Region 1 Training WorkshopCrowne Plaza Albany – 1-2 August 2008

Session 3D

Communicating with Local Industry

Ashutosh DuttaIEEE Region 1 Industry Liaison

Acknowledgement

Peter SobelCecelia JankowskiJoe HaleDan TolandJon Day

All from IEEE HQ

Overview

IntroductionIssuesIEEE-Industry Liaison - RAB charter Current IEEE InitiativeGoalsSummaryContact Information

IEEE Today World’s largest professional association dedicated to the advancement of technology

Over 375,000 members (Electrical Engineers, Computer Scientists and other technologists in industry and academia) who live & work in over 160 countries

Membership includes more than 80,000 students

– Publishes over 30% of the world’s literature in electrical and electronics engineering and computing

– Annually sponsors and cosponsors more than 450 conferences worldwide

– Offers over 800 active industry standards

How IEEE Membership is OrganizedGrouped into geographic areas reflecting where we live and work …

– 10 Geographic Regions319 Regional Sections1,526 Student Branches

…and technical areas based on our fields and interests.– 39 Societies and 5 Technical Councils

1676 Chapters

Current Issues facing IEEEMembership Decline– Mostly in region 1 – 6

Common question often asked– What am I getting from IEEE?

Lack of awareness of IEEE benefits among Industry partnersLack of interaction between different Industry professionalsNeed involvement at the grass root level– Joint effort between the volunteers and IEEE HQ– Reaching out to Industries

Membership Statistics- Snapshot Region

Higher Member Grades2007 2006 # %

Student Members2007 2006 # %

Total Members2007 2006 # %

1 33,514 33,951 -437 -1.3% 4,134 4,247 -113 -2.7% 37,648 38,198 -550 -1.4%

2 28,400 28,798 -398 -1.4% 3,664 3,890 -226 -5.8% 32,064 32,688 -624 -1.9%

3 25,302 25,070 232 0.9% 5,141 5,138 3 0.1% 30,443 30,208 235 0.8%

4 19,578 19,609 -31 -0.2% 3,752 4,124 -372 -9.0% 23,330 23,733 -403 -1.7%

5 24,724 24,707 17 0.1% 3,930 4,382 -452 -10.3% 28,654 29,089 -435 -1.5%

6 52,143 52,607 -464 0.9% 6,247 6,767 -520 -7.7% 58,390 59,374 -984 -1.7%

R1-6 183,661 184,742 -1,081 -0.6% 26,868 25,548 -1,680 -5.9% 210,529 213,290 -2,761 -1.3%

7 12,461 12,111 350 2.9% 3,276 3,630 -354 -9.8% 15,737 15,741 -4 0.0%

8 46,187 42,904 3,283 7.7% 16,725 15,965 760 4.8% 62,912 58,869 4,043 6.9%

9 6,865 6,479 386 6.0% 8,176 7,447 729 9.8% 15,041 13,926 1,115 8.0%

10 41,181 40,027 1,154 2.9% 23,819 24,192 -373 -1.5% 65,000 64,219 781 1.2%

R 7-10 106,694 101,521 5,173 5.1% 51,996 51,234 762 1.5% 158,690 152,755 5,935 3.9%

Total 290,355 286,263 4,092 1.4% 78,864 79,782 918 -1.2% 369,219 366,045 3,174 0.9%

Source: IEEE Membership Development Report, Courtesy Joe Hale, IEEE

Growing IEEE relationship

IEEEFamily

Industry

Academics

Need to grow

RAB requirement industry relationsobjective

1. Promote and inform the concept of IEEE as a progressive technical information provider to industry and its employees.

2. Promote and inform the relevance of support of IEEE in developing/changing technologies.

3. Work with industry to establish an understanding of their needs, to determine their further needs and to demonstrate how IEEE can help address their needs.

4. Encourage the establishment of Leadership Training within the Regions and Sections.

Courtesy: Daniel C. Toland, IEEE

Pilot Programs

Industry Benefits from IEEE

IEEE impacts industry productivity, branding, and profitability via access to Intellectual Property, development of Standards, professional development of engineers, preparation of students

Industry Benefits from IEEE

More Patents Cite IEEE Information

Referencing to IEEE papers has increased 267% in the last decadePatenting has increased 76% in the last decadeAs patenting becomes increasingly important to corporate valuation, IEEE information becomes more essential to the acquisition of patentsCurrent patents build on IEEE information far more than they did a decade ago

Industry Benefits from IEEE

Employee participation in conferences and workshops provide– Professional Development– Recognition of individual employee contributions– Ability to benchmark competition– Branding opportunity/recognition for the company

Continuing Education– Standards Education, and certification opportunities

Industry Benefits from IEEEProvide Access to Associations who might be interested in your products and servicesRecruiting talented employees– IEEE jobsite http://careers.ieee.org– Sponsoring Technical Conferences– Networking with Technical Society Chapters– Building relationships with Student Chapters

Industry Benefits from IEEEStandards Enhance Corporate Competitiveness and

Profitability

Product design, development, conformance testingQuality assurance Benchmark / global best practicesFacilitate compliance with ISO audits, and with requirements to use the most recent version of a standardEnsure product interoperability and cost reductionGlobal market acceptance and capture of market/commerce opportunities

IEEE Standards AssociationIEEE Standards Association

Over 70 Corporate MembersOver 70 Corporate Members

IEEE Benefits From IndustryEncourage and support your employees membership in IEEE and our Technical SocietiesSupport IEEE initiatives to promote Electrical Engineering, Computer Science and Technology ProfessionsSupport Educational/Outreach Programs to attract and prepare the future work forceSupport the professional development of your employees– Attending Conferences– Continuing Education/Certification

IEEE Benefits From IndustryShare your insights on how IEEE can help your business Collaborate on strategic issues that impact your businessCollaborate to solve societal (humanitarian and environmental) problems through the use of technologyHelp build the pipeline of and support technology professionals through educational initiativesRaise public visibility of the profession and its impact on society

IEEE-Industry Partnership is about our shared commitment to a long-term, mutually beneficial relationship.

Industry / IEEE Partnership

IBM’s support of TryEngineering.org– Provided in-kind support (portal development)– Hosts the site, provides maintenance and upgrades– Monetary value of contribution more than $1.5M

Effort of Students to increase Industry Relationship

www.isbir.org

Current Activities

Major Media Corporation – Bridging the BT/IT Gap Prof. Development

UN Foundation/Vodafone Foundation– Humanitarian Technology Challenge

Major Motor Vehicle Corporation– New Medal in Environmental and Safety Technology

PBS, Discovery Channel– Circuit Earth Television Program

OpportunitiesEducational Initiatives • Pipeline K-12 and University

• Continuing Education

• Certification of your employees and customer’s employees

Corporate Social Responsibility •Humanitarian Technology Challenge

• IEEE Committee on Earth Observation (Game, Webzine, Water Project)

• Circuit Earth Sponsorship www.circuitearth.com

Leveraging Public Visibility / Awareness Initiatives

Others

Industry Relations - Functions

1. Identify the local industries and the key players that affect IEEE goals

2. Identify the local industries which either employ IEEE members orpotentially have need of IEEE products and services

3. Survey of local industry to determine the IEEE membership/involvementof employees.

4. Promote IEEE to industry as a relevant information provider to enhancetheir employees technical expertise

5. Develop a program to counsel members to promote IEEE to employers

6. Provide local IEEE volunteers with the means to advocate IEEE toindustry.

7. Promote sharing of industry training courses with IEEE sections andchapters and vice versa.

8. Track committee and local volunteer industry contact.

9. Recognize industry for contribution to the technical and professionalachievements relevant to IEEE. Recognize industry for high level of IEEEinvolvement.

Tentative plans for IEEE Industry Liaison – Region 1 Objective : Increase IEEE awareness among the industries within Region 1 for the benefit of both IEEE and employees of different industries

Possible benefits:– Increase IEEE membership from Industry– Increase industry participation in many IEEE related events and conferences– Give a chance to the leading industries to take advantage of IEEE’s resources (e.g. Enterprise Xplore)– Give a chance to the employers to reward their employees (e.g., Fellow, other IEEE awards)– Increase cross industry relationship via IEEE (e.g., talks, special interest group)

How?– Get help from IEEE HQ, use successful models from other regions (e.g., region 5, region 8)– Institute an industry liaison representative for each Section with the help from respective Section chair– Figure out a list of industries within each section to engage with– Make presentation about IEEE with the help from an IEEE official from HQ, section liaison, membership

development chair– Request an IEEE liaison from each industry employer within each Section– Invite industry speakers to IEEE sponsored chapter meetings, section meetings– Arrange periodic telecon among the section liaison representatives for planning

(e.g., 4 times a year)– Report periodic progress to Region 1 director and get feedback

What have we done so far– Initial planning phase has taken more time than expected– Many of the sections have established their local industry liaison– We have started the dialogue with IEEE HQ (Pete Sobel)– Plan to have Metsac level IEEE-Industry symposium– Have communicated with Region 5 Industry Liaison James Leonard to learn about their activities

Get your team in place now and update the IEEE databaseOrganize around staff resources, the MD Kit and upcoming eventsMake a plan (resources, activities, schedule, budget)Welcome back the Sections, Chapters, Students Branches in your areaPromote networking amongst all members (higher and student too)Promote Senior Member upgradesPut Member Get A Member cards in everyone’s pocketPut a MD Desk at local conferences, seminars, meetingsPut a meeting notice up at work (ask first)Put PR in the local media (promote the benefits of IEEE)Make IEEE a part of the upcoming 2008 Engineering Week activities

Source: John Day

IEEE Fall Membership Development Campaign

Recommended Practices

SummaryUse IEEE as vehicle to bring people having similar technical interest togetherSpread the word about IEEE’s initiativesAppoint a local Industry liaison in each sectionConduct regular seminars among industry membersCommunicate with the local section chair and local section Industry liaisonTake action !

Contact InformationAuthor: Ashutosh DuttaEmail: ashutosh.dutta@ieee.orgPhone: 732-699-3130

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