Region4 crati april11
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Transcript of Region4 crati april11
NAACP Region IV CRATIApril 11, 2013
St. Louis, Missouri
Train the Trainers: Digital Media
Agenda- What we will cover
• Definition of digital media
• Platforms of disseminating that media
• Strategy for growing your campaign
• Power of mobile messaging – 2012 case study
• Creating, owning and producing our own campaigns for change
What is digital media?
Email Blog Mobile
Social Media
Video Photos
Crowdsource funding
Data
Social Media Behemoths
• Google +• YouTube
• Flickr
• Vimeo
• Tumblr
Agents of Change: Micro-bloggingSaying it in 140 characters or less on Twitter
Access for the Commoners
Social Media Campaigns
• Case studies
– 1-866-My-Vote1
– Tweet for Jobs
2013 Mobile Case Study
• NAACP digital GOTV campaign
• This is My Vote campaign
• NOI/NAACP/mobile
• NAACP Memes
• 1-866-MyVote1
• VAN, mobile and Big Brother
• Targeted mobile sends
• Mining information from your mobile list
NOI/NAACP Mobile Program/ VAN
Connecticut
Mobile Messages
• NAACP: Honor those who have struggled
for the right to vote - share this image, to
remind friends that voting registration
deadlines are
approaching: http://rev.msg/xxxxx
• NAACP: Elections are just around the
corner! REPLY with your five-digit ZIP
code to get information about voter rights
in your state
Voter Registration Memes
Shares: 1,760 Likes: 3,052 Reach: 33,513 Shares: 1,409 Likes: 1,678 Reach: 25,437 Shares: 442 Likes: 1,560 Reach: 12,852
Shares: 166 Likes: 559 Reach: 15,151 Shares: 1,294 Likes: 2,352 Reach: 30,018
VAN and Target Messaging
Our goal was to register new voters.
• Matched the mobile list w/unregistered voters
• We messaged our list twice, gently nudging them to vote.
GeoTargeting
Mining Information
Continuing the conversation [email protected]
office: (202) 559-9619
mobile: (443) 571-6618
Twitter:
@NAACP
@JamiahAdams
Facebook:• https://www.facebook.com/naacp
(Cool Papa Bell) >