Regina goh millennial media
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Transcript of Regina goh millennial media
People move Between screens, places, and moments
We believe that mobility is in the
heart of all great marketing.
Pin-pointed Audience
Breakthrough Creative Open Platform
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Mobile connects moments. As we move, brand
experiences should be
native to our devices,
platforms and moments.
They should move with us.
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12
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Tapping on the Moments and Emotions of your consumers
YOUR BRAND
GPS
Camera, Video Player, Microphone
Touch, Accelerometer
Gyroscope
• Tap
• Swipe
• Drag
• Touch & hold
• Pinch/Zoom
• Multi touch
• Gestures*
*Coming soon
PHOTO SHOOT RICH MEDIA FEATURE • Leverage native mobile camera functionality to
create an interactive experience for your
audience
• Photo Shoot can be tailored to how a consumer
is using their camera – connect your brand to
consumers' surroundings, activities or friends
• Generate brand awareness and drive earned
media through multiple social media touch
points
VIDEO PLAYER
VIDEO PLAYER
• YouTube Video links within the ad unit and dynamically updates every time the advertiser adds a new YouTube link
• Clicking on thumbnail takes you out to YouTube where the video automatically begins to play
HOW IT WORKS
• Increase YouTube views and keep content to consumers fresh and in real-time
• Allow advertiser to have infinite iterations of their ad – every time they have new content, the unit updates to accommodate it
WHY IT MATTERS
Coca-Cola
RICH MEDIA ACCELEROMETER
RICH MEDIA ACCELEROMETER GYROSCOPE