REFRESHING SINCE 1886 - Contact · REFRESHING SINCE 1886 Coca-Cola, Coke, Diet Coke the Dynamic...
Transcript of REFRESHING SINCE 1886 - Contact · REFRESHING SINCE 1886 Coca-Cola, Coke, Diet Coke the Dynamic...
REFRESHING SINCE 1886
Coca-Cola, Coke, Diet Coke the Dynamic Ribbon device and the design of the Coca-Cola Contour Bottle are registered trademarks of The Coca-Cola Company.Appletiser is a registered trade mark of SABMiller International B.V
Here’s your chance to show how perfect your serve is.
Do you deserve your Coca-Cola Accreditation?
Let’s find out...
CHECKLIST
DATE:
11/03/11
Cellar Checks:
Syrup in date
Meter reading
Cleanliness of equipment
Bar Checks:
Taste, carbonation
Temperature
Clean nozzle/ gun
1/3 ice & garnish
Type of glass GGG 16oz
Font featured
POS featured
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Intro : What Coca-Cola can do for you
Your mini Coca-Cola factory
The product
Hygiene
Coca-Cola Perfect Serve
make Coca-Cola visible
Link with food
Accreditation Scheme
fault finder
useful information
Checklist
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WHAT CoCA-CoLA CAn Do for You
Customers place a great deal of importance on the quality of their drinks. If Coca-Cola post-mix (PMX) is
served to a high standard, you should sell more of it.
Soft drinks are driving value in pubs, despite tough times in the on-trade. As one of only two categories
adding growth to the licensed trade1, letting customers know you sell Coca-Cola and serving it to a high
standard will encourage customers to buy more Coca-Cola which will result in higher profits.
Cola is served more than any other drink with food. 80%2 of people prefer soft drinks to alcohol at lunch
time, so getting it right will definitely have an impact. If your customers enjoy their meal, it should push
sales and increase your profits.
1. CCA Dec 2010 Total Pubs
2. Crest Data, Total Pubs Q4 2010
3. CCE Sales out data 2009 vs 2010
4. CCE Sales out data Feb 2010 vs 2011
Testimonials
T.G.I frIDAY’S
T.G.I Friday’s were existing Georgia Green Glass users but wanted to ensure that they were maximising sales with a consistent perfect serve.
All bar staff were trained on the perfect serve of Coca-Cola in Georgia Green Glasses in regional groups with an assigned ‘master’ per outlet. results:
Sales rose 7% like for like
2009 vs 20103.
rEGIonAL BrEWEr
Regional Brewer has over a 100 managed outlets and a loyal staff base. They all have Georgia Green Glasses as the standard serve across the estate and desired a refresher on the perfect serve. A quality of serve training programme was implemented across all soft drinks to the nominated key staff member of the participating pubs. results:
Feb 2010 - Feb 2011 - sales of
PMX up 6% vs year ago4.
ACCor HoTELS
Accor has 89 hotels and had never focussed on postmix serve before and didn’t use our Georgia Green Glass.
CCE staff trained a key bar staff member from each hotel. results:
PMX sales raised 5%
vs year ago3.
Next steps are to implement the GGG in their estate.
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WHAT CoCA-CoLA CAn Do for You
Perfectly served soft drinks can increase profits…
fACTS :
Research shows that serving a drink in a branded glass not only
increases sales, but encourages consumers to pay up to 37% more per
unit1.
Coca-Cola Post-mix facts:Sales of Coca-Cola are 49% higher in independent pubs2.
6/7 people prefer Coca-Cola to its nearest competitor in the on-trade3.
THE 5 SImPLE STEPS To SuCCESS
Master these and you will master
the perfect Coca-Cola serve:
Your Coca-Cola Factory — Daily maintenance
The Product — Fresh and in date
Hygiene — Quick cleaning routine
Perfect serve — To add value
Visibility — To let customers know
you sell Coca-Cola
1. Beverage manager, 2007
2. CGA Dec 2010. Independent pubs ROS data of Pepsi and Coca-Cola
3. HIM data, July 2010
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THE ProDuCT
Make sure your Coca-Cola is as fresh as possible. The fresher it is, the more your customers will enjoy it.
Make sure you check the ‘Best Before’ date before serving, as Coca-Cola does have a shelf life.
Constantly rotating your stock means you’ll avoid being left with out of date product, and you’ll know when
you’re running low so you can order more.
The changeover valve means running ouT of coca-cola while serving is a Thing of The pasT, as iT auTomaTically swiTches To The nexT BiB (Bag-in-Box) when one’s empTy.
AND REMEMBER...
Keeping on top of your stock is an easy way of making sure your Coca-Cola is always at its best.
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HYGIEnE
CLEAnInG
Cleaning your nozzles is an easy
way to make sure your Coca-Cola
tastes exactly as it should. Make
sure you do it every day, and
follow this easy guide:
Soak the nozzle in warm water,
giving it a clean with the brushes
to get rid of any built-up syrup.
Clean valves, either in head or
gun, with warm water and
a brush.
Clean the drip tray in warm water,
and dry with paper towels
before replacing.
Wipe down all surfaces with a
clean, damp cloth, and dry with
paper towels.
Every time you don’t clean your
nozzles, you could be throwing
money away. Make sure you
don’t soak them with lager/stout
nozzles, as the sugar in Coca-Cola
and the lager/stout’s yeast will
encourage bacteria to grow.
If you run out of brushes, call 08705 33 66 99
Follow the cleaning instructions above to ensure an effective clean.
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SErVInG
To make sure the drink isn’t
contaminated in any way, always
ensure that:
Your hands don’t touch the top
of the glass.
The glass doesn’t touch the nozzle.
The nozzle doesn’t touch the drink.
This simple routine will give you delicious, fresh Coca-Cola every time.
performing These frequenT checks will ensure you’re always serving The exTra-cold, perfecT TasTing coca-cola every Time.
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THE PErfECT SErVE
You can’t judge a book by its cover, but you can judge a pub by its drinks. If your drinks look good enough
to, well… drink… then people are more likely to order a second, and come back.
63% of consumers believe soft drinks are poor value for money*.
The Perfect serve is the key to delivering value to customers.
a perfecT serve will encourage repeaT orders.
* Mintel 2010
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Cool, clean and damage free Georgia Green Glass.
Fill 1/3 glass height with fresh ice.
Pour in correctly chilled Coca-Cola.
Add appropriate, fresh garnish. (Lemon for Coca-Cola
and lime for Diet Coca-Cola)
WHAT mAKES A PErfECTLY SErVED CoCA-CoLA?
Temperature (3-5OC)
Taste (test it before every shift!)
Carbonation (Is it fizzy?)
Served in a clean, cool Georgia
Green Glass
Garnish ( Lemon for Coca-Cola
and lime for Diet Coca-Cola)
If your product doesn’t meet all the criteria, check out the fault finder section.
WHICH SIZE GLASS SHouLD You uSE?
Size 10oz 16oz GGG 22oz
Without ice 330ml 480ml 660ml
With 1/3 ice approx
8oz/240ml = mixer size
14oz/390ml = std straight drink size (can & icon)
18oz/550ml = large serve (PET serve) - 568ml is a pint
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THE PErfECT SErVE
1. CGA, Total Soft Drinks Value, Dec 2010.
GEorGIA GrEEn GLASS
It’s iconic, and it’s what your customers want to see. Serving it with ice
and lemon and in the branded glass is what they can’t get at home from
a can or a bottle. It is also nucleated which keeps the drink fizzier for longer.
This could also be the key to increasing your revenue…
The Georgia Green Glass shows you care about your customers and the
quality of their drinks. This will encourage them to keep coming back,
which can only be a good thing.
We know you care about your customers, but show them how much you
appreciate them by giving them the Perfect Serve.
WHEn IS THE BEST TImE To offEr A SEConD SErVE?
Just before the last few mouthfuls, as by that time they haven’t made their mind up
whether they are going to have another, so are much more open to suggestion.
Large restaurant chains are the masters at this and have a 50-70% take-up rate on
second serve — a massive opportunity to increase sales. Average pubs sells £37k1
worth of soft drinks. 50% take-up equals £18k additional revenue.
JusT Before They finish Their lasT drink ask if They would like anoTher.
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The key to driving sales is to let people know that you serve the UK’s
number 1 soft drink1. Having a Coca-Cola font on the bar, as well as POS
around hotspots like the back of bar and tables, will increase visibility.
So everywhere people turn, they’ll know you’ve got Coca-Cola.
on top of this, 80% of people prefer soft drinks2 to alcohol at lunchtime, so this is a fantastic opportunity to drive your sales by featuring soft drinks on your menus, and offering meal deals to drive footfall.
mAKE CoCA-CoLA VISIBLE
Marketing material for the 125 years of Coca-Cola campaign
1. Nielson, March 2011 Total Soft Drinks sales2. Crest, total data Q4 2010
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Coca-Cola, Coke, the design of the Coca-Cola Contour Bottle and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.
Providingrefreshment
since 1886
Coca-Cola, Coke, the design of the Coca-Cola Contour Bottle and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.
Celebrate
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LInK WITH fooD
Food and drink – A combination that goes back further than anyone
can remember. In the UK, 50% of meals are served with a soft drink and
specifically 28% of meals are served with a cola or Diet cola*.
That is a lot of meals with Cola!
LInK WITH fooD
How to capitalise on consumer demand:
1. Make sure your meal deals feature a soft drink.
2. Make soft drinks visible on your menus.
* Crest, June 2010, Total Pubs incidence with food
Starters & SharersSoup of the Day (v)
£3.95
Served with crusty breadMarinated Chicken Sticks
£4.25
Choose from Teriyaki or Cajun marinadePrawn Cocktail
£4.25
Succulent cold prawns coated in a seafood sauce, served with buttered brown bread
Fried Applewood Smoked Cheddar (v)
£4.25
A twist on an old favourite! Meltingly tasty, gooey smoked cheddar coated in a crisp crumb &
served with a berry compote & salad leavesPate & Toast
£4.50
Layers of course venison, pork & duck liver topped wild boar & wrapped in bacon served
with thick toasted breadChargrilled Vegetable & Mozzarella Skewers (v)
£3.95
Oven roasted peppers, courgette, aubergine & tomato chargrilled with mozzarella
Garlic Prawn Bruschetta
£4.95
Peeled white king prawns pan fried in garlic butter served on toasted ciabatta with salad leaves
Nachos with Cheese to share (v)
£5.95
Lightly salted corn chips with melted cheese, served with tomato salsa, sour cream,
guacamole & jalapeno peppers - add chilli beef for £1.50
Pub FavouritesBarbecue Chicken with Uncle Huey’s Corn Fritters £8.95
Oven roasted half a chicken smothered with a sticky BBQ sauce & served with
homemade corn fritters coleslaw & chipsSausage & Mash
£7.95
on a bed of Savoy cabbage with onion gravy
£8.95
vegetables & your choice of chips or mashed potato Beer Battered Cod & Chips
£7.95
with mushy peas & chipsChicken Curry
£7.95
Fresh chicken breast marinated by us in authentic spices, oven cooked & served with
Pilau rice, naan bread & 2 onion Bhajis Choose from medium hot Balti or fragrant Thai GreenBurgersAll our burgers are presented in a toasted sour dough bun with mayonnaise,
salad leaves, beef tomato & served with a ramekin of BBQ sauce & chips
Cheese & Bacon Burger
£8.95
Chargrilled coarsely minced beef, topped with crisp bacon & melted cheddar
Cajun Chicken Burger
£7.95
A chargrilled chicken breast marinated with Cajun spices Vegetable Burger (v)
£6.95
A seasoned mix of vegetables, mozzarella cheese, cous cous & black olives formed
into a burger, coated in herb breadcrumbs
Don’t Forget to look at our Blackboard for Today’s SpecialsPasta & SaladsLasagne
£7.95
The classic Italian served with salad leaves & toasted garlic ciabatta breadVegetable Lasagne (v)
£7.95
& toasted garlic ciabatta breadPenne Pasta in a tomato & Vegetable Sauce (v)
£6.95
Oven roasted courgette, aubergine & green peppers combined with an Italian style tomato sauce
served over pasta tubes add melted mozzarella £1.00 / add diced chicken breast or garlic king prawns £2.00
House Salad (v)
£6.50
Mixed leaves, tomato & cucumber with a light dressingPrawn salad
£7.95
Cold water prawns mixed in a light seafood dressing on a bed of mixed leaves, tomato & cucumber
Chicken Caesar Salad
£8.25
Tender strips of chicken breast mixed with cos lettuce & traditional Caesar dressing
served with Parmigiano shavings
From the GrillChicken & Vegetable Kebabs
£9.95
Chargrilled skewers of chicken breast, peppers, courgette, aubergine & onion
served with your choice of either chips & coleslaw or salad & riceChargrilled Vegetable & Mozzarella Skewers (v)
£7.95
Oven roasted peppers, courgette, aubergine & tomato chargrilled with mozzarella
served with your choice of either chips & coleslaw or salad & riceGammon Steak
£7.95
Topped with your choice of grilled pineapple or fried eggMixed Grill
£12.95 Steaks
generous portion of chips Rump
£10.75 Rib Eye
£14.75
This cut is gaining recognition because the marbling makes it tender & succulent.
This 8oz* steak is best chargrilled medium to well doneBread to ShareCiabatta loaf
£1.50
with garlic butter
£1.95
with garlic butter & melted cheddar cheese £2.50
SidesBowl of chips
£1.95
Bowl of chips with melted cheese
£2.50
Beer battered onion rings
£2.50
Mixed side salad
£2.50
Mixed salad leaves, juicy tomato wedges & cucumberDesserts
£4.50
Served with ice cream & a choice of raspberry coulis or syrupRed Berry Panna Cotta
£4.95
A delicious, light & creamy Italian dessert topped with berry fruits & served with
your choice of cream or ice creamApple & Caramel Pancake Stack
£4.95
American style pancakes stacked high with chunks of Bramley apple & topped with a
caramel sauce, served with cream or ice creamChocolate Fudge Brownie
£4.95
Indulgent & delicious! Served warm with ice cream & a raspberry coulisJam Sponge Pudding
£4.50
A classic strawberry jam sponge served piping hot with cream, ice cream or custard
Individual Banoffee Pie
£4.95
Thick biscuit base, caramel toffee sauce & banana topped with whipped cream,
served with cream or ice cream
all day menu
Coca-Cola:Nothing refreshes like ‘Coca-Cola’Diet Coke:
Light ‘Coke’ taste, low calorie lift.Coke Zero:Great ‘Coke’ taste, zero sugar.Schweppes Mixers and Juices:Perfect on their own or mixed with your favourite spirit.Appletiser RangeGently sparkling, 100% fruit juices and 1 of your 5-a-day.
Appletiser, Peartiser, Pomegranate & Raspberry Fruitiser, Mango & Mandarin Fruitiser
Relentless Origin:Mixed fruit flavoured energy drink.Capri-Sun Orange:Alive with natural juice.Monster:Energy drink with a powerful punch.
Drinks
Please advise our waiting staff if you have any food related allergies or special dietary requirements.
We cannot guarantee that our products do not contain traces of nuts & / or seeds. Fish dishes may contain bones.
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If you achieve and maintain these levels of quality we’ll award you with
a Coca-Cola accreditation. If your customers know how much you care
about the quality of their drinks, you’ll be able to sell more.
ACCrEDITATIon SCHEmE
WHAT Do You HAVE To Do To quALIfY for THE CoCA-CoLA ACCrEDITATIon SCHEmE?
Serve Coca-Cola perfectly which
includes:
Clean nozzles and equipment.
The right temperature, taste and
carbonation.
Serve in a Georgia Green Glass
with the right amount of ice and
garnish.
Make sure Coca-Cola is visible
if customers are ordering from
the bar or from the tables. This
includes a font on the bar, POS at
the back of bar, POS on the tables
and included on the menus.
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If you’ve got any problems with your Mini Coca-Cola Factory, this checklist should help you
to identify and correct any issues you may have.
fAuLT fInDEr
possible fault action
dirty nozzle or diffuser clean the dispenser nozzle or diffuser
c02 cylinder valve closed open the c02 cylinder valve
c02 pressure low/c02 cylinder empty change the c02 cylinder
drink too warm clean/clear fridge condenser grille and ensure unit is ‘on’
no carbonated water check water stopcock is open
dirty nozzle or diffuser clean the dispenser nozzle or diffuser
drink too warm clean/clear fridge condenser grille and ensure unit is ‘on’
dirty nozzle or diffuser clean the dispenser nozzle or diffuser
wrong flavour connected to syrup line connect syrup line to correct flavour and open dispense valve until rectified
dirty Bag-in-Box (BiB) connector clean BiB connector
syrup out of date check product code dates
flaT drinks
over foaming
off TasTe
possible fault actiondirty nozzle or diffuser clean the dispenser nozzle or diffuser
c02 pressure low/c02 cylinder empty change the c02 cylinder
dispense valve out of adjustment call Telefix line
no syrup replace empty BiB
no carbonated water check : no kinks in the feed line, change-over valve is working, cylinder valve and water stopcock
Too weak or Too sTrong
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Your first port of call should be Telefix, 08705 33 66 99 as they’ll be
able to talk you through most problems over the phone, making sure
you don’t miss out on any trading time. If they can’t help, an engineer
will be sent out.
if you’ve goT any proBlems, don’T leave Them To chance. call Telefix on 08705 33 66 99 To make sure your issues are solved.
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