Regio’Com · ASAMBLEA DELLE REGIONI EUROPEE FRUTTICOLE ORTICOLE E FLORICOLE BELGIUM FRANCE...

By Laetitia Forget

Regio’Com

Initiatives of F&V

promotion in the member

regions of AREFLH

ASAMBLEA DELLE REGIONI EUROPEE FRUTTICOLE

ORTICOLE E FLORICOLE

Presentation of the

association :

ASAMBLEA DELLE REGIONI EUROPEE FRUTTICOLE

ORTICOLE E FLORICOLE

26 european regions

in 6 countries

representing 45% of the F&V production

ASAMBLEA DELLE REGIONI EUROPEE FRUTTICOLE ORTICOLE E FLORICOLE

BELGIUMBELGIUMBELGIUMBELGIUM

FlandresFRANCEFRANCEFRANCEFRANCE

Aquitaine, Basse-Normandie, Bretagne, Centre, Ile-de-France, Languedoc-Roussillon, Midi-Pyrénées, Pays de la Loire, Provence-Alpes-Côte d’Azur, Rhône-Alpes.

SPAINSPAINSPAINSPAIN

Andalucia, Aragon, Cataluña, Extremadura, Murcia.

ITALYITALYITALYITALY

Basilicata, Bolzano, Emilia-Romagna, Piemonte, Toscana, Trento, Veneto.

Associated regionsAssociated regionsAssociated regionsAssociated regionsPORTUGAL : Lisboa e Vale do Tejo

GRECE : Macédoine Centrale et Macédoine de l’Ouest.

Our missions


Representing and defending the economic and social

interests of the fruit, vegetable and horticultural

sectors to the European authorities

Improving the exchanges of experiences, the

partnerships and the common projects between

regions and professional organizations

Presenting strong propositions on the main stakes

which condition the future of the f&v productions in

Europe.

Fruit school scheme

Organise other actions to favour an increase, in the

long run, of the the daily intake of F&V

Raise awareness among the children for better eating

habits

Make at least 6 distributions of fresh fruit and

vegetable each 3 months.

The schools who volunteer have to :

Regio’Com guide 2012


Gardening in schoolsF&V gardening in schools

(Portugal, Italy, France)

« Gardening week » in French

schools, in March

France : visit of a dietitician in

schools to discover F&V through the

5 senses. Tasting with the « game of

the tree »

Tasting

School fruit scheme : more than distribution



Outside the schoolsFarm visits : an activity being de veloped more

and more in many countries

Visits of local markets in Portugal through

« regime de Fruta Escolar »

Theatre plays, dancing, creating

poems aroung the programme,

in Portugal

Playing

School fruit scheme : more than distribution

« Frutibus » of Spanish Plan de

Consumo de Frutas en las

Escuelas



AssociationsSuch as « 5 a day », Alimos in Italy, etc

Professionnals (Interfel, producers of F&V,

working on a regional or a national level )

Professionals

Initiatives from varied actors :

Associations, professionals, regions and more

Chambres d’agriculture, cámaras de agricultura, etc

Regions

Agriculture chambers

The regions are generally implementing the national plans that the

countries are individually setting up



Associations, the example of :

« 5 a day »


Associations, professionals, regions and more

• A worldwide mouvement

• In 40 countries on the 5 continents

• The main objective : informing the public on the

health values of eating 5 portions of F&V every day.

Let’s remember that this figure is very seldom

reached among adults and children.

• A yearly congress : in Chile this year



Professionals


associations, professionals, regions…

• Interfel ,with its numerous actions :

the « Fraich’Attitude » week,

« Fraîch’Bar » tour and the « Fraîch’Kids » tour

• Producers organisations are creating events :

Apple distribution in train station in the Loire region

Events in School fairs

Ortofrutta d’Italia : 16 PO united to promote F&V

« sapori di qualità »

« All day long » in Belgium (F&V on the work place)



The regions


associations, professionals, regions and more

• Emilia Romagna : Frutta snack

Global project of food education.

One of the actions : bringing healthy snack

distributing machines and on work places.

• Murcia (Spain) : Fruticoles.com

Helping to increase the children intake of F&V

Recipes, games, theatre plays, competittions

• Languedoc-Roussillon (France) : Fresh F&V in hospitals







The agriculture

chambers

In France some agriculture

chambers are organising the

distribution of F&V basquets in

train stations

This action started in 2009

It now developped into 72

stations accross France, 50 stations

in the paris area)

Global actions to raise awaress on healthy living

habits



Programme « 100% » in

Portugal to improve food in

school canteensPaideiatrofi Programme in Greece

International association

Where to find the Regio’com guide?



Download the guide from our

website

www.areflh.org

• 92 pages

• Now available in French, Spanish,

Italian

• Available in English from mid-october

Visit us at Pavillon B, Stand 372



Thank you for your attention

Contact us at :

[email protected]

www.areflh.org

Change in the consumer’s habits start by

yourself !

… so don’t forget your 5 a day !

Regio’Com · ASAMBLEA DELLE REGIONI EUROPEE FRUTTICOLE ORTICOLE E FLORICOLE BELGIUM FRANCE...

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