ReFraming Food, Changing th Story for Justice
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ReFraming Food: Changing the Story for Justice Growing Food & Justice for All Milwaukee, WI September 19, 2008
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http://www.smartmeme.org - from a workshop at the Growing Food and Justice For All gathering September 2008
Transcript of ReFraming Food, Changing th Story for Justice
ReFraming Food: Changing the Story for Justice
Growing Food & Justice for AllMilwaukee, WISeptember 19, 2008
Physical/Psychological Narrative /Mythological
Power Over
Narrative Power Analysis
Examining Dominant Stories in US Culture
Power shapes Point of View of the story
Stories can Normalize Power/Universalize Experience
Changing Stories: not what people don’t know, but what they do know =FILTERS
GILLIAM ALTERED THE RACE OF THE WOMANPORTRAYED IN A WELFARE REFORM TV STORY TOTEST VIEWERS' PERCEPTIONS OF GENDER ANDRACE.
Welfare Queen
“Loots” “Finds”
Elements of Story/Story-Based Strategy
Frames the ConflictDraws our attention to particular details of the story
and avoids others outside the frame Amplifies the Voices of Characters
Stories speak to us through relevant SpokespeopleHero/Victim/Villian
Show Don’t Tell -- Engage Values Stress stories, images, 5 senses, values (over data)
Foreshadowing --Shows the Future/Offers Vision People will only go someplace that they have first
been to in their minds
Challenges underlying assumptions
Illegal Aliens
Changing the Story…
Many campaigns are a Strugglefor “Whose Story?”
Amplifying the Voices of those most directly affected
Show Don’t Tell
vs.
Foreshadowing
Foreshadowing Vision
Show Don’t Tell
Story-Based Strategy
Frames/Reframes the Narrative
Amplifies Voices of Characters
Engages Peoples Values
Show Don’t Tell (Images, Symbols, Pop Culture Icons)
Foreshadowing the Future
Challenging underlying assumptions
story Amplify
Alliance Building + Analysis
Mobilize
Organize
www.smartmeme.org
