Hall of India, 2008


MBA606 KNOWLEDGE MANAGEMENT 3 0 0 3 Objectives:

To learn techniques and tools for making KM happen in a company.

To know how KM is built on intranet, data ware house and other environments.

To know the development of KMS, alignment with business and KM practices.


I

Introduction and Knowledge Base Introduction to Knowledge Management – KM’s Value Proposition - Intellectual Capital - Drivers of KM – Knowledge Centric Drivers – Technology Drivers – Organizational Structure Based Drivers – Personnel Focused Drivers – Process Drivers – Economic Drivers.

9

II

Information To Knowledge, Km Road Map, Leveraged Infrastructure Data to Information to Knowledge - Knowledge Categories – Steps - Existing Technology - KM Road Map – Evaluation, Analysis, Design, Development, Deployment, Metrics - Leveraging Internet, Technologies for KM – Knowledge Servers

9

III

KM, Business Strategy, Infrastructural Foundations Strategic Planning – Codification – Link to Strategy -Imperatives for Success - KM Architecture – Technology Components – Collaborative Intelligence - Filtering Layer.

9

IV

Knowledge Audit and Analysis, Designing The KM Team Measuring Knowledge Growth – Knowledge Audit Team – Choosing K Spots - Sources of Expertise - Team Composition – Selection - Size, Span - Points of Failure

9

V

KM System Blue Print and Development Analysis – KMS Components - Designing – Build / Buy - User Interface – Network View - Seven Layers - Interface – Access and Authentication –CFI – Application – transport – MLI - Repository - Case Studies

9

Total 45

Text Book:

1. Amrit Tiwana, “The Knowledge Management Tool Kit”, Pearson Education, Second Edition, 2008.

Reference:

1. Elias M Awad& Hassan M Ghaziri, “Knowledge Management”, Pearson Education, 2007. 2. Irma Becerra, Avelino, Rajiv Sabherwal, “Knowledge Management and KM Software Package”, First

Edition, Prentice Hall, 2007. 3. Todd.R.Groft, Thomas P Jones, “Introduction to Knowledge Management: KM in business”,

Butterworth – Heinemann Publications, 2008. 4. Madanmohan Rao, “Knowledge Management Tools and Techniques”, Elsevier India Private Limited,

New Delhi, 2008.


MBA607 DATA MINING AND WAREHOUSING 3 0 0 3 Objectives:

To Identify and understand the use of data warehousing and data mining in different business applications

To Identify and understand the different data warehouse architectures and data warehouse models

To understand the various data mining and warehousing techniques


I

Data Mining – An Introduction Data Mining Concept - Importance of Data Mining - Data Warehouse-Concept - Significance of Data Warehousing - Data Mining Functionalities - Data Mining System Classification - Major issues in Data Mining

9

II Products & Research Prototypes Of Data mining How to Choose Data Mining System - Theoretical Foundation of Data Mining - Statistical Data Mining - Data Mining & Collaborative Filtering

9

III Social Impacts of Data Mining Ubiquitous & Invisible Data Mining - Data Mining Privacy & Data Security - Trends in Data Mining - Steps in Data Mining - Tools for Data Mining

9

IV

Data Warehousing How to Build Data Warehouse - Design Consideration Warehouse – Technological in Designing - Architecture of Data Warehousing - Crucial Decision in Designing Data Warehouse – Usage of Data Warehousing - Characteristics of a Data Warehouse - Data Marts – Types - Loading Data Mart – Meta Data for a Data Mart

9

V

Applications of Data Mining & Data Warehousing Data Mining and warehousing for Financial Data Analysis - Data Mining and warehousing for Retail Industry - Data Mining and warehousing for Telecommunication - Data Mining and warehousing for Marketing - Census – Prices of Essential Commodities - Data Mining and warehousing for Agriculture Rural Development - Data Mining and warehousing for Health - Data Mining and warehousing for Education - Case Study

9

Total 45

Text Books:

1. Data Mining –Concepts & Techniques, Jiawei Han & MichlineKamber, Morgan Kaufmann Publishers, 2008

Reference Books: 1. Insight in to Data Mining Theory & Practice, Soman K.P, Syam Diwakar, .Ajay V,Prentice Hall of India,

2006 2. Principles of Data Mining, David Hand, Heikki Mannila, Padhrami Smyth, Prentice Hall of India, 2005 3. Data Mining, Pieter Adriaans, DolfZantinge, Pearson Education, 2005


MBA608 SOFTWARE QUALITY MANAGEMENT SYSTEM 3 0 0 3 Objectives:

To understand the concepts of Software quality management

To establish an understanding on the importance of quality in software development process

Units Topics No.of

hours

I

Concepts and Overview: Concepts of Software Quality – Quality Attributes –

Software Quality Control and Software Quality Assurance – Evolution of SQA,

Major SQA activities, Major SQA issues – Zero defect Software - Hierarchical

Model – Hierarchical Models of Boehm & McCall

9

II Software Metrics – Software Economics- Function Point analysis- Methods & Tools

to Quality- Software Reliability- Software Auditing 9

III Quality Systems ISO 9000:2000 - Six Sigma- CMMI- PCMM- CMM Implementation

methodology- TQM for software quality 9

IV

Configuration Management: Maintaining Product Integrity – Change

Management, Version Control, Metrics - Configuration Management Planning –

Error Reporting: Identification of Defect, Categorization of Defect – Analysis of

Defect, Correction of Defect - Implementation of Correction, Regression Testing

9

V

Trend Analysis: Error Quality, Error Frequency – Program Unit Complexity,

Compilation Frequency – The Relationship of Assurance to the Software Life-Cycle

– SQA Techniques

9

Total 45

Text Book:

1. Software Quality, Theory & Management, Alan CGillies, Thomson Asia, 2008

References:

1. Software Quality, Producing Practical Consistent Software, Brooks F, Thomson Asia, 2007 2. Software Testing Techniques, Beizer B, Van Nostrand, 2007


ELECTIVES in

OPERATIONS AND PROCESS MANAGEMENT


MBA609 TOTAL QUALITY MANAGEMENT 3 0 0 3

Objectives:

To get the basic knowledge about total quality management

To understand the various TQM principles.

To introduce the students about ISO standards.


I

Quality Concepts Evolution of Quality control, concept change, TQM Modern concept, Quality concept in design, Review off design, Strategic Quality Planning - Procurement of various products, evaluation of supplies, capacity verification, Development of sources, procurement procedure. Methods and Techniques for manufacture, Inspection and control of product, Quality in sales and services, Guarantee, analysis of claims.

9

II

Quality Management Organization structure and design, Quality function, decentralization, Designing and fitting organization for different types products and company, Economics of quality value and contribution, Quality cost, optimizing quality cost, reduction programme - Attitude of top management, co-operation of groups, operators attitude, responsibility, causes of operators error and corrective methods.

9

III

Control Charts

Theory of control charts, measurement range, construction and analysis of X R charts, process

capability study, use of control charts. Defects, construction and improvement by control

chart, variable sample size, construction and analysis of P chart, C Chart, NP Chart.

9

IV IS0-Quality Management System ISO 9000 series, ISO-14000, Procedures for obtaining ISO 9000, Selection of Appropriate Standards and Steps for ISO 14000 implementation Universal Standards of Quality

9

V

Case Study

Application of ISO documents - handling various quality control instrument and charts in

Manufacturing and Service industries.

9

Total 45

Text Book

1. S.N Chary, “Production and Operations Management, Tata McGraw Hill 2. R.Ramakrishnan, “Total Quality Management”, Easwar Press, 2005

References:

1. Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. 2. Greg Bounds. “Beyond Total Quality Management”. McGraw Hill, 1994. 3. Menon, H.G, "TQM in New

Product manufacturing", McGraw Hill 1992


MBA610 PROCESS PLANNING STRATEGIES 3 0 0 3

Objectives:

To familiarize the students with the concept of production planning and control in an industrial organization in relation to different types o f manufactures and the production process.

To deal with product development and design, sales forecasting, planning and production scheduling.

To Study about the control procedures with special Treatment of production and inventory Control.


I

Introduction Types and characteristics of production systems Objective and functions of Production, Planning & Control, Production Planning in Engineering, manufactures Organization. Productivity: Importance, Productivity patterns, productivity measurements & ratios, improvement-maintenance process.

9

II

Process Planning

Forecasting – Types of Forecasting –Techniques – Market Demand Analysis – Managerial Market Analysis on Product and Service Decision.

9

III Process Design Process Design, Process Selection, Process Selection Decision, Process Flow Design. Process Planning Components - Routing, Scheduling and Dispatching.

9

IV

Production and Inventory Control:

Progress control through records and charts. -Types of inventories, Inventory Classification. Inventory Control under constraints Economic lot (batch) size. Trends in purchasing and store keeping, JIT production, MRP -II, comparison of Push & Pull systems, Enterprise Resource Planning.

9

V

Case Study

Application of process planning strategies and managerial decision in Manufacturing and Service industries.

9

Total 45

Text Books :

1. Samuel Eilon, Elements of Production Planning & Control, Universal Publications, 2005 –

2. S.N Chary, “Production and Operations Management, Tata McGraw Hill

Reference Book

1. Seetharama L Narasimhan, Demnis W Peter, Production and Inventory Control, Prentice Hall of

International, II Edition 2005

2. Richard Francis, L.Leon McGinnis, F.Jr.Hohn White, Facility Layout and Location – An Analytical Approach,

Prentice hall of India 2006


MBA611 TECHNOLOGY MANAGEMENT 3 0 0 3

Objectives:

To make the students about the latest Technological innovation.

To study about the Technical strategy and analysis


I Technology management – introduction – definitions –concepts–main technologies and their characteristics Technology development and acquisition – forecasting – generation and development

9

II Technology absorption and diffusion – absorption – assessment –evaluation– diffusion Selection and implementation of new technologies – automation decisions

9

III Strategic decision models – project management in adoption and implementation of new technologies – strategic cost analysis.

9

IV Managing new generation technologies – commercializing new and innovative technologies – invention – innovation – intellectual property rights

9

V

Knowledge based techniques – role of artificial intelligence techniques knowledge

management techniques for technology management Competitive advantages through new

technologies – product development –from scientific breakthrough to marketable product –

mechanism for technology transfer and acquisitions.

9

Total 45

TEXT BOOKS:

1. Management of New Technologies For Global Competitiveness – Christian N Madu – Jaico Publishing 2. Handbook of Technology Management – Gaynor – Mcgraw Hill

REFERENCE BOOKS:

1. Technological Systems And Development – James – Allied Publishers

2. Technology Transfer – Nell Sullivan – Cambridge University

3. Management Of Technology Change – Rao A S – Global Business Press

4. Banking New Technology -in Marketing –Nichlos

http://www.indiastudychannel.com/resources/36451-VTU-MBA-Syllabus-TECHNOLOGY-MANAGEMENT.aspx







MBA612 BUSINESS PROCESS REENGINEERING 3 0 0 3 Objectives:

To understand the basis of business process reengineering and its implications technology.

To gain knowledge about BPR in Manufacturing industry

To know the basis of value engineering and job plan.


I Introduction-Business Process: Definition Dimensions History of BPR, Definition, Basics, Benefits of BPR, Role of leader and manager, Guiding principles of BPR, Key targets of BPR

9

II

BPR In Manufacturing Industry Enablers of BPR in manufacturing, Product design and development BPR AND IT- Relationship between BPR and IT Role of IT in Reengineering, BPR tools and techniques Criticality of IT in Business process

9

III

BPR Implementation Methodology, Reasons for implementation of BPR, Necessary attributes of BPR methodologies, BPR team characteristics, Different phases of BPR Different BPR methodologies- Steps of Process Reengineering Performance measures of BPR. Risks associated with BPR Barriers to BPR implementation, Areas generating Barriers to BPR, A frame work for Barrier management.

9

IV

Project Introduction Selecting the project, selecting team members Phases of Value Engineering Job plan, General phase, Information phase, Function phase, Creation Phase, Evaluation phase, Investigation phase, Implementation phase

9

V Case Study Current Trends of BPR in Manufacturing and Service Industries

9

Total 45

Text Book

1. Radhakrshnan and Balasubramanian, Business Process Reengineering: Text and Cases, Prentice Hall of India, 200Z

References

1. Dey, Business Processing Re Engineering & change Management, biztara Wiley 2009 2. MukhaPadhyay, Value Engineering, Sage Publications, 2009 3. Iyer, Value Engineering: A How to Manual, New Age International Publishers, 2000 4. Jaganathan, Getting more at low cost: The value Engineering way, Tat Mc Graw Hill, 2002 5. Sethi, Organizational Transformation through Business Process Re- engineering, Pearson, 2009 6. Kumar, Value Engineering, Narusha Publishers, 2009 7. Shridhara Bhatt, Business Process Reengineering, Himalaya Publishing House, 2009


MBA613 SYSTEM SIMULATION 3 0 0 3

Objectives:

• To provide a strong foundation on concept of simulation, and modeling. • To understand the techniques of random number generations. • To understand the techniques of testing randomness. • To design simulation models for various case studies like inventory, traffic flow networks, etc. • To practice on simulation tools and impart knowledge on building simulation systems.


I

Introduction Systems, modeling, general systems theory, Concept of simulation, Simulation as a decision making tool, types of simulation. Random numbers-methods of generation of random numbers

8

II

Design Of Simulation Experiments

Problem formulation, data collection and reduction, time flow mechanism, key variables,

logic flow chart, starting condition, run size, experimental design consideration, output

analysis and interpretation validation.

9

III Simulation Languages

Comparison and selection of simulation languages- applications 9

IV

Applications of simulation In manufacturing systems

Design and development of simulation models for manufacturing industries-case study

on queuing system-Inventory systems-maintenance system-supply chain management-

scheduling-quality control

9

V

Applications of simulations in service systems

Design and development of simulation models for IPO-Hospital-banking sector-railway

sector-Tourism-Education-Insurance sector.

10

Total 45

TEXT BOOKS

1. Geoffrey Gordon, “System Simulation”, 2nd Edition, Prentice Hall, India, 2002. 2. NarsinghDeo, “System Simulation with Digital Computer, “Prentice Hall, India, 2001.

REFERENCES

1. Jerry Banks and John S.Carson, Barry L. Nelson, David M.Nicol, “Discrete Event System Simulation”, 3rd

Edition, Prentice Hall, India, 2002.

2. Shannon, R.E. Systems simulation, The art and science, Prentice Hall, 1975.

3. Thomas J. Schriber, Simulation using GPSS, John Wiley, 1991.


MBA614 FACILITIES PLANNING AND DESIGN 3 0 0 3 Objectives:

To familiarize the students with facility location factors.

To help the students understand plant layout designs and its optimization.


I

Facility Location And Analysis

Location decisions – Qualitative and Quantitative factors, simple models in single facility

and multi facility problems. Facilities requirement, need for layout study – types of layout:

design cycle – SLP procedure- Algorithms – ALDEP, CORELAP, CRAFT.

9

II

Cellular Layout:

Group Technology – production flow analysis (PFA), Rank order clustering – Assembly line

balancing.

9

III

Introducing To Material Handling

Principles, unit load concept, material handling techniques, handling Equipment-types,

selection and specification, containers and packaging.

9

IV

Service facility design Introduction-Measuring and bench marking service performance-case picking system-computer aided layout design of Retailing system-call centre-hospital-road transport-banking sector-ticket booking -redesign

9

V Case study Applications of layout design Algorithm in small, medium and large scale industries.

9

Total 45

Text Books:

1. Paneerselvam.R, Production and Operations Management, Prentice Hall 2008 2. Charry S.N. , Production and operations Management 4

th Edison Mc Graw hill 2010

Reference books:

1. James Apple, M. Plant Layout and “Material Handling” John Wiley, 1977.

2. SundareshHeragu, “Facilities Design” PWS publishing Company, Bostan, 1997.

3. Edward Frazelle, “World-Class Warehousing and Material Handling” Mc Graw Hill.


MBA615 MAINTENANCE MANAGEMENT 3 0 0 3

Objectives:

To help the students study the concept of maintenance management system.

To make them understand the techniques of total productive maintenance.


I

Maintenance concepts Maintenance-objectives-functions-types-terro technology-Five zero concept-Maintenance costs and budgets-maintenance organization. Maintenance policies- preventive and breakdown maintenance models-simple problems.

9

II

Failure data analysis Reliability concepts-MTTF-MTBF-useful life-bath tub curve-use of statistical distributions-Normal-exponentials- poission - weibull distributions-standby systems-Redundancy-Techniques of redundancy-simple problems

9

III

Total Productive Maintenance TPM philosophy-policy-objectives-pillars of TPM- stages and steps in TPM–failure mode effect analysis(FMEA)-Risk priority number- overall efficiency-service performance indicators.

9

IV

Advanced Techniques Condition monitoring techniques-wear and debris monitoring (WDM)-vibration monitoring –techniques-corrosion monitoring techniques-lubrication monitoring-leakage monitoring-signature analysis-Reliability centered maintenance.

9

V

Case study Application of TPM in small, medium and large scale manufacturing and service industries. 9

Total 45

Text Book:

1. R.C. Mishra & K. Pathak, Maintenance Engineering & Management, Prentice Hall of India,2005. Reference books:

1. Sushil Kumar Srivatsava, Industrial Maintenance management, S. Chand & Company,2005. 2. AKS Jardine, Maintenance, Replacement and Reliability, Pitman Publishing, 2004.

KCT BUSINESS SCHOOL KUMARAGURU COLLEGE OF TECHNOLOGY

(Autonomous), Approved by AICTE, Affiliated to Anna University of Technology Coimbatore,

Coimbatore – 641 049. Ph: +91 422 266 1360 – 1362, Fax: +91 422 266 9406

Web: www.kctbs.ac.in | E-mail: [email protected]

http://www.kctbs.ac.in/

Regulations, Curricullum and Syllabi 2011-13 Batch

Documents

Transcript of Regulations, Curricullum and Syllabi 2011-13 Batch