Regional Update - SAFCA...2017 Regional Programs Summary. BeWaterSmart.info. Direct Install •...
21
Regional Update June 19, 2018
Transcript of Regional Update - SAFCA...2017 Regional Programs Summary. BeWaterSmart.info. Direct Install •...
Regional UpdateJune 19, 2018
BE WATER SMART
Water Use Trends
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Popu
latio
n an
d W
ater
Use
(acr
e-fe
et)
Gallo
ns p
er C
apita
Per
Day
(GPC
D)
Population, Water Use and GPCD in the Sacramento Region
GPCD Population Water Use
BE WATER SMART
GPCD & R-GPCD
Year R-GPCD2015 1082016 1132017 120
Year GPCD Population Water Use2000 287 1,532,115 492,6972001 294 1,571,050 517,5482002 284 1,623,440 517,2552003 277 1,677,937 519,8022004 290 1,716,018 558,3892005 264 1,773,510 524,6682006 263 1,797,068 529,7852007 271 1,827,566 554,4312008 266 1,859,163 553,2032009 242 1,878,532 509,8262010 224 1,875,498 471,3612011 216 1,898,059 459,4122012 232 1,909,275 495,5212013 233 1,924,316 501,7922014 190 1,932,751 412,2162015 161 2,011,790 362,8442016 170 2,038,390 387,3232017 179 2,070,313 415,957
2018 OUTREACH
Approach and Messaging
• Target outdoor water use reductions• Change from “menu” approach to messaging• One primary call to action and a deeper dive• Two-year campaign
BeWaterSmart.info
2018 OUTREACH
Primary Call to Action
Check Before You Water
Check soil moisture with a meter or screwdriver before turning on sprinklers
BeWaterSmart.info
2018 OUTREACH
Focus Group Research
• Two focus groups held February 8, 2018• 21 residential customers from throughout the
Sacramento region, ages 25-64• Our goals were to more fully understand:
– Current landscape watering practices– Problems with landscape watering and care (that water
providers could help resolve)– What people perceive to be water waste– If people are willing to check before they water– Feedback on potential creative concepts
BeWaterSmart.info
Do you use more water inside or outside
your home?
FOCUS GROUP FINDINGS
Question…
Inside!
FOCUS GROUP FINDINGS
The Answer is…
How do you know when to water
your yard?
FOCUS GROUP FINDINGS
Question…
“You can just tell by looking at your
grass and vegetation if it is dry”
FOCUS GROUP FINDINGS
The Answer is…
Are you willing to check the soil before
you water?
FOCUS GROUP FINDINGS
Question…
“I’m going to try it because
it’s just so fun”
FOCUS GROUP FINDINGS
The Answer is…
2018 OUTREACH
Year 1: Ramp Up Activities
• Conduct research• Develop creative• “How to” video series • Ads on Facebook,
Google, Cap Radio, Total Traffic and Weather, movie theaters (for Water Spots)
• Radio PSAs• Tools for water providers
BeWaterSmart.info
• River Cats partnership• Nursery partnerships• Media outreach• Mulch Mayhem support• New BWS Instagram
page• Water Spots• E-blasts
2018 OUTREACH
Advertising and PSAs
BeWaterSmart.info
• Facebook and Google Display Network (Apr-Nov)
• Capital Public Radio (Jun-Aug)• Total Traffic and Weather Network (Jun-Aug)• Radio Public Service Announcements
(Apr-Oct)• Theater advertising for Water Spots (Jun)
2018 OUTREACH
Water Spots Video Contest
• 100 entries• 13 different middle
school and high schools
• 2018 theme: H2O Hero
2018 OUTREACH
Mulch Mayhem
BeWaterSmart.info
• 5 agencies• 1 yard of mulch• 3 May Saturdays• Outreach survey• Sac Tree
Foundation
BE WATER SMART
Regional Grants 2014-2017
BeWaterSmart.info
TOTAL $ 5,658,948
Grant Projects Funds Received Begin Date End Date Cost ShareProp 84 IRWM Grant DAC Retrofits; Irrigation
Efficiencies; Res-Ag Efficiencies; and Water Budgets
$ 988,198 8/16/2011 6/30/19 No
Prop 84 2014 Drought Grant Public Outreach, CapRadio Garden; Irrigation Efficiencies
$1,000,000 1/17/2014 6/30/2018 Yes
2014 Water Energy Grant DAC Retrofits; DAC Fixture Give-Aways; CII Rebates
$2,500,000 12/22/2015 5/31/2018 No
Prop 84 (Round 3) 2015 IRWM Grant Public Outreach; Leak Detection & Repair; Advanced Customer Systems
$ 820,750 8/24/2016 6/30/2018 Yes
SRCSD/RWA Annual Water Conservation Program Rebates for Toilets, Clothes Washers, and Pre-Rinse Spray Valves.
$ 350,000 6/1/2017 5/1/2018 Yes
Current Applications:• IRWMP ($1.5 M)
• Leaks, AMI, Rebates, Research, Public Outreach, CII
• Joint Water Energy Programs• CALFED ($750,000)
• Meters
BE WATER SMART
2017 Regional Programs Summary
BeWaterSmart.info
Direct Install• 4,500 toilets• 2,500 showerheads• 4,500 aerators (bath and kitchen)• 400 urinals
Rebates• 3,124 toilets• 500 clothes washers
Questions?
