Regional Executive Session 10.14.10
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Transcript of Regional Executive Session 10.14.10
Team Northeast Ohio 2010 Regional Economic Session
October 14, 2010
Welcome
Chris ConnorChairman & CEO, Sherwin-Williams Co.
Chairman, Board of Trustees, Team Northeast Ohio
Meeting Objectives:Northeast Ohio Business Leadership:• Understands the importance of proactively
“selling” NEO• Feels confident in doing so• Leaves energized and ready to engage
companies in being ambassadors and pro-active participants
• Leave with tools you need to help the mission
Team NEO
Creating NEW JOBS NOWFor Northeast Ohio
video
Business Attraction Impacts Economy
• Impacts Lives, Businesses, Economy– 36 New Companies– 3200 New Jobs– $100M New Annual Payroll– $260M Regional Payroll Benefit
• Together, Can Double in 3 Years
Selling the Plus
Tom WaltermireChief Executive Officer,
Team Northeast Ohio
Interactive Session• Program Booklet• Turning
Technologies
Connection to Region
What Do We Love About the PLUS Region?
• What do you love most about the region? • What are the 2 best things about the
PLUS region for your business?
Selling the PLUS Region
We LOVE Northeast Ohio,
but do we SELL it?
How Often Have You Proactively “Sold” NEO to Out-of-State Investors?
1 2 3 4 5
20% 20% 20%20%20%
1. Once in my life
2. About once a year
3. About once a month
4. Every day to suppliers and customers
5. Never have
What Would Help You Sell More?
1 2 3 4 5 6 7
14% 14% 14% 14%14%14%14%
1. Need the Facts/Pitch
2. Need More Confidence in the “Product”
3. Need to Know Which Businesses Best Fit in NEO
4. Need to Know What to do if Someone says “Yes”
5. All of the above
6. Other?
7. Nothing: Not my job
The Plus RegionValue Proposition
Wallet Cards:• Value Proposition• Team NEO
Contact Info• Plus Pins
Unparalleled Access to N. American Markets
The Plus region is within 500 Miles of:• 49% of US Manufacturing Employment• 44% of US Households• 42% of US Population• 46% of US Earnings
2 Million Talented Workers with Increasing Educational Attainment
Large Talent Pool:29 Colleges/Universities
•190,000 students currently•26,000 BA/BS degrees awarded annually•686,000 college students within 150 mile radius
Union Membership Closer to the US Average
NEO Population Essentially Flat
Trend Change .09% per year
$170B Economy; Long-Term Growth
Employment Tracking the US This Time
Diversifying Industries
Manufacturing Leads in NEO… We Produce!
Globally Prominent Clusters• Medical Device
– Imaging, Cardiovascular, Orthopedics• Advanced Energy
– Wind Energy, Fuel Cells, Solar• Aerospace• Polymers• Legal Center• Finance/Insurance Center
Competitive Business Taxes• NO Tax on inventory or corporate income• NO Tax on investments in
machinery/equipment• 21% reduction in personal income tax helps
reduce labor costs• CAT (0.026% on sales), rebated on exports
Activity Throughout Region
Transformational Activity Across Region
• Cuyahoga/Cleveland
– Over $6.1 billion of economic development activity underway in Greater Cleveland
– Greater Cleveland Business leaders work with City of Cleveland and State of Ohio to reach agreement with merged Continental/United
Transformational Activity Across Region
• Summit/Akron– AT&T Data Center: $120M reinvestment – Kent Multimodal Transportation Center: $100M
investment to connect Kent central business district w/the Kent State University campus
• Stark/Canton– Signet Healthcare Jackson LLC: Construction of
new 55,000 sq. ft. out-patient facility – Shearers Foods announced second phase
expansion of $27M and 60K Sq. Ft.
Transformational Activity Across Region• Lorain
– PolyOne: $4M project to renovate 7K sq. ft. facility, retain 550+ jobs + create high-level jobs
– Specialty Services: Advanced energy $2M project will create 100 positions, retain 25 jobs
• Medina– $14M project to construct to expand the fiber
infrastructure in Medina County– $40M to build the Chippewa Landing Hotel
Resort
Transformational Activity Across Region• Youngstown/Warren
– V&M Star breaks ground on $650M, 1 Mill sq. ft. steel goods production complex
– GM Lordstown starts production of the highly anticipated Chevrolet Cruze ($350M investment)
• Ashtabula– GaREAT: New 175 acre-campus sports facility – East Conneaut Industrial Park: Underway to
welcome businesses for future growth
TEAM Wins• A Much Better Way • Affymetrix • AIM Pharmakon • Ambaflex • Ardent Products
Corporation • Clear Catheter • Clovervale Farms • CollectCorp• Doppstadt • Gamma Star• GCA Services • Group Travel Planet
• Hatton Design of London • Health and Safety Institute • IPCS• M2M Imaging • MAT Holdings• MDG Medical Inc. • Medline • MGW • NI Medical • PCC Airfoils • Perio Corp/Barbasol LLC • JMC Steel Group• Project Glenda
• Proxy Biomedical • QED • Quadax • Rosetta (expansion)• RTS Companies • Sabin Robbins • SP Data • Steel Warehouse • TeleTech • ValueCare Pharmacy • ViewRay • VXI
Business Attraction Wins:
Welcome to the Plus
April Miller BoisePartner-in-Charge, Thompson Hine,
Cleveland
Tom MurphyPresident and CEO, BenVenue Laboratories
• Receivables management company• $2 million in capital investment • 75 new jobs, approximately $2.6 million in new
annual payroll • Chose NEO because of workforce and support
of the local community
• Electronics and lighting company with sales, distribution, and future assembly in Cleveland
• 45 new jobs• $1M payroll + $2.5M cap investment• Chose Northeast Ohio due to the cost of
owning and operating their own facility, access to labor and access to customers
• Global provide of Contact Centre services• 400 employees by 2013• $11.5M payroll + $2.5M capital investment• Chose NEO for quality and supply of labor, plus
the environment for the workforce – “Ohio fits all of the criteria for excellence.”
» Dan Plashkes, CEO
• New Inbound Call Center in Youngstown • Initially 600+ employees, continuing to grow
and may double• $12M payroll + $4M capital investment• Chose NEO for the quality and abundance of
the workforce.
Site Selection Insight
Tracey Hyatt Bosman, CEcD
Director, Strategic Consulting,Grubb & Ellis Chicago
Be Part of the Solution
Tom WaltermireCEO, Team NEO
You are the Plus
Important Ways You Can Helpvideo
Which of the following are reasonable to ask of NEO
businesses?
1 2 3 4 5 6 7
14% 14% 14% 14%14%14%14%
1. Promote NEO to Customers/Suppliers
2. Share Plus news w/ employees
3. Assist w/lead execution
4. Assist w/Research
5. Support the Plus Campaign
6. All of Above
7. None of Above
With Which Kind of Suppliers/Customers is it Reasonable
to Discuss NEO?
1 2 3 4
25% 25%25%25%1. All Suppliers
outside of OH
2. Only Manufacturing Suppliers
3. Only Services Firms
4. None
In Which Forms of Employee Communications Can Companies
Share Plus News?
1 2 3 4 5 6 7
14% 14% 14% 14%14%14%14%
1. Company Newsletters
2. Intranet
3. Staff Meetings
4. Cafeteria Signs
5. Other?
6. All of above?
7. None of Above
How Many Prospects Might Your Organization Provide Each
Year?”
a) b) c) d) e) f)
17% 17% 17%17%17%17%
a) 0
b) 2
c) 4
d) 6
e) 8
f) 10+
What Would Motivate Executives to Refer Leads?
1 2 3 4 5
20% 20% 20%20%20%1. Reminders to do so
2. Goals set by upper management
3. Formal Ambassador Program
4. Paid Program
5. Other?
Which Businesses Should Fund Regional Marketing?
1. Large Global Businesses w/HQ in NEO Only
2. Local-Serving Businesses Primarily
3. Mix of Large and Small
4. None – Government and Philanthropy only
To Follow Up with Your Company, Should Team NEO have:
1. One Primary Contact
2. Multiple Points
3. Blend of Both
Who is that contact?
Roles for Regional Executives/Businesses
• Promote NEO to Customers/Suppliers• Share Plus news with employees• Generate lead referrals• Assistance with lead execution• Assist with Research as requested• Support the Cleveland Plus Marketing
Campaign
Will You Help?
• Can we follow up with you? Y/N• Complete questionnaire in program and
return to Team NEO Staff---leave at table• Use the Plus Pack (in Bag)• Wear your PLUS pin with pride!
Together, We Can DOUBLE Our Impact
Discussion