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PHOENIX & CO.

S L I D E D I Z E R

U L T I M A T E P R E S E N T A T I O N B U I L D E R

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ABOUT USCornell’s premier international business club, devoted to

• Instructing students in international business

• Providing valuable hands-on experience to associates in fields including consulting, banking, real estate, and marketing

• Connecting clients with impactful solutions

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MEET OUR TEAMCIBA leverages the diversity of its associates to ensure that we deliver only the best solutions to our clients.

RICHARD SHIN JAIDEV SINGH JULIA WANG FRANCES LING2018

Consulting Project Manager2018

1st Year Associate2019

1st Year Associate2019

1st Year Associate

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MEET OUR TEAM

ANN BALZER KUMAR NANDANAMPATI TREY DRISKELL2019

2nd Year Associate2020

1st Year Associate2020

1st Year Associate

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THE PROBLEM

Faced with a growing refugee crisis, we partnered together with the non-profit group, Refugee Ventures, to help refugees in Salt Lake City, Utah find employment in a unique and creative way. Starting with $10,000 in seed capital and almost 25 potential refugees, our strategy aims to address growing concerns surrounding refugee employment.

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REFUGEE DEMOGRAPHICSHumanizing those seeking help from war torn countries, CIBA analyzed data collected from refugees to determine the best use of

refugee labor and skills.

Utah RefugeesAlmost 60,000 refugees in Utah growing by 1100 every year

Home CountriesMostly from Burma, Congo, Iraq, Somalia and lack a formal education

Gender SplitAround 70% of Utah refugees are women and children

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Moving Forward

Intracity & Intrastate Expansion

Diversification

Steady Contract Base – Workers and Employers

Cost LeadershipOR

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Our ApproachAcquire business licenses and permits and develop the app. Use Refugee Ventures as initial management and turn to outside help to develop code.

Incorporate as a Start-Up

Match refugees with those seeking outside help for manual labor, building or other construction projects similar to AirBnb’s platform.

Launch Application

Grow and develop our user base and extend our reach beyond Salt Lake City. Use a rating system to establish trust in our application and build our reputation.

Build and Expand Our Platform

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MatchWorkSocial entrepreneurship at its finest, MatchWork modernizes an inefficient system by outsourcing time-consuming jobs to those seeking part time work. Forget job boards or begging friends for help, with MatchWork you’re only a click away from your own personal army of seasoned professionals.

FREE YOUR SCHEDULERather then spending hours working doing manual labor or cleaning your house by yourself, let our team of seasoned professionals take care of your chores for reasonable prices. Time is precious, so let us give you as much as possible!

SOCIAL ENTREPRENEURSHIPMatchWork is unique in that it helps pair refugees with work that can help them develop a core set of skills. By using our services you can directly help improve the lives of those who need it the most in your own community.

DECLUTTER YOUR LIFE

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Steps to Success

Users post listings that specify the kind of work (Manual Labor/Cleaning/Construction), the number of workers needed and their pay rates that refugees can choose from.

Job Postings

Refugees will be provided training on basic skills such as tiling, flooring, cleaning and construction. After training, workers will have “specializations” that users can see when selecting which workers to accept for a project.

Vet & Train Employees

MatchWork will receive a 5-10% commission per project completed and can also look at advertising sources as another form of revenue.

Revenue Sources

Feedback surveys and a 5-Star rating system help identify star workers and establish trust for new users. The data we collect from our app can also be used to identify growth areas and future expansion projects.

Rate Your Help

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo. Entrepreneurial

activities

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Need help mowing a lawn, clearing your gutters, planting a

garden? Our team can assist with that!

YARD WORK

Have a general house project that you need help with? We

can help you construct, build or develop your designs with real

professionals.

HOME PROJECTS

Is it time for a home do-over? We can help paint your house or any other project.

PAINTING

Cleaning, laundry and vacuuming are all tasks we can do to free your schedule.

CHORES

APP MOCKUPBroken down into four general tasks, you can easily select a category and create specific tasks within

each one.

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HOW IT WORKSCustomers post job listings based which are categorized based on the type of work required. After giving a brief job description, the number of workers required and the length of the proposed project, users can accept projects and negotiate a set of given prices.

PAYMENTBefore beginning each assignment a price is settled upon based on the set of terms listed on the right. Though these are general guidelines meant to give you a base, users or listers can negotiate higher or lower prices dependent on demand.

ON THE JOBMatchWork provides all of the necessary tools and transportation requirements necessary to ensure your job gets done correctly and on time. Using our set of professional tools our workers will work to ensure your needs are met as best as possible.

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JOB LISTINGSJOB TYPEChoose from our list of categories and write a brief summary or paragraph detailing what you would like MatchWork to help you accomplish. The more descriptive your post the better our workers will do to ensure your vision becomea reality.

WORKERS REQUIREDChoose anywhere from one to six workers to assist you in your tasks. MatchWork provides transportation so that you never have to worry about the logistics involved of your helpers in transit!

PROJECT LENGTHSelect between 30 minutes to five hours on our sliding scale. Projects that run over will be charged a small premium so let us know if you have any questions regarding the length.

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GEOGRAPHYBecause our focus involves matching refugees with employment, MatchWork currently focuses on the West Coast, specifically the Salt Lake City, Utah area.

AREAS OF OPERATIONWithin Salt Lake City we target the major hubs within it. These include areas of Downtown Salt Lake City and 9th & 9th that ensure that we can get workers to you as soon as possible. In addition you can always schedule far in advance to ensure that workers will get to you on time.

GROWTH & EXPANSIONIf MatchWork becomes a hit success and our team believes we can compete with the competition, MatchWork may be coming to you today! We recognize that the refugee and immigration problem is a huge concern for this nation so our unique business model can get the best of both worlds.

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SUPPLY & DEMANDSalt Lake City• Salt Lake City dominates in the apartment, office building, and

industrial building sectors• Graph indicates that people need hired labor for both construction

and also other non specialized projects

Labor Demand• There was a large outflow of workers from the recession (2008)

that did not come back driving up the overall cost of projects because the labor isn’t there to do the work

Current Opportunities• Half of Utah contractors rated the local pipeline for well-trained

craft personnel as "poor" while 20 percent put it as "good." Nearly half (47%) said they were losing workers to other construction firms; 42 percent noted crews were bolting for jobs in other industries.

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OUTSOURCING NEEDSStudies show that more and more Americans are working longer hours and spend less time at home. Faced with the rise of other on-demand services such as Uber, TaskRabbit (which does not operate in Utah) and Seamless, there is a growing demand for the outsource of household tasks.

Single Parent HouseholdsLarge numbers of single parent households (need to do a lot of work and taking care of children etc. not enough time in day)

Social EntrepreneurshipA large young population in twenties (play into “hip” young attitude toward refugees) so one area of focus is the Sugar House District. Leveraging the social aspect of MatchWork differentiates it from other cleaning/household services

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A R E A S O F I N T E R E S T

We’ve outlined a few key areas that we expect to see strong growth and future investment opportunities

M a t c h W o r k

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TARGET DISTRICTS9th & 9th • High End, Retail and residential neighborhood in Salt Lake City, Utah• Part of the historical Sugar House District• Sugar House is located within the Salt Lake City grid system.

• Sugar House has a lot of major companies and projects that are good opportunities to get involved in

• According to the Community Council, it runs from 500 East to Foothill Drive and north to south from 1300 South to the city limits about 3000 South. 

Downtown• Oldest district in Salt Lake City - The grid from which the entire city is laid

out originates at Temple Square, the location of the Salt Lake Temple.• City Creek Center

• Mixed-use development with an upscale open-air shopping center, office and residential buildings, fountain, and simulated creek near Temple Square in downtown Salt Lake City, Utah. It is an undertaking by Property Reserve, Inc

• Main Street• There are many major businesses and commercial centers that are

located in this area so it is a profitable investment

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If we still decide to pursue construction, Clyde would be a great company to try to connect with, especially because they have shown to care about social issues and community service

Construction Synergies

W.W. Clyde & Co. is a heavy civil construction company with a reputation for quality projects and innovative solutions. The company was founded in Springville, Utah in 1926 by W.W. Clyde, and is still locally owned and operated.

Brand Image

With 300+ employees, they complete heavy civil construction projects throughout the Intermountain West — building highways, bridges, dams, airports, mines, environmental reclamation, golf courses and more.

Access to Skilled Labor

W.W. Clyde & Co. is the largest locally-owned heavy civil contractor in the Intermountain Region

Size

POTENTIAL PARTNERS

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RULES & REGULATIONS

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POTENTIAL LEGISLATIONBusiness Registration & LicensingLocal Business Licenses, Business Tax Registration, Business Licensing, Annual Reports, Professional and Occupational Licenses

Tax InformationRegulations, Resources, Tax Credits, Enterprise Zone Tax Credit, Online Tax Filing and Paying, Income Tax Credits

State Labor Law RegulationsAntidiscrimination and Labor Information, Workplace Safety and Health especially those related to refugees

Environmental RegulationsEnvironmental Awareness for Federal and State Laws, IRS Small Business Workshop, Environmental Permits

Uniform Commercial Code (UCC)Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities differ

Refugee Assistance & Work Policies Permits and licensing for refugees looking to work. Workers must get certified and receive training for certain actions not limited to just construction.

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OBJECTIVES

PRIMARY OBJECTIVES

FOCUS ON MAXIMIZING REFUGEE EMPLOYMENT

ENSURE HIGH VISIBILITY VIA MARKETING

FOCUS ON GROWTH

SHORT-TERM OBJECTIVES

CAPTURE MARKET SHARE

ESTABLISH BRAND LOYALTY

BUILD RELATIONSHIPS WITHIN SALT LAKE CITY, UTAH WITH

PROMINENT BUSINESS PARTNERS

COMPETE WITH COMPETITORS

LONG-TERM OBJECTIVES

ESTABLISH OUR SUSTAINABLE COMPETITIVE ADVANTAGE

GENERATE STABLE PROFITS

MATURE AS A COMPANY TORWARDS THE MIDDLE OF

THE FIRM-GROWTH PROCESS

EXPAND ACROSS THE UNITED STATES

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Industry Analysis• On demand economy continuing trend of rapid expansion

• Began primarily with tech startups but now major corporations are starting to enter on-demand markets

• Google and Amazon just beginning to expand into the on demand home services market in the last year or two (Amazon Home Services, still only available in certain metro areas though)

• Huge space, competitive pressures not currently limiting

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TaskRabbit

• Home services

• Based in San Francisco, serves 18 US cities and London, currently no presence in Salt Lake City

• Strengths: first mover advantage

• Weaknesses: still trying to find the right pricing model

Thumbtack

• General local services

• Based in San Francisco, available in Salt Lake City

• Strengths: ask very specific questions, matching exact critera of customer and contractor to a very particular degree

Other competitors: Zaarly, Handy, Homejoy, HomeAdvisor, Porch, Angie’s List, Amazon Home services

Current Competitors

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FINANCIAL ANALYSISPROJECTIONS

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PRICING MODELMarketplace Model with Commission system5-10% commission based on total fees (Initial Cost/Tax/Service Charges)

Base Fee + Variable RateBase Fee: Premium for anything over 5 hoursVariable Rate would be per person per hour; marginal cost of adding works decreasesFee includes cost of materials used

Guided Pricing – Price BandWorkers will be free to engage in their own projects as they wish. Users will put up the project that they require help in, and laborers will choose whether or not they to work that project. Cost LeadershipLaborers will be contractors, and they will not be bound to MatchWorks by any contract. By utilizing contractors rather than full time employees we can out price our competitors and act as the best value option for consumers.

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ACTIONPLAN

Entrepreneurial activities differ substantially depending on the type of organization and creativity involved.

Heavy Marketing - Build relationships with local businesses, and neighborhoods to increase market penetrationTraining – Familiarize with American culture and screen for pre-project assurance

Target – aim for key liberal demographic in Salt Lake City at launch to play on refugee angle

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Gather Media Attention by highlighting

refugee-helping aspect

Media Attention

One Month of Free Service, with

users donating fee of their choice to

MatchWork as ‘charity’

Promotions

BUSINESSSTRATEGIES

Limit costs associated with alienating conservative customers for media and try to dampen impact of forgone revenues during the promotion.

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$40/Hr

$20-$40/Hr

$65/Hr

$40-$60/Hr

Market MatchWork Market MatchWorkWrite here something about Write here something about Write here something about Write here something about

NON-SPECIALIZED SERVICESThings such as chores that do not require extensive skills or knowledge to complete. We expect most of the job listings on MatchWork to be centered around these services.

SPECIALIZED SERVICESThese areas focus on more skilled labor such as construction, tiling and other house repair or maintenance. These may require that workers be licensed and although less common they carry a higher fee.

PRICING STRATEGIES

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Category Specialized Unspecialized

Projects 1000 2000

Cost Base $50/Hour $35/Hour

Hours per Project 4 Hours 1.5 Hours

Gross Revenue $20,000 $10500

Software Expenses* ($5000) ($5000)

Transportation Costs ($2000) ($3000)

Compliance Fees ($3000) ($250)

Net Profit $10000 $2250

PROJECTIONSAssumptions: 10% Commission Fees with 4000 Projects (1000 Specialized vs 3000 Unspecialized). The numbers in the chart listed below represent expected averages for a year of service.*Software Expenses amortized over 10 years

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QUESTIONS?